If you would like to build quality and relevant links, you need to take the right approach. You need to churn out content that relates to your audience and worth writing. Then, simply because you have a newsworthy article, it does not translate to quality link building. There are publishers out there adhering to a no-follow strategy and even not linking out in a few cases.
If you have a newsworthy article, you will need to reach out to the right audience at the precise time in a way to add some value to your targeted customers. Then, any shortcut tactics will not help you in the long-term. These shortcuts are publishing self-promotion materials to the media, publishing press releases to PR Newswire, and haphazardly pitching media contacts not considering any relevance.
Adopting these tactics will not fetch your links, and additionally, your future tweets, emails, and direct messages would be ignored.
According to the article published on https://www.huffingtonpost.in, you can create premium content instead of a standard blog post so that you stand a chance to be linked by the top influencers.
Therefore, here are some top tips to help you attract quality links through something newsworthy:
1. Think of something appealing as well as practical
You need to think out-of-the-box that is appealing to your audience as well as useful. You might be wondering what the right thing to do is. Let us explain the point with the help of an example. Roof max, for instance, tried thus strategy when they declared the discovery of a solution.
They said that when their products sprayed on a roof, it would extend the durability of the same. Through innovations such as these are not that awesome when compared to the inventions in the technological world, these are undoubtedly newsworthy, as the particular discovery solves a massive problem for many homeowners.
The main moral of the story is that you need to launch a product or service, say a gadget that helps in making the lives of your audience comfortable, and solves an essential problem for many people at the same time. Try this tactic, and you will benefit. Brainstorm and take your time. You will succeed.
2. Accomplish a very important goal
As far as a milestone is concerned, it means many things like the bottom line, the size of a business deal, the number of employees, earnings, and partnerships. Then, for anyone to care about your newsworthy content, it should be something impartially considerable.
It could be something like the most prominent property deal in the city, the maximum number of staff employed in an industry, or something like the fastest growth in your company.
It should be something out-of-the-ordinary as well as exceptional and not anything generic. There is no point in telling something that people already know. Therefore, think innovatively. You know about Sourcetoad that included of late on the INC 5,000 list.
Then, there is a flipside to achieving milestones. It is that they get old very fast. You can brag about your achievements until the time people show interest and not after it.
3. Think of something that would pique the interest of a particular group
We are tribal, necessarily people. If you want to spark a debate, all you need to do is initiate it on Facebook. Then, this is not something unheard of or new. People think like this because it has played a crucial role in their survival. That is the reason why making the most out of tribalism is a robust way of getting media coverage and many links.
The best example is the annual Military Influencers Conference that receives loads of media coverage, as it offers some opportunity for veterans to build a network. There are several ways to create an impact on a particular group.
These include speaking for or against a specific law, hosting an event for a specific group, initiating a non-profit program to help a particular group, donating a considerable amount of money to a specific non-profit company, and taking some political stand for a specific cause.
Then, when you take one of the mentioned approaches, you will find people who will defy you and feel annoyed. Now, that is fine because it is an essential strategy to develop an obsessive audience. Apply this tactic for link building, and you will benefit.
3. Announce a special promotion
As per https://www.entrepreneur.com, a promotional product can boost the revenue of a startup. You can announce a special promotion for a customized or specific group of customers who will show interest.
There is no point in offering promotions to a general audience. Therefore, think, brainstorm, and then declare your special promotional offer. Make sure the offer has significant value to pique audience interest. If you fail to do so, there is no use.
Many marketers lure the audience by offering some insignificant discount just to tag the promotional offer to a specific group like teachers, law enforcement people, or professors. For example, if you announce a five percent discount to retired professors for dining at your restaurant, it will not add much value to your business or in link building. It will not prove that your business cares about senior teachers or professors.
Such small and trivial deals or discounts would annoy your targeted group rather than impressing them. Therefore, design your promotional offers that have substantial value. If you want to pique the audience’s attention and make it the talk of the town, announce a big offer. It could be something like free coffee and sandwiches on Veteran’s Day for seniors. It is something that the local, as well as national media, would like to cover.
Then, the promotion could be in many forms, not necessarily discounts. It could be anything like a free entry for couples to a pub on Valentine’s Day.
4. Organize a kid-friendly event
You can host a kid-friendly event on Halloween. Daycare facilities, churches, and other small businesses often host Halloween parties, where children can safely treat or ploy in the parking lot. These events are marked by games, bouncy houses, and other activities to amuse the kids. Then, make sure your business is related to the event or apt for the kids. You cannot host a Halloween party for children if you own an adult strip club, though.
5. Final words
Now that you have the tips, handy use them to build quality links. It will not happen overnight but will derive beneficial results provided you can think differently.