Business
The Vital Small Business Tech of 2021
The Vital Small Business Tech of 2021. Cloud-Based Tech, Human Resources Tech, Shopping With Technology, Social Media Influencers

Small businesses may not have the finances to justify huge tech investment, but that doesn’t mean that smaller entrepreneurs need to be Luddites. Even the most advanced technologies in the world have been turned into useful tools and resources that can be used to optimize even the smallest local business alongside global corporations.
Whatever your industry or your growth plans, there are some simple to access technologies that you can use to help grow faster while improving productivity. Never assume that tech is only for the biggest enterprises. Here are the most vital technologies that small business owners should be integrating into their business.
1. Cloud-Based Tech
There are now more cloud-based platforms than ever before, and they can be an incredibly advantageous resource. With platforms like Microsoft Azure making it easier than ever to get more value from cloud services, small businesses can easily become more agile whatever sector they work in.
It couldn’t be easier to learn more about it. You can now get Azure Fundamentals Certification through hands-on, practical experience. That means you’ll be able to get more than ever out of this high-value resource.
2. Human Resources Tech
Most small businesses don’t have a dedicated HR department, and now they don’t need one. There are so many examples of high-quality HR software available that even the biggest brands in the world are starting to take notice.
HR software can be a huge help to small businesses because tracking employees and their needs have become significantly more challenging in the light of more remote working and the growing gig economy.
From improved engagement to a more centralized approach to even the most distant members of the team, HR software is fast becoming a tech must-have.
3. Shopping With Technology
Smartphone tech, eCommerce, and mobile scheduling are quickly becoming standard practice for small businesses. That tech-based consumer experience is now close to becoming a baseline expectation for those customers, with retail and the food industry seeing the most obvious impact and the fastest adoption rate.
If you’re in either of those sectors, then there’s a good chance that you’re already using some forms of tech-assisted shopping. The key thing to remember here is that this isn’t a form of shopping that’s going to go away. It’s here to stay, so looking at your options is critical.
4. Social Media Influencers
Of course, social media is still of vital importance for small businesses. The problem is that many are still using social media in the same way that they were five years ago. The social media landscape has transformed dramatically in that time, which means serious changes to how you market your small business.
Influencers, who often get a negative response whenever they’re mentioned, are being used by professional marketers for one simple reason: they work. They can be very cost-effective, too, especially if you focus on nano-influencers that reflect your business’s size.
Small businesses have access to more tools and resources than ever, and that tech is helping to level the playing field. Now, even the smallest business can compete side-by-side with the biggest names in any sector. Never overlook the latest tech trends when it comes to improving your business, and you could be growing faster than ever.
Business
Benefits of a Handwritten Signature in E-Commerce
So why must you create a handwritten signature online to boost your e-commerce business? Research proves that including your handwritten signature in e-commerce, dealings can have a positive impact on business.

Times have evolved significantly, and what could be a better example than the transition into a competitive digital marketplace? Thanks to the rapid growth of e-commerce, gone are the days when merchants had to travel from town to town to conduct business.
Digital growth has allowed businesses to prosper online and in physical stores. Yet, despite the remarkable advancements of digitization, there are still some things that technology cannot beat. For instance, the significance and personal touch of a handwritten signature.
So why must you create a handwritten signature online to boost your e-commerce business? Research proves that including your handwritten signature in e-commerce, dealings can have a positive impact on business. Look at the benefits outlined below to know if it’s true.
1. A Handwritten Signature can Boost Your Brand Awareness
The e-commerce landscape has grown remarkably over the past couple of years, along with the rapid growth of technology. But in this competitive landscape, while businesses experienced better sales and greater revenue flows, they have lost their personal brand touch.
The fact is that boosting your online presence in a crowded e-commerce world takes some work. So what can you do to leave a lasting imprint of your brand’s uniqueness on clients online? By adding your handwritten signature, of course!
If there’s one thing that feels utterly personal and unique, it is a person’s handwritten signature. You can use digital technology to transfer your handwritten signature into your business correspondence online. It will help create an effective personal touch and help your clients distinguish you from the rest of the competition.
Just like putting your personal signature on business documents establishes you as a business entity. Similarly, a handwritten signature on business emails would do the same. It would help reflect your identity, brand voice, values, promises, and icons.
2. Personalization Assures Clients of Your Business Legitimacy
Do you know how a rapport is built? Surely you will say when two parties work to build mutual respect. If that’s the answer you gave, you are right. But how does one build a good rapport with their clients online?
Connecting and adding personal touches to correspondence to help foster trust and mutual respect. Believe us when we say a handwritten signature in an online correspondence makes clients feel respected and honored.
It helps the clients see your efforts in building a rapport with them and encourages them to do the same. Even from an advertising point of view, surely you’ll agree that maintaining a client is more cost-efficient than recruiting new ones.
Numerous apps and software available online help add handwritten signatures digitally to business correspondence online. Not just your name, but these apps make it possible to include your handwritten signature in your emails in a digital form.
All you need to do is invest in a signature-generating tool and transform your handwritten signature into your desired digital format. Then, all you have to do is add it to your emails of business correspondence to make clients and customers feel appreciated.
Any business owner who tries to equip their emails and client-facing letter with their signature and name in the introduction makes their business communication feel personal.
3. Better Response Rates
Have your response rates been lagging lately? Well, you can fix that problem by adding your handwritten signature to business communication. It has proven to amplify response rates significantly since it convinces recipients of the realness of the person behind the correspondence.
Moreover, a handwritten signature in business communications improves the message’s credibility. So while your advertising team sets a budget for the volume of print media or emails you send, you can work on including your handwritten signature in those.
Trust us; ads become more profitable and likely to convert leads into worthy clients when you make your message seem personalized. Personalization is a foolproof way to improve response rates, drive conversion and boost business.
One fact that has become obvious over the years is that businesses can seem like robotic conglomerates in e-commerce. And frankly, no matter how compelling it may seem, no one likes engaging with robotic corporations.
E-commerce business owners can simply solve that with their human signature in digital messages. It will encourage clients to respond, but the handwritten signature would assure them they are dealing with real people, not machines.
4. Adds Professionalism and Class to Emails and Business Communication
There’s no denying that handwritten signatures carry infinite charm and class. It also appears very professional when business owners sign on business communication. If you wish for your business correspondence to look professional and classy, here’s what to add:
- Your name and company position
- Your handwritten signature
- Legal disclaimer
- Contact information of your company
- Brand logo and name
Final Thoughts
E-commerce is a competitive landscape, with businesses of all sizes present on it. In the crowd present online, it can be quite challenging to grab the attention of your target audience and desirable clients.
However, you only need to create a handwritten signature to give your e-commerce presence significant leverage. From a touch of personalization to appearing professional and authoritative, a handwritten signature on online business correspondence can provide many benefits.
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