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How to Use SMS Marketing to Grow Your Business

How to Use SMS Marketing to Grow Your Business. Send Out Great Offers, Personalize Messages, Allow Two-Way Marketing, Allow Them to Opt-Out

Published

8 months ago

February 19, 2021

TwinzTech

How to Use SMS Marketing to Grow Your Business

SMS marketing is a tried and tested way of growing a business. By reaching out directly to your customers, you offer a powerful way to prove your personality as a business and convert leads into money for your company.

If you are thinking of using SMS marketing to build your business or already have an SMS marketing strategy in place but it’s not as successful as you thought it would be, this guide has a complete overview of a successful process.

Table of Contents

1. Send Out Great Offers

Send Out Great Offers

If you have an offer that you want your customers to know about, please let them know. The more reasonable the offer, they also likely they will want to make use of it. Also, time the request properly, so the deal only lasts for the rest of the day or the week.

The reason for doing this is to lend a greater sense of urgency to your message. If it is merely open-ended, the customer will have less impetus to take advantage and may forget about it entirely.

Additionally, make sure not to send out too many offers, as this will make you look desperate in your client base’s eyes. Concerning advice on how to grow your business, avail yourself of the services of SMS marketing company tatango.com.

2. Personalize Your Messages

Keeping it personal allows the customer to feel that they are directly spoken to. Most consultants would recommend that personalizing communication is an essential part of doing business.

It is crucial to do your business analysis first and learn a little bit about your customer before getting in touch with them, including their age, gender, preferences, and even customer history.

You will be able to tailor your message directly to them. Then for them to feel like they have a say in the process:

3. Allow Two-Way Marketing

One of the typical irritating parts of an SMS message from many companies is that they cannot reply and say. Allow the possibility for two-way marketing so that the customer can respond with their concerns, and they feel like they have a say in how they communicate with the business.

You will be surprised by how a genuine concern can then be converted into a paying customer, just by listening to what they have to say and reassure them about the power and the availability of your product. It is worth hiring a member of staff just for this purpose.

4. Allow Them to Opt-Out

This might seem counter-intuitive, but if you allow a customer the option to opt-out of receiving messages, you are showing that you respect their time.

An opt-out option should be straightforward for them to do, such as texting one word to a dedicated number that immediately allows them to stop receiving texts.

Not making it easy for them to opt-out will reduce your trust rating, which will badly affect your business over the long run. This may also be a legal requirement.

Business

How To Maximize Cloud Computing For Your Business

If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

Published

2 days ago

October 17, 2021

TwinzTech

How To Maximize Cloud Computing For Your Business

As time passes by, technology advances to advance. With everything going digital now, the traditional use of portable hard drives is slowly disappearing. The best example is how businesses continue to take advantage of cloud-based services for convenience and mainly to increase their productivity. If you’re not familiar with cloud computing, it pertains to the delivery of services that stores and access data via the internet. It commonly includes servers, cloud storage services, online databases, and many others.

Most companies turn to cloud computing for security, data synchronization, and convenience. Flexibility and collaboration are also common factors. One advantage of using cloud computing services is that it reduces operating costs. Though it’s not often mentioned, sustainability is another reason why companies switch to cloud computing. Moving to the cloud lessens the usage of physical data centers, thus saving energy and reducing the impact on the environment.

There are many ways of improving your business with cloud computing. However, there are still companies that are yet to discover the full capabilities of cloud computing. If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

Table of Contents

1. Improve Security

Your chosen cloud provider comes with a security system. Because of this, your files are most likely safer in the cloud. However, essential cloud services only offer basic security, so you still have to be careful. Security breaches can badly affect your business. Hackers make these attacks, but sometimes they could also be caused by an employee.

How To Maximize Cloud Computing For Your Business

One way of improving cloud security is to employ features that help monitor end-user activities. By spotting suspicious usage patterns and activities, you could prevent a security breach. Training your employees and equipping them with security tools is the best way to prevent such attacks. This could be further enhanced by setting up additional security protocols and educating them on cybersecurity. Another way is to restrict access to important files. You can do this by setting passwords on such files.

2. Utilize File Syncing and Organization

The right cloud infrastructure solution for your business will provide your team access to the newest files anywhere. Instant file synchronization is another benefit of using the cloud. The cloud is a virtual location where you and your team can conveniently share files. This is very useful for businesses that allow employees to work remotely. With a stable internet connection, your staff can work from anywhere in the world and access files on any device, allowing flexibility.

Also, cloud data storage has a similar structure to a filing cabinet, where files are stored in folders within the storage (filing cabinet). It’s essential to construct a storage layout and establish a standard labeling system if you’re sharing access with your team. Organize your files from the beginning and as you go. This will make it easy to find and identify files whenever they’re needed.

3. Back-Up Data

Backing up data is another crucial security consideration in businesses. Similar to file syncing, you can update your backup data as you work with the cloud. The cloud can duplicate the data you input into another site (off-site) where they’re secure from threats. This will also enable you to access the backup data when an error occurs conveniently. More importantly, it guarantees business continuity and reliable data recovery.

4. Optimize Communication

Use cloud computing services that offer more features that optimize communication, like calendars and emails. This will help you arrange meetings more efficiently. You can even facilitate more extensive collaborations and set synchronized deadlines for projects.

Cloud computing data center. Storage cloud on computer data center background. 3d illustration

5. Monitor Data Analytics

Look for cloud providers that offer big data analytics. This will enable your cloud service to collect data about your business’ buyers, trends, performance, etc. Then, these data can be calculated to identify growth opportunities. Other data analytic services collect information that may help create solutions to your business’s workflow problems.

6. Stay Up-To-Date

System updates are a must in cloud services to patch up bugs, address technical issues, and adapt to the changing consumer needs. So, when there are system updates, make sure to implement them once you’ve verified compatibility where applicable.

7. Use Social Media

Social media is possibly the most successful platform in digital marketing. However, it is often overlooked as an application of cloud computing. Social networking sites will help you find your customers and easily share data with them through page posts.

Final Thoughts

Although there are numerous ways to maximize cloud computing for businesses, these are the most helpful. With the increased use of cloud computing, companies can quickly improve and boost their productivity and efficiency when these services are maximized to their full potential.