Cold email is unrequested emails or messages by someone who isn’t related to you. It’s different from the regular email and especially not like spam. If done correctly, it can be used as a marketing channel that targets a specific person or a website.
It can be used as an email marketing strategy that can help your website or products to get attention on the site where you want to promote. In recent years, cold emailing has developed into a social media strategy that does not only focus on generic promotions and discounts but has explored the use of the different content platforms to relate deeper to their audience and the market.
1. Why Is It Hard To Publish Marijuana-Related Content?
As some of you might know, Marijuana or Cannabis is a plant known for its psychoactive effect, which can be used as medicinal and recreational drugs. Although products related to different Cannabis lineages can be utilized to combat various symptoms of diseases and mental disorders, there is still a challenge to promote Cannabis use as some countries are yet to give their permission for its legal use.
In the same way, there is also a reluctance when it came to putting up blogs related to products derived from Marijuana. Its pose difficulty for small scale grower since they need all the promotional means that they can get.
2. How Cold Emailing Helps To Put Up Marijuana-Related Blogs
As mentioned, cold emailing now have stepped up the game for a possible way to reach out to various content producers and websites to ask for an advertising partnership. If you know your way in the art of cold emailing, you can request to exchange links with various sites with similar goals and purposes.
If you’re interested in trying out cold emailing as part of your media strategy, here are useful tips that are gathered from those who have successfully build an excellent cold emailing campaign.
3. Get The Best Template
Making your prospect to open your cold email can be one of the hardest things in cold emailing. Thus, it’s essential to make your email template the best as possible without conforming to a generic model. Here are tips you have to remember;
- Always get to the point and don’t make it long.
- Make sure that the receiver can request to opt-out in the email
- Remember to put your real information on the email.
- Put all the vital contact they need if they want more information like phone numbers, email addresses, business addresses, social media platforms.
- Be sincere and make thing conversational
- Make sure to end things with a proper question, and don’t forget to recheck it after some days.
4. Do Your Research
Please remember that creating cold mail is not all about transactions or sales. It’s about creating a connection to people and making them take a peek and ask for more. To do that, you must be familiar with your prospect and leverage that to your advantage. Here are other things you can try doing.
- You Can Start By A Quick Question.
Starting with a quick question is one of the easiest ways for your cold email to be checked by the receiver. It presents itself as something that will not take up time, and it will also draw attention.
- Put the subject line, “I found you through ______.”
Having the same connection can make the receiver open the email. You can also add the platform where you find the person’s information like Facebook, Twitter, or LinkedIn.
5. Persistence Is The Key
For potential prospects, you have to remember that your product is not their priority. The lack of response can be attributed more to lack of time rather than being uninterested. By patiently following up with prospects, you can be able to increase the number of leads and convert more for your product.