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How to Get Ready to Expand Your eCommerce Store

Expanding your eCommerce store will allow you to reach more customers and generate more growth; however, it is not relatively as easy as it might at first sound.

Published

3 years ago

October 19, 2020

TwinzTech

Expanding your eCommerce store will allow you to reach more customers and generate more growth; however, it is not relatively as easy as it might at first sound. Many businesses find expanding their eCommerce stores to be as challenging as establishing the store in the first place. To ensure the highest possible return, you need to plan your eCommerce store expansion carefully.

Table of Contents

1. Prepare your Website

Before you start expanding your eCommerce store, you must have the technical capacity to cope with increased traffic. No matter how successful you implement the other aspects of your eCommerce expansion, if your website crashes due to increased demand, all your efforts are essentially wasted.

It is also necessary to improve your site’s look and functionality to reassure new customers that you are a trustworthy enterprise. Partner with these Magento developers in New York, who are eCommerce web design experts, to ensure that your Magento website is ready for expansion.

digital marketing of your online store

2. Secure Your Customer Base

As you prepare to expand your eCommerce business, you must take the time to focus on your existing customer base. Having a core base of loyal customers will offer you a sense of security through the expansion process. A great way of securing your loyal customer base is to provide them with rewards, which can be done via email with loyalty discounts or promotions.

3. Have a Firm Social Media Presence

Social media is a great tool that can be used to reach new customers and solidify your reputation as an authentic and trustworthy brand. Another good step to prepare for your eCommerce store’s expansion is to start a social media campaign.

Your expansion campaign should be focused on gaining new followers and raising awareness of your brand. When implemented effectively, this type of social media campaign will start to generate some buzz around your expansion to help facilitate a faster rise in sales.

4. Organize the Practicalities

Before you expand your eCommerce store, you need to ensure that you have the physical capacity to facilitate the increased demand. To physically prepare for expansion, you must check that your warehouse can hold a more considerable amount of stock.

digital marketing of your online store

Your supplier can then keep up with your enhanced demand, and your delivery service is capable of shipping parcels further afield.

5. Create a Digital Marketing Campaign

Whether you can physically respond to increased demand is irrelevant if you have not composed a marketing plan to boost your customer base. Your digital marketing campaign should be focused on the specific aims of your expansion. If you are expanding your product range, you might want to use influencer marketing and keyword-focused content creation.

If you are not expanding your product range, rather the location of your customer base, the type of influencers you partner with, and keywords you use will differ significantly. Therefore, it is necessary to consider which digital marketing practices are suitable and how to make every aspect of your digital marketing campaign aid your expansion most effectively.

Business

How Music Can Impact Your Customers’ Experiences Grocery Stores

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Published

5 days ago

September 19, 2023

TwinzTech

How Music Can Impact Your Customers Experiences Grocery Stores

There’s a lot that goes into sales in any store. The people in the store, the store’s layout, the lighting, the color scheme, and, of course, the music.

If you were to walk into a grocery store and there was no music playing, it would be unnerving, to say the least, and there is a reason why. When most people think of music playing in a store, they think of the general type of music and link it to the products in the store.

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Table of Contents

1. Increase Sales

Research has found that the right kind of music will boost sales. It is true!

The most successful grocery stores use familiar-sounding background music to promote sales, and there is a reason why- it works! Music for business is not a new area, and having a set playlist is better than simply putting it on the radio. When customers hear music that is familiar, they will feel relaxed, and when they feel relaxed, they are more likely to purchase items.

2. Reduction In Complaints

Nobody likes complaints, especially in retail. It has once again been found that those familiar tunes which you can play in your supermarket have been linked to a reduction in complaints being made.

The tempo of the music can impact the behavior of the buyers in your grocery store

It has also been shown to impact how customers assess their time in the store. For instance, one study found that customers who were waiting and were surrounded by unfamiliar music described the store as being dirtier, the staff being ruder, and the waiting times being longer. In the same market setting, a set of customers who had familiar music being played reported, well, the opposite!

3. Impulse Purchases

The tempo of the music can impact the behavior of the buyers in your grocery store.

Ever wonder why faster-paced music is played around the holidays? This is why! Studies have found that when it comes to playing faster-paced music, shoppers were more likely to make more impulsive buys, upping sales in the store.

4. Brand Promotion

There is a reason why when you go into a higher-end grocery store, they are playing more classically themed music. Or, when you go into a grocery store that is full of health-based products, there is a reason why they usually play more relaxed music.

They are trying to build an association with their brand. So, if you are looking for the right kind of music to play in your grocery store, think about what it is that you sell. For generic grocery stores, something like easy listening or happy music will usually work to help get customers feeling good and relaxed enough to buy produce.

5. Atmosphere

You want to create a warm and welcoming atmosphere in your supermarket. One of the easiest ways to do that is with music, as even if the customers aren’t aware of the type of music that is playing consciously, they will still hear it and be impacted by it. In short, softer, happier music prompts relaxation and helps up general purchases, and, as before, faster music prompts impulse buys.