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Simple Tactics That Can Drive the Maximum Social Media Referral Traffic to Your Website

Simple tactics that can drive the maximum social media referral traffic to your website. Social media improve the maximum referral traffic.

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Maximum Social Media Referral Traffic

Even as businesses acknowledge that while Google is still the best source for driving organic traffic to their websites, the power of social media cannot be ignored. When you are done and over with tweaking the SEO performance of your site, turning your attention to harnessing social media for driving traffic to your website may be your best investment, even though the competition for eyeballs is very stiff indeed. Some practical tips on generating website traffic from social media:

Gear Up Your Social Media Accounts

The first task is choosing which social media platforms you are going to be active on because not all networks may have the suitable target audiences and there are anyway far too many social media platforms for you to devote attention. To start, you can set up your personal pages on the selected platforms and then transition to the business pages that offer more features.

Social Media Referral Traffic

As you become more adept with handling social media, you may even find it worthwhile to set up different accounts for each of your brands. Whatever, you do, your social media account must create the best possible first impression on users. Some of the essential things include a distinct cover image, business logo, crisp information regarding what you do, contact information, and a link to your website.

Post Amazing Content

There are quite a few essential things needed to make your social media marketing a success, however, unarguably, content is the most important element. Unless users find value in the content inasmuch it entertains them or educates them, they are unlikely to become your followers.

It is extremely important to define your target audience, understand what drives them, and cater to their needs with very high-quality and original content. Typically, the focus will be on images and videos as these tend to engage far better than text with real Instagram likes, especially for mobile users who are notoriously both impatient and distracted. According to https://www.socialmediatoday.com, video on landing pages can increase conversions by up to 80%.

Generate Referral Traffic to Your Website

The most important things for social media traffic generation after the quality of content are posting frequency and consistency. There is a fine line that differentiates posting too less and too much. If you post less, you run the risk of users forgetting about you and the engagement that has been built up is also diluted while, if you post too much and flood the feed of users with your posts, they are likely to get cheesed off and unfollow you.

By careful experimentation, you will be able to decide on the ideal posting frequency for each platform you are on. The time of the posting is also important because even if you have great content, if your users are not active, they will miss it and your effort will have been wasted. The content should be tailored as per the profile of customers across various platforms. An effort should be made to post different content types to keep the level of interest alive.

Conclusion

For online marketers, social media is extremely important because not only does it allow them to increase their reach, build brand awareness, engage their target audiences but also to generate referral traffic to their websites or e-commerce platforms for sales. While there is only so much, they can do with conventional SEO; social media is a huge arena that holds limitless potential.

Ariya Stark works in the digital marketing department of a leading footwear retailer. An avid blogger on social media marketing, she observes a growing tendency among small businesses to purchase real Instagram likes in an attempt to boost the engagement rate.

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Business

How to Use SMS Marketing to Grow Your Business

How to Use SMS Marketing to Grow Your Business. Send Out Great Offers, Personalize Messages, Allow Two-Way Marketing, Allow Them to Opt-Out

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How to Use SMS Marketing to Grow Your Business

SMS marketing is a tried and tested way of growing a business. By reaching out directly to your customers, you offer a powerful way to prove your personality as a business and convert leads into money for your company.

If you are thinking of using SMS marketing to build your business or already have an SMS marketing strategy in place but it’s not as successful as you thought it would be, this guide has a complete overview of a successful process.

1. Send Out Great Offers

Send Out Great Offers

If you have an offer that you want your customers to know about, please let them know. The more reasonable the offer, they also likely they will want to make use of it. Also, time the request properly, so the deal only lasts for the rest of the day or the week.

The reason for doing this is to lend a greater sense of urgency to your message. If it is merely open-ended, the customer will have less impetus to take advantage and may forget about it entirely.

Additionally, make sure not to send out too many offers, as this will make you look desperate in your client base’s eyes. Concerning advice on how to grow your business, avail yourself of the services of SMS marketing company tatango.com.

2. Personalize Your Messages

Keeping it personal allows the customer to feel that they are directly spoken to. Most consultants would recommend that personalizing communication is an essential part of doing business.

It is crucial to do your business analysis first and learn a little bit about your customer before getting in touch with them, including their age, gender, preferences, and even customer history.

You will be able to tailor your message directly to them. Then for them to feel like they have a say in the process:

3. Allow Two-Way Marketing

One of the typical irritating parts of an SMS message from many companies is that they cannot reply and say. Allow the possibility for two-way marketing so that the customer can respond with their concerns, and they feel like they have a say in how they communicate with the business.

You will be surprised by how a genuine concern can then be converted into a paying customer, just by listening to what they have to say and reassure them about the power and the availability of your product. It is worth hiring a member of staff just for this purpose.

