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6 Digital Marketing Trends to Pay Attention to

Digital Marketing Trends to Pay Attention to, Digital marketing trends and strategies are now high-tech, you need to pay Attention on new.

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6 Digital Marketing Trends to Pay Attention to

Marketing has changed more over the last 10 years than it has over the last 50. In fact, the rapidly changing progress and evolution of marketing show no signs of slowing down. The digital marketing landscape now encompasses far more than only SEO and PPC. We now have to consider social media, content marketing and influencer marketing, and that’s just the tip of the iceberg.

Digital marketing trends and strategies are now high-tech, which means in an Internet-connected world, brands need to know how to use them the right way. What surpasses your expectations last year may not work at all this upcoming year.

1. Artificial Intelligence

Long gone are the days where you can dismiss visual search or AI as a gimmick. Now, artificial intelligence needs to be an integral part of any marketing strategy. AI analyzes can analyze consumer behavior and search patterns, which can then used to create marketing strategies that reach the right customer at the right time. For example, Mastercard has now implemented a bot that uses language processing software to determine what consumers want and respond as if a live agent is responding.

2. Facebook Marketing

Even with the influx of fake news steering even the most loyal of users away, it’s almost impossible to imagine a world where Facebook doesn’t exist. When it comes to marketing, your ad dollars can still go a long way. With over 14 billion active users every day, from an advertising perspective, not utilizing Facebook for marketing is like throwing your ad spend in the trash.

3. Influencer Marketing

Thanks to Instagram, influencer marketing now supersedes most other forms of advertising. It’s word-of-mouth marketing to the masses in one photo or video snippet. Influencers range from A-list celebrities down to micro-influencers who spread the word about your brand via their channel.

4. Video

Video marketing is one, if not the most, important digital marketing trend of today. In fact, video marketing has changed the way we do business. With over 70 percent of consumers sharing a brand’s video and approximately 72 percent of businesses seeing increased conversion rates from using video, if you’re still not using a marketing is if not the important digital trend of Video has changed way we do With over percent consumers sharing a video and approximately businesses seeing increased conversion rates from using still in your overall you need to step up video marketing in your overall strategy, you need to step up your game.

Consumers of today no longer want to take a brand’s word for it. They want to see a product or service in action and then make a final determination themselves. But when it comes to video marketing, you need to broaden your horizons. YouTube is no longer the only option. To achieve higher levels of engagement, you can broadcast live or post a video on Facebook or Instagram to boost awareness. Particularly on Instagram, where being visual is everything, IGTV can transform a brand overnight.

5. Messaging Apps

If you thought social media messaging was only good for sending emojis to your friends, you might want to take a look at these stats:

  • Over 1.3 billion people use Facebook Messenger on a daily basis.
  • Every day, 55 billion messages are sent using WhatsApp.
  • Facebook Messenger, WeChat and WhatsApp have more combined users than YouTube and Facebook combined

Statistics show that the popularity of social messaging apps are on the rise, and since people are spending more time, it only makes sense to market your company’s products where your target audience hangs out.

6. Make Micro Moments

Micro-moments happen the minute your audience turns on their device. They make decisions in a split instant about where they’re going to eat, what to buy and where they want to go. It’s in these micro-moments that you need to capture their attention and keep it.

To take full advantage of micro-moments, you need to be where your target audience is searching at that moment. You need to be quick, useful, and present. The increasing popularity of micro-moments also means that marketers need to reconsider a linear funnel that follows the traditional trajectory of awareness, consideration, and decision making. Now, the customer journey can go from knowledge to purchase in a blink of an eye.

7. Voice Search

In addition to AI, voice search now plays a critical role in providing consumers with the information they want. Since AI continues to get smarter, the percentage of errors made by voice search has dramatically reduced. Adopting a voice search strategy isn’t only about remaining relevant; it’s about creating a personalized experience for the user that hopefully builds loyalty.

Keep in mind that with voice technology, you want to keep a conversational tone and focus on snippets from Google. Think like the consumer and the keywords you would use when speaking.

8. Final Thoughts

The future of digital marketing will only continue to change with implementation of AI automation, big data and smarter technology. As such, the way we analyze consumer data and interact with our audience needs to change with it.

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Artificial Intelligence (AI)

WORM-Compliant Storage: Exploring Write Once Read Many (WORM) Functionality

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.

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How does WORM storage work

Organizations generate an immense quantity of data, yet sometimes they need or want to preserve it in an unalterable format.

For legal reasons, a non-profit organization may desire to keep its financial information in this format regularly. An institution may desire to save graduation records in this manner in case the actual records are lost in an accident. Businesses may desire unalterable records to avoid tampering, which might cover up fraud.

