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Facebook Ads vs Google AdWords

Facebook Ads vs Google AdWords. Google Adwords network takes approximately 33% and Facebook has over 1.18 billion active users every day.

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Facebook Ads and Google AdWords

Many businesses use both Facebook Ads and Google AdWords. In our opinion, they are the best advertising platforms to expand business globally. When it comes to search engine usage, Google is the most popular search engine around; it has been serving more than 40,000 searchers per second.

Google Adwords network takes approximately 33% of digital ad revenue globally. On the other hand, Facebook has over 1.18 billion active users every day.

1. What are Google Ads?

Google Ads are called Google AdWords. It’s a PPC (Pay-Per-Click) marketing network that tracks advertisements funded by businesses. These advertisements appear on the Google website in the search results or other websites using Display Network or Search Partners of Google.

Search Network is the fundamental of Google Ads. It allows businesses to advertise their business information, like their services or the products they sell. Users who are constantly searching for services or products can easily view an advertisement placed in Google Ads.

Using the related keywords, you can search in the Search Network. Choose the keywords related to your business or product, and when the user searches for a product or service using the keyword, they will activate an ad that appears on the SERPs.

What are Google Ads

If the user is interested, they can click on the link and get the required information. Whenever the user clicks on an ad, the advertising has to pay a certain amount of money.

This process is called “Pay-Per-Click” marketing. You will give each keyword a “Max CPC”, informing Google how much you want to pay when a user clicks on the business ad.

Mainly, the goal of marketing on Google is to get existing or new customers to your business website who are constantly searching and actively looking for the service or product you provide.

2. What are Facebook Ads?

Similar to Google, Facebook Ads are paid ads that – you guessed it – appear on Facebook. Facebook Ads also works similar to Google; the users who click on the ads get paid by the business advertiser.

You can also choose to pay per 1000 impressions if you wish. With Facebook Ads, you don’t have keywords as you do with Google. Instead, you can narrow down your audience by their interests. For example, if you own a gym, you can choose to only target people interested in health and fitness.

Facebook Ads can show up in various places like:

  • Instagram Newsfeed
  • Facebook Newsfeed
  • Video Feeds
  • Facebook Marketplace
  • Messenger Inbox
  • Right-hand Column

Facebook is considered highly competitive over the years as it has a large number of active users monthly compared to any other social media platform.

That is why Facebook is creating prime space for a range of businesses to promote their business on Facebook.

Conclusion:

When it comes to spending your money for promoting your business, it can be challenging to know what to do. Do you choose Google Ads? Do you choose Facebook Ads? The good news is Facebook ads and Google AdWords are good options that can help you get more visitors to your website. Ideally, you’d use a combination of the two!

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Digital Marketing

5 Digital Marketing Skills You Can Turn Into A Side Hustle

In this article, you’ll learn some of the most common digital marketing skills you can turn into a side hustle. Continue reading to get more information.

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5 Digital Marketing Skills You Can Turn Into A Side Hustle

If there’s something someone shouldn’t lack, then it’s a side hustle. This not only brings flexibility to one’s life but also financial freedom. If your main job ends, it’s a good feeling when someone knows that they’ll continue earning. The first thing to remember is that one has to identify the best side hustle that won’t inconvenience them or interfere with their main job.

Many people possess different skills, which can be turned into lucrative side hustles. Some of these skills fall under the digital marketing spectrum.

In this article, you’ll learn some of the most common digital marketing skills you can turn into a side hustle. Continue reading to get more information.

1. Blogging And Copywriting

Blogging can be defined as photography, media, or writing which can be discovered online since it’s self-published. On the other hand, copywriting is the method of writing persuasive and promotional materials. The key goal of these written pieces is to motivate individuals to act, purchase, or click a given link, amongst others.

Copywriting and blogging are powerful digital marketing skills. To produce excellent content, one needs to be creative to pass a message on effectively.

Many companies own blogs. However, some don’t give them the required attention. One can approach these companies and earn money by copywriting and blogging on their behalf.

2. Social Media Advertising

Are you interested in advertising through social media? Can you come up with a uniquely targeted audience? If you can do certain two things, then you can turn them into a side hustle. All you have to do is see for clients and offer social media advertising on their behalf. This can be done on their online platforms of choice.

If you can create social media ads, this is an added advantage. This is because you can utilize the company’s brand and get a graphic designer to help you share the profit.

In this hustle, your major duties will be to create content, plan and arrange new campaigns. You’ll also be responsible for managing the company’s online communities and evaluating its reports. To be a social media manager, you don’t require a degree. You have to possess excellent skills in networking a thorough understanding of social media platforms.

3. Search Engine Optimization (SEO)

SEO is a method of improving a website to boost its visibility on the Internet. It makes a business website rank and emerges as one of the top results when individuals search a keyword on Bing or Google. This is a vital ingredient in online marketing.

SEO is a method of improving a website

As an SEO expert, you won’t have to write or create content. The skills needed are for you to determine the links and keywords to use and the capability to structure a website’s data to rank in a better way in search tools. Companies compete daily. However, some of them haven’t discovered the power of SEO in their business yet.

If you’ve got SEO skills, turn this into a side hustle and increase your revenue. To be in a better position, ensure that you’re also equipped with content creation and copywriting skills. This will be crucial in highlighting the changes that need to be implemented on the content without affecting the general brand messaging.

4. AdWord Search, Set Up and Management

Google owns and operates Adwords. It’s the most used way of advertising. Many businesses utilize Google advertising to get new clients and, in turn, grow their companies. AdWord search involves advertising through pay-per-click. Advertisers check the given keywords relevant to their company’s goods and services and bid. They display them to consumers, who use the given words in Google as part of their search question.

Someone who works at an online marketing agency can turn this into a lucrative side hustle. You can pick the AdWords skills you incorporate in your job, then leverage them to assist small-scale businesses that appear in the Google searches. All you’ve got to do is liaise with the business owners to pay you when people click the ads.

5. Social Media Marketing Specialist

Social media marketing specialists help businesses establish great digital ads. Creating ads, targeting unique audiences, comprehending online buying patterns, identifying funnel methods, and optimizing the ads for companies is a vital skill in the modern digital world.

The skills required include knowing how adverts work on social media platforms and the ability to strategize content.

Takeaway

The Internet has a lot of information concerning side hustles. Though some require high-tech knowledge, the above-mentioned digital marketing skills don’t require anything too complex. If you maintain any of the above, you can begin your journey to financial freedom by choosing the one that perfectly matches your daily routine.

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