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13 Lean Startup Tools to Launch and Grow Your New Business

13 Lean Startup Tools to Launch and Grow Your New Business. Successful startups are built upon great ideas, and this is a known fact.

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Startup Tools to Launch New Business

Successful startups are built upon great ideas, and this is a known fact. However, while great ideas are easy to come up with, one needs proper strategy and lots of hard work to convert these helpful ideas into actual businesses. In this process, a few tools can ease your journey to a successful business, few of them can be found in this article. As we see it, the following are 12 tools every entrepreneur should consider using:

1. Google G Suite

These days, if you want to compete with rival companies, then you must use a cloud-based collaboration and productivity toolkit like Google’s G Suite. It’s one of the most affordable and user-friendly cloud productivity platforms online.

It offers products like Docs and Sheets for creating and sharing documents and spreadsheets, Drive for storing essential files on the cloud, Hangouts for live chats, and more! The toolkit can also help you in making your business more seamless and paperless.

2. Trello

One of the biggest challenges that emerging businesses face these days is project management. It doesn’t matter what industry you belong to; the chances are that you have to manage a slew of tasks for each project. To make it all simple and easy, you can use a tool like Trello.

Trello is a visual collaboration and project management platform that your team can use to stay up to date on every new project and coordinate with relevant members on the fly. It’s already used by over 10 million users across the globe, including a good chunk of small and medium-sized enterprises.

3. Tailor Brands

The startup industry has massive competition. So, if you want your small business to stand out and attract the target demographic, then you need to grow your enterprise into a unique brand. With Tailor Brands, you can do that on a budget, and quickly.

Tailor Brands is one of the latest branding tools online that uses artificial intelligence technology to create high-quality and attractive logos and other design assets for your company. You don’t need to be tech-savvy or even have good knowledge of graphics design to use its features. All you have to do is share a few details about the kind of designs and logos you want, and it can do all the work for you and deliver results in a matter of minutes!

4. Google Analytics

Analytics tools allow you to track the performance of your website on the Internet, and Google Analytics is one of the best tools in the category. It offers easily readable and measurable stats about your traffic in the form of the number of visitors per month, the bounce rate which is the percentage of visitors who leave your website after visiting, the conversion rate which shows the number of visitors that convert into paying customers, etc.

5. MailChimp

There are necessarily two causes why so many businesses, especially those that are relatively smaller in scale, use email marketing. These reasons are affordability and excellent ROI. In fact, according to some studies, email marketing, when done right, can give you an ROI as high as 112%.

To make your email marketing campaigns successful, you need to use the right tools. MailChimp is one such tool that allows you to design and send beautiful newsletters to mailing lists with ease, track the performance of your emails, automate campaigns, and more!

6. Hootsuite

In today’s world, digital marketing has become the most effective form of marketing. Since social media marketing is an essential part of that, you need Hootsuite, a social media manager, to create and organize your campaigns on different platforms like Facebook, Twitter, and Instagram.

Hootsuite allows you to create and monitor your social media profiles on different platforms from one place, create monthly calendars, automate posts, and measure performance based on detailed reports.

7. Ahrefs

Search Engine Optimization (SEO) is essential if you want your website to be more visible in the page results of popular search engines like Google Search. For that, you need to keep up with the top SEO trends and also use tools like Ahrefs.

Ahrefs is a comprehensive SEO toolkit that helps you find relevant keywords of competitor websites, backlinks, new keywords, etc., and also makes rank tracking easier. You can also use it for content research and to receive notifications whenever someone mentions your business online.

8. LiveChat

You can’t grow your business unless you pay attention to the quality of customer service that you are offering. One of the tools that you can use for that is LiveChat.

LiveChat is a help desk app that you can use to support your service team. With it, you can create and measure your business goals, provide customer support around the clock, and even connect to prospects in a personalized environment.

9. Yoast SEO

Another game-changing SEO tool that we had to cover for this list is Yoast SEO. It’s one of the most popular SEO tools that a large number of WordPress users use to make their blogs or website more visible on search engines. It’s necessarily a plugin that you can install in your WordPress blog to make it more optimized. You can also buy the premium variant of the tool to enjoy features like social media monitoring, content insights, suggestions for internal linking, etc.

10. Bold360

If you receive a large volume of traffic on your website, then you want to convert as much of it as possible. This is where artificial intelligence can help- you can use an AI-powered chatbot like Bold360 to interact with leads and convert them whenever possible.

There are already hundreds (or maybe even thousands) of chatbots on the Internet today, but Bold360 stands out because it can work with scripts that aren’t entirely predefined. It can have more natural and human-like conversations with online visitors and answer their questions based on context viz. the customer’s location, the device they are using, etc.

11. Zoho Invoice

Invoice management can become quite challenging when you have to interact with and handle a large number of clients every day. You can simplify this with Zoho Invoice, which is an automated invoice and payment tool designed for emerging businesses. You can use it to create invoices on the go, send payment reminders, charge clients automatically with payment gateways, and more!

12. Unsplash

To make a striking online presence for your business, you need some of the most impressive and premium-quality images. Don’t know where to start? Check out Unsplash! It offers over 200k high-definition and professional-grade photos for your website, blog, emails, and more. All the pictures on this platform can be used for free, even commercially! Plus, you can effortlessly search for the kind of images you want with its user-friendly search box.

13. PeachPay

PeachPay is the first invoicing software that provides you the feature of splitting your transaction fees into three different modes as per your and your client’s requirement.

It allows you to send invoices in over 100 different currencies and also accepts cryptocurrencies. Easy to set up your custom Payme page for instant payments and your choices of cryptocurrencies.

Conclusion

Running an online business success is easier said than done. However, most businesses struggle because they fail to recognize the merit of using the right tools. All the tools that are covered above can help with your entrepreneurship endeavors more than you can imagine. So, you can get an edge over your competition by using them properly and as soon as possible. Good luck!

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

What is a Customer Data Platform?

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members.

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What is a customer data platform

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.

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