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How to Effectively Market Your Freelancing Services

Freelancers are projected to comprise 50 percent of the U.S. workforce in just 6 years. Learn some of the best ways for marketing your freelance business today.

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5 Things To Learn Immediately To Succeed As An Online Marketer

Many people have wished to become their boss, and many of them are pursuing this goal by becoming freelancers. People who don’t feel like they would thrive clambering up the corporate ladder or feel stifled by the rigid schedules can find the freedom they desire in freelancing.

According to industry experts, more than 57 million freelancers were in the United States workforce in 2017. Their projections indicate that the number could shoot up to a whopping 86 million by 2027 and makeup over 86 percent of the workforce.

If you are or want to become a freelancer, you will need to learn how to market your freelancing services effectively. Today, learn why you need excellent marketing to succeed and how you can beef up your freelancing services’ marketing efforts.

1. Why Do You Need Good Marketing?

Your freelance service is still a business, albeit one that’s only employing you. That means it will still need a marketing strategy to succeed. Without an effective marketing strategy, your freelancing enterprise might not be successful enough to last on its own, forcing you to work for someone else once again.

Below are the three major reasons you will need to ramp up your marketing.

  • It’s a competitive market. There are millions of freelancers out there, and you are probably competing with hundreds, if not thousands of people in your field. Imagine how many freelancers are making 2D video game art. All of them are vying for the patronage of the few studios. Your next paycheck depends on outgunning all the others in your field, and your marketing efforts can be the leverage you need.
  • Customers want engagement. Customers today want boutique experiences and feel heard by the people who provide them with their goods and services. They want to know that their complaints are being listened to, that you are taking their suggestions seriously, and that they can connect with you if they ever need assistance.
  • Better networking opportunities. Without adequate marketing, you will have a harder time connecting with customers, potential business partners, and future clients. Marketing helps you build the foundation of future networks and lets you grow your business.

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2. How Can You Market Your Freelancing Services?

So how can you go about increasing the effectiveness of your marketing efforts? Here are six ways to beef up your marketing and ensure your services flourish despite the extensive competition.

a. Make a Website

A site is no running an optional feature for businesses of any size. They act as digital storefronts that help people discover your enterprise online and for clients to check out your services. A website is now the best way for you to advertise your skills and ensure there is a one-stop shop for potential clients to learn about your freelancing services and schedule appointments or check out the price of your business.

During development, make sure you’re getting a mobile-friendly site because it’s a key factor in your search engine visibility.

b. Start a Blog or Vlog

Customers and clients today prefer authentic marketing techniques that cater to their genuine curiosity. This could include learning how things happen behind the scenes. For example, if you make bespoke knitwear, there are bound to be knitting enthusiasts and customers who would love to know how you make each of your products. Some may even want to learn more about your techniques.

Publishing content is the best way to market your skills and satisfy these curious users and potential clients. Videos and blogs are all the rage, ranging from simple instructional articles to more elaborate videos of behind-the-scenes footage. Your videos and blogs can help ensure customer loyalty and act as a gateway for people to become potential customers. But don’t just write and publish. Promote your content through an effective content marketing strategy.

c. Connect with Users

User engagement is now one of the most important metrics for businesses to keep an eye on. People adore authentic and genuine connections with the companies they patronize, even freelancers. Thankfully, social media platforms and websites now have a wide array of features that will enable you to connect with clients and leads.

For example, Instagram has interactive story features such as polls and ask boxes that send you queries. Most social media platforms have comment sections to moderate to determine what people think about your services.

The methods for engaging with clients and leads are endless, so be sure to identify the most appropriate ones for your endeavor.

Freelancing offers freedom, but it also requires a steady hand and expert techniques to ensure it thrives. These marketing tips will help your freelancing efforts succeed and outgun the competition.

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

Are Bundle Deals Cost-Effective in Reality?

Are Bundle Deals Cost-Effective in Reality? The Relation between Discounts and Consumer Trends, The Concept of Bundling, Bundle Services

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Are Bundle Deals Cost-Effective in Reality

We as humans love to save money., How much we succeeded at it is a different story altogether. T, that is why we often see huge crowds standing in lines out of stores whenever a heavy discount sale occurs. It is human nature that they pounce on opportunities to feel that there is something extra to be gained.

