Connect with us

Digital Marketing

Facebook Ads vs Google AdWords

Facebook Ads vs Google AdWords. Google Adwords network takes approximately 33% and Facebook has over 1.18 billion active users every day.

mm

Published

on

Facebook Ads and Google AdWords

Many businesses use both Facebook Ads and Google AdWords. In our opinion, they are the best advertising platforms to expand business globally. When it comes to search engine usage, Google is the most popular search engine around; it has been serving more than 40,000 searchers per second.

Google Adwords network takes approximately 33% of digital ad revenue globally. On the other hand, Facebook has over 1.18 billion active users every day.

1. What are Google Ads?

Google Ads are called Google AdWords. It’s a PPC (Pay-Per-Click) marketing network that tracks advertisements funded by businesses. These advertisements appear on the Google website in the search results or other websites using Display Network or Search Partners of Google.

Search Network is the fundamental of Google Ads. It allows businesses to advertise their business information, like their services or the products they sell. Users who are constantly searching for services or products can easily view an advertisement placed in Google Ads.

Using the related keywords, you can search in the Search Network. Choose the keywords related to your business or product, and when the user searches for a product or service using the keyword, they will activate an ad that appears on the SERPs.

What are Google Ads

If the user is interested, they can click on the link and get the required information. Whenever the user clicks on an ad, the advertising has to pay a certain amount of money.

This process is called “Pay-Per-Click” marketing. You will give each keyword a “Max CPC”, informing Google how much you want to pay when a user clicks on the business ad.

Mainly, the goal of marketing on Google is to get existing or new customers to your business website who are constantly searching and actively looking for the service or product you provide.

2. What are Facebook Ads?

Similar to Google, Facebook Ads are paid ads that – you guessed it – appear on Facebook. Facebook Ads also works similar to Google; the users who click on the ads get paid by the business advertiser.

You can also choose to pay per 1000 impressions if you wish. With Facebook Ads, you don’t have keywords as you do with Google. Instead, you can narrow down your audience by their interests. For example, if you own a gym, you can choose to only target people interested in health and fitness.

Facebook Ads can show up in various places like:

  • Instagram Newsfeed
  • Facebook Newsfeed
  • Video Feeds
  • Facebook Marketplace
  • Messenger Inbox
  • Right-hand Column

Facebook is considered highly competitive over the years as it has a large number of active users monthly compared to any other social media platform.

That is why Facebook is creating prime space for a range of businesses to promote their business on Facebook.

Conclusion:

When it comes to spending your money for promoting your business, it can be challenging to know what to do. Do you choose Google Ads? Do you choose Facebook Ads? The good news is Facebook ads and Google AdWords are good options that can help you get more visitors to your website. Ideally, you’d use a combination of the two!

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Top 5 Tech Blog Earnings That Will Amaze You

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging.

mm

Published

on

Rules to Fictional Blogging - TwinzTech Blog

Blogging has now branched into different variants like traditional blogging, third-party platform blogging, and social media micro-blogging.

To stay in the present, people from different walks of life are indulging in tech blogs. We have analyzed the top 5 tech blogs’ key success points to motivate more tech bloggers.

Top-Earning Tech Blogs that are Worth your Time

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging. With so many successful tech bloggers across the globe, the downsides of blogging are hard to find.

1. Engadget

Earnings per year – $47.5 million

Engadget publishes content on a vast range of relevant tech topics. You will find content on robotics, wearables, search engines, smartphone games, and whatnot!

Founded by Peter Rojas (a former editor of Gizmodo) in 2004, Engadget has estimated annual earnings of $47.5 million, making it to the top of the tech blog posts table. Peter Rojas, however, left Engadget in 2008. AOL acquired Engadget in 2011, and the famous Verizon Media currently owns it.

Engadget uses affiliate links within its product reviews as a monetization option. You will find these links as a call-to-action button labelled as ‘Buy Now. The main navigation of Engadget’s product reviews gives due prominence to affiliate revenue-generating links.

