Living in an era where everything is so digitally focused, it’s safe to say that there isn’t a business out there that wouldn’t benefit from getting more online visibility. Competition is rife and markets are often oversaturated — so if you think your business offers real quality, then you need to get your name out there. Check out the 5 tips below to help improve your online marketing.
1. Optimize On-Page SEO
In a nutshell, SEO is the art of getting a website to the top of Google’s rankings for relevant search terms. As the title suggests, you’ll need to sharpen the SEO elements that are on your page to help improve your ranking. Ensuring certain on-page elements are put in place correctly can have a direct impact on your rankings. Elements to consider include:
- Quality of content
- Meta Tags
- Clean URL structures
- Internal/Outbound links
Learning about all of these elements can be quite daunting, but if you practice and do your research, you’ll soon understand it all.
2. Create Compelling Content
If you’ve ever been involved in SEO then you might have come across one of the industry’s favorite clichés: ‘content is king.’ Google appreciates websites that offer quality content and it rewards them with better rankings. To get closer to the top, you will need to make sure that your content is clear, informative and well written. For more information on how to write compelling content, click here.
3. Promoting Your Content
With an almost infinite vacuum of websites out there — each offering their own content — you will need to invest in promoting yours to stand out from the noisy crowd. Google predetermines the quality of a website’s content based on certain criteria, one of them being backlinks.
Compare backlinks to the idea of an MP or Senator running for leadership in their party: they rely on votes to become the leader. Google perceives links pointing to your content from other websites as an indicator of quality. Links coming from other credible websites to yours gives Google a reason to trust you, and in theory, you should be rewarded with a higher ranking. The whole art behind this is quite complex, so it may be worth looking for professional backlinking services to save time.
4. Run Facebook Ads
With 2.8 billion Facebook users, it only makes sense to take advantage of this vast network of people. Facebook allow you to create very specific ads that can be addressed to an audience of your choosing. Using this method of advertizing, you’ll be able to attract the perfect audience with buyer intent to your website.
5. Encourage Customers to Leave Online Reviews
If you are a local business and you have a Google My Business account, then this rule is golden for a number of reasons. To begin with, people are far more likely to trust your business if there is a long list of positive reviews and customer feedback. Online reviews increase your footprint online. Put simply, if your business has 100 reviews and is placed next to a competitor who has zero reviews, what listing is the average customer going to choose? The chances are that it will be yours.