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4 Dos And Don’ts Of Running A Marketing Campaign

Note that marketing strategies are expensive to execute. The last thing you want to do is spend money on a failing campaign. In light of this, here are tried and tested dos and don’ts of running a marketing campaign:

Published

3 weeks ago

May 13, 2023

TwinzTech

4 Dos And Don’ts Of Running A Marketing Campaign

Most businesses rely on marketing campaigns for growth. A successful marketing campaign can lead to increased sales or expanded markets. As such, it’s ideal to rethink your marketing strategy to ensure you’re on the right course.

Table of Contents

The Dos

The success of your marketing campaign depends on several factors. Here’s a list of things you should do:

1. Choose The Right Marketing Channel

A marketing channel determines the success of your campaign. Budget and audience preferences can help you decide on the best marketing channel. One vital goal of marketing is to popularize your products and services.

Marketing channels can help you understand where your customers hang out and the best ways to engage them. Some marketing channels you should explore include:

Social media
Email marketing
Blogs
Paid advertising
Influencer marketing

Choosing the right marketing channel is an excellent approach if you’re wondering how to increase visibility for your business. You’ll know where to focus your efforts and how to maximize them. This way, your business can be seen by every potential customer.

2. Identify Your Target Audience

Defining your marketing audience is critical in running your campaign. Once you establish your audience, you can choose the best marketing strategy. For instance, you’ll need to create awareness if it’s a new product. Otherwise, new products might not do well in new markets before marketing and advertising.

On the other hand, your marketing campaign should be informative if you intend to reach new markets. Sending brand representatives to such markets should suffice. You should take new products to existing customers for insights on what to improve or feedback.

3. Make Your Marketing Strategies Mobile-Friendly

A lot of customers spend most of their time on their mobile devices. You need to use mobile-optimized marketing campaigns to reach several of them. Hop on emerging trends, such as using social media to run your campaigns. Your next viewer could be your new customer.

4. Measure The Progress

There’s one way to tell the success of your marketing campaigns: by measuring the results. Ensure you take some time to evaluate how much a marketing campaign has contributed to the business.

For instance, if you notice several new client signings, you can rest assured the strategy is working. You can always re-strategize the campaign if you don’t see any changes or improvements.

Choose The Right Marketing Channel

The Don’ts

During your marketing campaign, it’s best to avoid the following:

1. Failing To Study Your Market

Studying the market is a great business call. Your products could be the best, but you won’t realize any profits if you don’t fulfill market demands. Before launching your marketing campaign, familiarize yourself with the following pointers:

Consumer behavior
Buying patterns
Income levels
Culture

Such factors influence several aspects—for instance, pricing mechanisms. If you overprice your products, it doesn’t matter how much marketing you do; you might not convince your audience to buy them.

Thus, it’s essential to study market patterns, such as income levels, to produce products that will likely be purchased if you make them available.

2. Ignoring Competitors

There’s no doubt no one wants to deal with the hassle of competitors. However, it’ll be of no good if your business remains the best-kept secret. The last thing you should do is ignore the competition.

Remember, consumers like to compare products. Thus, there’s a need to give them options. Instead of viewing your competitors as threats, ensure you outsmart them by producing quality products and earning customer loyalty.

3. Expecting Results Immediately

The success of a marketing campaign takes time and effort. One marketing principle is that customers need to hear about your products seven times before they can purchase.

Imagine, for instance, if you take the advertisement route for your marketing campaign. In the real world, the probability of your advert appearing on television when your customers think about a product in your line is low.

On the flip side, your advert should grab their attention. The message should be precise and exciting. If the advert airs again the following day, they might remember the product’s name. The next day, they might learn about its use and ingredients.

Such is the journey of advertising, which is no different from marketing campaigns. So, be patient with your strategy. The best you can do is to reach as many customers as possible.

4. Relying On Product-Led Growth

One common mistake you should avoid at all costs is relying on product growth. You might have captured a thousand new prospects from your recent campaign. But what matters most is whether you’ll be able to retain them. You’ll need to put extra effort into retaining customers.

There are several ways you can use to revamp a product. It’s a surefire way of keeping your customers hooked to your products. For instance, if you’re selling hair products, upgrading them occasionally would be best. Perhaps develop a product with extra essential oils.

You can improve hair food by adding menthol or coconut oil, which is suitable for maintaining a healthy scalp. Your customers will feel the need to try the other products. Such a strategy keeps them longer in your business.

Conclusion

Running a marketing campaign is not a walk in the park. However, it shouldn’t be daunting if you follow some marketing frameworks. Execute the do’s stated above and avoid the don’ts, and you can be sure to run a successful marketing campaign for your business.

Business

How To Use Weekly Time Frame In Forex Trading

Therefore, this article highlights the value of weekly time frames in forex trading and offers tips on how to make the most of them.

Published

4 weeks ago

May 11, 2023

TwinzTech

How To Use Weekly Time Frame In Forex Trading

Forex traders often overlook the power of the weekly time frame, which may sometimes lead to losses. Trading should be based on longer-term, higher time frames to get a broader view of the price movement and to prevent losses. Therefore, this article highlights the value of weekly time frames in forex trading and offers tips on how to make the most of them. If you have never traded the weekly time frames, you should try it out on a demo account to determine how efficient this strategy is.