2. Wired

Earnings per year – $30.7 million

Launched by Louis Rossetto and Jane Metcalfe, Wired is currently owned by Condé Nast. Wired.com was formerly known as HotWired and Wired News. It was founded in October 1993 and later split into a magazine and website in the late ’90s.

Lycos bought the website, which Condé Nast later purchased on July 11, 2006. To do away with the declining profits, the two branches were again reunited.

Wired.com (the website) is paywalled, which requires users to make a payment for accessing more than four articles each month.

Wired hosts various technology blog content on new products, tech businesses, video games, cameras, security, and the like. The website uses affiliate links and other commercial revenue-generating tools to boost its earnings.

This website is ideal for tech professionals looking for the latest gadgets, reviews, or tech discoveries.

Top 5 Tech Blog Earnings That Will Amaze You

3. Mashable

Earnings per year – $30 million

Founded by Pete Cashmore in 2005, Mashable is a tech and media blog. Pete Cashmore is a web consultant aged just 19-years from Aberdeen.

Mashable covers a broad spectrum of tech topics. This blog has learned what commercial revenue generation method works the best for itself. Mashable teaches fellow bloggers to add elements that drive revenue in their blogs.

Mashable Deals is the monetization section of this blog post that features reviews, deals, product roundups, links, and several other commercial contents.

Mashable is regarded as one of the most influential tech blogs on the internet now! If you want to catch up with everything happening in the tech world, then Mashable is your go-to site.

4. TechCrunch

Earnings per year – $22.5 million

Founded by Keith Tears and Micheal Arrington, TechCrunch has estimated annual earnings of $22.5 million. TechCrunch received global recognition owing to its advanced tech content and blogs. If you want genuine reviews of tech products, then you must check out TechCrunch.

TechCrunch focuses primarily on global tech giants like Uber, Amazon, Alphabet, and other such companies. TechCrunch is currently edited and owned by Mathew Panzarino.

You will also find many articles related to reviews on the latest tech products, news on tech discoveries, pricing of the latest gadgets, and content on new gadget developments.

TechCrunch ran a famous database, Crunchbase, between the period of 2007 to 2015. However, Crunchbase has a separate entity now.

5. Gizmodo

Earnings per year – $4.8 million

Founded by Peter Rojas in 2002, Gizmodo is a popular tech blog. Gizmodo also covers the content on design, sci-fi, and science. This online platform serves various parts of the world, including the UK, Brazil, and Japan.

Gizmodo is currently owned by the G/O Media and is edited by John Biggs. Gizmodo offers stiff competition to the top tech blog platforms like Engadget.

It provides in-depth reviews on the latest gadgets, smartphone designs, and laptops. Gizmodo uses sponsor ads to monetize its blog posts. It has an estimated visit of 22 million per month with a domain authority of 93.

Closing Thoughts

The primary source of revenue for most tech bloggers is direct advertisements and affiliate links. Technology-related blogs drive a vast audience base which further boosts their income.

Moreover, tech reviews allow tech bloggers to add affiliate links as CTA buttons. You can go through these top 5 tech blogs to learn how to commercialize your tech blogs.

Continue Reading
Advertisement
Education2 days ago

Applications of LCM and HCF

Cybersecurity5 days ago

Gafgyt and beyond: Inside IoT DDoS Malware

Big Data7 days ago

A Comprehensive Guide to Implementing an eCommerce Data Pipeline

Digital Marketing2 weeks ago

Facebook Ads vs Google AdWords

Business2 weeks ago

Top 5 Tech Blog Earnings That Will Amaze You

Business2 weeks ago

Build a Financial Support System for Your Family with Life Insurance Plans

Business2 weeks ago

What’s the Difference Between a CDP and Personalization Engine?

Health & Fitness2 weeks ago

How to Be More Motivated

Health & Fitness2 weeks ago

How Being More Mindful Helps Your Mental Health

Health & Fitness2 weeks ago

The Best Mental Health Apps of 2021

Advertisement

Trending