Business
Enter the Nigerian App Market with App Translation and Localization
The Nigerian App Market with App Translation and Localization. The Nigerian market, despite its size, youth, and hunger for apps, presents huge hurdles.

As Africa’s most populous country, Nigeria presents an attractive opportunity for foreign app developers. But software companies need to face facts now or face unpleasant surprises later. The Nigerian market, despite its size, youth, and hunger for apps, presents huge hurdles.
Not least is the ability of this market to understand the language of your app. Despite the nation’s commitment to English as the official language, most Nigerians do not speak it. For any business courting a global audience, finding new markets with localization, internationalization, and globalization is essential.
Our focus here will be on how best to tap the Nigerian market by translating the content in your software to the languages of Africa’s most populous nation.
Table of Contents
1. How to help your mobile app penetrate Nigeria’s linguistic patchwork
According to government statistics, Nigeria boasts more than 180 million mobile subscribers and more than 260 connected lines, almost all of the GSM. Subscribers increased by a staggering 5 million in the last quarter. In a nation pushing 200 million that’s an impressive number, but the growth rate suggests that the saturation point has not yet been reached.
The reason the number of subscribers appears equal to the population is explained by multiple active SIM card ownership and mobile phone sharing. Still, Nigeria is thought to rank in the top 5 African countries in terms of mobile phone usage.
English is only spoken by at most 60 million people –most speaking Nigerian Pidgin, a dialect that only vaguely resembles the Queen’s English. Most Nigerians speak but a smidgen of Pidgin. So, at best, English is a compromise language for the more Westernized segments of the population. Most big app players ranking in the stores localize to Hausa for the local market.
Hausa is the main language of the country’s Muslims. 20 million people speak it natively, another 5-10 million as a second or third language. That’s just 10-15% of the country’s population! In second place is Igbo, with some 23 million native speakers. Yoruba comes in third with 20 million speaking it as a mother tongue. Then there is Kanuri, Fulfulde, Ijaw, Tiv, Ibibio, and Edo.
2. App Leaders and Translation Services for Engaging Nigeria’s Mobile Market?
If one looks at App Store ranking, both for the Google Play store and the Apple iOS store, the category is dominated by apps for communications, both global and homegrown. WhatsApp hovers at the top but the Ayoba! instant messenger is close behind in Android rankings.
The top 50 is full of IM, social media, video share, finance, and productivity apps. In eCommerce, the homegrown Jumia app, which recently went public, is one of the few local apps in the Top 20. But Nigeria is gaining deserved recognition as the fintech capital of Africa.
What is the best translation app on the continent? Is there a free translator app? Happily, the answer to both questions is the same.
The free-of-charge Google Translate, generally considered the leader among machine translation tools, is continually expanding and now supports Hausa, Igbo, and Yoruba. Alphabet, Google’s parent company, recently showed its commitment to the Nigerian market by piloting a program to provide free Wi-Fi connectivity in Lagos and additional cities. Nigeria’s Internet speeds rank third in Africa, trailing only Kenya and South Africa.
3. What Lessons Can App Developers Learn about Localizing for Nigeria?
We can draw four conclusions about where app dev opportunities are, and were not:
1. Nigerian subscribers are hungry for instant communication, productivity, and media. It’s a nation of small businesses and SMBs, all seeking salvation and sales on the mobile Internet.
2. Games are always popular, but they need to be tuned to local tastes. The use of localization services is key to gaming success.
3. The local infrastructure does not support apps requiring big bandwidth. These may run in big cities, and the situation may improve over time, but it won’t happen overnight. Think lightweight apps, or don’t bother — unless downtown Lagos and a few other hotspots are enough for you.
4. Support Hausa, but then think of the other dozen languages that are the mother tongue of tens of millions of young Nigerians. At least two other top 20 million speakers. Developers localizing in these languages may be big winners.
4. What should App Providers Gear Up to Localize for Nigeria’s Tribal Tongues
Foreign app developers can’t change the infrastructure or tastes of Nigeria, but they can adapt their apps to Nigerian audiences. Localization is the royal road to expansion in Nigeria, well-trodden by app development companies in other regions.
App translation and localization are supported by dozens of software applications and even more service providers. Consider website translation while you’re at it so that landing pages convert. As you translate app terms, it will be cost little to translate website terms as well.
The localization definition includes considering the cultural differences of different tribes. Why is localization important? The answer is obvious. Localizing to local tastes and languages is key to sustained engagement with your app. Localization companies will be updated with the latest translation technologies.
What is a localization strategy that will work in Nigeria? First, seek an expert translation company or localization company with experience in Africa, especially the Nigerian app marketplace. Translation services are straightforward to contract. Just request a free quote from 3-5 agencies.
