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5 Tips for Improving Online Visibility

5 Tips for Improving Online Visibility, it’s safe to say that there isn’t a business out there that wouldn’t benefit from getting more online visibility

Published

4 years ago

January 8, 2020

TwinzTech

Living in an era where everything is so digitally focused, it’s safe to say that there isn’t a business out there that wouldn’t benefit from getting more online visibility. Competition is rife and markets are often oversaturated — so if you think your business offers real quality, then you need to get your name out there. Check out the 5 tips below to help improve your online marketing.

Table of Contents

1. Optimize On-Page SEO

In a nutshell, SEO is the art of getting a website to the top of Google’s rankings for relevant search terms. As the title suggests, you’ll need to sharpen the SEO elements that are on your page to help improve your ranking. Ensuring certain on-page elements are put in place correctly can have a direct impact on your rankings. Elements to consider include:

Quality of content
Meta Tags
Clean URL structures
Internal/Outbound links

Learning about all of these elements can be quite daunting, but if you practice and do your research, you’ll soon understand it all.

2. Create Compelling Content

If you’ve ever been involved in SEO then you might have come across one of the industry’s favorite clichés: ‘content is king.’ Google appreciates websites that offer quality content and it rewards them with better rankings. To get closer to the top, you will need to make sure that your content is clear, informative, and well-written. For more information on how to write compelling content, click here.

3. Promoting Your Content

With an almost infinite vacuum of websites out there — each offering its own content — you will need to invest in promoting yours to stand out from the noisy crowd. Google predetermines the quality of a website’s content based on certain criteria, one of them being backlinks.

Compare backlinks to the idea of an MP or Senator running for leadership in their party: they rely on votes to become the leader. Google perceives links pointing to your content from other websites as an indicator of quality. Links coming from other credible websites to yours give Google a reason to trust you, and in theory, you should be rewarded with a higher ranking. The whole art behind this is quite complex, so it may be worth looking for professional backlinking services to save time.

4. Run Facebook Ads

With 2.8 billion Facebook users, it only makes sense to take advantage of this vast network of people. Facebook allows you to create very specific ads that can be addressed to an audience of your choosing. Using this method of advertising, you’ll be able to attract the perfect audience with buyer intent to your website.

5. Encourage Customers to Leave Online Reviews

If you are a local business and you have a Google My Business account, then this rule is golden for a number of reasons. To begin with, people are far more likely to trust your business if there is a long list of positive reviews and customer feedback. Online reviews increase your footprint online. Put simply, if your business has 100 reviews and is placed next to a competitor who has zero reviews, what listing is the average customer going to choose? The chances are that it will be yours.

Business

How Music Can Impact Your Customers’ Experiences Grocery Stores

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Published

5 days ago

September 19, 2023

TwinzTech

How Music Can Impact Your Customers Experiences Grocery Stores

There’s a lot that goes into sales in any store. The people in the store, the store’s layout, the lighting, the color scheme, and, of course, the music.

If you were to walk into a grocery store and there was no music playing, it would be unnerving, to say the least, and there is a reason why. When most people think of music playing in a store, they think of the general type of music and link it to the products in the store.

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Table of Contents

1. Increase Sales

Research has found that the right kind of music will boost sales. It is true!

The most successful grocery stores use familiar-sounding background music to promote sales, and there is a reason why- it works! Music for business is not a new area, and having a set playlist is better than simply putting it on the radio. When customers hear music that is familiar, they will feel relaxed, and when they feel relaxed, they are more likely to purchase items.

2. Reduction In Complaints

Nobody likes complaints, especially in retail. It has once again been found that those familiar tunes which you can play in your supermarket have been linked to a reduction in complaints being made.

The tempo of the music can impact the behavior of the buyers in your grocery store

It has also been shown to impact how customers assess their time in the store. For instance, one study found that customers who were waiting and were surrounded by unfamiliar music described the store as being dirtier, the staff being ruder, and the waiting times being longer. In the same market setting, a set of customers who had familiar music being played reported, well, the opposite!

3. Impulse Purchases

The tempo of the music can impact the behavior of the buyers in your grocery store.

Ever wonder why faster-paced music is played around the holidays? This is why! Studies have found that when it comes to playing faster-paced music, shoppers were more likely to make more impulsive buys, upping sales in the store.

4. Brand Promotion

There is a reason why when you go into a higher-end grocery store, they are playing more classically themed music. Or, when you go into a grocery store that is full of health-based products, there is a reason why they usually play more relaxed music.

They are trying to build an association with their brand. So, if you are looking for the right kind of music to play in your grocery store, think about what it is that you sell. For generic grocery stores, something like easy listening or happy music will usually work to help get customers feeling good and relaxed enough to buy produce.

5. Atmosphere

You want to create a warm and welcoming atmosphere in your supermarket. One of the easiest ways to do that is with music, as even if the customers aren’t aware of the type of music that is playing consciously, they will still hear it and be impacted by it. In short, softer, happier music prompts relaxation and helps up general purchases, and, as before, faster music prompts impulse buys.