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How to Use Videos to Convert Visitors Into Customers

Usage of good videos in an appropriate way will not only boost brand recognition and traffic but also improve the conversions.

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8 Tips to start a successful business

Indeed, video is one of the most growing and effective marketing strategies that is helping businesses to grow their ROI if done right. Companies try creating the best explainer videos to attract loyal customers and convert them into leads.

Usage of good videos in an appropriate way will not only boost brand recognition and traffic but also improve the conversions. Most businesses think that videos are commonly used to attract social media users. It’s not true. There are various ways to use videos that will up your conversion rates without breaking the banks.

Now, without any ado, let’s dive into the ways to use videos in your marketing strategy to achieve your targets.

Different ways to use videos in marketing strategy

Let’s roll…

1. Boost your sales with a video advertisement

Advertising your products/services through videos is a tried and true method that helps businesses to promote their and increase revenue.

10 Excellent Social Media Marketing Tips

By running video campaigns on social platforms like Facebook, Instagram, Twitter, etc., you can easily engage a large no. of people at a single time.

According to the report, people spend more than six and a half hours online every day. It shows that an online platform is one of the best ways to grab the customer’s attention and convert them into leads.

So, irrespective of usage of Google Ads or social media platforms, if you are not creating video ads, then you’re missing out something huge.

Read more:- Here Are 8 Video Marketing Trends to Watch Out.

2. Use lead capture form in the starting.

Well! Creating and sharing regular video content is an unsure way to convert leads. As we all are putting lots of effort into creating appealing and educational videos, each video must help us capture leads. Thus to make your video highly productive, you can use lead capture form after 20-50 seconds of your video.

According to the research conducted by Wistia, videos that include forms in the first 10-20% of it have the highest conversion rate, which is around 38-43%.

So, if you want to see your list growing faster, don’t forget to use lead forms in your videos before sharing it on other platforms.

Use lead capture form in the starting

Source: webbiquity

3. Add videos in emails or newsletter.

When it comes to marketing and sharing information with prospects, emails are a traditional way to do that. According to the statistics, there are 9 out of 10 marketers who use emails to share the content organically. If I am not wrong, you might be using it to increase traffic and conversions. So, do you want to improve your results by upgrading the same approach? If yes, start using video email marketing.

Say, if you add videos in your emails, you will experience a 96% enhancement in the click-through rate. People love visuals more than text images. Now that you understand the usage of videos in emails start personalizing it.

4. Improve your blog quality with videos

The blogs are another important content from that is created by organizations to educate people and grab their attention. As people prefer visuals more than long boring text, so you can increase the chances of people to stay on your content.

Say if you add fascinating and educational videos in your blogs, then you will not only add value to your content but also you candidly engage more people.

It’s not surprising to see that videos generate 12 times more shares in comparison to other forms of content. Always remember, the more people view your content, the higher the chances to convert them to leads.

So, whenever you create videos for your blogs, make sure it is relevant to your content and help people understand the concert better.

5. Include videos on the homepage

It can not be wrong to say that a website is the base of your online business. If your website is both responsive and engaging, it becomes easy to catch the visitor’s eye and inspire them to make a purchase. To make your website highly productive, you can incorporate videos on the homepage of your website.

Visitors who land on your home page and view the video will get to know about who you are, what you offer, & how the services/products can help them achieve their goals. That’s why almost 58% of the business have impressive videos on their homepage.

Remember, the more people know your brand, the higher the chances they will land on the decision to make a purchase. Thus, try crafting the right videos for your websites to generate more sales.

Improve your blog quality with videos

Source: motion cue

6. Play videos on events/ onboardings/training sessions

Broadcasting, live streaming, organizing events are incredible ways to generate traffic, engage people, and increase conversions. Most successful organizations use this approach to appear in the top searches of google.

As everyone is using this approach, what one should do exceptionally to stand out from the crowd. Well! Videos are the easiest ways to do it. If we talk about hosting events, most of the organizations play presentations to explain the concept, which sometimes becomes quite dull. And if we talk about the onboarding process, managers deliver speeches to present the concert, which sometimes becomes both tedious and complicated.

To get rid of all the issues, you can create videos to share your thoughts and concert the visitors. It will help you share information in a detailed form and impress the viewers. So, make sure you utilize videos to the fullest and achieve your targets.

7. Send personalized videos to people.

Last but not least, send personalized videos to the prospects to raise the conversion rate. If I am not wrong, then most of the salespeople struggle to influence the people by explaining the same concepts time and again to get leads. Isn’t it? That’s where video comes into play.

You can send personalized videos to the prospects over mail instead of sending boring texts. To make it more effective, you can add CTA at the end of the video to re-engage the leads and convert them into potential customers.

