Business
4 Mistakes Companies Make and How to Avoid Them
Companies often fail due to forced errors or unclear thinking that leads them down the wrong path. Eventually, sales drop, and they’ve been unable to develop winning ideas to replace what’s no longer working.

Companies often fail due to forced errors or unclear thinking that leads them down the wrong path. Eventually, sales drop, and they’ve been unable to develop winning ideas to replace what’s no longer working.
In this article, we cover four mistakes that companies often make and what do to do instead.
Table of Contents
1. Maintaining High Spending Expecting the Good Times to Never End
When the good times are rolling, the phone doesn’t stop ringing, and the Customer Service team can barely keep up; profits are high. As the founder, you think it will never end. This is the time when overspending inside the business (and outside of it too) runs rampant.
A new reception with marble flooring? Sure… All new high-spec laptops for all employees in the office? Of course! These things deplete the potential of retained earnings to weather times when they’re not so rosy.
Similarly, on a personal level, if you’re spending your salary and dividends from the company as fast as you’re taking them, your situation is not improving.
It’s best to reduce what you’re withdrawing from the company to keep spare cash in the business and, if necessary, take out a payday express loan alternative to shore up your liquid resources.
This way, you won’t need to make a massive draw on the company when you suddenly think that a holiday to Tahiti is worth doing.
2. Not Using Flexible Labour Strategies to Reduce Total Running Costs
When you only have full-time employees, it’s an all or nothing approach to the labor market. This leaves few options other than to let people go when tough times do eventually hit.
Instead, embrace the flexible gig market by letting freelancers handle some of the essential tasks of the business. It will free up your team to focus on the more intensive aspects that they’re best positioned to manage.
Also, it’ll allow you to racket up or down the labor force without needing to let a quarter of the in-house team go during a significant downturn.
3. Failing to Be Open to New Ways of Doing Things
Businesses that are stuck in the mud don’t tend to last. Even if they’ve done business the same way for decades, failing to shift operations to modern methodologies is going to bite them in the end.
If that’s your business and mindset, then you need to shake it off! Your competitors are fully embracing all types of technologies and manufacturing opportunities to get ahead and stay ahead of you.
Automation, overhauled business models, and a host of other changes aren’t useful to ignore because they’re not going away…
4. Not Pivoting to New Business Ideas Fast Enough
When an old business is no longer working, there’s a reluctance to accept that. Even in the tech industry, software companies founded two decades ago that has done well to survive this far usually fail due to a lack of innovation from the top down.
It’s necessary to know when a particular product is near the end of its useful life. There’s a need to continually innovate and pivot to new, innovative software ideas to offer customers a solution that’ll be more competitive in the marketplace.
Businesses don’t run passively regardless of what the ideas of the day are. They take continual work and must evolve to continue to succeed. All business founders need to accept this reality to continue to be successful.
Business
5 Mistakes To Avoid If You Are Going To Self-publish Your Book
To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.

Self-publishing your book essentially means being your own editor, designer, proofreader, and marketer, not to mention the fact that you also have to write your book. There are many tasks and it will be the first time you face any of them.
For many first-time authors, this process can seem a little overwhelming. After all, how can you be sure you’re on the right track to making your book a success? To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.
Table of Contents
1. “What matters is the inside”
Well, you’re not wrong. Content is king, and it will be what determines the long-term success of your book. However, we often see that authors who make this their mantra end up severely neglecting the more superficial but vitally important elements such as book writing service, formatting, and well-written descriptions. The irony is that if you don’t put effort into the outside of your book, people will never see the inside. It’s really a bit like going on a date, what’s important is the inside, but you have to fix the outside so that people are curious about the important things.
You may not have all the necessary skills in your pipeline, but it is definitely possible to self-publish a professional-quality book (both in terms of content and exterior) without necessarily having any experience. We’ll tell you more throughout this article, and of course, you can always browse our Help Center and blog for more tips, tricks, and guides for self-publishing your book.
2. Ignore criticism and/or comments
One of the best things about self-publishing your book is that you have the freedom to write about topics that tend not to have been explored in mainstream literature. Many publishers do not dare to touch on these topics for fear of not getting a return on investment or because they are niche genres with few but very passionate fans. This can sometimes lead authors to be a little overprotective of their ideas and dismiss any criticism or comments, constructive or otherwise, usually to the detriment of the final product.
Don’t get us wrong here: we’re not saying you should sell out or compromise your creative identity. If you’re not happy with the book, there’s no point in writing it in the first place. However, self-publishing also means self-publishing (for the most part), and that requires a certain objective perspective. That’s why we always recommend that at least two people you trust to read and comment on your work before publishing it.
This is especially true if you want to sell your books once you’ve published them. Getting a couple of people to read and review your book before publication can help eliminate some of the errors you may have missed, plot holes, or undesirable story elements.
3. “My target audience is everyone”
We hear this a lot. There seems to be some widespread misunderstanding about the topic of the target audience, what it is for, and why it is important.
First, let’s eliminate the most common misconception: having a target audience does not mean that said audience is the only one who will buy your book. If you define your target audience as young adults between the ages of 15 and 20, it doesn’t mean you’re actively discouraging people outside that age range from buying your book.
All it means is that you are adapting your writing, your themes, and the aesthetics of your book to make it more appealing to your chosen demographic. It is to ensure thematic focus and aesthetic coherence in your work. This is important because it gives your book its identity.
4. Thinking that you don’t need marketing to self-publish your book
Marketing is usually one of the topics that authors who are going to self-publish their book have the most problems with. After all, most writers don’t want to become authors for the love of marketing. However, it is one of the essential components to the success of a self-published author.
Unfortunately, we often see writers who only make a token effort to promote their books, or worse, ignore it completely and think that interested readers will find it. While that may be the case for some of them, the vast majority of your potential readers won’t be able to find your book amid all the noise on the Internet these days. Plus, even if interested readers found your book on their own, do you really want to waste the opportunity to sell hundreds of copies with a well-designed marketing campaign?
If you don’t know anything about book marketing, we suggest you check out our guide on how to promote your book. We also have an article on our blog memoir ghostwriting services dedicated to book marketing on social media that you might also be interested in.
Don’t waste time and start promoting your book before its publication! Do some research on your target audience and choose communication channels accordingly. There are several different approaches you can take depending on the context, but the three articles mentioned above will help you get off on the right foot.
5. Assume that people don’t like your book
Sometimes, even if you have put all your soul and love into self-publishing your book, the sales of your works may not go as fast as you expected. Many writers mistakenly interpret this slow start as an indication that their book is a failure, universally hated by everyone, and then give up on writing.
It’s a shame when this happens because most of the time it takes very little to see almost instant improvements in sales numbers. So don’t give up! We are here to tell you that this is perfectly normal and that you should not feel defeated by it. Your book, in all likelihood, is not the problem here. Instead, the problem is often that people simply don’t know your book exists. If you read the previous points we covered in this article, you should already have a pretty good idea of what may have happened and what you can do to fix it.
Usually, the answer is that you need to spend more time and effort on marketing. However, it might be worth asking more people to give you feedback on your book, both in terms of the content and the cover, to see if there is anything you can change to make it more appealing to a wider audience. However, it’s not going to happen overnight, so don’t be discouraged by a slow start. Keep up the good work and spread the word!
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