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How To Create A Social Media Marketing Strategy In 10 Simple Steps

If so, you’re going to need a solid social media marketing strategy in place; read on and we’ll cover the essentials in 10 simple steps

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How To Create A Social Media Marketing Strategy In 10 Simple Steps

Do you want to start posting on social media with intention? Would you like to increase engagement and grow an audience that you can effectively monetize for your business? If so, you’re going to need a solid social media marketing strategy in place; read on and we’ll cover the essentials in 10 simple steps…

1. Know what you want to achieve

It might sound daft but the first step is one of the most frequently overlooked; what do you actually want to achieve on social media? Do you want to make more sales? Are you simply looking to increase your following and thus brand awareness? Is it the creditability and authority that you wish to establish for your small business online?

Once you know exactly what you want from social media, you can start dialing in your strategy accordingly.

2. Get to know your audience

Yet another seemingly obvious point, right? Wrong! You’d be amazed by how few marketers actually know who their audience is (beyond the usual, age, gender, location, etc.).

If you don’t want to waste your time on social media, you need to know exactly who you are talking to. You need to be all up inside their psyche so you can resonate with them on a deep and emotional level; that’s the key to impactful communication.

3. Define your key messaging

You need to define and implement some key messaging in your overall strategy. For example, the “this is who we are” should be crisp and concise because you must be able to communicate such messaging effortlessly throughout every piece of content you create.

4. Know your platforms

Every social media platform has its pros and cons and you need to invest some time into figuring out which are best suited to your business.

For example, if you are in B2B, then LinkedIn is going to be perfect for you. However, if you’re selling products to a majority female audience aged between 16 and 24, then you might want to head on over to TikTok.

And of course, you can be active on multiple social media platforms – and will need a strategy and posting schedule for each.

5. Planning and engaging with strategic activities

If you wish to achieve your social media goals, you’ll need to take the appropriate action. It’s all very well knowing what you’d like to say, without knowing how to say it.

For example, as part of your strategic activities, you could engage in social listening; explore influencer marketing to expand your reach to people in your ideal audience; and even set up and carry out various studies in order to gather real-life statistics that you can use in your content generation (e.g., “61% of our customers agree on XYZ; here’s what we’re going to do about it”).

10 Excellent Social Media Marketing Tips

6. Schedule and be consistent

As your social media strategy begins to take form, you’re going to need to start looking at a social media schedule. What days and times are your ideal customers likely to be the most active on social media? Which social media platforms have more activity over the weekends? Are there specific times that should be avoided altogether?

When you figure this out, you can use this data to set up an awesome social media posting schedule – and if you are consistent with this, it will not only contribute to establishing your authority, but it will invariably attract more loyal followers to your cause (people love consistency and routine).

7. Awesome content creation

Next, it’s time to start thinking about all of that delicious content you’re going to create. What mediums can you leverage to connect with your audience? How can blogging help you put certain points across? Can you break those handy listicles down into infographics or image carousels? How about utilizing video marketing to promote your latest products?

You must put a lot of time into your content creation. It’s not enough to post every day and hope for the best. Instead, you must invest in premium quality content creation from gifted artists, writers, and video editors. If you want your audience to believe in the quality of your products/services, then your content needs to emulate that.

8. Get ready to go live!

By this point, you should be ready to go live and start rolling out your new social media strategy. If you need a hand with scheduling, there are plenty of awesome social media tools you can utilize to your advantage.

9. Monitor your progress

Over the next few weeks, you need to monitor all of your progress on social media. How are people reacting to certain posts? Are specific formats resonating better than others? Are you using #hashtags correctly?

Monitor and measure and then update and adjust your strategy accordingly. This is the key to your long-term success.

10. Deep dive into data

Over the course of the next year, while monitoring and measuring your progress, you should then take a deep dive into the data you’ve been collecting and see how well you’ve been doing. Are you well on your way to achieving your goals? Did you smash your targets? Have your goals changed? Did it meet your expectations? What do you plan to do differently next year?

Big data can help you make incredibly valuable changes to your social media marketing strategy and as such should not be overlooked.

