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Facebook Ads vs Google AdWords

Facebook Ads vs Google AdWords. Google Adwords network takes approximately 33% and Facebook has over 1.18 billion active users every day.

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Facebook Ads and Google AdWords

Many businesses use both Facebook Ads and Google AdWords. In our opinion, they are the best advertising platforms to expand business globally. When it comes to search engine usage, Google is the most popular search engine around; it has been serving more than 40,000 searchers per second.

Google Adwords network takes approximately 33% of digital ad revenue globally. On the other hand, Facebook has over 1.18 billion active users every day.

1. What are Google Ads?

Google Ads are called Google AdWords. It’s a PPC (Pay-Per-Click) marketing network that tracks advertisements funded by businesses. These advertisements appear on the Google website in the search results or other websites using Display Network or Search Partners of Google.

Search Networks are fundamental to Google Ads. It allows businesses to advertise their business information, like their services or the products they sell. Users who are constantly searching for services or products can easily view an advertisement placed in Google Ads.

Using the related keywords, you can search in the Search Network. Choose the keywords related to your business or product, and when the user searches for a product or service using the keyword, they will activate an ad that appears on the SERPs.

What are Google Ads

If the user is interested, they can click on the link and get the required information. Whenever the user clicks on an ad, the advertising has to pay a certain amount of money.

This process is called “Pay-Per-Click” marketing. You will give each keyword a “Max CPC,” informing Google how much you want to pay when a user clicks on the business ad.

Mainly, the goal of marketing on Google is to get existing or new customers to your business website who are constantly searching and actively looking for the service or product you provide.

2. What are Facebook Ads?

Similar to Google, Facebook Ads are paid ads that – you guessed it – appear on Facebook. Facebook Ads also works similar to Google; the users who click on the ads get paid by the business advertiser.

You can also choose to pay per 1000 impressions if you wish. With Facebook Ads, you don’t have keywords as you do with Google. Instead, you can narrow down your audience by their interests. For example, if you own a gym, you can only target people interested in health and fitness.

Facebook Ads can show up in various places like:

  • Instagram Newsfeed
  • Facebook Newsfeed
  • Video Feeds
  • Facebook Marketplace
  • Messenger Inbox
  • Right-hand Column

Facebook is considered highly competitive over the years as it has a large number of active users monthly compared to any other social media platform. That is why Facebook is creating prime space for a range of businesses to promote their business on Facebook.

What’s best for your business will depend on the type of product or service you are providing and your audience’s demographic and age. Some businesses will find a better return from Google Adwords, while others, Facebook, will be a better option.  The best option is to test and measure the results or seek a qualified digital agency like Increaseo.

Conclusion:

When it comes to spending your money to promote your business, it can be challenging to know what to do. Do you choose Google Ads? Do you choose Facebook Ads? The good news is Facebook ads, and Google AdWords are good options that can help you get more visitors to your website. Ideally, you’d use a combination of the two!

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Digital Marketing

SEO Writing: Why It’s Important & How To Do It

Several factors go into SEO, but the content is one of the most important. In this article, we’ll discuss why SEO writing is so important and offer tips on how to do it effectively.

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SEO Writing Why Its Important and How To Do It

Search Engine Optimization, or “SEO” for short, is the process of improving your website so that it ranks higher on search engine results pages. This is important because when people search for things online, they typically use a search engine such as Google, and if your website doesn’t show up near the top of the results page, you’re missing out on a lot of potential traffic.

Several factors go into SEO, but the content is one of the most important. The content on your website needs to be well-written, keyword-rich, and relevant to your audience. In this article, we’ll discuss why SEO writing is so important and offer tips on how to do it effectively.

1. SEO Writing Helps You Rank Higher in Search Engine Results Pages

As we mentioned earlier, one of the main benefits of SEO writing is that it can help you rank higher on search engine results pages. This is important because when people search for things online, they typically use a search engine such as Google, and if your website doesn’t show up near the top of the results page, you’re missing out on a lot of potential traffic.

Several factors go into SEO, but the content is one of the most important. The content on your website needs to be well-written, keyword-rich, and relevant to your audience. In this article, we’ll discuss why SEO writing is so important and offer tips on how to do it effectively.

2. SEO Writing Helps You Attract More Visitors to Your Website

Another benefit of SEO writing is that it can help you attract more visitors to your website. This is because, as mentioned above, if your website ranks higher in search engine results pages, you’re more likely to get clicks from potential visitors.

SEO Write For Us (Guest Post)

And not only will you get more clicks, but you’ll also get higher-quality traffic. This is because people who find your website via a search engine are typically looking for something specific, and if they find what they’re looking for on your site, they’re more likely to become conversions or customers.

3. SEO Writing Helps You Build Trust and Expertise

Another benefit of SEO writing is that it can help you build trust and expertise. This is because when you write articles or blog posts that are informative and keyword-rich, you’re showing potential customers that you know what you’re talking about. And as we all know, trust is essential when it comes to doing business online.

In addition, you’re positioning yourself as an expert in your field by writing articles or blog posts relevant to your industry or niche. And, when people see that you’re an expert, they’re more likely to do business with you.

SEO writing is a critical part of any online marketing strategy. If you want to rank higher in search engine results pages, attract more visitors to your website, and build trust and expertise, you need to ensure that your website’s content is well-written, keyword-rich, and relevant to your audience. Keep these things in mind, and you’ll be on your way to success.

4. Conclusion

SEO writing is a critical part of any online marketing strategy. If you want to rank higher in search engine results pages, attract more visitors to your website, and build trust and expertise, you need to ensure that your website’s content is well-written, keyword-rich, and relevant to your audience. Keep these things in mind, and you’ll be on your way to success.

Thanks for reading! If you have any questions or comments, please feel free to leave them below.

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