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6 Digital Marketing Trends to Pay Attention to

Digital Marketing Trends to Pay Attention to, Digital marketing trends and strategies are now high-tech, you need to pay Attention on new.

Published

4 years ago

August 16, 2019

Rodney Warner

6 Digital Marketing Trends to Pay Attention to

Marketing has changed more over the last 10 years than it has over the last 50. In fact, the rapidly changing progress and evolution of marketing show no signs of slowing down. The digital marketing landscape now encompasses far more than only SEO and PPC. We now have to consider social media, content marketing and influencer marketing, and that’s just the tip of the iceberg.

Digital marketing trends and strategies are now high-tech, which means in an Internet-connected world, brands need to know how to use them the right way. What surpasses your expectations last year may not work at all this upcoming year.

Table of Contents

1. Artificial Intelligence

Long gone are the days where you can dismiss visual search or AI as a gimmick. Now, artificial intelligence needs to be an integral part of any marketing strategy. AI analyzes can analyze consumer behavior and search patterns, which can then used to create marketing strategies that reach the right customer at the right time. For example, Mastercard has now implemented a bot that uses language processing software to determine what consumers want and respond as if a live agent is responding.

2. Facebook Marketing

Even with the influx of fake news steering even the most loyal of users away, it’s almost impossible to imagine a world where Facebook doesn’t exist. When it comes to marketing, your ad dollars can still go a long way. With over 14 billion active users every day, from an advertising perspective, not utilizing Facebook for marketing is like throwing your ad spend in the trash.

3. Influencer Marketing

Thanks to Instagram, influencer marketing now supersedes most other forms of advertising. It’s word-of-mouth marketing to the masses in one photo or video snippet. Influencers range from A-list celebrities down to micro-influencers who spread the word about your brand via their channel.

4. Video

Video marketing is one, if not the most, important digital marketing trend of today. In fact, video marketing has changed the way we do business. With over 70 percent of consumers sharing a brand’s video and approximately 72 percent of businesses seeing increased conversion rates from using video, if you’re still not using a marketing is if not the important digital trend of Video has changed way we do With over percent consumers sharing a video and approximately businesses seeing increased conversion rates from using still in your overall you need to step up video marketing in your overall strategy, you need to step up your game.

Consumers of today no longer want to take a brand’s word for it. They want to see a product or service in action and then make a final determination themselves. But when it comes to video marketing, you need to broaden your horizons. YouTube is no longer the only option. To achieve higher levels of engagement, you can broadcast live or post a video on Facebook or Instagram to boost awareness. Particularly on Instagram, where being visual is everything, IGTV can transform a brand overnight.

5. Messaging Apps

If you thought social media messaging was only good for sending emojis to your friends, you might want to take a look at these stats:

Over 1.3 billion people use Facebook Messenger on a daily basis.
Every day, 55 billion messages are sent using WhatsApp.
Facebook Messenger, WeChat and WhatsApp have more combined users than YouTube and Facebook combined

Statistics show that the popularity of social messaging apps are on the rise, and since people are spending more time, it only makes sense to market your company’s products where your target audience hangs out.

6. Make Micro Moments

Micro-moments happen the minute your audience turns on their device. They make decisions in a split instant about where they’re going to eat, what to buy and where they want to go. It’s in these micro-moments that you need to capture their attention and keep it.

To take full advantage of micro-moments, you need to be where your target audience is searching at that moment. You need to be quick, useful, and present. The increasing popularity of micro-moments also means that marketers need to reconsider a linear funnel that follows the traditional trajectory of awareness, consideration, and decision making. Now, the customer journey can go from knowledge to purchase in a blink of an eye.

7. Voice Search

In addition to AI, voice search now plays a critical role in providing consumers with the information they want. Since AI continues to get smarter, the percentage of errors made by voice search has dramatically reduced. Adopting a voice search strategy isn’t only about remaining relevant; it’s about creating a personalized experience for the user that hopefully builds loyalty.

Keep in mind that with voice technology, you want to keep a conversational tone and focus on snippets from Google. Think like the consumer and the keywords you would use when speaking.

8. Final Thoughts

The future of digital marketing will only continue to change with implementation of AI automation, big data and smarter technology. As such, the way we analyze consumer data and interact with our audience needs to change with it.

Artificial Intelligence (AI)

The Best Top 10 Discord Bots: 2022

Discord bots are required for a well-run Discord server. Bots for Discord may automate moderation chores and add music, polls, games, giveaways, and other features.

Published

8 months ago

July 18, 2022

TwinzTech

Discord bots allow you to interact with other server users while simultaneously moderating it. A discord bot may send server messages, direct messages to users, ban users, promote and demote users, and much more.

As a server owner, you may not always be available to monitor your server, but a bot can, and it can do it far more quickly.

