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Simple Tactics That Can Drive the Maximum Social Media Referral Traffic to Your Website

Simple tactics that can drive the maximum social media referral traffic to your website. Social media improve the maximum referral traffic.

Published

2 years ago

August 14, 2019

Ariya Stark

Even as businesses acknowledge that while Google is still the best source for driving organic traffic to their websites, the power of social media cannot be ignored. When you are done and over with tweaking the SEO performance of your site, turning your attention to harnessing social media for driving traffic to your website may be your best investment, even though the competition for eyeballs is very stiff indeed. Some practical tips on generating website traffic from social media:

Table of Contents

Gear Up Your Social Media Accounts

The first task is choosing which social media platforms you are going to be active on because not all networks may have the suitable target audiences and there are anyway far too many social media platforms for you to devote attention. To start, you can set up your personal pages on the selected platforms and then transition to the business pages that offer more features.

As you become more adept with handling social media, you may even find it worthwhile to set up different accounts for each of your brands. Whatever, you do, your social media account must create the best possible first impression on users. Some of the essential things include a distinct cover image, business logo, crisp information regarding what you do, contact information, and a link to your website.

Post Amazing Content

There are quite a few essential things needed to make your social media marketing a success, however, unarguably, content is the most important element. Unless users find value in the content inasmuch it entertains them or educates them, they are unlikely to become your followers.

It is extremely important to define your target audience, understand what drives them, and cater to their needs with very high-quality and original content. Typically, the focus will be on images and videos as these tend to engage far better than text with real Instagram likes, especially for mobile users who are notoriously both impatient and distracted. According to https://www.socialmediatoday.com, video on landing pages can increase conversions by up to 80%.

Generate Referral Traffic to Your Website

The most important things for social media traffic generation after the quality of content are posting frequency and consistency. There is a fine line that differentiates posting too less and too much. If you post less, you run the risk of users forgetting about you and the engagement that has been built up is also diluted while, if you post too much and flood the feed of users with your posts, they are likely to get cheesed off and unfollow you.

By careful experimentation, you will be able to decide on the ideal posting frequency for each platform you are on. The time of the posting is also important because even if you have great content, if your users are not active, they will miss it and your effort will have been wasted. The content should be tailored as per the profile of customers across various platforms. An effort should be made to post different content types to keep the level of interest alive.

Conclusion

For online marketers, social media is extremely important because not only does it allow them to increase their reach, build brand awareness, engage their target audiences but also to generate referral traffic to their websites or e-commerce platforms for sales. While there is only so much, they can do with conventional SEO; social media is a huge arena that holds limitless potential.

Business

Getting Better ROI On Your Salesforce Marketing Cloud With Ready To Use Solutions

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you.

Published

4 days ago

October 14, 2021

TwinzTech

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you. The Marketing Cloud offers many features and tools that are ready for your use. Also, you don’t need to worry about data security, as you can use the DESelect for managing your data effectively with complete safety.

In this blog post, we will discuss the top three ways the data can help increase the ROI in the marketing cloud.

Table of Contents

1. Dial-up you’re digital.

At this point, companies are spending more than ever on digital advertising. As a result of the amount paid and increased competition for consumer attention, marketers need to look at their marketing mix differently from year to year and even by month. This is where ready-to-use Marketing Enablement Solutions come into play.

Ready-to-use solutions offer your company an opportunity to try new technologies without significant financial commitment or development resources – all while reducing operational costs through streamlined integrations across multiple applications with one API call.

That is why marketers should look for ready-to-use solutions to do more with less. Ready-to-use applications also provide access for many pre-built integrations that can be customized, allowing you the ability to quickly deploy new technologies into your marketing stack and ultimately increase ROI without requiring additional resources or significant financial investments.

2. Reduce the number of texts you send

In digital marketing, less is more. We’ve all had the feeling of being relentlessly pursued by a business to the point where we tune out and switch off. To treat the condition, you’ll need a reliable source of consumer data as well as connections across contact centers, e-commerce, marketing, or other platforms.

Run a Better Business With These Key Tips

Keeping your messages concise, on topic, but not too repetitive during a period of message saturation will help you save money (efficiently) and get more answers (effectiveness). You may use strategies to increase your return on investment, such as:

People that have an open investigation should not see social advertisements.
Merge customer information
Sending fewer communications to those who are overworked is a good idea

3. Accelerate the planning process (Optimization)

It’s a known fact that brainstorming and planning are crucial steps in any project. However, marketers and creatives often hit a snag: they need to work together to get the best results. You can’t just start creating content without knowing what you want to convey or how your target audience might perceive whatever message you’re trying to send them.

Marketers may know their audience inside out but still lack creative skills. At the same time, designers might be well equipped to create many visuals in stunning quality for your brand but don’t always understand or agree with what you’re trying to convey (and vice versa). The entire process could take weeks — if not months — when it should only take days at most.

4. The Bottom Line

We hope that you’ve understood how a business can get a better ROI with ready-to-use solutions. Getting started is easy when you have solutions already built for your business. Solutions are pre-built configurations of the Marketing Cloud developed in conjunction with our industry-leading partners, meaning they’re optimized to get you up and running quickly while delivering better ROI on marketing investments.