Expect to pay by the number of words in your app, typically from $0.05 to $0.20/word per language. If your app has been localized for one or more languages, incremental costs of localization decrease as you add new ones.
A Nigerian company developing localization expertise, or an international company localizing for Nigerian tribal languages will have an advantage in the local market.
5. Bottom Line: What are the Prospects for Successful App Localization in Nigeria
The outlook for Nigeria’s rising smartphone ownership and slowly improving internet access is rising, with continuous developments in telecommunications infrastructure, phone performance, and app penetration. The variable most under app developers are the ability to localize for Nigerian languages, some used by populations exceeding most European nations.
This represents a big opportunity for app developers. Between Hausa, Igbo, and Yoruba, that’s a whopping 70 million people or so just waiting for the local version of your killer app.
As is said in Hausa: Ku tafi dashi! In Igbo: Gaa maka ya! And in Yoruba: Lọ fun o!
Or, if you haven’t localized yet for Nigeria and must resort to English: Go for it!
Business
How To Start a Restaurant in Las Vegas
Starting a restaurant in Las Vegas is challenging, but proper planning, insight, and hard work can make it profitable and fulfilling.

Opening a restaurant can be a thrilling and rewarding endeavor. Understanding the key facets of the process can help set you up for success. We will guide you in this article on how to start a restaurant in Las Vegas. Keep reading to learn more.
Table of Contents
1. Planning Your Restaurant Concept
Begin by nailing down your restaurant’s concept. This core idea sets the foundation for your menu, interior design, and overall brand. It should reflect your passion and expertise and align with the market’s needs.
A good remark about restaurant concept planning is having a clear and unique selling point (USP). Whether it’s your unique blend of cuisines, exceptional live entertainment, or an innovative dining experience, your USP can be a compelling differentiator in the competitive Las Vegas restaurant scene.
Funding your restaurant is a major consideration in the planning phase. You’ll need cash flow to set up and keep the operations running until you earn profits. Consider applying for a business loan to get you started.
Recruiting a competent team to bring your restaurant to life should be a priority. Hire people who have the skills and share your vision for the restaurant. They will be the driving force behind your restaurant’s success.
2. Finding the Perfect Las Vegas Location
Location plays a significant role in the success of any restaurant. In Las Vegas, high foot traffic areas such as the Strip or Downtown could be highly profitable. However, the cost per square foot in these prime locations can be high, so consider your budget carefully.
When picking a location, consider visibility and accessibility. The restaurant should be easily noticeable and reachable to your potential customers. Adequate parking space, proximity to major attractions, and ease of logistics should also be factored in.
Determining the right equipment for your space is just as important. Depending on your restaurant’s concept and cuisine, choosing reliable and efficient Las Vegas restaurant equipment can make a definitive difference in your operations.
Inspect the site thoroughly. Make sure the physical conditions and dimensions of the location match your restaurant’s requirements. A clever layout can maximize utility and influence the diner’s experience significantly.
3. Understanding the Las Vegas Restaurant Scene
It’s also essential to get a grasp of the local restaurant scene. Las Vegas is a city with an exceptionally vibrant and varied food and beverage industry. From fine dining establishments to casual eateries, there’s a wide array of opportunities to tap into.
Keep in mind the preferences of both tourists and locals. Known for its round-the-clock entertainment, Las Vegas attracts millions of visitors annually. However, locals provide a significant portion of the business as well. A diversified approach can help cater to both of these segments.
Conduct thorough market research. Identify your potential competitors, their strengths and weaknesses, and find opportunities where you can outdo them. Perceived gaps in the market could be an excellent starting point for your restaurant concept.
4. Marketing Your Restaurant in Las Vegas
Effective marketing can significantly boost your restaurant’s visibility and customer engagement. Leverage social media, local search engine optimization (SEO), and online directories to promote your brand actively. Engaging with your customers online can help foster robust relationships while expanding your reach.
You can also consider partnering with hotels, casinos, and event organizers in Las Vegas for promotion. You can attract locals and tourists by hosting special events and offering unique dining experiences.
Don’t ignore the power of word-of-mouth. Offering top-notch service and quality food can turn your customers into ambassadors for your brand, bringing in their friends and family. Consider loyalty programs and referral rewards to encourage this kind of marketing.
Also, keeping an eye on your competitors’ strategies is essential. From their public relations efforts to social media tactics, staying aware of what’s working for them could offer valuable insights for your own strategy.
Starting a restaurant in Las Vegas is challenging, but proper planning, insight, and hard work can make it profitable and fulfilling. Remember, your restaurant is about serving food and offering an exceptional dining experience that will make your customers return.
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