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Marketing

How to get the best from your marketing strategies

With this in mind, you must listen to the advice given to you by those that work within the marketing sector rather than feeling that you know best.

Published

1 year ago

April 5, 2022

TwinzTech

6 Crucial Things To Know Before Hiring Content Marketing Teamṣ

Whether you have an in-house team of marketing specialists of your own or you are calling in professional businesses to help you and your business get the most out of a new product launch, you are going to need to work out how you want your business and your products or services to be portrayed and what result you are expecting to achieve.

With this in mind, you must listen to the advice given to you by those that work within the marketing sector rather than feeling that you know best. It is essential to analyze your results when they happen so that any tweaks and adjustments can be made. This will allow you to ascertain which methods you are using are working and which ones aren’t.

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1. Set obtainable targets

When thinking about your marketing strategies and how you would like them to play out, it is essential that you set achievable targets rather than constantly falling short. Indeed, taking your marketing one step at a time rather than aiming high can have your business gaining more sales and getting far better overall results as your focus will be on the target in front of you rather than on the goal in the distance.

It is a good idea to make sure that you know your target market and that your strategies are aimed solely at them. For instance, targeting the wrong keywords may put your products in front of a larger audience, but if none of them are interested in what you are selling, you are just wasting your efforts and money.

2. Support your teams with software

With this being said, your marketing teams will need to have the correct level of support from their software to work together on the projects at hand and reach the desired goal.

For instance, giving them access to Brandfolder would enable them to get their best work done together regardless of where they are stationed or their time zones.

You will also find that the right software (Digital Asset Management software) will enable your teams to get your on-brand campaign compliant and up and running faster than usual, in more conventional ways.

Use A Software To Store Client Info And Data

3. Use traditional methods as well as modern methods.

You may feel that the old traditional marketing methods have long been forgotten due to being replaced by the modern methods, which work far better and faster. To a certain extent, this may be true; however, you will find those different people behave in various ways, and some prefer the old traditional ways and are, therefore, much more responsive. Traditional methods involve leaflet drops, newspaper and magazine adverts, and radio advertising, to name a few.

You do not want to rule out the modern ways of marketing such as SEO (which is far better left to the professionals, rather than someone that does not know what they are doing and could cost your business handsomely for absolutely no additional sales whatsoever), social media posts, PPC (pay per click advertising) and affiliates.

It is better to cater to everyone within your target market rather than a percentage.

4. The critical role swag can play.

You may be surprised to know that company swag can play a large part in your marketing campaigns, whether you are looking to give products away to your existing customers when they order with you or whether you are looking to entice new customers in with the offer of receiving freebies with each order that they place over a specific monitory value.

When using company swag, you will have to make sure that the products are of good value and are not cheap, flimsy, or poorly made, as it will reflect badly on your business even if the swag items are have nothing to do with the services or products that you offer.

It is also essential to ensure that whichever items you are giving as swag items are useable and desirable. There is no point in giving items out that will never be used. Some businesses will put your business name, logo, or anything you want on the swag items. You will need to take full advantage of this, making sure that any lettering is visible as this will be advertising your business or your products or services to whoever happens to see it.

If initially, you want to keep your swag items close to home, then handing out items to your employees such as hoodies, sweatshirts, jackets, and bags could go a long way to getting your business known within your local community. You may even want to set these items up as a form of uniform or as employee incentives to win for unusual behavior, output, or customer service.

Many different items come under the heading of company swag and not just the items mentioned above; there are also various hats, cooler bags, drinks bottles, and gadgets. The list goes on.

5. Offer discounts for enticement

There are many different ways you can offer discounts, and they do not have to come straight off of the bat. For instance, you could offer discounts on purchases over a certain threshold or even a discount on the customer’s second order if that order is placed before a specific date. You may feel, however, that swag items are not for you or your company but are interested in the option of offering discounts for enticing customers, whether new or old.

Many businesses offer discounts to customers who have recommended their business and products to friends and family who have then placed an order. This is an excellent way of growing a customer base without having to do vast amounts of marketing; they are getting their customers to do their marketing for them.

Marketing

4 Dos And Don’ts Of Running A Marketing Campaign

Note that marketing strategies are expensive to execute. The last thing you want to do is spend money on a failing campaign. In light of this, here are tried and tested dos and don’ts of running a marketing campaign:

Published

2 weeks ago

May 13, 2023

TwinzTech

4 Dos And Don’ts Of Running A Marketing Campaign

Most businesses rely on marketing campaigns for growth. A successful marketing campaign can lead to increased sales or expanded markets. As such, it’s ideal to rethink your marketing strategy to ensure you’re on the right course.

