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5 Strategies to Help You Gain and Retain New Clients

To help you out, we’ve put together a list of 5 strategies that will help your reach new customers, convert them, and keep them happy.

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Marketing requires lots of work: growing a brand, capturing leads, conversion… Between building your social media presence and creating high-quality blog posts, it’s straightforward to lose sight of your main objective: gaining clients and clients that stay.

However, being aware of your objective isn’t enough. Keep in mind that best practices change every few months, so acquiring customers that will become loyal to your brand will take some work.

To help you out, we’ve put together a list of 5 strategies that will help your reach new customers, convert them, and keep them happy.

1. Use LinkedIn to Attract More Clients

If you need to reach your potential customers, you need to be on social media. Today, when researching products and services, consumers go to social media.

With more than 350 million users, LinkedIn allows users to build a solid professional network by connecting and building relationships in a professional setting. With this social platform, you get access to a large pool of prospective clients, decision-makers, and business owners.

In addition, LinkedIn lets you distribute your content to a broader audience, attract more traffic to your site and blog than other social networks, and generate more leads (studies have found that it’s 270% more effective for lead generation than Twitter or Facebook).

Five Strategies to Help You Gain and Retain New Clients

Image credit: Forbes

With a complete, professionally-looking profile, a solid lead generation plan in place, and an effective LinkedIn automation tool, you can start filling your sales funnel with your ideal customers in as little as 10 minutes a day (depending on your industry and objectives),

2. Convert Leads with Email Marketing

After you attract new audiences through LinkedIn or another social media channel, email is one of the most efficient ways to convert them into buying customers. Despite what many believe, email is still not dead. It didn’t die when Facebook ads were launched nor when Slack took over the world of business communication.

Quite the opposite; in 2019, the number of email users on a global level reached 3.9 billion, and this figure is expected to grow to 4.3 billion by 2023. That’s half of the world’s population!

Email marketing offers low-cost engagement and often the highest conversion rates of all outbound channels. With a focused email campaign, a defined target audience, and skillfully constructed copy, email marketing is a great way to introduce your brand to a broader audience and help you engage with prospective customers regularly.

3. Offer Great Customer Service

As you might already know, reputation goes a long way in a business. Excellent customer service is one of the best ways to build your reputation. It attracts customers, partnerships, and employees, but it also leads to satisfied customers who come back constantly and talk about your products with other people.

To positively impact the customer experience, you need to ensure that your customer service is fast and effective. Today’s customers expect prompt and complete answers. Research has shown that over 65% of churn can be avoided if you resolve customers’ issues the first time they are raised.

Your customer support also needs to be consistent. Avoid transferring customers between different agents and making them repeat their information from the beginning every time. Finally, the members of your customer service team need to be friendly and have a human touch.

Be sure to offer multiple customer support channels such as a phone number, live chat, email, a knowledge base full of helpful articles, case studies, and tutorials to make it easy for your customers to teach themselves how to use your products.

Providing high-quality customer service and support isn’t always easy, but the right tools can make life much easier for your agents. A WordPress support plugin offers a convenient way to offer centralized and timely support.

email marketing

4. Use Content to Attract and Keep Customers Happy

If you are already publishing your content, that’s great! If you aren’t, you should seriously consider it. Creating and sharing high-quality content is one of the best ways to drive traffic to your website. According to stats, blogs provide 434% more indexed pages and 96% more indexed links over sites that don’t have blogs. Just think: that’s a way for potential customers to find you!

Ideally, it would help if you had what marketing experts call an SEO-driven content strategy. This means using keywords that bring in organic traffic to your website when users search for a specific product or service. With a proper search engine optimization strategy in place, you will increase organic traffic is trackable and measurable ways.

Content marketing can also be used to keep your existing customers happy as it empowers them to get as much as they can out of your products or services. Content marketing is a long-term strategy for developing strong relationships with your target audience.

5. Listen to What Your Customers Have to Say

Acting on customer feedback is one of the best ways to enhance customer experience and, as a result, improve customer retention. It’s simple math: the sooner you respond to customer queries and solve their issues, the less likely your customers will leave.

Moreover, asking customers to share their opinions and experience demonstrates that you care. According to surveys, this is an essential factor influencing customer satisfaction: most consumers (nearly 70%) who churn do so because they feel the brand doesn’t care enough about them.

So, be sure to send emails to your subscribers inviting them to share their opinions, pay attention to the feedback obtained through your support centre, and keep an eye on customers’ reviews. Try anything that provides you with an insight into what your customers like, what you’re doing right, and which areas could use improvement.

