Successful startups are built upon great ideas, and this is a known fact. However, while great ideas are easy to come up with, one needs proper strategy and lots of hard work to convert these helpful ideas into actual businesses. In this process, few tools can ease your journey to a successful business, few of them can be found in this article. As we see it, the following are 12 tools every entrepreneur should consider using:
These days, if you want to compete with rival companies, then you must use a cloud-based collaboration and productivity toolkit like Google’s G Suite. It’s one of the most affordable and user-friendly cloud productivity platforms online.
It offers products like Docs and Sheets for creating and sharing documents and spreadsheets, Drive for storing essential files on the cloud, Hangouts for live chats, and more! The toolkit can also help you in making your business more seamless and paperless.
One of the biggest challenges that emerging businesses face these days is project management. It doesn’t matter what industry you belong to; the chances are that you have to manage a slew of tasks for each project. To make it all simple and easy, you can use a tool like Trello.
Trello is a visual collaboration and project management platform that your team can use to stay up to date on every new project and coordinate with relevant members on the fly. It’s already used by over 10 million users across the globe, including a good chunk of small and medium-sized enterprises.
The startup industry has massive competition. So, if you want your small business to stand out and attract the target demographic, then you need to grow your enterprise into a unique brand. With Tailor Brands, you can do that on a budget, and quickly.
Tailor Brands is one of the latest branding tools online that uses artificial intelligence technology to create high-quality and attractive logos and other design assets for your company. You don’t need to be tech-savvy or even have good knowledge of graphics design to use its features. All you have to do is share a few details about the kind of designs and logos you want, and it can do all the work for you and deliver results in a matter of minutes!
Analytics tools allow you to track the performance of your website on the Internet, and Google Analytics is one of the best tools in the category. It offers easily readable and measurable stats about your traffic in the form of the number of visitors per month, bounce rate that is the percentage of visitors who leave your website after visiting, the conversion rate that shows the number of visitors that convert into paying customers, etc.
There are necessarily two causes why so many businesses, especially those that are relatively smaller in scale, use email marketing. These reasons are affordability and excellent ROI. In fact, according to some studies, email marketing, when done right, can give you ROI as high as 112%.
To make your email marketing campaigns successful, you need to use the right tools. MailChimp is one such tool that allows you to design and send beautiful newsletters to mailing lists with ease, track the performance of your emails, automate campaigns, and more!
In today’s world, digital marketing has become the most effective form of marketing. Since social media marketing is an essential part of that, you need Hootsuite, a social media manager, to create and organize your campaigns on different platforms like Facebook, Twitter, and Instagram.
Hootsuite allows you to create and monitor your social media profiles on different platforms from one place, create monthly calendars, automate posts, and measure performance based on detailed reports.
Search Engine Optimization (SEO) is essential if you want your website to be more visible in the page results of popular search engines like Google Search. For that, you need to keep up with the top SEO trends and also use tools like Ahrefs.
Ahrefs is a comprehensive SEO toolkit that helps you find relevant keywords of competitor websites, backlinks, new keywords, etc. and also makes rank tracking easier. You can also use it for content research and to receive notifications whenever someone mentions your business online.
You can’t grow your business unless you pay attention to the quality of customer service that you are offering. One of the tools that you can use for that is LiveChat.
LiveChat is a help desk app that you can use to support your service team. With it, you can create and measure your business goals, provide customer support around the clock, and even connect to the prospects in a personalized environment.
Another game-changing SEO tool that we had to cover for this list is Yoast SEO. It’s one of the most popular SEO tools that a large number of WordPress users use to make their blog or website more visible on search engines. It’s necessarily a plugin that you can install in your WordPress blog to make it more optimized. You can also buy the premium variant of the tool to enjoy features like social media monitoring, content insights, suggestions for internal linking, etc.
If you receive a large volume of traffic on your website, then you want to convert as much of it as possible. This is where artificial intelligence can help- you can use an AI-powered chatbot like Bold360 to interact with leads and convert them whenever possible.
There are already hundreds (or maybe even thousands) of chatbots on the Internet today, but Bold360 stands out because it can work with scripts that aren’t entirely predefined. It can have more natural and human-like conversations with online visitors and answer their questions based on context viz. the customer’s location, the device they are using, etc.
Invoice management can become quite challenging when you have to interact with and handle a large number of clients every day. You can simplify this with Zoho Invoice, which is an automated invoice and payment tool designed for emerging businesses. You can use it to create invoices on the go, send payment reminders, charge clients automatically with payment gateways, and more!
To make a striking online presence for your business, you need some of the most impressive and premium-quality images. Don’t know where to start? Check out Unsplash! It offers over 200k high definition and professional-grade photos for your website, blog, emails, and more. All the pictures on this platform can be used for free, even commercially! Plus, you can effortlessly search for the kind of images you want with its user-friendly search box.
Running an online business success is easier said than done. However, most businesses struggle because they fail to recognize the merit in using the right tools. All the tools that are covered above can help with your entrepreneurship endeavors more than you can imagine. So, you can get an edge over your competition by using them properly and as soon as possible. Good luck!