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The Dos

The success of your marketing campaign depends on several factors. Here’s a list of things you should do:

1. Choose The Right Marketing Channel

A marketing channel determines the success of your campaign. Budget and audience preferences can help you decide on the best marketing channel. One vital goal of marketing is to popularize your products and services.

Marketing channels can help you understand where your customers hang out and the best ways to engage them. Some marketing channels you should explore include:

Social media
Email marketing
Blogs
Paid advertising
Influencer marketing

Choosing the right marketing channel is an excellent approach if you’re wondering how to increase visibility for your business. You’ll know where to focus your efforts and how to maximize them. This way, your business can be seen by every potential customer.

2. Identify Your Target Audience

Defining your marketing audience is critical in running your campaign. Once you establish your audience, you can choose the best marketing strategy. For instance, you’ll need to create awareness if it’s a new product. Otherwise, new products might not do well in new markets before marketing and advertising.

On the other hand, your marketing campaign should be informative if you intend to reach new markets. Sending brand representatives to such markets should suffice. You should take new products to existing customers for insights on what to improve or feedback.

3. Make Your Marketing Strategies Mobile-Friendly

A lot of customers spend most of their time on their mobile devices. You need to use mobile-optimized marketing campaigns to reach several of them. Hop on emerging trends, such as using social media to run your campaigns. Your next viewer could be your new customer.

4. Measure The Progress

There’s one way to tell the success of your marketing campaigns: by measuring the results. Ensure you take some time to evaluate how much a marketing campaign has contributed to the business.

For instance, if you notice several new client signings, you can rest assured the strategy is working. You can always re-strategize the campaign if you don’t see any changes or improvements.

Choose The Right Marketing Channel

The Don’ts

During your marketing campaign, it’s best to avoid the following:

1. Failing To Study Your Market

Studying the market is a great business call. Your products could be the best, but you won’t realize any profits if you don’t fulfill market demands. Before launching your marketing campaign, familiarize yourself with the following pointers:

Consumer behavior
Buying patterns
Income levels
Culture

Such factors influence several aspects—for instance, pricing mechanisms. If you overprice your products, it doesn’t matter how much marketing you do; you might not convince your audience to buy them.

Thus, it’s essential to study market patterns, such as income levels, to produce products that will likely be purchased if you make them available.

2. Ignoring Competitors

There’s no doubt no one wants to deal with the hassle of competitors. However, it’ll be of no good if your business remains the best-kept secret. The last thing you should do is ignore the competition.

Remember, consumers like to compare products. Thus, there’s a need to give them options. Instead of viewing your competitors as threats, ensure you outsmart them by producing quality products and earning customer loyalty.

3. Expecting Results Immediately

The success of a marketing campaign takes time and effort. One marketing principle is that customers need to hear about your products seven times before they can purchase.

Imagine, for instance, if you take the advertisement route for your marketing campaign. In the real world, the probability of your advert appearing on television when your customers think about a product in your line is low.

On the flip side, your advert should grab their attention. The message should be precise and exciting. If the advert airs again the following day, they might remember the product’s name. The next day, they might learn about its use and ingredients.

Such is the journey of advertising, which is no different from marketing campaigns. So, be patient with your strategy. The best you can do is to reach as many customers as possible.

4. Relying On Product-Led Growth

One common mistake you should avoid at all costs is relying on product growth. You might have captured a thousand new prospects from your recent campaign. But what matters most is whether you’ll be able to retain them. You’ll need to put extra effort into retaining customers.

There are several ways you can use to revamp a product. It’s a surefire way of keeping your customers hooked to your products. For instance, if you’re selling hair products, upgrading them occasionally would be best. Perhaps develop a product with extra essential oils.

You can improve hair food by adding menthol or coconut oil, which is suitable for maintaining a healthy scalp. Your customers will feel the need to try the other products. Such a strategy keeps them longer in your business.

Conclusion

Running a marketing campaign is not a walk in the park. However, it shouldn’t be daunting if you follow some marketing frameworks. Execute the do’s stated above and avoid the don’ts, and you can be sure to run a successful marketing campaign for your business.