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How to Get Ready to Expand Your eCommerce Store

Expanding your eCommerce store will allow you to reach more customers and generate more growth; however, it is not relatively as easy as it might at first sound.

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Boosting Your E-Commerce Store Guide

Expanding your eCommerce store will allow you to reach more customers and generate more growth; however, it is not relatively as easy as it might at first sound. Many businesses find expanding their eCommerce stores to be as challenging as establishing the store in the first place. To ensure the highest possible return, you need to plan your eCommerce store expansion carefully.

1. Prepare your Website

Before you start expanding your eCommerce store, you must have the technical capacity to cope with increased traffic. No matter how successful you implement the other aspects of your eCommerce expansion, if your website crashes due to increased demand, all your efforts are essentially wasted.

It is also necessary to improve your site’s look and functionality to reassure new customers that you are a trustworthy enterprise. Partner with these Magento developers in New York, who are eCommerce web design experts, to ensure that your Magento website is ready for expansion.

digital marketing of your online store

2. Secure Your Customer Base

As you prepare to expand your eCommerce business, you must take the time to focus on your existing customer base. Having a core base of loyal customers will offer you a sense of security through the expansion process. A great way of securing your loyal customer base is to provide them with rewards, which can be done via email with loyalty discounts or promotions.

3. Have a Firm Social Media Presence

Social media is a great tool that can be used to reach new customers and solidify your reputation as an authentic and trustworthy brand. Another good step to prepare for your eCommerce store’s expansion is to start a social media campaign.

Your expansion campaign should be focused on gaining new followers and raising awareness of your brand. When implemented effectively, this type of social media campaign will start to generate some buzz around your expansion to help facilitate a faster rise in sales.

4. Organize the Practicalities

Before you expand your eCommerce store, you need to ensure that you have the physical capacity to facilitate the increased demand. To physically prepare for expansion, you must check that your warehouse can hold a more considerable amount of stock.

digital marketing of your online store

Your supplier can then keep up with your enhanced demand, and your delivery service is capable of shipping parcels further afield.

5. Create a Digital Marketing Campaign

Whether you can physically respond to increased demand is irrelevant if you have not composed a marketing plan to boost your customer base. Your digital marketing campaign should be focused on the specific aims of your expansion. If you are expanding your product range, you might want to use influencer marketing and keyword-focused content creation.

If you are not expanding your product range, rather the location of your customer base, the type of influencers you partner with, and keywords you use will differ significantly. Therefore, it is necessary to consider which digital marketing practices are suitable and how to make every aspect of your digital marketing campaign aid your expansion most effectively.

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Business

Upgrades That Will Help Your Business Thrive

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

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Upgrades That Will Help Your Business Thrive

Continuous improvement should be the primary goal of any business.  While it takes time and effort and some financial outlay, it’s crucial to continue growing and striving toward becoming the leader in your field.

This guide offers 13 ideas to help your business grow, increase your customer base, improve your productivity and boost your bottom line.

Start With A Solid Foundation

Before you commit to growth you should ensure your business is built on solid ground.  Here are some tips to help you begin:

Know your business – the use of tools such as benchmarking, market research and trend analysis will help you get a better picture of the factors affecting your business.

Take charge of your finances Make a commitment to understanding your daily, weekly, and monthly figures. Unless you have a dedicated accountant, you need to have a thorough understanding of your financial situation.

Prioritize your goals – identify those business goals which can be achieved relatively quickly and those which will require more time and financial investment. Make sure the goals you set are relevant and can be achieved in a realistic timeframe.

Develop a plan – once you’ve identified your goals, you will need to develop strategies to realize them and the best means of implementing those strategies.

Make your results measurable – work out how you are going to measure your results.  You may want to introduce devices such as a point system or desired percentage increase.

13 Ways To Upgrade Your Business

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

Include reviews – today’s consumers place great value on the opinions of their peers when it comes to buying products. Upgrading your website to include customer reviews will help to increase sales and boost customer confidence. Be sure to include both good and bad reviews if you want to be taken seriously.

Upgrade your internet an upgrade to FTTP (fiber to the premises) now will pay big dividends for your business down the line and it doesn’t have to cost you anything.  Qualifying businesses connecting to high-speed NBN plans can enjoy a $0 upfront cost.

Computer Monitor and Other Remote Work Must-Haves

Introduce automation – there is a multitude of software and applications designed to reduce labor costs and increase productivity. Many are inexpensive and can free up small business owners, allowing them to focus more on growing their core business.

Increase your social media presence – rather than just a Facebook page and a presence on Instagram and Twitter, you should look at other forms of customer interaction such as articles, sponsorship, blogs, and webinars.

Start networking – as well as an online presence, you need to get out there more and attend industry-related events such as expos and seminars.  This is, not only to network with others in your field but also to forge new contacts with like-minded businesses, with cross-promotion in mind.

Create a rewards program – think of ways to reward your existing customers to maintain their loyalty and incentivize them to buy from you again.  These could include early access to specials and exclusive offers not available to the general public.

Create an email list – email addresses of existing customers are a valuable resource you should be taking full advantage of.  Send those on your mailing list regular reminders of what you have to offer, but make sure it’s valuable content rather than what could be perceived as spam.

Ask for feedback – another valuable resource is your customers’ opinions.  Ask them what they think of your products and then use this feedback to improve your product line and customer service.

Streamline your business – identify which products aren’t selling, which employees aren’t performing and any other areas that may be holding you back.  Make changes and be ruthless on behalf of your business.

Reduce overheads – look at ways to cut costs within your business such as transitioning to a remote workforce or outsourcing business processes such as payroll, HR, and bookkeeping.

Invest in your people – good staff morale translates into good customer service. Provide your employees additional training, advancement opportunities, and a fair wage to ensure a healthy company culture.

Improve your credentials – reduce your carbon footprint, introduce sustainable processes and practice corporate responsibility in order to retain and grow your customer base.

Increase cybersecurity upgrade your cybersecurity systems to make sure you are protected from the latest threats from hackers, malware, etc.  This is particularly important if you have a remote workforce.

Roughly half of all small businesses don’t make it past their fifth year of operation, so continuous improvement needs to be a priority from day one. Adopting just a few of the measures suggested here should help keep your business on trend, competitive, and above all, profitable.

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