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How to Use Videos to Convert Visitors Into Customers

Usage of good videos in an appropriate way will not only boost brand recognition and traffic but also improve the conversions.

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Indeed, video is one of the most growing and effective marketing strategies that is helping businesses to grow their ROI if done right. Companies try creating the best explainer videos to attract loyal customers and convert them into leads.

Usage of good videos in an appropriate way will not only boost brand recognition and traffic but also improve the conversions. Most businesses think that videos are commonly used to attract social media users. It’s not true. There are various ways to use videos that will up your conversion rates without breaking the banks.

Now, without any ado, let’s dive into the ways to use videos in your marketing strategy to achieve your targets.

Different ways to use videos in marketing strategy

Let’s roll…

1. Boost your sales with a video advertisement

Advertising your products/services through videos is a tried and true method that helps businesses to promote their and increase revenue.

10 Excellent Social Media Marketing Tips

By running video campaigns on social platforms like Facebook, Instagram, Twitter, etc., you can easily engage a large no. of people at a single time.

According to the report, people spend more than six and a half hours online every day. It shows that an online platform is one of the best ways to grab the customer’s attention and convert them into leads.

So, irrespective of usage of Google Ads or social media platforms, if you are not creating video ads, then you’re missing out something huge.

Read more:- Here Are 8 Video Marketing Trends to Watch Out.

2. Use lead capture form in the starting.

Well! Creating and sharing regular video content is an unsure way to convert leads. As we all are putting lots of effort into creating appealing and educational videos, each video must help us capture leads. Thus to make your video highly productive, you can use lead capture form after 20-50 seconds of your video.

According to the research conducted by Wistia, videos that include forms in the first 10-20% of it have the highest conversion rate, which is around 38-43%.

So, if you want to see your list growing faster, don’t forget to use lead forms in your videos before sharing it on other platforms.

Use lead capture form in the starting

Source: webbiquity

3. Add videos in emails or newsletter.

When it comes to marketing and sharing information with prospects, emails are a traditional way to do that. According to the statistics, there are 9 out of 10 marketers who use emails to share the content organically. If I am not wrong, you might be using it to increase traffic and conversions. So, do you want to improve your results by upgrading the same approach? If yes, start using video email marketing.

Say, if you add videos in your emails, you will experience a 96% enhancement in the click-through rate. People love visuals more than text images. Now that you understand the usage of videos in emails start personalizing it.

4. Improve your blog quality with videos

The blogs are another important content from that is created by organizations to educate people and grab their attention. As people prefer visuals more than long boring text, so you can increase the chances of people to stay on your content.

Say if you add fascinating and educational videos in your blogs, then you will not only add value to your content but also you candidly engage more people.

It’s not surprising to see that videos generate 12 times more shares in comparison to other forms of content. Always remember, the more people view your content, the higher the chances to convert them to leads.

So, whenever you create videos for your blogs, make sure it is relevant to your content and help people understand the concert better.

5. Include videos on the homepage

It can not be wrong to say that a website is the base of your online business. If your website is both responsive and engaging, it becomes easy to catch the visitor’s eye and inspire them to make a purchase. To make your website highly productive, you can incorporate videos on the homepage of your website.

Visitors who land on your home page and view the video will get to know about who you are, what you offer, & how the services/products can help them achieve their goals. That’s why almost 58% of the business have impressive videos on their homepage.

Remember, the more people know your brand, the higher the chances they will land on the decision to make a purchase. Thus, try crafting the right videos for your websites to generate more sales.

Improve your blog quality with videos

Source: motion cue

6. Play videos on events/ onboardings/training sessions

Broadcasting, live streaming, organizing events are incredible ways to generate traffic, engage people, and increase conversions. Most successful organizations use this approach to appear in the top searches of google.

As everyone is using this approach, what one should do exceptionally to stand out from the crowd. Well! Videos are the easiest ways to do it. If we talk about hosting events, most of the organizations play presentations to explain the concept, which sometimes becomes quite dull. And if we talk about the onboarding process, managers deliver speeches to present the concert, which sometimes becomes both tedious and complicated.

To get rid of all the issues, you can create videos to share your thoughts and concert the visitors. It will help you share information in a detailed form and impress the viewers. So, make sure you utilize videos to the fullest and achieve your targets.

7. Send personalized videos to people.

Last but not least, send personalized videos to the prospects to raise the conversion rate. If I am not wrong, then most of the salespeople struggle to influence the people by explaining the same concepts time and again to get leads. Isn’t it? That’s where video comes into play.

You can send personalized videos to the prospects over mail instead of sending boring texts. To make it more effective, you can add CTA at the end of the video to re-engage the leads and convert them into potential customers.

So, start sending personalized videos to convert visitors into loyal customers.

Prefer reading:- Stand Out From The Crowd With These Eight Video Promotion Ideas

Final Thoughts

There are thousands of companies that are adopting all these strategies to bombard their sales process. Now it’s your turn…..

Start creating compelling videos that not only educate the people but also inspire them to become promoters. To make sure your videos are the best, you can again hire the best explainer video production companies. They will provide you with excellent videos at an affordable cost.