4. Allow Them to Opt-Out

This might seem counter-intuitive, but if you allow a customer the option to opt-out of receiving messages, you are showing that you respect their time.

An opt-out option should be straightforward for them to do, such as texting one word to a dedicated number that immediately allows them to stop receiving texts.

Not making it easy for them to opt-out will reduce your trust rating, which will badly affect your business over the long run. This may also be a legal requirement.

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Digital Marketing

Should I Hire An Agency Or Build An In-House Digital Marketing Team?

Hire An Agency Or Build An In-House Digital Marketing Team? Why Hire A Digital Marketing Agency, Why Build House Digital Marketing Team

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Should I Hire An Agency Or Build An In-House Digital Marketing Team

You are confused about whether you should hire a digital marketing agency or build your digital marketing team? Read to know the pros and cons, along with the differences between both of them to make the right decision for your successful business growth.

Don’t Wear Different Hats! Hire A Digital Marketing Specialist!

If you aim high to expand your visibility and drive more organic traffic your way, you will need to take your marketing quo an inch higher.

It can be difficult and not-so-beneficial to look after digital marketing with already handling too many operational responsibilities. After all, it is a whole new world of different elements and strategies.

So, hiring digital marketing experts can help you scale up the game. But the immense confusion is to decide whether you should hire a digital marketing agency or build an in-house digital marketing team.

If you wonder what is more cost-effective and can drive better results, find the full breakdown of both to decide what approach your brand needs.

1. Why Hire A Digital Marketing Agency?

Why Hire A Digital Marketing Agency

Hiring a digital marketing agency is somewhat more beneficial because it offers a more extensive range of services and has a bigger team of experts from different spheres.

The hiring rate for agencies has substantially gone higher after the pandemic because these experts can work from home without joining your team physically.

However, assessing the agency’s expertise and work ethics can be more challenging. Furthermore, there are countless meetings, long hours of discussion, and lengthy contracts involved.

Pros:

  • Digital marketing agencies have specialists with years of experience onboard.
  • They work with multiple clients at the same time and have a higher level of competence.
  • In most cases, a highly-renowned digital agency will have prior experience in your domain. So, they already know effective tactics to expand your business outreach.
  • Their diverse team includes one digital marketing specialist for almost every strategy so that different marketing perspectives are carried on at the same time. So, you get a pool of talent when you hire an agency.
  • Apparently, hiring an agency drives better results even when you are not paying for different individuals.
  • Moreover, agencies are more scalable and provide strategic insights into your effective business plan to grow your brand.

Cons

  • You have to fully trust a digital marketing agency and its strategies to see where the ideas lead you without interfering in or gaining a dominant control over the agency’s plans.
  • Digital agencies are quite expensive compared to hiring a few employees who do their respective jobs in your workspace.

2. Why Build an In-House Digital Marketing Team?

Why Build an In-House Digital Marketing Team

In most cases, the challenge of finding the right people and the high budget lead people to prefer the other marketing approach, i.e. building their own in-house digital marketing team.

Well, making your marketing team isn’t at all a bad option if you hire potential candidates carefully. Moreover, you can easily hire freshers at a much lower cost.

Pros

  • Having digital experts in your workspace increases their engagement and passion for learning and growing.
  • By physically joining your office, the employees get more familiarity with your brand and have more in-depth knowledge about your needs.
  • If you hire the right employees, you can form a dynamic team that goes hand-in-hand with your company.
  • Your employees are only focused on your business goals which are opposite to the case of an agency where one digital marketing expert handles multiple clients simultaneously.
  • You have full control over your team, meetings, and the entire marketing plan.
  • Building an in-house team also gives you the flexibility to change the strategy, restructure your team, or even fire the employee if there is a severe lack of work ethics, skills, or motivation. On the contrary, you need to sign a fixed contract with agencies where you don’t get enough flexibility.

Cons

  • Finding the right talent and employees with years of experience is difficult.
  • A team of few candidates can sometimes be less efficient and take more time to finish specific projects.
  • Building your team not just requires hiring new people but also requires purchasing premium software, enough resources, furniture, and a large workspace.

3. The Bottom Line

Crafting and implementing a well-deliberated marketing plan needs expertise and is time-consuming. With the right digital marketing expert around, you can gradually reach your target audience, generate more leads, and get a high return on investment within a year.

If you have a valuable network of marketing experts, are low on budget, or have a highly innovative product that needs more people to work on consistently, you should go for an in-house digital marketing team.

Contrarily, if you are on a higher budget, aiming for bigger goals, and looking for renowned experts, an agency is the right choice for you. So, the decision primarily depends on your requirements and long term business plans.

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