So, start sending personalized videos to convert visitors into loyal customers.

Prefer reading:- Stand Out From The Crowd With These Eight Video Promotion Ideas

Final Thoughts

There are thousands of companies that are adopting all these strategies to bombard their sales process. Now it’s your turn…..

Start creating compelling videos that not only educate the people but also inspire them to become promoters. To make sure your videos are the best, you can again hire the best explainer video production companies. They will provide you with excellent videos at an affordable cost.

Also, if you have any other suggestions, do share in the comment section below.

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

Six Ways You Can Start an Online Counseling Business

Counseling is an essential service, especially during a pandemic. Here are ways for you to start an online counseling business.

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Create a Captivating Brand Identity

counseling is one of the most critical aspects of mental health. It can provide individuals with the tools to cope with their mental health issues. counseling can help people understand and manage their emotions, set boundaries, communicate effectively, and develop healthy coping mechanisms. Additionally, counseling can provide support and guidance during difficult times.

If you or someone you know is struggling with mental health issues, don’t hesitate to seek counseling services. counseling can make a world of difference in managing mental health issues; however, good for you if you want to start a career in online counseling! It’s a great career choice.

It would help if you did a few things to start an online counseling business. Here are seven steps you can take to get started:

1. Research the field of online counseling

Before you start your business, it’s essential to research the field of online counseling. This will give you a better understanding of the industry and what it takes to succeed. Additionally, research can help you identify potential opportunities and challenges in starting an online counseling business.

There are many resources online you can check out. The Association for Counselor Education and Supervision (ACES) is a great place to start. ACES provides resources and information for counselors, educators, and supervisors. Also, the American Psychological Association has a helpful website with resources for mental health professionals.

There are also many books you can invest in if you want to know the basics of counseling. Make sure to invest in them.

2. Get certified as a counselor.

To start an online counseling business, you need to be certified as a counselor. This will ensure that you have the necessary credentials to provide counseling services. There are many ways to become certified as a counselor. The American Counseling Association (ACA) offers certification in several areas, including Licensed Professional Counselor (LPC), National Certified Counselor (NCC), and Registered Mental Health Counselor Intern (RMHCI).

Another way to become certified is through the National Board for Certified Counselors (NBCC). The NBCC offers the Master Addictions Counselor (MAC) credential. To be eligible for this credential, you must have a master’s degree in counseling from an accredited institution and pass the National Counselor Exam for Addictions Counselors (NCEAC).

To become a certified counselor, you must meet specific requirements. These requirements vary depending on the credentialing organization. However, most organizations require you to have a master’s degree in counseling, complete an internship, and pass a national exam.

Learning about mental health

3. Choose your specialty area.

After you’ve done your research and decided to enter the field of online counseling, it’s time to choose your specialty area. Consider your interests, experiences, strengths, and weaknesses when choosing a specialty area. It’s essential to select a place that you’re passionate about to provide quality services to your clients.

Some of the most popular specialty areas include marriage and family counseling, substance abuse counseling, mental health counseling, and trauma counseling.

Once you’ve chosen your specialty area, you can build your knowledge base by taking courses, reading books, and attending conferences.

4. Build your website

Your website is one of the most critical aspects of your online counseling business. Therefore, it’s essential to ensure that your website is professional and informative. Your website should include information about your services, rates, contact information, and a blog.

Additionally, your website should be easy to navigate and user-friendly. Prospective clients should be able to find what they’re looking for easily. They’re likely to leave your site and look elsewhere if they can’t.

5. Do Content Marketing

Content marketing is a great way to attract new clients to your online counseling business. Content marketing is creating and sharing content (such as blog posts, infographics, videos, etc.) relevant to your target audience. Content marketing aims to attract potential clients to your website and convert them into paying customers.

You can also try hiring an SEO expert to help you out. Certain companies, such as SEO services, can help you out. These experts know how to increase visits to your website and increase the number of clients you have in no time.

6. Use social media

Social media is a great way to promote your online counseling business. It allows you to reach a large audience with minimal effort. When using social media, it’s essential to be professional and consistent. Post interesting and informative content that will engage your followers.

Additionally, make sure to post regularly and interact with your followers. They’re likely to lose interest and stop following you if you don’t. Some of the most popular social media platforms for counselors include Twitter, Facebook, LinkedIn, and Instagram.

Starting an online counseling business can be a great way to help people during a pandemic. There are several ways to become certified as a counselor, and it’s essential to choose an area that you’re passionate about. You should also build your website and do content marketing to attract new clients. Additionally, use social media to promote your business. These are just a few things you can do to start your own online counseling business.

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