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Artificial Intelligence (AI)

6 Digital Marketing Trends to Pay Attention to

Digital Marketing Trends to Pay Attention to, Digital marketing trends and strategies are now high-tech, you need to pay Attention on new.



6 Digital Marketing Trends to Pay Attention to

Marketing has changed more over the last 10 years than it has over the last 50. In fact, the rapidly changing progress and evolution of marketing show no signs of slowing down. The digital marketing landscape now encompasses far more than only SEO and PPC. We now have to consider social media, content marketing and influencer marketing, and that’s just the tip of the iceberg.

Digital marketing trends and strategies are now high-tech, which means in an Internet-connected world, brands need to know how to use them the right way. What surpasses your expectations last year may not work at all this upcoming year.

1. Artificial Intelligence

Long gone are the days where you can dismiss visual search or AI as a gimmick. Now, artificial intelligence needs to be an integral part of any marketing strategy. AI analyzes can analyze consumer behavior and search patterns, which can then used to create marketing strategies that reach the right customer at the right time. For example, Mastercard has now implemented a bot that uses language processing software to determine what consumers want and respond as if a live agent is responding.

2. Facebook Marketing

Even with the influx of fake news steering even the most loyal of users away, it’s almost impossible to imagine a world where Facebook doesn’t exist. When it comes to marketing, your ad dollars can still go a long way. With over 14 billion active users every day, from an advertising perspective, not utilizing Facebook for marketing is like throwing your ad spend in the trash.

3. Influencer Marketing

Thanks to Instagram, influencer marketing now supersedes most other forms of advertising. It’s word-of-mouth marketing to the masses in one photo or video snippet. Influencers range from A-list celebrities down to micro-influencers who spread the word about your brand via their channel.

4. Video

Video marketing is one, if not the most, important digital marketing trend of today. In fact, video marketing has changed the way we do business. With over 70 percent of consumers sharing a brand’s video and approximately 72 percent of businesses seeing increased conversion rates from using video, if you’re still not using a marketing is if not the important digital trend of Video has changed way we do With over percent consumers sharing a video and approximately businesses seeing increased conversion rates from using still in your overall you need to step up video marketing in your overall strategy, you need to step up your game.

Consumers of today no longer want to take a brand’s word for it. They want to see a product or service in action and then make a final determination themselves. But when it comes to video marketing, you need to broaden your horizons. YouTube is no longer the only option. To achieve higher levels of engagement, you can broadcast live or post a video on Facebook or Instagram to boost awareness. Particularly on Instagram, where being visual is everything, IGTV can transform a brand overnight.

5. Messaging Apps

If you thought social media messaging was only good for sending emojis to your friends, you might want to take a look at these stats:

  • Over 1.3 billion people use Facebook Messenger on a daily basis.
  • Every day, 55 billion messages are sent using WhatsApp.
  • Facebook Messenger, WeChat and WhatsApp have more combined users than YouTube and Facebook combined

Statistics show that the popularity of social messaging apps are on the rise, and since people are spending more time, it only makes sense to market your company’s products where your target audience hangs out.

6. Make Micro Moments

Micro-moments happen the minute your audience turns on their device. They make decisions in a split instant about where they’re going to eat, what to buy and where they want to go. It’s in these micro-moments that you need to capture their attention and keep it.

To take full advantage of micro-moments, you need to be where your target audience is searching at that moment. You need to be quick, useful, and present. The increasing popularity of micro-moments also means that marketers need to reconsider a linear funnel that follows the traditional trajectory of awareness, consideration, and decision making. Now, the customer journey can go from knowledge to purchase in a blink of an eye.

7. Voice Search

In addition to AI, voice search now plays a critical role in providing consumers with the information they want. Since AI continues to get smarter, the percentage of errors made by voice search has dramatically reduced. Adopting a voice search strategy isn’t only about remaining relevant; it’s about creating a personalized experience for the user that hopefully builds loyalty.

Keep in mind that with voice technology, you want to keep a conversational tone and focus on snippets from Google. Think like the consumer and the keywords you would use when speaking.

8. Final Thoughts

The future of digital marketing will only continue to change with implementation of AI automation, big data and smarter technology. As such, the way we analyze consumer data and interact with our audience needs to change with it.

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Artificial Intelligence (AI)

5 Ways Artificial Intelligence Can Positively Impact The Future Of Web Streaming

5 Ways Artificial Intelligence can Positively Impact the Future of Web Streaming. Better Encoding, Zero Privacy Issues, Improved UI




5 Ways Artificial Intelligence Can Positively Impact The Future Of Web Streaming

Despite inspiring a considerable amount of intimidation, AI is at the forefront of innovation, especially in the post-pandemic era. However, as a futuristic technology, AI’s real essence needs to be ascertained from an open mindset. Reasons being the diversity of approach and the usefulness of AI as a multivariate resource for simplifying human indulgences!

