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How SSL Certificate Can Have an Impact on Your Search Rankings?

SSL certificates can help you in building safe and secure websites for your customers while building a lasting relationship with them.

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SSL Certificate Impact on SEO

Google considers over 200 ranking factors while ranking websites on SERP. But since 2014, Google has made it mandatory for websites to have SSL certificates to be considered for SERP rankings. One of the main reasons for using SSL certificates as a ranking factor as most websites which lack encryption mechanisms such as SSL are more vulnerable to cyber security threats. Thus, SSL/TLS certificate have a dual role to play by proving security to your data and offering an advantage by boosting your SERP ratings.

Security SSL Certificate

What Exactly is SSL/TLS?

SSL/ TLS certificate comprises of a small cluster of data files which are bound digitally using a cryptographic key and holds critical information regarding your organization including its name, location, domain ownership etc. Thus, it helps to secure the exchange of data between the user and your website by informing the users if they are using a genuine website. Besides, it also helps in boosting your customers’ confidence in your website and helps in safeguarding sensitive information while conducting online payment and other associated monetary information.

Over the last few years, the number of companies using SSL has increased drastically which has given rise to a wider range of SSL certificates. There are different types of SSL certificates which may be purchased from a trusted Certificate Authority which are as follows:

Types of SSL Certificates

Extended Validation Certificates (EV) SSL

This is one of the most expensive SSL certificates and once its installed, it displays the padlock, HTTPS, business name, country on the browser address bar. By displaying the website owner’s information in the address bar, it will help in differentiating your site from malicious sites. However, it requires the website owner to undergo a standardized identity verification process to confirm if they are legally authorized to have exclusive rights over their domain.

OV SSL Certificates

Organization Validation or OV Certificate are used for encrypting sensitive information of the users during transactions. They provide high validity and assurance like the EV SSL certificates and they are useful for commercial and public facing websites who want their customer information to remain confidential. There is an elaborate verification process required for obtaining this type of certificate. It contains business validation process that requires verification of business-related proofs and third-party database verification.

Domain Validated Certificates

A DV or Domain Validated Certificate provides basic assurance with strong encryption capabilities more suited to informational websites or blogs. There is minimal verification process required for this type of certificate as the website owner just needs to respond to a phone or email for validation. It’s faster and cheaper to obtain DV certificate but the browser will only display padlock and HTTPS without the business name.

Wildcard SSL certificates

Wildcard SSL certificate is mainly used for securing a base domain along with unlimited subdomains. It’s much cheaper to purchase wildcard SSL certificates than buying many single domain certificates. There are both OV and DV wildcard certificates that are available for purchase and they usually come with the asterisk symbol which represents a valid subdomain with the same base domain like “*.domain.com“.

There are also additional types of SSL certificates right from the multi domain ones that allow you to secure upto 100 different domain names and subdomains through a single certificate (depending upon provider). UCC or Unified Communications Certificate are also a type of multi domain SSL certificate.

The Effects of SSL Certificate on Search Engine Rankings

Improve Search Engine Rankings

A secure website with digital certificate will always have an advantage when compared to other websites that lack security and encryption with the key SEO factors remaining the same. However, it may be difficult to exactly measure the impact of SSL certificates on your search engine rankings. For example – It is difficult to compare SSL certificate’s impact to websites in a similar niche that may have more robust backlinks.

This means an SSL certificate alone cannot guarantee higher rankings on SERP unless other search engine ranking factors are also considered. But certainly, it can give the much-needed boost to compete with other powerful websites.

Boosts User Experience

There is no doubt that SSL/TLS certificate can be valuable for providing a better experience to your end users. Most of the Internet browsers display visual warnings to unsecured websites without having an SSL certificate and users are less likely to stay on such websites. Search engines such as Google also make observations of such user behaviour who are likely to spend less time on such websites and tend to leave your website quickly.

