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13 Lean Startup Tools to Launch and Grow Your New Business

13 Lean Startup Tools to Launch and Grow Your New Business. Successful startups are built upon great ideas, and this is a known fact.

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Startup Tools to Launch New Business

Successful startups are built upon great ideas, and this is a known fact. However, while great ideas are easy to come up with, one needs proper strategy and lots of hard work to convert these helpful ideas into actual businesses. In this process, a few tools can ease your journey to a successful business, few of them can be found in this article. As we see it, the following are 12 tools every entrepreneur should consider using:

1. Google G Suite

These days, if you want to compete with rival companies, then you must use a cloud-based collaboration and productivity toolkit like Google’s G Suite. It’s one of the most affordable and user-friendly cloud productivity platforms online.

It offers products like Docs and Sheets for creating and sharing documents and spreadsheets, Drive for storing essential files on the cloud, Hangouts for live chats, and more! The toolkit can also help you in making your business more seamless and paperless.

2. Trello

One of the biggest challenges that emerging businesses face these days is project management. It doesn’t matter what industry you belong to; the chances are that you have to manage a slew of tasks for each project. To make it all simple and easy, you can use a tool like Trello.

Trello is a visual collaboration and project management platform that your team can use to stay up to date on every new project and coordinate with relevant members on the fly. It’s already used by over 10 million users across the globe, including a good chunk of small and medium-sized enterprises.

3. Tailor Brands

The startup industry has massive competition. So, if you want your small business to stand out and attract the target demographic, then you need to grow your enterprise into a unique brand. With Tailor Brands, you can do that on a budget, and quickly.

Tailor Brands is one of the latest branding tools online that uses artificial intelligence technology to create high-quality and attractive logos and other design assets for your company. You don’t need to be tech-savvy or even have good knowledge of graphics design to use its features. All you have to do is share a few details about the kind of designs and logos you want, and it can do all the work for you and deliver results in a matter of minutes!

4. Google Analytics

Analytics tools allow you to track the performance of your website on the Internet, and Google Analytics is one of the best tools in the category. It offers easily readable and measurable stats about your traffic in the form of the number of visitors per month, the bounce rate which is the percentage of visitors who leave your website after visiting, the conversion rate which shows the number of visitors that convert into paying customers, etc.

5. MailChimp

There are necessarily two causes why so many businesses, especially those that are relatively smaller in scale, use email marketing. These reasons are affordability and excellent ROI. In fact, according to some studies, email marketing, when done right, can give you an ROI as high as 112%.

To make your email marketing campaigns successful, you need to use the right tools. MailChimp is one such tool that allows you to design and send beautiful newsletters to mailing lists with ease, track the performance of your emails, automate campaigns, and more!

6. Hootsuite

In today’s world, digital marketing has become the most effective form of marketing. Since social media marketing is an essential part of that, you need Hootsuite, a social media manager, to create and organize your campaigns on different platforms like Facebook, Twitter, and Instagram.

Hootsuite allows you to create and monitor your social media profiles on different platforms from one place, create monthly calendars, automate posts, and measure performance based on detailed reports.

7. Ahrefs

Search Engine Optimization (SEO) is essential if you want your website to be more visible in the page results of popular search engines like Google Search. For that, you need to keep up with the top SEO trends and also use tools like Ahrefs.

Ahrefs is a comprehensive SEO toolkit that helps you find relevant keywords of competitor websites, backlinks, new keywords, etc., and also makes rank tracking easier. You can also use it for content research and to receive notifications whenever someone mentions your business online.

8. LiveChat

You can’t grow your business unless you pay attention to the quality of customer service that you are offering. One of the tools that you can use for that is LiveChat.

LiveChat is a help desk app that you can use to support your service team. With it, you can create and measure your business goals, provide customer support around the clock, and even connect to prospects in a personalized environment.

9. Yoast SEO

Another game-changing SEO tool that we had to cover for this list is Yoast SEO. It’s one of the most popular SEO tools that a large number of WordPress users use to make their blogs or website more visible on search engines. It’s necessarily a plugin that you can install in your WordPress blog to make it more optimized. You can also buy the premium variant of the tool to enjoy features like social media monitoring, content insights, suggestions for internal linking, etc.

10. Bold360

If you receive a large volume of traffic on your website, then you want to convert as much of it as possible. This is where artificial intelligence can help- you can use an AI-powered chatbot like Bold360 to interact with leads and convert them whenever possible.

There are already hundreds (or maybe even thousands) of chatbots on the Internet today, but Bold360 stands out because it can work with scripts that aren’t entirely predefined. It can have more natural and human-like conversations with online visitors and answer their questions based on context viz. the customer’s location, the device they are using, etc.

11. Zoho Invoice

Invoice management can become quite challenging when you have to interact with and handle a large number of clients every day. You can simplify this with Zoho Invoice, which is an automated invoice and payment tool designed for emerging businesses. You can use it to create invoices on the go, send payment reminders, charge clients automatically with payment gateways, and more!

12. Unsplash

To make a striking online presence for your business, you need some of the most impressive and premium-quality images. Don’t know where to start? Check out Unsplash! It offers over 200k high-definition and professional-grade photos for your website, blog, emails, and more. All the pictures on this platform can be used for free, even commercially! Plus, you can effortlessly search for the kind of images you want with its user-friendly search box.

13. PeachPay

PeachPay is the first invoicing software that provides you the feature of splitting your transaction fees into three different modes as per your and your client’s requirement.