Then again, AI’s role in optimizing video streaming experiences has been under a lot of speculation in 2021. As individuals rely heavily on streaming devices, streaming platforms, and even web streaming services to keep up with the leisure spells, even service providers are wrapping their heads around the inclusion of AI to make the experiences even more rewarding.

Those who aren’t of the positive impact of AI regarding the video streaming modules and workflows should closely follow this discussion. In the subsequent sections, we shall take a closer look at home Artificial Intelligence can impact the diverse clientele’ web streaming experiences, sans privacy and quality compromises.

1. AI and Video Streaming: The Relation

Artificial Intelligence AI Web Streaming

Before we move any further with this discussion, it is important to note how AI technology works, with video streaming being the subject of interest. AI put, equates to mimicking the human mind, albeit an intelligent one.

Before AI became a fad, intuitive human minds used to manually manage certain processes, slowing down the entire system in the process. On the other hand, AI goes relentless about the task and even empowers any given process with cumulative computational power about machines.

As with video streaming, AI comes in as a handy purported inclusion as the technology allows you to sift through massive data sets in a matter of seconds, something that is virtually impossible for any human mind. Therefore, in the immediate future, AI will aim to optimize streaming workflows by calculating bitrate, user expectations, and even network conditions.

Therefore, broadcasters will not have to worry about catering to diverse audience bases separately. The platform itself will be extremely intelligent, and content quality will vary as per preferences and resources.

If you are still unsure as to how AI will make such a lasting impression, considering the already evolved nature of the streaming devices, platforms, and services, keep reading on:

2. 5 Ways AI can help

a. Better Encoding

If you are not aware of how the concept of video streaming works, a better understanding of encoding is expected to help. This means the content-aware realms process and stream videos, where the quality, inclusion, resolution, and other aspects are in sync with the receptors hardware configuration.

While most encoding tasks are still being initiated manually, AI can help automate the process more with trained machine learning algorithms to work with.

Once AI is incorporated into the mix, optimizing bitrate, accounting for latency, and syncing along the video streaming protocols become easier than ever.

While most streaming platforms and applications is already pursuant in a given capacity, this inclusion will make the most sense of website streaming and relevant content, often lacking a dedicated UI to optimize the broadcasted quality.

Not to mention, the role of AI would impact VDO and even live streaming workflows, allowing broadcasters, enterprises, and companies to save a lot of money by facilitating curated bandwidth usage.

b. Zero Privacy Issues

Web streamers often find it hard to curate content based on locational and copyright issues. This means, if a web stream is broadcasting something sensitive where certain parts of the content are confidential and need to be blurred out, manual settings might not be as helpful.

On the other hand, AI can check and optimize the entire workflow and essentially take care of the brand names, signs, logos, and other information bits via advanced and trained computer vision.

This way, it becomes easier to send forth unique content.

c. Improved User Experience

Eventually, it all boils down to improving the overall customer experience, something most web streamers strive for. While a handful of web streaming resources already offered the best possible experience by eliminating clutter and issues related to buffering, AI implementation in other resources can have a similar effect.

Content tagging happens to be one such aspect as it allows the streamers to broadcast specific content pieces, depending on audience preferences.

Artificial intelligence, therefore, makes watching USTVGo on Firestick a more lucrative experience as you can get access to curated content, sans broadcasting issues.

Not just USTVGo, but other web streaming resources can also benefit from the concept of content cataloguing whilst helping convert prospects into active viewers.

d. Automated Detection

Have you ever seen certain channels blurring out sharp images and elements for a particular program or a movie? This is what AI aims to achieve on a larger scale.

Instead of manually monitoring every program, Artificial intelligence will bring in the ability to detect certain elements automatically whilst managing them as per preferences. This way, any web streaming platform can go safely and securely about VOD streaming without worrying about legal issues.

e. Zero Copyright Infringement

Here comes a more scalable aspect relevant to the AI implementation. Ascertain brands and enterprises are quite serious about their logos; streamers often look for technologies that can take care of the same by selectively hiding or blurring out the same.

Leveraging artificial intelligence can make this concept work, but streamers must first train the systems with relevant algorithms to facilitate seamless detection.

3. Bottom-Line

Artificial Intelligence, if leveraged right, can change the way web streaming is perceived in the modern era. With the streamers becoming more intelligent, it will be easier for the relevant broadcasters to rely on selective and optimized broadcasting.

While we are currently looking at web streaming, AI can also simplify the way businesses work with live streaming workflows and sessions.

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