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Simple Tactics That Can Drive the Maximum Social Media Referral Traffic to Your Website

Simple tactics that can drive the maximum social media referral traffic to your website. Social media improve the maximum referral traffic.

Published

3 years ago

August 14, 2019

Ariya Stark

Even as businesses acknowledge that while Google is still the best source for driving organic traffic to their websites, the power of social media cannot be ignored. When you are done and over with tweaking the SEO performance of your site, turning your attention to harnessing social media for driving traffic to your website may be your best investment, even though the competition for eyeballs is very stiff indeed. Some practical tips on generating website traffic from social media:

Table of Contents

1. Gear Up Your Social Media Accounts

The first task is choosing which social media platforms you will be active on. Not all networks may have suitable target audiences, and there are far too many social media platforms to you to devote attention to. To start, you can set up your pages on the selected venues and then transition to the business pages that offer more features.

As you become more adept at handling social media, you may even find it worthwhile to set up different accounts for each of your brands. Whatever you do, your social media account must create the best possible first impression on users. Some essential things include a distinct cover image, business logo, crisp information regarding what you do, contact information, and a link to your website.

2. Post Amazing Content

Quite a few essential things are needed to make your social media marketing successful; however, content is the most crucial element unarguably. Unless users find value in the content since it entertains them or educates them, they are unlikely to become your followers.

It is essential to define your target audience, understand what drives them, and cater to their needs with high-quality and original content. Typically, the focus will be on images and videos. These tend to engage far better than text with real Instagram likes, especially for mobile users who are notoriously impatient and distracted. According to https://www.socialmediatoday.com, video on landing pages can increase conversions by up to 80%.

3. Generate Referral Traffic to Your Website

Essential things for social media traffic generation after the quality of content are posting frequency and consistency. There is a fine line that differentiates posting too less and too much. If you post more petite, you run the risk of users forgetting about you, and the engagement that has been built up is also diluted while, if you post too much and flood the feed of users with your posts, they are likely to get cheesed off and unfollow you.

By careful experimentation, you will decide on the ideal posting frequency for each platform you are on. The time of the posting is also necessary because even if you have great content, if your users are not active, they will miss it, and your effort will have been wasted.

The content should be tailored as per the profile of customers across various platforms. An effort should be made to post different content types to keep the level of interest alive. If you are using Instagram, there is no doubt that you have to allocate your time and have to put a lot of energy into growing your online business there. To achieve the target growth, you find out the best sites to buy Instagram saves.

4. Conclusion

For online marketers, social media is critical because it allows them to increase their reach, build brand awareness, engage their target audiences, and generate referral traffic to their websites or e-commerce platforms for sales. While there is only so much they can do with conventional SEO, social media is a vast arena that holds limitless potential.

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

3 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.