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4 Tips To Leverage Your Content Optimization

Here are four tips for leveraging your content optimization: 4 Tips to leverage your content optimization.

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4 Tips To Leverage Your Content Optimization

Did you know that reports suggest that there’s an average of 3,000 blog posts published every minute, 24/7? Because of this extremely high volume of posts competing for viewership, it takes exceptional skills to have your content viewed and read by a significant number of people.

That’s where content optimization comes in very handy. It’s a way of writing content that produces quality and stable output. Search engines then confidently present it to Internet users, and readers can read your content and take the desired actions.

Here are four tips for leveraging your content optimization:

1. Use Relevant Keywords

SEO or search engine optimization is perhaps the essential part of content optimization. The typical behaviour of web users is searching for whatever information they need using search engines. These platforms use complex algorithms to present to the user several sites that contain related information.

The search results are usually ranked from the most relevant to the least appropriate. It’s said that a majority of Internet surfers usually only visit sites listed on the first page of search results. To have your website appear in this coveted position, your content has to be keyword-rich.

It all starts with keyword research. You must know the exact words that your potential readers use when looking for information online. Once you have formed a concrete list of these keywords, you need to include them seamlessly in your content.

Approaching this manually isn’t advisable. You may want to use different online tools to help you improve your writing for SEO. Such devices come with advantages such as:

  • Ability to see how your content scores against other similar articles on the Internet;
  • Ability to make suggestions on how to add depth and substance to your content;
  • Advice on the core topics you should cover on a particular subject; and,
  • Warnings on keyword stuffing and content over-optimization.

Content Crossword Concept Handwritten On Blackboard

2. Monitor Your Keyword Performance

After writing a keyword-rich article, it’s in your best interest to monitor the performance of your paper and see whether your efforts are paying off. An intelligent SEO writing assistant may be helpful by sending you a keyword ranking report every week, fortnight, or month. Such periodical reports help you track key content metrics such as:

  • The keywords responsible for driving the most readers to your website;
  • Each keyword’s performance in terms of traffic and impressions;
  • Keywords that are no longer bringing you traffic as they used to; and,
  • SEO mistakes like several pages ranking for the exact keywords.

Such detailed performance data helps you tweak your content strategy for the better.

3. Improve Readability

Once the search engines convince Internet browsers to visit your web page, you must ensure that they stay and read your content. You don’t want a situation where readers get disinterested at first glance in your content.

Follow these guidelines to ensure your content is readable:

  • Use simple words that even a fifth-grader student can understand. Using a ton of complex industry-specific jargon and high-level language may drive away potential customers.
  • Make your sentences are short, preferably containing an average of 10 words. This makes your thoughts easy to follow and understand. Long sentences are said to be challenging to read. Your readers may not get the message you’re trying to get across.
  • Use a simple font type and size that’s legible and easy to read. Don’t let your readers struggle to see the words.
  • Make your paragraphs as short as possible.
  • Break up and group your paragraphs using relevant section headings.
  • Let your readers ‘breathe’ by including as much white space as possible in your content.
  • Use bulleted or numbered lists to outline essential points.
  • Call attention to more important pieces of information by highlighting them in bold and italicizing relevant phrases.
  • Use illustrations, optimized photos, graphs, and screenshots to break up the text.

Design A Flyer Perfectly

The more readable your content is, the more time your readers will ultimately spend on your website. This can lead to search engines deeming your content informative and thus increases your search engine ranking.

4. Improve Your Social Media Presence

The more social signals you have, the higher search engines evaluate your content as credible, thus improving your page ranking.

To proceed with this, ask yourself the following questions:

Having solid social proof enables even more people to read your content. This can be achieved by having a harmonized plan to manage your website and social media platforms.

To Sum It Up

Content optimization isn’t rocket science. You can learn and implement on your website for your content to reach a wider audience. If you’re looking for in-depth and concrete solutions for your content needs, contacting an SEO expert would be the best move to take.

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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Web Ranking For Your Website

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

  • Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
  • Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
  • Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

  • Provides real-time website insights
  • Compliances with GDPR and cookie directive
  • Offers to track files through super fast CDN
  • Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
  • Provides shareable dashboards and password-protected links

Plan:

  • Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
  • Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

  • Offers detailed traffic analysis
  • Uses special tools for webmasters
  • Offers optimization of conversion rate
  • Provides smooth data export feature
  • Identifies referral sources
  • Tracks real-time traffic sources

Plans:

  • Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
  • Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

  • Reduces your cookie banners
  • Provides shareable links to statistics
  • Offers password protection feature for shareable links
  • Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

  • Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
  • You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

  • Provides a smooth and straightforward interface
  • Offers analytics report directly to your email
  • Shows you the original traffic-driving referrer tweet
  • Bypasses Ad blockers
  • Provides easy accessibility to export data in CSV files or aggregates with JSON API
  • Offers two modes of operation, i.e., dark mode and light mode

Plans:

  • Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
  • Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
  • Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

  • Provides you with a customizable script that refrains you from navigating through multiple reports and pages
  • Offers faster performance in terms of page loading speed
  • Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
  • Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

  • Insights offer a free plan that includes up to 3k events or page views per month.
  • Their paid plan starts from $12/month, which allows up to 100k events or page views.
  • Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
  • Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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