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How to Succeed As a Freelance Creative Writer

Freelance writers have lots of options to choose from based on their skills and level of experience. For instance, experienced creative writers can take up jobs as ghostwriters for other authors.

Published

6 months ago

October 7, 2022

TwinzTech

How to Succeed As a Freelance Creative Writer

If you are good at crafting fictional and nonfictional stories, then you might as well turn your passion into a lucrative hobby. Apart from enjoying a flexible work schedule, working as a freelance writer pays well. Experienced freelancers could even earn around $54 an hour, according to Payscale. Aside from that, you also get exposure across a wide array of industries where there is high demand for your services.

However, with the amount of competition you will face in the gig economy, standing out and making your talent known to potential clients would be your main hurdles. However, you just need to learn the right approaches that will take you to the top.

Table of Contents

1. Don’t stop reading

You can’t become a better writer if you lack the time and opportunity to read. Don’t limit yourself to a single genre or format. Broaden your experience by reading a diverse range of articles and books. Through constant reading, you also develop a unique voice and writing style. You also get to learn how to write for specific age groups or industries.

2. Know the kind of writer you want to be

Apart from reading, you also need to find time to know which niche to enter. Freelance writers have lots of options to choose from based on their skills and level of experience. For instance, experienced creative writers can take up jobs as ghostwriters for other authors.

If you have a background in marketing and advertising, consider looking for a job as a copywriter or content writer. Regardless of your choice, make sure to pick a niche where you are comfortable. From there, you can choose to expand into other fields as you gain more experience.

3. Learn the ropes through the experts

As a freelance writer, you should always look for ways to develop your craft. Consider getting a mentor who can help critique your work and offer valuable advice for enhancing your technical and creative skills. You should also sign up for online workshops and courses where you can learn strategies and tips for developing great stories. Whether you are developing the sage archetype or writing thought-provoking essays, you can learn these topics from the right experts.

4. Know how to build networks and promote yourself

If you want to make it through as a professional creative writer, you need to invest in professional networks. Your success will also depend on how well you promote yourself and your skills, so consider investing time and resources in building your brand and marketing your services on social media and through a professional website.

Apart from that, you should also consider joining clubs, organizations, and events where you can connect with other aspiring writers. There is always a group that aligns with your genre or niche, so explore Facebook and LinkedIn and find one where you can hone your skills and grow your network.

It takes more than great language skills to stand out as a freelance writer. Consider these tips and start giving your talent the attention it deserves.

Business

What is a Customer Data Platform?

Published

2 months ago

January 27, 2023

TwinzTech

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

Table of Contents

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.