Indeed, video is one of the most growing and effective marketing strategies that is helping businesses to grow their ROI if done right. Companies try creating the best explainer videos to attract loyal customers and convert them into leads.
Usage of good videos in an appropriate way will not only boost brand recognition and traffic but also improve the conversions. Most businesses think that videos are commonly used to attract social media users. It’s not true. There are various ways to use videos that will up your conversion rates without breaking the banks.
Now, without any ado, let’s dive into the ways to use videos in your marketing strategy to achieve your targets.
Different ways to use videos in marketing strategy
1. Boost your sales with a video advertisement
Advertising your products/services through videos is a tried and true method that helps businesses to promote their and increase revenue.
By running video campaigns on social platforms like Facebook, Instagram, Twitter, etc., you can easily engage a large no. of people at a single time.
According to the report, people spend more than six and a half hours online every day. It shows that an online platform is one of the best ways to grab the customer’s attention and convert them into leads.
So, irrespective of usage of Google Ads or social media platforms, if you are not creating video ads, then you’re missing out something huge.
Read more:- Here Are 8 Video Marketing Trends to Watch Out.
2. Use lead capture form in the starting.
Well! Creating and sharing regular video content is an unsure way to convert leads. As we all are putting lots of effort into creating appealing and educational videos, each video must help us capture leads. Thus to make your video highly productive, you can use lead capture form after 20-50 seconds of your video.
According to the research conducted by Wistia, videos that include forms in the first 10-20% of it have the highest conversion rate, which is around 38-43%.
So, if you want to see your list growing faster, don’t forget to use lead forms in your videos before sharing it on other platforms.
3. Add videos in emails or newsletter.
When it comes to marketing and sharing information with prospects, emails are a traditional way to do that. According to the statistics, there are 9 out of 10 marketers who use emails to share the content organically. If I am not wrong, you might be using it to increase traffic and conversions. So, do you want to improve your results by upgrading the same approach? If yes, start using video email marketing.
Say, if you add videos in your emails, you will experience a 96% enhancement in the click-through rate. People love visuals more than text images. Now that you understand the usage of videos in emails start personalizing it.
4. Improve your blog quality with videos
The blogs are another important content from that is created by organizations to educate people and grab their attention. As people prefer visuals more than long boring text, so you can increase the chances of people to stay on your content.
Say if you add fascinating and educational videos in your blogs, then you will not only add value to your content but also you candidly engage more people.
It’s not surprising to see that videos generate 12 times more shares in comparison to other forms of content. Always remember, the more people view your content, the higher the chances to convert them to leads.
So, whenever you create videos for your blogs, make sure it is relevant to your content and help people understand the concert better.
5. Include videos on the homepage
It can not be wrong to say that a website is the base of your online business. If your website is both responsive and engaging, it becomes easy to catch the visitor’s eye and inspire them to make a purchase. To make your website highly productive, you can incorporate videos on the homepage of your website.
Visitors who land on your home page and view the video will get to know about who you are, what you offer, & how the services/products can help them achieve their goals. That’s why almost 58% of the business have impressive videos on their homepage.
Remember, the more people know your brand, the higher the chances they will land on the decision to make a purchase. Thus, try crafting the right videos for your websites to generate more sales.
Source: motion cue
6. Play videos on events/ onboardings/training sessions
Broadcasting, live streaming, organizing events are incredible ways to generate traffic, engage people, and increase conversions. Most successful organizations use this approach to appear in the top searches of google.
As everyone is using this approach, what one should do exceptionally to stand out from the crowd. Well! Videos are the easiest ways to do it. If we talk about hosting events, most of the organizations play presentations to explain the concept, which sometimes becomes quite dull. And if we talk about the onboarding process, managers deliver speeches to present the concert, which sometimes becomes both tedious and complicated.
To get rid of all the issues, you can create videos to share your thoughts and concert the visitors. It will help you share information in a detailed form and impress the viewers. So, make sure you utilize videos to the fullest and achieve your targets.
7. Send personalized videos to people.
Last but not least, send personalized videos to the prospects to raise the conversion rate. If I am not wrong, then most of the salespeople struggle to influence the people by explaining the same concepts time and again to get leads. Isn’t it? That’s where video comes into play.
You can send personalized videos to the prospects over mail instead of sending boring texts. To make it more effective, you can add CTA at the end of the video to re-engage the leads and convert them into potential customers.
So, start sending personalized videos to convert visitors into loyal customers.
Prefer reading:- Stand Out From The Crowd With These Eight Video Promotion Ideas
There are thousands of companies that are adopting all these strategies to bombard their sales process. Now it’s your turn…..
Start creating compelling videos that not only educate the people but also inspire them to become promoters. To make sure your videos are the best, you can again hire the best explainer video production companies. They will provide you with excellent videos at an affordable cost.
Also, if you have any other suggestions, do share in the comment section below.