This can result in low search engine rankings for your website. On the other hand, having an SSL certificate boost trust and confidence of your customers and gives you better business opportunities.

Websites that use digital certificate can provide a safe and secure online experience to its users. This can help in improving site traffic as well as customer engagement and conversion rates. The very fact that Google rewards SSL certified websites with a search engine boost shows the growing importance of online security.

Get A Competitive Edge for Your Business

Companies that use SSL/TLS certificate are likely to get long term results for their business by following such best practices. In today’s scenario, only less than 1% of the are known to be secure but 40% of Google’s on Page one organic listings feature HTTPS site. With this, Google is actively encouraging website owners to migrate to secure sites by assigning greater weightage to boosting rankings of websites which are HTTPS. Thus, if your website is at par with your competitor’s website in terms of its speed, freshness of content, title tags but they have HTTPS, then it is quite likely that their site may be ranked higher than yours. So, you need to keep in mind that websites with HTTPS also follow some of the best practices and if you want to succeed then you need to follow them as well.

Increased Conversion Rates

Most users are much likely to trust websites that are more secure and that follow the best industry practices. As per GlobalSign survey, 84% of the users would terminate making a purchase using an insecure connection as the biggest concern for them is misuse of their personal information. Thus, SSL/TLS certificates can assist in turning your prospects into customers by giving them peace of mind while shopping on your site in a safe and secure manner.

Conclusion

SSL certificates can help you in building safe and secure websites for your customers while building a lasting relationship with them. If websites use HTTP, then the browser will send out plain text as information to the webserver. On the other hand, websites with HTTPS will have web traffic encrypted which is useful for gathering sensitive information about your customers.

Google is also providing incentives to websites which have SSL installed and can help in improving your search rankings. Thus, companies that wish to gain better online visibility, achieve higher rankings and build their brand must seriously consider using the digital certificate as an option.

Depending on the needs and requirements of your business, you can choose from different types of digital certificates which we have discussed above. It is necessary for today’s businesses survival amidst tough global competition as they can provide greater exposure to your business by attracting quality traffic to your website.

It’s Erica Brewer here, a professional Digital Marketing Consultant and writer with rich knowledge and writing expertise in the field of internet marketing, particularly SEO an SMM. It would be an honor for me to do guest posting for your blog and share my words with your readers. I think this will add value to your blog and provide a new point of view to your readers.

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HTTP vs. HTTPS: How to Select the Best Option for Your Website

HTTP vs. HTTPS: An HTTP is a HyperText Transfer Protocol, whereas a WWW is a World Wide Web that connects clients and servers.

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HTTP vs. HTTPS for Your Website

Can you even imagine that a single letter could make much difference with your website ranking? Confused by what I am talking about? Straightforward, it is the HyperText Transfer Protocol.

1. What so important about HTTP?

If you have noticed since 2014, Google announced that websites that hold the HTTPS on it would obtain a hike in its search ranking. You might have wondered, what would this “S” does with the website’s ranking. I would say it has a lot more than you think.

In today’s post, let us investigate HTTP vs. HTTPS and what is the best option to select the HTTPS for your website. Would you be interested to know more about it?

Let’s get started!!!

HTTP vs. HTTPS How to Select the Best Option for Your Website

2. What is HTTP?

An HTTP is a HyperText Transfer Protocol, whereas a WWW is a World Wide Web that connects clients and servers. Now clubbing these two techniques together makes some sense. It is done by establishing a communication between the client computers and web servers by sending an HTTP request and receiving an HTTP response on the other end.

An HTTP being a stateless protocol does not save or store any of the previous web sessions. As the protocol is stateless, there is less usage of data; therefore, increasing data transfer speed. There are several other benefits of using HTTP. A few of them are as follows,

  • Helps in accessing HTML pages
  • Websites without confidential data use HTTP to access
  • Functional and efficient

3. What is HTTPS?

The HTTPS (HyperText Transfer Protocol Secure) security is the essential thing that is very much needed these days. In recent times we face a lot of security breaches, especially when it comes to eCommerce websites, there is a lot of complaints from the customers that they have issues, or their money is stolen at the transaction. All these are referred to as security threats. In order to avoid such discrepancies, the HTTPS was introduced to ensure security among users.

