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5 Strategies to Help You Gain and Retain New Clients

To help you out, we’ve put together a list of 5 strategies that will help your reach new customers, convert them, and keep them happy.

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Marketing requires lots of work: growing a brand, capturing leads, conversion… Between building your social media presence and creating high-quality blog posts, it’s straightforward to lose sight of your main objective: gaining clients and clients that stay.

However, being aware of your objective isn’t enough. Keep in mind that best practices change every few months, so acquiring customers that will become loyal to your brand will take some work.

To help you out, we’ve put together a list of 5 strategies that will help your reach new customers, convert them, and keep them happy.

1. Use LinkedIn to Attract More Clients

If you need to reach your potential customers, you need to be on social media. Today, when researching products and services, consumers go to social media.

With more than 350 million users, LinkedIn allows users to build a solid professional network by connecting and building relationships in a professional setting. With this social platform, you get access to a large pool of prospective clients, decision-makers, and business owners.

In addition, LinkedIn lets you distribute your content to a broader audience, attract more traffic to your site and blog than other social networks, and generate more leads (studies have found that it’s 270% more effective for lead generation than Twitter or Facebook).

Five Strategies to Help You Gain and Retain New Clients

Image credit: Forbes

With a complete, professionally-looking profile, a solid lead generation plan in place, and an effective LinkedIn automation tool, you can start filling your sales funnel with your ideal customers in as little as 10 minutes a day (depending on your industry and objectives),

2. Convert Leads with Email Marketing

After you attract new audiences through LinkedIn or another social media channel, email is one of the most efficient ways to convert them into buying customers. Despite what many believe, email is still not dead. It didn’t die when Facebook ads were launched nor when Slack took over the world of business communication.

Quite the opposite; in 2019, the number of email users on a global level reached 3.9 billion, and this figure is expected to grow to 4.3 billion by 2023. That’s half of the world’s population!

Email marketing offers low-cost engagement and often the highest conversion rates of all outbound channels. With a focused email campaign, a defined target audience, and skillfully constructed copy, email marketing is a great way to introduce your brand to a broader audience and help you engage with prospective customers regularly.

3. Offer Great Customer Service

As you might already know, reputation goes a long way in a business. Excellent customer service is one of the best ways to build your reputation. It attracts customers, partnerships, and employees, but it also leads to satisfied customers who come back constantly and talk about your products with other people.

To positively impact the customer experience, you need to ensure that your customer service is fast and effective. Today’s customers expect prompt and complete answers. Research has shown that over 65% of churn can be avoided if you resolve customers’ issues the first time they are raised.

Your customer support also needs to be consistent. Avoid transferring customers between different agents and making them repeat their information from the beginning every time. Finally, the members of your customer service team need to be friendly and have a human touch.

Be sure to offer multiple customer support channels such as a phone number, live chat, email, a knowledge base full of helpful articles, case studies, and tutorials to make it easy for your customers to teach themselves how to use your products.

Providing high-quality customer service and support isn’t always easy, but the right tools can make life much easier for your agents. A WordPress support plugin offers a convenient way to offer centralized and timely support.

email marketing

4. Use Content to Attract and Keep Customers Happy

If you are already publishing your content, that’s great! If you aren’t, you should seriously consider it. Creating and sharing high-quality content is one of the best ways to drive traffic to your website. According to stats, blogs provide 434% more indexed pages and 96% more indexed links over sites that don’t have blogs. Just think: that’s a way for potential customers to find you!

Ideally, it would help if you had what marketing experts call an SEO-driven content strategy. This means using keywords that bring in organic traffic to your website when users search for a specific product or service. With a proper search engine optimization strategy in place, you will increase organic traffic is trackable and measurable ways.

Content marketing can also be used to keep your existing customers happy as it empowers them to get as much as they can out of your products or services. Content marketing is a long-term strategy for developing strong relationships with your target audience.

5. Listen to What Your Customers Have to Say

Acting on customer feedback is one of the best ways to enhance customer experience and, as a result, improve customer retention. It’s simple math: the sooner you respond to customer queries and solve their issues, the less likely your customers will leave.

Moreover, asking customers to share their opinions and experience demonstrates that you care. According to surveys, this is an essential factor influencing customer satisfaction: most consumers (nearly 70%) who churn do so because they feel the brand doesn’t care enough about them.

So, be sure to send emails to your subscribers inviting them to share their opinions, pay attention to the feedback obtained through your support centre, and keep an eye on customers’ reviews. Try anything that provides you with an insight into what your customers like, what you’re doing right, and which areas could use improvement.

Final Thoughts

These five strategies are just a starting point for gaining and retaining customers; Od course, you might not get it right the first time. Experiment and test different tactics until you find what works for your audience and your brand.