It allows you to send invoices in over 100 different currencies and also accepts cryptocurrencies. Easy to set up your custom Payme page for instant payments and your choices of cryptocurrencies.

Conclusion

Running an online business success is easier said than done. However, most businesses struggle because they fail to recognize the merit of using the right tools. All the tools that are covered above can help with your entrepreneurship endeavors more than you can imagine. So, you can get an edge over your competition by using them properly and as soon as possible. Good luck!

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

How To Create A Seamless Checkout Experience

Ultimately, a seamless and positive checkout experience can boost customer satisfaction and create a stronger association with your brand.

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How To Create A Seamless Checkout Experience

The checkout process is an integral part of the customer journey, significantly influencing purchasing decisions. An ideally designed checkout page can streamline the buying experience, leading to an increase in conversion rates.

Moreover, a well-organized, intuitive checkout experience can motivate customers to complete their transactions, enhancing the abandoned cart recovery rate. Ultimately, a seamless and positive checkout experience can boost customer satisfaction and create a stronger association with your brand.

This connection often translates into repeat purchases and invaluable word-of-mouth referrals from satisfied customers. If these are your business goals, then read on for five excellent ways to create a seamless checkout experience.

1. Provide More Payment Options

Diversifying payment options is critical to facilitating a smooth and flexible customer checkout process. By accommodating various payment methods, you cater to various customer preferences. Traditional credit and debit card payments, digital wallets, bank transfers, and even options like cash on delivery should be considered.

It’s important to understand that payment preferences can vary significantly depending on your target audience and their geographical location. For example, customers from different regions may prefer specific local payment methods. By offering these options, you demonstrate respect and understanding of your customer’s needs and preferences, which can significantly boost your conversion rates.

Lastly, remember that security is a paramount concern regarding online transactions. Ensure all your payment options are secured and trusted to prevent potential data breaches or ecommerce fraud. Transparency about security measures can build customer trust and encourage more transactions.

2. Ensure Your Checkout Page Is Mobile-Friendly

With the rapid rise in mobile device usage, ensuring that your checkout page is mobile-friendly is more important than ever. Users should be able to navigate your checkout page easily, fill in their details, and complete the purchase without experiencing any glitches or frustrations, regardless of their device.

A mobile-friendly checkout page is not just about compatibility but also about design. The design must be intuitive, with clear calls to action and minimal input fields. Moreover, the text and buttons should be sufficiently large to facilitate easy touch interactions.

Testing is vital in ensuring mobile friendliness. Regularly test your checkout process on different devices and browsers to spot any issues. Remember, a smooth mobile checkout experience can increase conversions and customer satisfaction.

3. Allow Guest Checkout

While it’s beneficial for businesses to have customers create accounts for future marketing and retargeting, it’s important to respect the customer’s choice. Mandatory account creation can deter customers, causing them to abandon their carts and reducing your conversion rates.

Offering a guest checkout option can enhance the user experience by speeding up the checkout process. It caters to customers in a hurry or those who don’t want to commit to an account. While you can still encourage account creation by highlighting its benefits, the choice should ultimately be left to the customer.

Provide More Payment Options - Seamless Checkout Experience

Remember, the aim is to reduce barriers to purchase. A simple and straightforward guest checkout process can significantly improve your conversion rates and customer satisfaction, even if it means potentially missing out on gathering some customer data.

4. Create A One-Page Checkout Page

A one-page checkout design is a strategy that can streamline your checkout process by minimizing the number of steps needed to complete a purchase. This approach reduces the likelihood of customers abandoning their carts due to a complicated or lengthy checkout process.

A one-page checkout page should include essential fields such as billing and shipping information, payment methods, and an order summary. This page should be designed with simplicity and user-friendliness in mind. Also, use auto-fill features where possible to speed up the process.

Bear in mind that this strategy doesn’t suit every business. For example, businesses with a large number of stock-keeping units or complex shipping rules might need more pages for a comprehensive checkout process. However, if a one-page checkout fits your business model, it can significantly improve the user experience and conversion rates.

5. Utilize “Buy Now” Buttons

‘Buy Now’ buttons can greatly enhance the user experience by offering a quick and straightforward way to make a purchase. These buttons allow customers to bypass the traditional shopping cart route, facilitating an immediate checkout process.

When implementing the ‘Buy Now’ buttons, ensure they are placed strategically. They should be easily visible, usually close to the product details. Additionally, their design should be compelling and consistent with your brand identity to attract customers’ attention.

However, while the ‘Buy Now’ buttons can accelerate checkout, they should be used thoughtfully. For some customers, particularly those intending to buy multiple items, the traditional cart process might still be preferable. Therefore, ensure you offer both options to cater to different shopping styles.

Also, be aware that the ‘Buy Now’ buttons require a robust system in the background to ensure a seamless and secure immediate transaction. Balancing convenience and security is the key to the effective utilization of the ‘Buy Now’ buttons.

Conclusion

Optimizing the checkout process is integral to boosting conversion rates and customer satisfaction. Diverse payment options, a mobile-friendly design, guest checkout options, and streamlined processes such as a one-page checkout or ‘Buy Now’ buttons all contribute to a user-friendly buying experience.

Remember that it’s crucial to balance customer convenience with robust security measures and to cater to varying customer preferences. When implemented effectively, these strategies can significantly improve your business’s performance and customer retention.

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