Table of Contents

1. What is the Time Frame in Forex Trading?

In Forex trading, the term “time frame” refers to the time interval of a price chart. Depending on the chosen time frame, traders can see varying levels of detail in the price movement. For instance, a daily time frame chart shows one candlestick for each day, while a 1-hour time frame chart shows one candlestick for every hour.

Generally, shorter time frames offer more granular information on price movements, making them ideal for day traders or those who want to make quick trades. In contrast, longer time frames give a wider perspective of market trends and are appropriate for long-term trading plans.

2. How to Use the Weekly Time Frame in Forex Trading?

You must know that when it comes to forex trading, using the weekly time frame can provide you with a long-term perspective that is really valuable to your trading decisions. Every platform, MT4 or MT5, provides you with charting tools where you can seamlessly use the weekly time frames for the best results. This is why you need to understand how to use the weekly time frames while trading currencies.

The first step is to find any long-term patterns or ranges in the currency pair you are trading. Look at price changes over the last three to six months to find any noteworthy trends.

After you’ve determined it, it’s time for you to trade the trend. This may be accomplished by opening positions in the trend’s direction. However, it’s essential to fine-tune your trade entries by going down to lower time frames to ensure you’re entering at the most opportune time.

When there is no trend, and the price is fluctuating, the ideal strategy is trading reversals from support and resistance levels. This entails purchasing at the low and selling at the high end of the spectrum. This means buying at the bottom of the range and selling at the top. However, if there is a trend, buying dips in the trend is usually more profitable than trading breakouts.

3. Why You Should Use the Weekly Time Frame in Forex Trading

Now you know the weekly timeframe and how to use it, but the real question is: Why is it ideal for profitable trading?

The reason is not one but many!

With this effective forex tool, you can determine the long-term trend or range in any currency pair or cross, particularly in the major ones. You may quickly identify the trend’s direction and trade in accordance with it by looking at price movements over the previous three and six months.

In Forex trading, the weekly time period lets you see the larger picture and make sound decisions. It’s easier to judge very long-term price action at a glance, providing a clearer view of the market. It also aids in preventing trading based on erroneous signals, which frequently show on charts with shorter time frames.

Moreover, using a weekly time frame chart doesn’t mean you have to miss out on precise trade entries and exits. To fine-tune your trades and generate more successful outcomes, go down to shorter time frames like the 4-hour or hourly time periods. For instance, you could use the shorter time frames to confirm and time your entry if you see a probable reversal on the weekly chart. To be double sure about your entry and exits, you can use trading calculators to determine potential profits or losses you will make on a trade. This can further help you in risk management.

4. Should You Use Only One Time Frame in Forex Trading?

Using only a one-time frame in Forex trading, whether it be the weekly time frame or any other time frame, is not a smart approach for most traders. A higher time period, such as the weekly price chart, might be useful for spotting long-term patterns, but it needs to be more active and practical to use on its own for making trading choices. We all know that holding a trade open for several weeks or months can result in issues such as broker interest costs and probable market swings.

7 Effective Tips For Trading The Forex Market

This is why the majority of expert traders combine several time frames to make better trading decisions. Trading professionals can spot short- and long-term trends and execute accurate entries and exits in the market by keeping an eye on numerous time frames, such as the daily, hourly, and 5-minute time frames.

It is crucial to know that certain forex brokers have time restrictions on trades and that many charge interest for keeping positions open overnight. These factors can eat away at profits, especially for long-term traders. Therefore, combining various time frames and being aware of any possible costs and limits your broker sets is always better.

5. How to Measure Trends with the Weekly Time Frame?

A crucial element of effective Forex trading is trend measurement on a weekly time frame. Traders may evaluate whether the price of a currency pair is more likely to climb or decline over the long run by examining previous forex data. Simply compare the price levels and count back 13 and 26 weeks from the most recent weekly candlestick to generate the best trend indicator.

There is a long-term upswing if the price is greater now than it was earlier. On the other side, you have a long-term decline if the price is lower now than it was earlier. There is no obvious pattern if the results are inconsistent.

This approach is more advantageous than employing intricate forex indicators. Traders can lower their risk of loss and make better trading selections by concentrating on the long-term trend. To create the most accurate forecasts, it’s crucial to keep in mind that this approach is flexible and should be combined with other technical and fundamental analytical tools. Traders may effectively traverse the Forex market and accomplish their trading objectives by combining the appropriate strategies.

6. Final Thoughts

To conclude, if you want to increase your profitability as a forex trader, consider using the weekly time frame to spot patterns and price ranges. Once you’ve determined the state of the market, you may narrow your focus to a shorter time period, such as the 4-hour or 1-hour, to carry out accurate entries and exits and ensure the highest possible profit. Make sure to use a profit calculator to calculate the profits, as it will let you know the exact amount you have made in different currencies.

History has proven that a timeframe of three to six months is the most reliable for spotting trends in the forex market. You may rapidly evaluate if the market is in a long-term uptrend, downturn, or no trend at all by counting back 13 and 26 weeks from the most recent weekly candlestick. However, it’s important to trade without leverage and create a reliable hard stop loss if you simply want to trade the weekly time period. Keep in mind that there is no secret to profitable forex trading, but you may increase your chances with the correct tools and approach.