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Digital Marketing

5 Strategies to Help You Gain and Retain New Clients

To help you out, we’ve put together a list of 5 strategies that will help your reach new customers, convert them, and keep them happy.

Published

2 years ago

May 14, 2021

TwinzTech

Marketing requires lots of work: growing a brand, capturing leads, conversion… Between building your social media presence and creating high-quality blog posts, it’s straightforward to lose sight of your main objective: gaining clients and clients that stay.

However, being aware of your objective isn’t enough. Keep in mind that best practices change every few months, so acquiring customers that will become loyal to your brand will take some work.

To help you out, we’ve put together a list of 5 strategies that will help your reach new customers, convert them, and keep them happy.

Table of Contents

1. Use LinkedIn to Attract More Clients

If you need to reach your potential customers, you need to be on social media. Today, when researching products and services, consumers go to social media.

With more than 350 million users, LinkedIn allows users to build a solid professional network by connecting and building relationships in a professional setting. With this social platform, you get access to a large pool of prospective clients, decision-makers, and business owners.

In addition, LinkedIn lets you distribute your content to a broader audience, attract more traffic to your site and blog than other social networks, and generate more leads (studies have found that it’s 270% more effective for lead generation than Twitter or Facebook).

Five Strategies to Help You Gain and Retain New Clients

Image credit: Forbes

With a complete, professionally-looking profile, a solid lead generation plan in place, and an effective LinkedIn automation tool, you can start filling your sales funnel with your ideal customers in as little as 10 minutes a day (depending on your industry and objectives),

2. Convert Leads with Email Marketing

After you attract new audiences through LinkedIn or another social media channel, email is one of the most efficient ways to convert them into buying customers. Despite what many believe, email is still not dead. It didn’t die when Facebook ads were launched nor when Slack took over the world of business communication.

Quite the opposite; in 2019, the number of email users on a global level reached 3.9 billion, and this figure is expected to grow to 4.3 billion by 2023. That’s half of the world’s population!

Email marketing offers low-cost engagement and often the highest conversion rates of all outbound channels. With a focused email campaign, a defined target audience, and skillfully constructed copy, email marketing is a great way to introduce your brand to a broader audience and help you engage with prospective customers regularly.

3. Offer Great Customer Service

As you might already know, reputation goes a long way in a business. Excellent customer service is one of the best ways to build your reputation. It attracts customers, partnerships, and employees, but it also leads to satisfied customers who come back constantly and talk about your products with other people.

To positively impact the customer experience, you need to ensure that your customer service is fast and effective. Today’s customers expect prompt and complete answers. Research has shown that over 65% of churn can be avoided if you resolve customers’ issues the first time they are raised.

Your customer support also needs to be consistent. Avoid transferring customers between different agents and making them repeat their information from the beginning every time. Finally, the members of your customer service team need to be friendly and have a human touch.

Be sure to offer multiple customer support channels such as a phone number, live chat, email, a knowledge base full of helpful articles, case studies, and tutorials to make it easy for your customers to teach themselves how to use your products.

Providing high-quality customer service and support isn’t always easy, but the right tools can make life much easier for your agents. A WordPress support plugin offers a convenient way to offer centralized and timely support.

email marketing

4. Use Content to Attract and Keep Customers Happy

If you are already publishing your content, that’s great! If you aren’t, you should seriously consider it. Creating and sharing high-quality content is one of the best ways to drive traffic to your website. According to stats, blogs provide 434% more indexed pages and 96% more indexed links over sites that don’t have blogs. Just think: that’s a way for potential customers to find you!

Ideally, it would help if you had what marketing experts call an SEO-driven content strategy. This means using keywords that bring in organic traffic to your website when users search for a specific product or service. With a proper search engine optimization strategy in place, you will increase organic traffic is trackable and measurable ways.

Content marketing can also be used to keep your existing customers happy as it empowers them to get as much as they can out of your products or services. Content marketing is a long-term strategy for developing strong relationships with your target audience.

5. Listen to What Your Customers Have to Say

Acting on customer feedback is one of the best ways to enhance customer experience and, as a result, improve customer retention. It’s simple math: the sooner you respond to customer queries and solve their issues, the less likely your customers will leave.

Moreover, asking customers to share their opinions and experience demonstrates that you care. According to surveys, this is an essential factor influencing customer satisfaction: most consumers (nearly 70%) who churn do so because they feel the brand doesn’t care enough about them.

So, be sure to send emails to your subscribers inviting them to share their opinions, pay attention to the feedback obtained through your support centre, and keep an eye on customers’ reviews. Try anything that provides you with an insight into what your customers like, what you’re doing right, and which areas could use improvement.

Final Thoughts

These five strategies are just a starting point for gaining and retaining customers; Od course, you might not get it right the first time. Experiment and test different tactics until you find what works for your audience and your brand.

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

4 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.