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Digital Marketing

Free Marketing Tools To Promote Blog Sites

To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

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If you are struggling with promoting your blog sites, you have arrived at the right corner, where you will come across the best tools that will serve your purpose of exploring.

But before I start, I would mention the WordPress Push Notifications that have entirely changed the marketing style across the globe and enabled you to promote your brands, bring more traffic to your blogs, and improve the blog sites.

And how can I forget the WooCommerce Push Notifications that have again been a blessing for your online business and have raised the growth of your business and made it more successful?

Everyone knows it is tough to survive in a market full of competition these days. It takes good strength to promote and market your blogs. The Internet is full of blogs where the marketers put efforts to promote and fulfilling the requirements of Google.

Choosing the right one needs wisdom and effort with plenty of blog-promoting tools. A couple of free marketing tools help you enhance the traffic for sure. To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

No one in this era of online business can ignore promotion. Techno-savvy customers are ready to see the promotions going on online, then why do we lack. Hence, it would help adopt practical online marketing tools to take your business to great heights.

When you desire to choose digital marketing tools, you must look for Search Engine Optimization, Social Media Optimization, and other trends. Our guide of marketing tools below will help you a lot without affecting your pocket. Let’s get started.

1. Trello

Trello is a free-of-cost marketing tool that will help you manage your projects. The marketing strategy you decide to promote your business will only decide its height. You can surely use Trello to streamline your blog posts. Once you start using it, you will be able to notice the progress of your blog.

2. HubSpot CRM

An All-In-One free marketing solution for you is HubSpot CRM. It has come up with everything that you need to promote your business. It has three features that include CRM, marketing, and sales. Your marketing plan will reach another level of height with HubSpot. It enables you to get more traffic for your blog site. It will build your brand image too in the market and establish your name as well.

3. MailChimp

Although it is very tricky to choose the best way to promote your business because it cannot be ignored, when it comes to marketing your blogs via email, then MailChimp is the best. It helps you send as many as 12000 emails in a month to customers numbering 2000. You can also upgrade it if you wish to send to the number exceeding this limit.

4. WordPress

If you have a website or write a blog, WordPress is the best place that serves you online marketing tools. It is one of the most preferred tools for promoting blog sites that comes with search engine optimization SEO. You will be able to have SEO-optimized content on WordPress. You need not spend a single penny promoting your business here.

WordPress Push Notifications will promote your business by ringing out multiple opportunities for increasing traffic.

5. SurveyMonkey

Being one of the best and free marketing tools, it is the most popular too. You will be able to get in touch with your clients through SurveyMonkey using a set of questions related to your product. A detailed survey will help you establish communication with your target audience with the help of the internet, email, or cell phone.

6. Hotjar

To bring more traffic to your blog site, Hotjar is another good option to prefer. It has come up with a real-time record of the actions of the visitors. Along with promoting your site, you will be immediately able to note how your audience is behaving using its tools like click maps and heatmaps. Using Hotjar, you have the facility of designing your website according to the taste of your customers.

7. Canva

Visual content lays down more emphasis than writing. You can promote your business using graphics and expose it to the market. Canva helps you design using custom visual content. It is a free online tool for marketing and promoting your business with built-in themes and templates, making your task easy anytime from anywhere.

8. Moz Local

The best digital marketing tool to analyze the presence of your business in the market is Moz Local. It will help you to get your blog site listed with Google. It enables a business owner even to get information related to their business’s virtual appearance and keyword competitiveness. To have a potent tool to bring a competitive edge to your business is a boon.

9. Hootsuite

At any cost, you cannot ignore online marketing in this era where everything is online. To derive more traffic, you cannot ignore marketing. Hootsuite, a free marketing tool, makes your marketing strategy simple. It is in touch with the social media platforms, which allow you to manage the social media posts and check their performance.

10. Google Analytics

Another best online free marketing tool here is Google Analytics, an all-in-one package with the essential features needed to check the blog site traffic. It helps you know your visitors, what they prefer, and their behaviors on your site. Once you get an idea, you can manage your promotion accordingly and optimize your site using SEO tools.

11. EngageBay

EngageBay is an All-in-One Marketing, Sales, and Support CRM supporting over 31,000+ growing businesses around the world. It is a fast-growing and popular solution that is consistently rated highly by software review sites such as G2, Capterra, GetApp, and many more.

Also FYI, EngageBay currently offers their affiliates 30% recurring revenue for each referred customer. In case of this interests you, please visit: https://www.engagebay.com/affiliate-program

In a nutshell

While you get so many options to resolve your problems or solve your purpose, you may get confused. You can choose any of the above means and indeed promote your business without any hesitation.

As technology has brought the significant advancements of all time, online marketing has become a boon for every organization. When it comes to WooCommerce Push Notifications, they are also another strength in promoting your business globally, as many have already benefitted.

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