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.

We’re here to help you get a grasp on things. Let’s go!

1. What Exactly Is Write Once, Read Many?

The simplest explanation is that it is immutable storage. You may write data to the storage device or medium just once. Following that, no one may legally alter the data in any manner.

CD-R discs are a basic kind of WORM storage. You may add data to the blank disk, but it will remain in that state indefinitely. You may damage or destroy the disk to prevent someone from accessing it, but you cannot modify the data contained in it.

WORM storage allows for repeated reads of the data. Assuming the disk or drive isn’t destroyed, there’s no practical limit to how often you can access the data.

2. How does WORM storage work?

There are two options for implementing WORM storage in your business. The first technique is hardware, which uses tape or a similar form of media that permanently stores data, making physical destruction of the WORM storage device the sole way to delete it.

Nonetheless, with many solutions migrating to cloud and SaaS services, selecting particular hardware might be challenging. However, many of these service providers now provide software-defined WORM solutions, which combine the flexibility of software with the strictness, security, and indelibility of hardware-based WORM.

Whether you utilize software or hardware to achieve your compliance objectives, the idea is the same. When someone writes data to a WORM disk, it remains there eternally. The assumption that you cannot alter the data on a WORM drive only refers to anything that has already been saved there; the ability to add new data is always available as long as there is adequate storage space on the drive.

Do you need WORM-compliant storage

3. Do you need WORM-compliant storage?

Unless your company works in the securities or healthcare industries, which are subject to SEC or HIPAA laws, there is likely no legal need to adopt write-once, read-many (WORM) compliant storage solutions. However, legal requirements are only one motivator for using WORM storage systems.

WORM compliant storage provides a key role in addition to regulatory compliance. For example, if you want to keep a safe archive of historically important documents, WORM storage is a wise solution. This guarantees that once data is written, it cannot be changed or erased, protecting the integrity and validity of critical documents over time.

Furthermore, in situations where internal workers may tamper with corporate documents, WORM storage adds an extra degree of protection. Creating immutable copies of papers makes it easy to check the correctness and validity of records, reducing worries about possible manipulation.

Likewise, WORM storage may serve as a protection for proof of trade secrets or intellectual property, providing a snapshot of data at a given point in time and preserving valuable assets from illegal changes or access. In conclusion, although WORM-compliant storage is not legally required for all enterprises, it provides essential advantages for data integrity, security, and crucial information preservation.

4. What are the primary advantages of WORM storage?

WORM technology protects businesses against many of the usual difficulties associated with data corruption and loss. The primary advantages of deploying WORM storage include:

Compliance With Industry Regulations

Using WORM storage helps firms comply with recordkeeping rules and laws. More than simply archiving data is required. Businesses must store their data in the right, unalterable format to comply with regulatory requirements and avoid significant fines and penalties.

Risk Mitigation for Poorly Archived Data

Companies must have a robust procedure for archiving all data. If information is needed as part of an audit or lawsuit and the required data is lost or damaged, difficulties (and penalties) will arise.

Better Information Security

WORM Storage secures precious and sensitive data and, more critically, prevents it from being doctored or changed. It guards against occurrences such as data being accidentally or purposefully manipulated.

Better Data Governance

WORM storage contributes to the present business-wide practice of rigorous and well-planned data governance. It also enables you to better adhere to the Electronic Discovery Reference paradigm (EDRM), a paradigm that describes the steps of the eDiscovery process throughout an inquiry.

5. Use Cases of WORM Storage

Professional content distribution includes financial records, police investigations, court testimony, computerized voting, and other applications in which data files must be safeguarded against manipulation or deletion, particularly when material is accessed, relocated, or transferred. Organizations transfer all data given over to the data investigation business onto WORM disks, ensuring that nothing changes beyond that point.

Transferring a read-only file across a network using encryption and passwords does not ensure that the file is original or untouched. Furthermore, it is usually preferable to enforce something in hardware rather than software since when the program is not operating, the data may be tampered with.

  • Corporate records
  • Financial and Insurance
  • Intelligence collection
  • Law enforcement
  • Electronic Voting
  • Court Proceedings
  • Medical Records and Devices
  • Public Records
  • Artificial Intelligence
  • Cyber-attack protection
  • IT security and log files

Conclusion

Write once read many compliant storage enables enterprises to safeguard information in a method that no one can tamper with. This may occur with something as basic as a CD-R or with software-based cloud storage.

The size of the data typically influences the medium used. You can keep a few papers on physical media without issue. Petabytes of data need a strong in-house storage ecosystem or a cloud storage provider.

If you decide to use a cloud storage provider, be sure to inquire about the retention term choices and redundancies.

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