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5 Strategies to Help You Gain and Retain New Clients

To help you out, we’ve put together a list of 5 strategies that will help your reach new customers, convert them, and keep them happy.

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8 Video Marketing Trends to Watch

Marketing requires lots of work: growing a brand, capturing leads, conversion… Between building your social media presence and creating high-quality blog posts, it’s straightforward to lose sight of your main objective: gaining clients and clients that stay.

However, being aware of your objective isn’t enough. Keep in mind that best practices change every few months, so acquiring customers that will become loyal to your brand will take some work.

To help you out, we’ve put together a list of 5 strategies that will help your reach new customers, convert them, and keep them happy.

1. Use LinkedIn to Attract More Clients

If you need to reach your potential customers, you need to be on social media. Today, when researching products and services, consumers go to social media.

With more than 350 million users, LinkedIn allows users to build a solid professional network by connecting and building relationships in a professional setting. With this social platform, you get access to a large pool of prospective clients, decision-makers, and business owners.

In addition, LinkedIn lets you distribute your content to a broader audience, attract more traffic to your site and blog than other social networks, and generate more leads (studies have found that it’s 270% more effective for lead generation than Twitter or Facebook).

Five Strategies to Help You Gain and Retain New Clients

Image credit: Forbes

With a complete, professionally-looking profile, a solid lead generation plan in place, and an effective LinkedIn automation tool, you can start filling your sales funnel with your ideal customers in as little as 10 minutes a day (depending on your industry and objectives),

2. Convert Leads with Email Marketing

After you attract new audiences through LinkedIn or another social media channel, email is one of the most efficient ways to convert them into buying customers. Despite what many believe, email is still not dead. It didn’t die when Facebook ads were launched nor when Slack took over the world of business communication.

Quite the opposite; in 2019, the number of email users on a global level reached 3.9 billion, and this figure is expected to grow to 4.3 billion by 2023. That’s half of the world’s population!

Email marketing offers low-cost engagement and often the highest conversion rates of all outbound channels. With a focused email campaign, a defined target audience, and skillfully constructed copy, email marketing is a great way to introduce your brand to a broader audience and help you engage with prospective customers regularly.

3. Offer Great Customer Service

As you might already know, reputation goes a long way in a business. Excellent customer service is one of the best ways to build your reputation. It attracts customers, partnerships, and employees, but it also leads to satisfied customers who come back constantly and talk about your products with other people.

To positively impact the customer experience, you need to ensure that your customer service is fast and effective. Today’s customers expect prompt and complete answers. Research has shown that over 65% of churn can be avoided if you resolve customers’ issues the first time they are raised.

Your customer support also needs to be consistent. Avoid transferring customers between different agents and making them repeat their information from the beginning every time. Finally, the members of your customer service team need to be friendly and have a human touch.

Be sure to offer multiple customer support channels such as a phone number, live chat, email, a knowledge base full of helpful articles, case studies, and tutorials to make it easy for your customers to teach themselves how to use your products.

Providing high-quality customer service and support isn’t always easy, but the right tools can make life much easier for your agents. A WordPress support plugin offers a convenient way to offer centralized and timely support.

email marketing

4. Use Content to Attract and Keep Customers Happy

If you are already publishing your content, that’s great! If you aren’t, you should seriously consider it. Creating and sharing high-quality content is one of the best ways to drive traffic to your website. According to stats, blogs provide 434% more indexed pages and 96% more indexed links over sites that don’t have blogs. Just think: that’s a way for potential customers to find you!

Ideally, it would help if you had what marketing experts call an SEO-driven content strategy. This means using keywords that bring in organic traffic to your website when users search for a specific product or service. With a proper search engine optimization strategy in place, you will increase organic traffic is trackable and measurable ways.

Content marketing can also be used to keep your existing customers happy as it empowers them to get as much as they can out of your products or services. Content marketing is a long-term strategy for developing strong relationships with your target audience.

5. Listen to What Your Customers Have to Say

Acting on customer feedback is one of the best ways to enhance customer experience and, as a result, improve customer retention. It’s simple math: the sooner you respond to customer queries and solve their issues, the less likely your customers will leave.

Moreover, asking customers to share their opinions and experience demonstrates that you care. According to surveys, this is an essential factor influencing customer satisfaction: most consumers (nearly 70%) who churn do so because they feel the brand doesn’t care enough about them.

So, be sure to send emails to your subscribers inviting them to share their opinions, pay attention to the feedback obtained through your support centre, and keep an eye on customers’ reviews. Try anything that provides you with an insight into what your customers like, what you’re doing right, and which areas could use improvement.

