Many people have wished to become their boss, and many of them are pursuing this goal by becoming freelancers. People who don’t feel like they would thrive clambering up the corporate ladder or feel stifled by the rigid schedules can find the freedom they desire in freelancing.

According to industry experts, more than 57 million freelancers were in the United States workforce in 2017. Their projections indicate that the number could shoot up to a whopping 86 million by 2027 and makeup over 86 percent of the workforce.

If you are or want to become a freelancer, you will need to learn how to market your freelancing services effectively. Today, learn why you need excellent marketing to succeed and how you can beef up your freelancing services’ marketing efforts.

1. Why Do You Need Good Marketing?

Your freelance service is still a business, albeit one that’s only employing you. That means it will still need a marketing strategy to succeed. Without an effective marketing strategy, your freelancing enterprise might not be successful enough to last on its own, forcing you to work for someone else once again.

Below are the three major reasons you will need to ramp up your marketing.

• It’s a competitive market. There are millions of freelancers out there, and you are probably competing with hundreds, if not thousands of people in your field. Imagine how many freelancers are making 2D video game art. All of them are vying for the patronage of the few studios. Your next paycheck depends on outgunning all the others in your field, and your marketing efforts can be the leverage you need.
• Customers want engagement. Customers today want boutique experiences and feel heard by the people who provide them with their goods and services. They want to know that their complaints are being listened to, that you are taking their suggestions seriously, and that they can connect with you if they ever need assistance.
• Better networking opportunities. Without adequate marketing, you will have a harder time connecting with customers, potential business partners, and future clients. Marketing helps you build the foundation of future networks and lets you grow your business.

2. How Can You Market Your Freelancing Services?

So how can you go about increasing the effectiveness of your marketing efforts? Here are six ways to beef up your marketing and ensure your services flourish despite the extensive competition.

a. Make a Website

A site is no running an optional feature for businesses of any size. They act as digital storefronts that help people discover your enterprise online and for clients to check out your services. A website is now the best way for you to advertise your skills and ensure there is a one-stop shop for potential clients to learn about your freelancing services and schedule appointments or check out the price of your business.

During development, make sure you’re getting a mobile-friendly site because it’s a key factor in your search engine visibility.

b. Start a Blog or Vlog

Customers and clients today prefer authentic marketing techniques that cater to their genuine curiosity. This could include learning how things happen behind the scenes. For example, if you make bespoke knitwear, there are bound to be knitting enthusiasts and customers who would love to know how you make each of your products. Some may even want to learn more about your techniques.

Publishing content is the best way to market your skills and satisfy these curious users and potential clients. Videos and blogs are all the rage, ranging from simple instructional articles to more elaborate videos of behind-the-scenes footage. Your videos and blogs can help ensure customer loyalty and act as a gateway for people to become potential customers. But don’t just write and publish. Promote your content through an effective content marketing strategy.

c. Connect with Users

User engagement is now one of the most important metrics for businesses to keep an eye on. People adore authentic and genuine connections with the companies they patronize, even freelancers. Thankfully, social media platforms and websites now have a wide array of features that will enable you to connect with clients and leads.

For example, Instagram has interactive story features such as polls and ask boxes that send you queries. Most social media platforms have comment sections to moderate to determine what people think about your services.

The methods for engaging with clients and leads are endless, so be sure to identify the most appropriate ones for your endeavor.

Freelancing offers freedom, but it also requires a steady hand and expert techniques to ensure it thrives. These marketing tips will help your freelancing efforts succeed and outgun the competition.