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How to Use Videos to Convert Visitors Into Customers

Usage of good videos in an appropriate way will not only boost brand recognition and traffic but also improve the conversions.

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Indeed, video is one of the most growing and effective marketing strategies that is helping businesses to grow their ROI if done right. Companies try creating the best explainer videos to attract loyal customers and convert them into leads.

Usage of good videos in an appropriate way will not only boost brand recognition and traffic but also improve the conversions. Most businesses think that videos are commonly used to attract social media users. It’s not true. There are various ways to use videos that will up your conversion rates without breaking the banks.

Now, without any ado, let’s dive into the ways to use videos in your marketing strategy to achieve your targets.

Different ways to use videos in marketing strategy

Let’s roll…

1. Boost your sales with a video advertisement

Advertising your products/services through videos is a tried and true method that helps businesses to promote their and increase revenue.

10 Excellent Social Media Marketing Tips

By running video campaigns on social platforms like Facebook, Instagram, Twitter, etc., you can easily engage a large no. of people at a single time.

According to the report, people spend more than six and a half hours online every day. It shows that an online platform is one of the best ways to grab the customer’s attention and convert them into leads.

So, irrespective of usage of Google Ads or social media platforms, if you are not creating video ads, then you’re missing out something huge.

Read more:- Here Are 8 Video Marketing Trends to Watch Out.

2. Use lead capture form in the starting.

Well! Creating and sharing regular video content is an unsure way to convert leads. As we all are putting lots of effort into creating appealing and educational videos, each video must help us capture leads. Thus to make your video highly productive, you can use lead capture form after 20-50 seconds of your video.

According to the research conducted by Wistia, videos that include forms in the first 10-20% of it have the highest conversion rate, which is around 38-43%.

So, if you want to see your list growing faster, don’t forget to use lead forms in your videos before sharing it on other platforms.

Use lead capture form in the starting

Source: webbiquity

3. Add videos in emails or newsletter.

When it comes to marketing and sharing information with prospects, emails are a traditional way to do that. According to the statistics, there are 9 out of 10 marketers who use emails to share the content organically. If I am not wrong, you might be using it to increase traffic and conversions. So, do you want to improve your results by upgrading the same approach? If yes, start using video email marketing.

Say, if you add videos in your emails, you will experience a 96% enhancement in the click-through rate. People love visuals more than text images. Now that you understand the usage of videos in emails start personalizing it.

4. Improve your blog quality with videos

The blogs are another important content from that is created by organizations to educate people and grab their attention. As people prefer visuals more than long boring text, so you can increase the chances of people to stay on your content.

Say if you add fascinating and educational videos in your blogs, then you will not only add value to your content but also you candidly engage more people.

It’s not surprising to see that videos generate 12 times more shares in comparison to other forms of content. Always remember, the more people view your content, the higher the chances to convert them to leads.

So, whenever you create videos for your blogs, make sure it is relevant to your content and help people understand the concert better.

5. Include videos on the homepage

It can not be wrong to say that a website is the base of your online business. If your website is both responsive and engaging, it becomes easy to catch the visitor’s eye and inspire them to make a purchase. To make your website highly productive, you can incorporate videos on the homepage of your website.

Visitors who land on your home page and view the video will get to know about who you are, what you offer, & how the services/products can help them achieve their goals. That’s why almost 58% of the business have impressive videos on their homepage.

Remember, the more people know your brand, the higher the chances they will land on the decision to make a purchase. Thus, try crafting the right videos for your websites to generate more sales.

Improve your blog quality with videos

Source: motion cue

6. Play videos on events/ onboardings/training sessions

Broadcasting, live streaming, organizing events are incredible ways to generate traffic, engage people, and increase conversions. Most successful organizations use this approach to appear in the top searches of google.

As everyone is using this approach, what one should do exceptionally to stand out from the crowd. Well! Videos are the easiest ways to do it. If we talk about hosting events, most of the organizations play presentations to explain the concept, which sometimes becomes quite dull. And if we talk about the onboarding process, managers deliver speeches to present the concert, which sometimes becomes both tedious and complicated.

To get rid of all the issues, you can create videos to share your thoughts and concert the visitors. It will help you share information in a detailed form and impress the viewers. So, make sure you utilize videos to the fullest and achieve your targets.

7. Send personalized videos to people.

Last but not least, send personalized videos to the prospects to raise the conversion rate. If I am not wrong, then most of the salespeople struggle to influence the people by explaining the same concepts time and again to get leads. Isn’t it? That’s where video comes into play.

You can send personalized videos to the prospects over mail instead of sending boring texts. To make it more effective, you can add CTA at the end of the video to re-engage the leads and convert them into potential customers.

So, start sending personalized videos to convert visitors into loyal customers.

Prefer reading:- Stand Out From The Crowd With These Eight Video Promotion Ideas

Final Thoughts

There are thousands of companies that are adopting all these strategies to bombard their sales process. Now it’s your turn…..

Start creating compelling videos that not only educate the people but also inspire them to become promoters. To make sure your videos are the best, you can again hire the best explainer video production companies. They will provide you with excellent videos at an affordable cost.

Also, if you have any other suggestions, do share in the comment section below.

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

What is a Customer Data Platform?

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members.

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What is a customer data platform

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.

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