SSL and HTTPS

4. Select the best SSL Certificate for your website

Before we could move into choosing the right SSL certificate for your website, let us investigate the types of SSL certificates that exist.

The types of SSL certificates are as follows,

  • Single Domain SSL Certificate
  • Multi-domain SSL Certificate
  • Wildcard SSL Certificate
  • Organizational Validation SSL Certificate
  • The extended Validation SSL certificate

5. The Extended Validation SSL certificate (EV-SSL)

The Extended Validation SSL Certificate promises you with the highest level of security to your website and the most top validation done by a Certificate authority. The brand that involves the certificate will have to undergo a rigorous background check and various confirmation process in order to get it validated.

To be more authentic, EV-SSL is the best form of security and a cost-effective certificate that can be added to your website.

Benefits of having an EV-SSL Certificate:

  • EV SSL is intended to obviously convey the dependability of the site to its users by offering a green bar that assures client certainty.
  • EV decreases cart abandonment and improves client conversions. You get higher revenue per exchange and higher lifetime client esteem.
  • Demonstrates your site has passed similar security checks as the other significant sites.
  • It isn’t merely the best SSL certificate for WordPress and the best SSL certificate for internet business yet for every single other sort of site.
  • Most elevated SSL security levels – 2048-bit digital signatures all through the whole certificate bind and up to 256-bit encryption as standard.

6. Organizational Validated SSL Certificate

Organizational Validated SSL certificate ensures high-level web security. The OV-SSL certificate adds up validation of the complete business details, which includes name, address, domain name, and any other sensitive information of the website holder.

The installation of an OV-SSL certificate to your domain shows a green padlock symbol at the front. The certificate provides warranty assurance and 100% security with secure data encryption.

Especially when it comes to eCommerce websites, a customer can be hassle-free on noticing the HTTPS on the address bar as it ensures the sign of security to its customers.

HTTP and HTTPS

7. Domain Validated SSL Certificate

A domain validated SSL does not authenticate or validate business information. The certificate still ensures high-level security, but low level of validation compared to EV and OV SSL.

8. Single domain SSL Certificate

The single SSL certificate allows a customer to secure only a single domain/sub-domain on one single certificate. The single-domain SSL certificate ensures strong security against data theft and security breaches.

A single-domain SSL certificate can be used to protect a single domain, individual sub-domain, hostname.

There are other cheap SSL certificates that can help you protect your website from security breaches. They are as follows,

  • Multi-domain SSL certificate
  • Wildcard SSL certificate
  • Unified Communications certificate

9. Why do you need an SSL certificate for your website?

On the off chance, you need to demonstrate your character and authenticity to your site users; at that point, you certainly need to add an SSL certificate to your site. SSL security is, for the most part, used to protect clients’ data. In this way, they are must for website pages if,

  • You’re selling something on the web (you are assuming acknowledgment card, standardized savings numbers, and some other individual information during the request procedure).
  • You are enabling clients to make accounts with your organization.
  • Your site is encouraging login and enrollment options.
  • You are accepting clients’ data, reports, and photographs by means of the form(s).
  • You give secure administrations like web banking and online email (where complete protection is required).

10. Wrap up:

The most valuable thing you need to know about website security is portrayed in this post. This helps you to have a better understanding of HTTP, HTTPS, and the importance of having an SSL certificate for your website and your online business.

The different types of SSL certificates are mentioned above for your convenience that you may choose the right one for your business. Finding the cheapest SSL certificate and an authentic one would never be a typical task for you. Install the best certificate for your online business and skyrocket your business with trust and authenticity.

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