Final Thoughts

These five strategies are just a starting point for gaining and retaining customers; Od course, you might not get it right the first time. Experiment and test different tactics until you find what works for your audience and your brand.

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Digital Marketing

3 Reasons Why TikTok is Pivotal for Influencer Marketing

First, they’re unique from other social media platforms like Facebook, Instagram, or YouTube because there is no other platform that’s solely video-based apart from TikTok.

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TikTok gained massive popularity in 2020 as more and more people made reels and uploaded them on TikTok. It plays a pivotal role in influencer marketing as the audience is very close to their favorite celebrities on TikTok.

According to CelebsBiz.com, TikTok is the new “It” app right now. The founders started it as a “user-generated video social platform,” allowing people to upload and watch short videos and then share them with others. On top of that, the particular algorithm used on this app knows exactly what you like and will show you things from other users that you may also enjoy very much!

People love TikTok for a few reasons. First, they’re unique from other social media platforms like Facebook, Instagram, or YouTube because there is no other platform that’s solely video-based apart from TikTok.

Captions are short and sometimes unnecessary. The videos are easy to relate to through simple gestures like dancing or expressing gratitude for something as simple as a hot coffee! Unlike with YouTube, where the videos tend to be long and drawn-out, mobile users can now access content via the TikTok app that is short and action-packed, which lends itself well to capturing spontaneous moments.

Because TikTok is fresh and new, the people who use it can be too. Ads are delivered organically through the app’s ranking system, following and viewing other videos, likes, and comments. Since there’s no big scene with thousands of people in a stadium or concert hall howling for attention, video content runs longer at 15 seconds rather than the 3–5 second norm of this industry.

In addition to mainstream celebrities and memes, users can upload their fifteen-second videos using its rapid brainstorming platform-like reactions. Once uploaded, anyone can comment on those clips, much like an Instagram post, making the content longer-lasting and interactive.

If you want to promote your brand, you can leverage the TikTok marketing tricks. With these three reasons stated below, you can know why TikTok is pivotal in influencer marketing.

1. Huge Influencers Count:

Over time, it’s become evident that TikTok is an excellent platform for influencers to grow their followings further and connect with new people. It allows users to set up links in the bio section of their profiles. Suppose someone finds an influencer on the app that already has an established following on other forms of social media such as YouTube or Instagram. In that case, they can easily be directed back there.

Tik Tok App

Many influencers find that TikTok is an excellent way to reach out, connect with new people, and grow their following in a fun way. The platform’s developers at TikTok catered to the influencer market by allowing influencers to link their accounts on different social media platforms like Instagram or YouTube, so it’s easy for relatively well-known followers on these platforms to follow the same person on TikTok.

2. Get Popular Quickly:

Unlike almost most social media platforms out there, you won’t need to spend months and years on TikTok before you begin to grow a large following. In fact, because of how the algorithm works, you can open up your account one day and already have hundreds of likes waiting for you on your first video!

This is possible if one takes advantage of getting videos in front of many people by using attractive methods such as including popular audio clips that most likely fit with the kind of audience they want; hashtags that are relevant to their group (something many might be searching for), accounts they engage with (which significantly increases the chance that others will follow them too) or even making use of specific witty or funny phrases – this grabs peoples attention and makes them want to click through.

Also, like a tour guide, the higher the quality of your videos – meaning that they are more captivating – the more views you will gain from the general public! The best news on top of all this is that because TikTok doesn’t cost much money (if anything) to create amazing content through popular audio clips and unique graphics, we’ve personally found the best IG influencers or youtube influencers who fit your niche at affordable prices even as low as $30 / video for 500k-1mil views which everyone knows those get massive engagement as well.

3. Create a robust connection with your audience:

With the rise in social media influencers on TikTok, it’s easy to see how individuals can build a healthy rapport with their audience by quickly creating authentic content. Influencers who have many followers will gain a large amount of trust through their posts and videos, not only from those who follow them but also from brands they choose to work with consistently.

This is especially beneficial for companies who wish to get some positive publicity. An influencer can introduce your brand to an audience without you ever reaching out or doing so personally. This is great as it shows how much people enjoy your product and that others are likely willing to trust your brand as well!

Influencers have become popular over the years on TikTok in part because they’re fast and easily able to garner a real relationship with the people who follow them or view their videos. The more people feel they are building relationships with these influencers, which is understandable given that many users are doing so for those reasons.

It will be easier for them to trust that influence. Introducing an influencer’s brand to a follower’s social media network may only take seconds. Still, that kind of introduction can help build rapport quickly and simply without requiring any long-winded explanation about why one product or service is worth choosing over the competition.

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