Also, if you have any other suggestions, do share in the comment section below.

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

How To Create A Seamless Checkout Experience

Ultimately, a seamless and positive checkout experience can boost customer satisfaction and create a stronger association with your brand.

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How To Create A Seamless Checkout Experience

The checkout process is an integral part of the customer journey, significantly influencing purchasing decisions. An ideally designed checkout page can streamline the buying experience, leading to an increase in conversion rates.

Moreover, a well-organized, intuitive checkout experience can motivate customers to complete their transactions, enhancing the abandoned cart recovery rate. Ultimately, a seamless and positive checkout experience can boost customer satisfaction and create a stronger association with your brand.

This connection often translates into repeat purchases and invaluable word-of-mouth referrals from satisfied customers. If these are your business goals, then read on for five excellent ways to create a seamless checkout experience.

1. Provide More Payment Options

Diversifying payment options is critical to facilitating a smooth and flexible customer checkout process. By accommodating various payment methods, you cater to various customer preferences. Traditional credit and debit card payments, digital wallets, bank transfers, and even options like cash on delivery should be considered.

It’s important to understand that payment preferences can vary significantly depending on your target audience and their geographical location. For example, customers from different regions may prefer specific local payment methods. By offering these options, you demonstrate respect and understanding of your customer’s needs and preferences, which can significantly boost your conversion rates.

Lastly, remember that security is a paramount concern regarding online transactions. Ensure all your payment options are secured and trusted to prevent potential data breaches or ecommerce fraud. Transparency about security measures can build customer trust and encourage more transactions.

2. Ensure Your Checkout Page Is Mobile-Friendly

With the rapid rise in mobile device usage, ensuring that your checkout page is mobile-friendly is more important than ever. Users should be able to navigate your checkout page easily, fill in their details, and complete the purchase without experiencing any glitches or frustrations, regardless of their device.

A mobile-friendly checkout page is not just about compatibility but also about design. The design must be intuitive, with clear calls to action and minimal input fields. Moreover, the text and buttons should be sufficiently large to facilitate easy touch interactions.

Testing is vital in ensuring mobile friendliness. Regularly test your checkout process on different devices and browsers to spot any issues. Remember, a smooth mobile checkout experience can increase conversions and customer satisfaction.

3. Allow Guest Checkout

While it’s beneficial for businesses to have customers create accounts for future marketing and retargeting, it’s important to respect the customer’s choice. Mandatory account creation can deter customers, causing them to abandon their carts and reducing your conversion rates.

Offering a guest checkout option can enhance the user experience by speeding up the checkout process. It caters to customers in a hurry or those who don’t want to commit to an account. While you can still encourage account creation by highlighting its benefits, the choice should ultimately be left to the customer.

Provide More Payment Options - Seamless Checkout Experience

Remember, the aim is to reduce barriers to purchase. A simple and straightforward guest checkout process can significantly improve your conversion rates and customer satisfaction, even if it means potentially missing out on gathering some customer data.

4. Create A One-Page Checkout Page

A one-page checkout design is a strategy that can streamline your checkout process by minimizing the number of steps needed to complete a purchase. This approach reduces the likelihood of customers abandoning their carts due to a complicated or lengthy checkout process.

A one-page checkout page should include essential fields such as billing and shipping information, payment methods, and an order summary. This page should be designed with simplicity and user-friendliness in mind. Also, use auto-fill features where possible to speed up the process.

Bear in mind that this strategy doesn’t suit every business. For example, businesses with a large number of stock-keeping units or complex shipping rules might need more pages for a comprehensive checkout process. However, if a one-page checkout fits your business model, it can significantly improve the user experience and conversion rates.

5. Utilize “Buy Now” Buttons

‘Buy Now’ buttons can greatly enhance the user experience by offering a quick and straightforward way to make a purchase. These buttons allow customers to bypass the traditional shopping cart route, facilitating an immediate checkout process.

When implementing the ‘Buy Now’ buttons, ensure they are placed strategically. They should be easily visible, usually close to the product details. Additionally, their design should be compelling and consistent with your brand identity to attract customers’ attention.

However, while the ‘Buy Now’ buttons can accelerate checkout, they should be used thoughtfully. For some customers, particularly those intending to buy multiple items, the traditional cart process might still be preferable. Therefore, ensure you offer both options to cater to different shopping styles.

Also, be aware that the ‘Buy Now’ buttons require a robust system in the background to ensure a seamless and secure immediate transaction. Balancing convenience and security is the key to the effective utilization of the ‘Buy Now’ buttons.

Conclusion

Optimizing the checkout process is integral to boosting conversion rates and customer satisfaction. Diverse payment options, a mobile-friendly design, guest checkout options, and streamlined processes such as a one-page checkout or ‘Buy Now’ buttons all contribute to a user-friendly buying experience.

Remember that it’s crucial to balance customer convenience with robust security measures and to cater to varying customer preferences. When implemented effectively, these strategies can significantly improve your business’s performance and customer retention.

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