Final Thoughts

These five strategies are just a starting point for gaining and retaining customers; Od course, you might not get it right the first time. Experiment and test different tactics until you find what works for your audience and your brand.

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Business

How To Choose A Mail Service Provider For Your Business

Communication is essential in every business. There are now many mail service providers in the market whose purpose is to send, receive, and store files.

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How To Choose A Mail Service Provider For Your Business

Communication is essential in every business. One of the most used methods of communication in an organization internally and externally is through email. Since email is an in-demand way to reach out to your co-workers and your clients nowadays, there are now many mail service providers in the market whose purpose is to send, receive, and store files.

However, each service provider has its advantage and disadvantage; that’s why it’s essential to choose one from whom your business will benefit the most. With a wide range of email providers to choose from, it can be challenging to determine which one to utilize. To help you out below is an example of how to pick the most suitable mail service provider for your business.

Determine Your Purpose For Utilizing It Before investing in mail services for your business, it’s essential to define your primary purpose and why you need to utilize it. Know the types of messages and files that your company usually creates and receives. If you can determine your business needs, you can easily find the best mail service provider based on your business requirements.

There are email platforms that are free to use. Still, suppose you want to rent or own your email server. In that case, you must consider how many employees will be using it to know the email addresses required and how you will use it to improve your business operations and the software and devices you’ll be using.

1. Consider The Features You Need

The essential factor to look for in email service providers is the features. You must be keen at checking on what attributes your business can gain from them. The purpose as to why you’re availing of mail service will determine the features that you must consider, and here are some of them:

Templates – If you’re into email marketing, it would be easier for you to draft out your emails in a simple yet presentable way through the available templates. Suppose your business needs to send emails to your clients constantly. In that case, an email service provider that offers a wide range of template designs, a mobile-friendly interface, and flexible layouts is an efficient choice.

Coding Accuracy Support System (CASS) Certification – This is software encrypted in an email platform that provides more helpful hints, especially if your business is into the shipping industry because it ensures that addresses, city names, street names, and zip codes are all standardized in USPS guidelines to avoid errors inputting the personal information of your clients.

How To Choose A Mail Service Provider For Your Business

Automation – This feature lets you schedule the delivery of messages to people at the right time. Automation is a user-oriented feature because you have to create your template and set a particular date, time, and contacts where it will be sent to. It’s a feature that you can utilize if you’re on holiday, but you don’t want to miss out on updating your clients or workers.

Mobility – One of the reasons you’re availing of mail service is that you want to reach out to your target market or constantly communicate with your employees. Mobility issues can be a significant barrier, so make sure to choose a mail service provider with a user-friendly interface, whether on a mobile device, computer, or tablet. The graphics must also be appealing for all ages, especially if you have senior citizen clients.

Mailbox Storage – Aside from communication methods, your email can serve as a storage of important files, especially if you want to save the storage space of your phones or computers. An email with at least 2GB of storage is ideal. Aside from the mailbox storage, it’s also best to consider the sending size limit. If you only have a limited sending size limit, you may not send or receive large files.

2. Define Your Budget

What’s good about using email as your communication tool in your business is that mail service providers allow you to use their platform free of charge. You’ll only be charged when you want to incorporate email marketing tools. However, if you want an email that’s tailored for your needs or you want your business email server, there are mail service providers that can make it possible for you.

The price that you have to pay usually depends on the employee who’ll use it. Choose a provider that’s flexible in their payment plans. If your business isn’t too focused on email marketing or you’re not a frequent sender or receiver, you may opt for a pay-as-you-go payment plan, wherein you’ll only pay what you’ve used. You may also choose to pay the monthly rates if your business requires many processes that involve the use of email transactions.

3. Check Out Their Customer Service

Like other communication tools, emails are also prone to bugs and other glitches, wherein you need to have technical help to resolve it not to affect your business operations. The right people who can assist you if you encounter the mail service provider’s platform are through their customer service.

Checking out if customer support is available is one of the most neglected factors in choosing a mail service provider. If there’s no one to help you if a problem arises, it may paralyze your operations, and you may not be able to maximize your money’s worth. A provider must have 24/7 support, and you should contact them in different ways, such as through call, text, email, or live support.

4. Final Thoughts

Choosing a mail service provider for your business requires thorough planning and research. It isn’t just a common communication platform. Still, companies nowadays perceive it as one of the essential tools in delivering their products and services to their target market, so your choice may make or break your business.

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