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4 Tips To Leverage Your Content Optimization

Here are four tips for leveraging your content optimization: 4 Tips to leverage your content optimization.

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4 Tips To Leverage Your Content Optimization

Did you know that reports suggest that there’s an average of 3,000 blog posts published every minute, 24/7? Because of this extremely high volume of posts competing for viewership, it takes exceptional skills to have your content viewed and read by a significant number of people.

That’s where content optimization comes in very handy. It’s a way of writing content that produces quality and stable output. Search engines then confidently present it to Internet users, and readers can read your content and take the desired actions.

Here are four tips for leveraging your content optimization:

1. Use Relevant Keywords

SEO or search engine optimization is perhaps the essential part of content optimization. The typical behaviour of web users is searching for whatever information they need using search engines. These platforms use complex algorithms to present to the user several sites that contain related information.

The search results are usually ranked from the most relevant to the least appropriate. It’s said that a majority of Internet surfers usually only visit sites listed on the first page of search results. To have your website appear in this coveted position, your content has to be keyword-rich.

It all starts with keyword research. You must know the exact words that your potential readers use when looking for information online. Once you have formed a concrete list of these keywords, you need to include them seamlessly in your content.

Approaching this manually isn’t advisable. You may want to use different online tools to help you improve your writing for SEO. Such devices come with advantages such as:

  • Ability to see how your content scores against other similar articles on the Internet;
  • Ability to make suggestions on how to add depth and substance to your content;
  • Advice on the core topics you should cover on a particular subject; and,
  • Warnings on keyword stuffing and content over-optimization.

Content Crossword Concept Handwritten On Blackboard

2. Monitor Your Keyword Performance

After writing a keyword-rich article, it’s in your best interest to monitor the performance of your paper and see whether your efforts are paying off. An intelligent SEO writing assistant may be helpful by sending you a keyword ranking report every week, fortnight, or month. Such periodical reports help you track key content metrics such as:

  • The keywords responsible for driving the most readers to your website;
  • Each keyword’s performance in terms of traffic and impressions;
  • Keywords that are no longer bringing you traffic as they used to; and,
  • SEO mistakes like several pages ranking for the exact keywords.

Such detailed performance data helps you tweak your content strategy for the better.

3. Improve Readability

Once the search engines convince Internet browsers to visit your web page, you must ensure that they stay and read your content. You don’t want a situation where readers get disinterested at first glance in your content.

Follow these guidelines to ensure your content is readable:

  • Use simple words that even a fifth-grader student can understand. Using a ton of complex industry-specific jargon and high-level language may drive away potential customers.
  • Make your sentences are short, preferably containing an average of 10 words. This makes your thoughts easy to follow and understand. Long sentences are said to be challenging to read. Your readers may not get the message you’re trying to get across.
  • Use a simple font type and size that’s legible and easy to read. Don’t let your readers struggle to see the words.
  • Make your paragraphs as short as possible.
  • Break up and group your paragraphs using relevant section headings.
  • Let your readers ‘breathe’ by including as much white space as possible in your content.
  • Use bulleted or numbered lists to outline essential points.
  • Call attention to more important pieces of information by highlighting them in bold and italicizing relevant phrases.
  • Use illustrations, optimized photos, graphs, and screenshots to break up the text.

Design A Flyer Perfectly

The more readable your content is, the more time your readers will ultimately spend on your website. This can lead to search engines deeming your content informative and thus increases your search engine ranking.

4. Improve Your Social Media Presence

The more social signals you have, the higher search engines evaluate your content as credible, thus improving your page ranking.

To proceed with this, ask yourself the following questions:

Having solid social proof enables even more people to read your content. This can be achieved by having a harmonized plan to manage your website and social media platforms.

To Sum It Up

Content optimization isn’t rocket science. You can learn and implement on your website for your content to reach a wider audience. If you’re looking for in-depth and concrete solutions for your content needs, contacting an SEO expert would be the best move to take.

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

How To Choose A Mail Service Provider For Your Business

Communication is essential in every business. There are now many mail service providers in the market whose purpose is to send, receive, and store files.

