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Why You Should Not “Cheap Out” On Business Laptops

Why You Should Not “Cheap Out” On Business Laptops. Security Considerations, Utility In Your Day-To-Day Operations, Resources To Help Choice.

Published

2 years ago

February 23, 2021

TwinzTech

Many Factors Define Business Laptops Efficiency

Many Factors Define Laptop Efficiency

You can find a Lenovo or a Dell laptop in the $150 to 250 range brand new on sale. That laptop will do word processing, it will have internet access, and come preprogrammed with a few games. It’ll likely have adware as well, which is a pain. The cheaper the device, the higher the likelihood that annoying pop-ups will define startup and be hard to get rid of.

That said, for many, this kind of thing is all that’s necessary. However, for laptops that are repositories of important information, this is not enough. Two primary things are deciding factors. For one, consider security. The cheaper the computer, the more vulnerable it is to cybercrime.

Why You Should Not “Cheap Out” On Business Laptops

You’re generally not going to find exceptionally cheap Apple devices unless they’re used and old. Good luck finding anything that’ll run modern software under $500 in the MacBook refurbishment camp. It’s there, but it’s quite essential. Meanwhile, Windows devices are international and common.

Table of Contents

1. Security Considerations

For cybercriminals, the majority of hack attacks have to do with a sort of spray-and-pray technique. They’ll send out varying hack attacks en masse. Instead of sending one email to a specific target, they’ll send a thousand emails aimed at average users who aren’t savvy about the new scam and hope they catch a few.

That’s not to say there isn’t directed hacking, either. This is sometimes called “spear-phishing”, and there’s also “whaling”, where management personnel at the top of corporate infrastructure are targeted for cybercriminal data theft.

Ransomware is targeted at such individuals. Also, hackers seek to get network access information to steal vital data like bank accounts and passwords.

2. Utility In Your Day-To-Day Operations

Beyond security, you need to think about utility. Cheap laptops have unresponsive trackpads, meaning you’ll likely need to get a wireless mouse. Their keyboards are also suspect. On the Lenovo Ideapad 110-15ACL, the “Shift” key is smaller than on virtually all other American devices, and it’s located right above the “Right Arrow” key.

If you type like most people—right-handed—you’re going to have quite a difficult time capitalizing on certain things. It ends up being quite an impediment to your daily grind, and, as with the wireless mouse, you end up having to buy a wireless keyboard as well. That’s in addition to all the adware and pop-up.

Plus, as you use cheap laptops, they become increasingly slower with notifications, adware, user error, and other issues. Lastly, the cheaper the computer, the faster its battery gets used up.

As Lenovo mentioned earlier, expect battery life to last about two hours before a recharge is needed once you’ve had it for a few months. Now the Ideapad 110-15ACL is explicitly a few years old, but the same features tend to define other cheap options as well.

3. Resources To Help Inform Your Choice

To more efficiently inform your business laptop acquisition, here’s a list of some of the best laptops out there. To condense it all, you’ll want something that’s mid-range and up for essential battery, speed, storage, processing capability, security, and overall user-friendliness. Look for models that specifically feature vital customer service.

The stronger the customer service, the less difficulty you’ll have in troubleshooting when issues develop. Even if you can farm such troubleshooting off to on-site IT personnel, they’ll thank you if customer service for the device in question is qualitative, as they’ll likely have to deal with those departments at some point.

The thing is, there’s a cost-benefit analysis to run here. If the device you choose is cheap, but it’s hard to operate, its battery always runs down, it doesn’t effectively safeguard proprietary data, and it’s a pain to use, then what you save in money directly you’ll lose on the back-end.

However, a device that’s four times more expensive than peers, but which runs fast, is reliable, secure, easy to use, has friendly customer service, incorporates long battery life, and is exceptionally portable will collaterally be more valuable to your business overall.

Workers can get things done faster and with less mental fatigue, and the device can be trusted. You’ll make back the extra money you spend.

4. Diverse Factors Determine Balance: The $750 Rule Of Thumb.

The balance for many businesses where employees aren’t doing processing-intensive work on their laptops tends to be between about $500 and $1,000.

If you are actually on a budget, you can find models in the $1,200 to $2,000 range in the $300 to $700 range if you buy them refurbished after a few years. As a rule of thumb, expect about $750 per unit for the best results overall regardless of brand.

Business

What is a Customer Data Platform?

Published

3 days ago

January 27, 2023

TwinzTech

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

Table of Contents

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.