Discord bots are required for a well-run Discord server. Bots for Discord may automate moderation chores and add music, polls, games, giveaways, and other features. A simple Google search for “Discord bots,” on the other hand, returns millions of results, which will take a long time to filter through.

Discord Bots: What Are They and How Do They Work?

Discord bots are artificial intelligence-powered programs that can help you automate Discord server tasks. They make building a fully engaged community much more accessible and may be used to control your server, welcome new members, or even ban those causing difficulties for the rest of the community.

Aside from regulating, Discord bots allow you and your users to share games, music, memes, and other entertaining, engaging, and delightful content.

Here is a good discord bot list that can enhance your experience, and matches your wish list and the expectations you keep from a good discord bot.

Table of Contents

1. MEE6

MEE6 is a fantastic Discord bot for those time-consuming moderating tasks you don’t want to undertake. Outside links, spam, spoilers, and foul language are all transgressions that the bot can look for in your Discord server’s messages.

MEE6

You may mute, kick, or even permanently ban a user after a certain number of offenses within a specific time frame. This bot can also play music for your users and assign different levels of participation. Twitch and YouTube are also supported.

2. Chip

Chip is a free music bot on Discord. Allow users to listen to music from Twitch, Bandcamp, YouTube, Mixer, Vimeo, and SoundCloud on your Discord server. Chip also allows users to create playlists, shuffle, skip, move, rewind, loop, and show song lyrics, as well as shuffle, skip, move, rewind, and loop songs. Voice, treble, bass boost, and an equalizer, are all accessible audio controls provided by the bot.

3. Dank Member

Dank Member

If memes are your love language, Dank Member is the Discord bot for you. You’ll get bot instructions to help you add the perfect meme or build your memes. Dank Member also has a monetary system in which users may earn coins through gambling, stealing from other players, and other means. The money may be exchanged for entertaining products at the bot shop.

4. Hydra

Hydra is a music-streaming bot for Discord that lets your users listen to music from Bandcamp, Spotify, YouTube, Deezer, and Soundcloud. Like Chip, Hydra contains many audio features, such as looping, shifting, replaying, skipping, voting, and shuffling.

You may also look up song lyrics and other information. Hydra includes various unique features for administrators, including the ability to restrict specific users from using the bot, change the language, announce the current song, limit the number of times a song may be played, and more.

5. Groovy

Groovy is one of the most popular Discord bots for music. It enables members to play music by allowing them to upload files, access websites, or search for specific tunes. Like the other music-related Discord bots we’ve examined, Groovy lets you create a queue that you can use to skip tracks, shuffle, repeat, empty, and more. You may also look for song lyrics.

Groovy

6. Apollo

Apollo is a Discord scheduling bot that makes organizing and scheduling events and meetings a breeze. You may either delete the event post or schedule it to disappear at a specific time when the event is over. With this bot, you’ll be able to send messages to event attendees and set up repeating events.

7. Arcane

Arcane is a Discord bot that will most likely appeal to YouTube influencers. A leveling and moderating bot allow you to set XP and provide members incentives. You may utilize the auto-moderation capabilities to keep track of new and leaving members, prevent spam, block specific phrases, and mute, warn, kick, or ban users who disobey the rules on your server. YouTubers may also use it to receive notifications from YouTube when a new video is released on their Discord server.

Arcane

8. ProBot

ProBot is a multipurpose bot with welcome images, extensive logs, social commands, music, moderation, and more. You may add welcome messages automatically, track server rule violations, warn offenders, and even kick them out. ProBot is also multilingual, with 13 different languages supported.

9. GiveawayBot

A giveaway does wonders when it comes to getting your server members enthusiastic and engaged. GiveawayBot makes it simple to run a giveaway on your Discord server. You may use this Discord bot to automatically start a giveaway, select a winner, and stop the offer.

10. Tip. cc

Tip. Cc allows you to transfer over 127 different forms of cryptocurrencies as tips on Discord at no charge. It allows you to tip anyone, regardless of whether they have a cryptocurrency wallet, and you may tip numerous people simultaneously. Bitcoin, Ethereum, Tether, and a slew of other cryptocurrencies are all supported by Tip. Cc.

How to Activate a Bot on a Discord Server

It’s simple to add Discord bots to your server once you’ve decided on the ones you want. You may utilize the links or a bot list like the top: Gg or a simple Google search. After you’ve discovered the bot, click the Invite or Add option and select the server to which you’d want to add it. Discord bots can only be added to servers where you have admin or mod privileges. You should be able to utilize the bot immediately after it’s uploaded to your server.

Conclusion

Discord bots are an excellent method to boost your marketing, especially if you’re in a membership or subscription company. To keep your members engaged in your brand and what you have to offer, you’ll be able to build an engaging and exciting atmosphere for them.