You may be well aware of the fact that video is one of the top-performing contents for Video Promotion Ideas. Thus, you may often find yourself shelling out a large sum to produce promotional videos for your business.
It indeed is a huge task to create a content that requires multiple steps such as pre-production, planning and development, shooting, post-production editing, and graphics and final edit after revisions.
This lengthy process makes it seem like the end video is the ultimate means to attract audiences and customers. But, you can utilize your video through several other platforms to reach out to more people.
You should not restrict your promotional methods by solely putting the video up on the website or showcasing at an exclusive event. Instead, you may increase your audience by implementing these eight useful ideas of video promotion listed below.
1. Posts Natively On Social Media
Social media has become a significantly powerful tool for promoting your marketing content. You should not limit your posts only to promotional texts and photos. Posting your videos natively on social media can generate a massive audience for your business or organization.
Social media platforms like Facebook, Twitter, Instagram show videos posted natively more frequently than embedded videos. Hence, you should avoid cross-posting an embedded link of your video on other social platforms.
Moreover, videos displayed natively can make use of the in-built auto-play function of these platforms. This strategy can help promote your videos more effectively.
2. Make A Teaser
If you aim to gain more on-site traffic, you can take advantage of a teaser. A teaser or shortened version of your video posted on a social media platform can lead to the audience’s conversion. Conversion happens when the link added with the teaser takes the audience to the full video posted on the business website.
A teaser can also act as a strong call for action. You can use an intro maker to create these short yet captivating videos to draw more audiences.
3. Optimize Your Video
The traffic and competition on the web are tremendous. Only posting videos may not always bring a positive impact. Hence you need to optimize your videos for search engines. There are several methods to optimize your videos. You can start by inserting a transcript to your videos.
The video transcript provides access to a broader audience, and at the same time, it makes the video more scrapable by the search bots.
To optimize your video further, insert an appealing and relevant thumbnail, craft an engaging title, and meta description. While embedding the video on your website or blog, make sure that the rest of the page is optimized for SEO and relevant to the video. Avoid inserting the video in multiple places too.
These practices can positively impact your video promotion, and you can easily stand out from the crowd.
4. Invite For Participation
You can promote your video further by inviting influencers. Using your email or via social media, you can send them an invitation to participate in the video promotion. Include your video links in the message.
A credible influencer has established audiences who pay attention to the contents posted by him or her. You can find such an influential figure who is passionate about your business or product to endorse your video.
When the influencers share your video content, it leads to the transference of the audience. Thus you can get an influencer’s powerful advocacy to a broader audience to promote your video.
5. Run Promotional Campaign
Running a promotional video campaign helps you to communicate with the target audience about your business. Following this technique, you can show your services and products to potential customers. Most platforms like YouTube, Facebook, Instagram, LinkedIn, and Twitter provide options to run video promotions.
To deploy a successful video campaign, you need to understand your audience better. By resonating with the audience’s needs, you can call for action on the video advertising campaign. An online video editor can get you started with a promotional video campaign.
6. Send Prospecting Emails
Including your video while sending prospecting emails is another useful idea for promotion. It would help if you had your prospect list ready after skimming through your marketing email lists. Send your videos to your potential customer or audience who might benefit from it.
You may also send your event videos to people who could not join so that your audience can increase for the next event or product launch. You may share a particular promo video of products with your old and prospective clients. After all, instead of plain-text emails, including videos, increases the chance of audience engagement and provides new business opportunities.
7. Adapt For Multipurpose
Apart from posting the video on social media platforms and your website, you may want to use it in any space possible. The dynamic nature of video content makes it usable in multiple places. The landing page can greet the audience with an informative and engaging video.
You may add your video thumbnail in the signature area of a text-mail. A follow-up email may as well become a spot for promoting videos.
8. Attach Share Button
While posting your Video Promotion Ideas on social media platforms or your website, you should remember to attach the share buttons. These share buttons make it easier for the viewer or the website visitor to share your video with their relations and connections across platforms.
Sharing, in turn, allows your video to reach new audiences and generate new customers back to your business. Most often, videos contents are posted without this simple tool of social sharing. Make sure to attach the share button while promoting your video content.
Undoubtedly promotional strategies vary depending on the business model. Even then, you may apply some of these video promotion tactics to stand out from the crowd. When these ideas, when combined with conventional approaches, can generate the best possible market for your business.