A, add a time limit on that, and people will go crazy. That is why we see flocks of people on Black Friday, Christmas, and Thanksgiving sales because events like these do not only offer cost savings, but they are available for a minimal time. The fear of missing out is prevalent in the human psyche, and marketers constantly study these consumer patterns to boost sales, invoking specific trigger points of consumers.

1. The Relation between Discounts and Consumer Trends

All this sounds absurd, but scientific studies have also proven that when people wait for such sales and get their desired products from a horde of people fighting for the same thing, it invokes a sense of achievement. This is the natural reward system of our human brain that gets activated when we buy things that we like. This response is immensely amplified when a certain kind of discount or special deal is associated with it. 

Our brain releases dopamine, the same chemical released when we eat something that we like, are in love, or in general, whenever we are happy. This same chemical is also released when you get something out of a deal or a sale, giving a sense of pride and achievement. It might sound funny that you feel rewarded even though you’re not winning anything and you’re paying for it, but that’s how our brains work.

Good teams in big consumer-based organizations make specialized formulated tactics like flash sales and bundle products that attract customers in the name of discounts and limited-time deals. These discounts are offered for several reasons in product-based companies. These discounts are mostly provided on the existing stock to empty the inventory on marginalized prices to fill the new store. This is precisely what big corporations target to trick customers into buying more. 

On the other hand, service-based companies offer bundle deals and discounts to attract new customers and roll out more products in a push to increase revenue and enhance the customer base. It should be noted that a company never compromises on their profit, so these price cuts are offered when a company has reached a specific target revenue and need to push for an extra boost.

2. The Concept of Bundling

There are a lot of techniques to boost sales and drive out more products, and one such tactic is bundling up the service. These bundles are offered in many names like packages, deals, sets, combo, and many other terms, are used, but the underlying fundamentals of marketing remain the same. This is usually done in service-oriented businesses.

However, we see examples of this in the food business, like McDonald’s, KFC, and Burger King that add fries and drink along with their burgers to make a combo or meal. The concept of bundling is to offer different products with reduced pricing in contrast to what they cost separately. This technique is employed mainly by ISPs who bundle their additional services for a slightly lesser price.

Internet service providers mainly offer additional services like cable TV and home phone, among others. T, the concept of bundling is mainly used when a service provider often bundles all these services in a single package and reduces the prices of all three services in the bundle as compared to purchasing them separately at their standalone rates.

This strategy drives their additional services to more consumers, increasing the user base, and helps create a brand value through the expansion of services. On the other end, customers get discounted prices. For example, comparing Spectrum bundle deals for internet, TV, and phone shows that the prices are somewhat reduced when buying a bundle instead of choosing a la carte services.

In the end, this strategy is a win-win situation for both consumers and companies alike. Apart from all this, there are a few more advantages regarding bundles that we will discuss further on.  

3. Why Bundle Services?

Bundling is a great way to get different services. I, it is especially favorable to get these bundles from brands you trust. With the current recession in the market and low buying power, people might not go towards bundling, but this can help them save in the long run if done right. Due to this, we are explaining some benefits customers can achieve through bundling:

4. Everything under One Bill

Everything under One Bill

This is an advantage that most people tend to ignore when considering bundling up the services. Usually, there is a lot of hassle at the start of the month since different bills start piling up for additional services and amounts.

Usually, what happens is that with so much to take care of, people forget the due dates of these bills, which results in a late fee penalty and some cases, complete service disconnection. With bundles, everything usually comes in a single statement so that users can conveniently pay for different services together without any hassle.

5. Cost Saving

They are now coming to the main benefit of bundling, the price. This question is somewhat complicated as bundling saves you some money but not how a regular consumer thinks. Yes, the fees of service drop when bundled instead of when purchased as a standalone product.

But the actual savings come in associated costs. Usually, in the case of internet providers, many other chargers are associated with the service, like installation charges and taxes. This is where a bundle saves you money.

The installation charges of a standalone service and a bundle remain the same, so a user can get all the services included in the bundled installed on a single price instead of paying extra whenever adding services.

On the opposite hand, bundled services’ rates and fees are also reduced in contrast to paying them additionally on each service separately. T, this is how a bundle saves you money.

Conclusion 

We have already established that bundling has some key advantages. Apart from just being a regular marketing gimmick, bundling can help consumers save some bucks. Although this approach might not suit everyone, if you’re interested in getting services and all those services can be achieved in a bundle, we recommend that you go for it.

But make sure that you get bundles from reputable companies, especially for services like the internet and TV, so that you don’t get stuck with the wrong service provider.

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