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Facebook Ads vs Google AdWords

Facebook Ads vs Google AdWords. Google Adwords network takes approximately 33% and Facebook has over 1.18 billion active users every day.

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Facebook Ads and Google AdWords

Many businesses use both Facebook Ads and Google AdWords. In our opinion, they are the best advertising platforms to expand business globally. When it comes to search engine usage, Google is the most popular search engine around; it has been serving more than 40,000 searchers per second.

Google Adwords network takes approximately 33% of digital ad revenue globally. On the other hand, Facebook has over 1.18 billion active users every day.

1. What are Google Ads?

Google Ads are called Google AdWords. It’s a PPC (Pay-Per-Click) marketing network that tracks advertisements funded by businesses. These advertisements appear on the Google website in the search results or other websites using Display Network or Search Partners of Google.

Search Networks are fundamental to Google Ads. It allows businesses to advertise their business information, like their services or the products they sell. Users who are constantly searching for services or products can easily view an advertisement placed in Google Ads.

Using the related keywords, you can search in the Search Network. Choose the keywords related to your business or product, and when the user searches for a product or service using the keyword, they will activate an ad that appears on the SERPs.

What are Google Ads

If the user is interested, they can click on the link and get the required information. Whenever the user clicks on an ad, the advertising has to pay a certain amount of money.

This process is called “Pay-Per-Click” marketing. You will give each keyword a “Max CPC,” informing Google how much you want to pay when a user clicks on the business ad.

Mainly, the goal of marketing on Google is to get existing or new customers to your business website who are constantly searching and actively looking for the service or product you provide.

2. What are Facebook Ads?

Similar to Google, Facebook Ads are paid ads that – you guessed it – appear on Facebook. Facebook Ads also works similar to Google; the users who click on the ads get paid by the business advertiser.

You can also choose to pay per 1000 impressions if you wish. With Facebook Ads, you don’t have keywords as you do with Google. Instead, you can narrow down your audience by their interests. For example, if you own a gym, you can only target people interested in health and fitness.

Facebook Ads can show up in various places like:

  • Instagram Newsfeed
  • Facebook Newsfeed
  • Video Feeds
  • Facebook Marketplace
  • Messenger Inbox
  • Right-hand Column

Facebook is considered highly competitive over the years as it has a large number of active users monthly compared to any other social media platform. That is why Facebook is creating prime space for a range of businesses to promote their business on Facebook.

What’s best for your business will depend on the type of product or service you are providing and your audience’s demographic and age. Some businesses will find a better return from Google Adwords, while others, Facebook, will be a better option.  The best option is to test and measure the results or seek a qualified digital agency like Increaseo.

Conclusion:

When it comes to spending your money to promote your business, it can be challenging to know what to do. Do you choose Google Ads? Do you choose Facebook Ads? The good news is Facebook ads, and Google AdWords are good options that can help you get more visitors to your website. Ideally, you’d use a combination of the two!

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Digital Marketing

Free Marketing Tools To Promote Blog Sites

To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

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7 Essential Web Development Tools For Students

If you are struggling with promoting your blog sites, you have arrived at the right corner, where you will come across the best tools that will serve your purpose of exploring.

But before I start, I would mention the WordPress Push Notifications that have entirely changed the marketing style across the globe and enabled you to promote your brands, bring more traffic to your blogs, and improve the blog sites.

And how can I forget the WooCommerce Push Notifications that have again been a blessing for your online business and have raised the growth of your business and made it more successful?

Everyone knows it is tough to survive in a market full of competition these days. It takes good strength to promote and market your blogs. Internet is full of blogs where the marketers put efforts to promote and fulfill the requirements of Google.

Choosing the right one needs wisdom and effort with plenty of blog promoting tools. A couple of free marketing tools help you enhance the traffic for sure. To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

No one in this era of online business can ignore promotion. Techno-savvy customers are ready to see the promotions going on online, then why do we lack. Hence, it would help adopt practical online marketing tools to take your business to great heights.

When you desire to choose digital marketing tools, you must look for Search Engine Optimization, Social Media Optimization, and other trends. Our guide of marketing tools below will help you a lot without affecting your pocket. Let’s get started.

1. Trello

Trello is a free-of-cost marketing tool that will help you manage your projects. The marketing strategy you decide to promote your business will only decide its height. You can surely use Trello to streamline your blog posts. Once you start using it, you will be able to notice the progress of your blog.

2. HubSpot CRM

An All-In-One free marketing solution for you is HubSpot CRM. It has come up with everything that you need to promote your business. It has three features that include CRM, marketing, and sales. Your marketing plan will reach another level of height with HubSpot. It enables you to get more traffic for your blog site. It will build your brand image too in the market and establish your name as well.

3. MailChimp

Although it is very tricky to choose the best way to promote your business because it cannot be ignored, when it comes to marketing your blogs via email, then MailChimp is the best. It helps you send as many as 12000 emails in a month to customers numbering 2000. You can also upgrade it if you wish to send to the number exceeding this limit.

4. WordPress

If you have a website or write a blog, WordPress is the best place that serves you online marketing tools. It is one of the most preferred tools for promoting blog sites that comes with search engine optimization SEO. You will be able to have SEO-optimized content at WordPress. You need not spend a single penny promoting your business here.

WordPress Push Notifications will promote your business by ringing out multiple opportunities for increasing traffic.

5. SurveyMonkey

Being one of the best and free marketing tools, it is the most popular too. You will be able to get in touch with your clients through SurveyMonkey using a set of questions related to your product. A detailed survey will help you establish communication with your target audience with the help of the internet, email, or cell phone.

6. Hotjar

To bring more traffic to your blog site, Hotjar is another good option to prefer. It has come up with a real-time record of the actions of the visitors. Along with promoting your site, you will be immediately able to note how your audience is behaving using its tools like click maps and heatmaps. Using Hotjar, you have the facility of designing your website according to the taste of your customers.

7. Canva

Visual content lays down more emphasis than writing. You can promote your business using graphics and expose it to the market. Canva helps you design using custom visual content. It is a free online tool for marketing and promoting your business with built-in themes and templates, making your task easy anytime from anywhere.

8. Moz Local

The best digital marketing tool to analyze the presence of your business in the market is Moz Local. It will help you to get your blog site listed with Google. It enables a business owner even to get information related to their business’s virtual appearance and keyword competitiveness. To have a potent tool to bring a competitive edge to your business is a boon.

9. Hootsuite

At any cost, you cannot ignore online marketing in this era where everything is online. To derive more traffic, you cannot ignore marketing. Hootsuite, a free marketing tool, makes your marketing strategy simple. It is in touch with the social media platforms, which allow you to manage the social media posts and check their performance.

10. Google Analytics

Another best online free marketing tool here is Google Analytics, an all-in-one package with the essential features needed to check the blog site traffic. It helps you know your visitors, what they prefer, and their behaviors on your site. Once you get an idea, you can manage your promotion accordingly and optimize your site using SEO tools.

In a nutshell

While you get so many options to resolve your problems or solve your purpose, you may get confused. You can choose any of the above means and indeed promote your business without any hesitation.

As technology has brought the significant advancements of all time, online marketing has become a boon for every organization. When it comes to WooCommerce Push Notifications, they are also another strength in promoting your business globally, as many have already benefitted.

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