Final thoughts

As you can see, there’s an awful lot of work that goes into strategizing and successfully managing a social media marketing campaign. If you’re feeling a little overwhelmed by how much work is involved, we highly recommend that you explore your other options – such as hiring a digital marketing agency. A reputable social media marketing agency Dubai can help you with your onsite optimizations, developing quality content, and strategizing a social media marketing campaign that will set your socials on fire!

In any case, we hope that you’ve found this article insightful and now have some inspiration to start strategizing an awesome social media marketing campaign of your own. Good luck!

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

Navigating the Process of Selling Deceased Estate Shares

This article aims to provide a comprehensive guide to selling shares from a deceased estate. Process of Selling Deceased Estate Shares.

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Navigating the Process of Selling Deceased Estate Shares

1. Understanding the Basics of Selling Deceased Estate Shares

Dealing with a deceased estate can be a challenging and emotional process, especially when it comes to handling financial assets like shares. This article aims to provide a comprehensive guide to selling shares from a deceased estate.

2. What are Deceased Estate Shares?

Deceased estate shares refer to the stocks and shares that were owned by an individual who has passed away. These shares become part of the deceased’s estate and are subject to the terms of their will or estate plan.

3. The Importance of Valuing the Shares

The first step in selling deceased estate shares is to obtain a current valuation. This valuation is crucial for several reasons: it helps in distributing the estate among beneficiaries, it may be necessary for tax purposes, and it gives an idea of the market value of the shares.

4. Legal Requirements and Executor Responsibilities

The executor of the estate plays a pivotal role in the management and distribution of the deceased’s assets. This section will cover the legal responsibilities and steps the executor needs to take to lawfully sell the shares.

5. Obtaining Probate

Before any action can be taken with the shares, it’s often necessary to obtain probate. Probate is a legal process that confirms the executor’s authority to deal with the deceased’s assets.

Transferring Shares into the Executor’s Name

Once probate is granted, shares may need to be transferred into the name of the executor. This process varies depending on the company and the type of shares.

6. The Process of Selling Shares

After completing legal formalities, the executor can proceed with selling the shares. This section will outline the steps involved in this process, including choosing a brokerage or financial service, understanding market conditions, and making informed decisions.

Deciding on the Right Time to Sell

Timing can significantly impact the returns from selling shares. Executors need to consider market conditions and financial advice to determine the best time to sell.

Completing the Sale

This subsection will detail the actual process of selling shares, including placing orders, handling transaction fees, and ensuring all regulatory requirements are met.

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7. Navigating Tax Implications and Reporting

Managing tax obligations is a critical aspect of selling deceased estate shares. This section will explain the potential tax implications and the importance of accurate reporting for both capital gains tax and inheritance tax considerations.

Understanding Capital Gains Tax Responsibilities

When shares are sold, any profit made from the time of the deceased’s passing to the sale date may be subject to capital gains tax. Executors need to be aware of these implications and plan accordingly.

Inheritance Tax Considerations

In some jurisdictions, the value of the deceased estate’s shares might impact inheritance tax calculations. It’s essential for executors to understand these aspects in order to ensure compliance with tax laws.

8. Common Challenges and How to Overcome Them

Selling deceased estate shares can present unique challenges. This section will discuss common issues such as disputed wills, fragmented information about the shares, and market volatility.

Dealing with Disputed Wills and Beneficiary Disagreements

Disputes over the will or disagreements among beneficiaries can complicate the process. Executors must handle these situations delicately and legally.

Managing Market Volatility

Shares can be subject to market fluctuations. Executors should be prepared for this volatility and may need to consult financial advisors to navigate these waters effectively.

9. Tips for Executors Handling Deceased Estate Shares

This section will provide practical advice for executors, including the importance of seeking professional advice, keeping thorough records, and communicating clearly with beneficiaries.

Seeking Professional Financial and Legal Advice

The complexity of selling shares from a deceased estate often necessitates professional advice. This can range from legal counsel to financial advisory services.

Record Keeping and Communication with Beneficiaries

Maintaining transparent and thorough records is crucial. Executors should also prioritize clear and consistent communication with all beneficiaries to avoid misunderstandings.

Conclusion

Selling shares from a deceased estate is a responsibility that requires careful attention to legal, financial, and interpersonal dynamics. By understanding the process, staying informed about tax obligations, and tackling challenges head-on, executors can fulfill their duties effectively and respectfully.

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