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How To Choose A Mail Service Provider For Your Business

Communication is essential in every business. One of the most used methods of communication in an organization internally and externally is through email. Since email is an in-demand way to reach out to your co-workers and your clients nowadays, there are now many mail service providers in the market whose purpose is to send, receive, and store files.

However, each service provider has its advantage and disadvantage; that’s why it’s essential to choose one from whom your business will benefit the most. With a wide range of email providers to choose from, it can be challenging to determine which one to utilize. To help you out below is an example of how to pick the most suitable mail service provider for your business.

Determine Your Purpose For Utilizing It Before investing in mail services for your business, it’s essential to define your primary purpose and why you need to utilize it. Know the types of messages and files that your company usually creates and receives. If you can determine your business needs, you can easily find the best mail service provider based on your business requirements.

There are email platforms that are free to use. Still, suppose you want to rent or own your email server. In that case, you must consider how many employees will be using it to know the email addresses required and how you will use it to improve your business operations and the software and devices you’ll be using.

1. Consider The Features You Need

The essential factor to look for in email service providers is the features. You must be keen at checking on what attributes your business can gain from them. The purpose as to why you’re availing of mail service will determine the features that you must consider, and here are some of them:

Templates – If you’re into email marketing, it would be easier for you to draft out your emails in a simple yet presentable way through the available templates. Suppose your business needs to send emails to your clients constantly. In that case, an email service provider that offers a wide range of template designs, a mobile-friendly interface, and flexible layouts is an efficient choice.

Coding Accuracy Support System (CASS) Certification – This is software encrypted in an email platform that provides more helpful hints, especially if your business is into the shipping industry because it ensures that addresses, city names, street names, and zip codes are all standardized in USPS guidelines to avoid errors inputting the personal information of your clients.

How To Choose A Mail Service Provider For Your Business

Automation – This feature lets you schedule the delivery of messages to people at the right time. Automation is a user-oriented feature because you have to create your template and set a particular date, time, and contacts where it will be sent to. It’s a feature that you can utilize if you’re on holiday, but you don’t want to miss out on updating your clients or workers.

Mobility – One of the reasons you’re availing of mail service is that you want to reach out to your target market or constantly communicate with your employees. Mobility issues can be a significant barrier, so make sure to choose a mail service provider with a user-friendly interface, whether on a mobile device, computer, or tablet. The graphics must also be appealing for all ages, especially if you have senior citizen clients.

Mailbox Storage – Aside from communication methods, your email can serve as a storage of important files, especially if you want to save the storage space of your phones or computers. An email with at least 2GB of storage is ideal. Aside from the mailbox storage, it’s also best to consider the sending size limit. If you only have a limited sending size limit, you may not send or receive large files.

2. Define Your Budget

What’s good about using email as your communication tool in your business is that mail service providers allow you to use their platform free of charge. You’ll only be charged when you want to incorporate email marketing tools. However, if you want an email that’s tailored for your needs or you want your business email server, there are mail service providers that can make it possible for you.

The price that you have to pay usually depends on the employee who’ll use it. Choose a provider that’s flexible in their payment plans. If your business isn’t too focused on email marketing or you’re not a frequent sender or receiver, you may opt for a pay-as-you-go payment plan, wherein you’ll only pay what you’ve used. You may also choose to pay the monthly rates if your business requires many processes that involve the use of email transactions.

3. Check Out Their Customer Service

Like other communication tools, emails are also prone to bugs and other glitches, wherein you need to have technical help to resolve it not to affect your business operations. The right people who can assist you if you encounter the mail service provider’s platform are through their customer service.

Checking out if customer support is available is one of the most neglected factors in choosing a mail service provider. If there’s no one to help you if a problem arises, it may paralyze your operations, and you may not be able to maximize your money’s worth. A provider must have 24/7 support, and you should contact them in different ways, such as through call, text, email, or live support.

4. Final Thoughts

Choosing a mail service provider for your business requires thorough planning and research. It isn’t just a common communication platform. Still, companies nowadays perceive it as one of the essential tools in delivering their products and services to their target market, so your choice may make or break your business.

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