Business
How to Improve Your Marketing Department Through the Use of Technology
Is your marketing department reaching its full potential daily? If your team of advertising professionals is not consistently maximizing their workflow, it is high time you stepped in and made a few changes.

Is your marketing department reaching its full potential daily? If your team of advertising professionals is not consistently maximizing their workflow, it is high time you stepped in and made a few changes. You cannot afford to produce subpar marketing campaigns, so you must seek to improve this department at all costs.
Once you decide to take on this all-important challenge, be sure to make use of all the technology that you have at your disposal. Here are just a few of the tech tools that you should be taking full advantage of in your bid to improve your marketing department:
1. Keep tabs on your spending using analytics tools.
If you want to stay on top of your marketing budget, especially, you must keep tabs on your spending at all times. This will allow you to monitor your expenditure and subsequently make changes to ensure that you are not wasting money unnecessarily.
Fortunately, there are so many analytics tools out there that will allow you to perform this all-important task. With this type of tech tool at your disposal, you will be allowed to track how much money your marketing department is spending daily.
More importantly, you will monitor the progress of each advertising campaign that you run to ensure that you are not wasting money on adverts that are not resonating with your target audience.
2. Automate the marketing process using automation tech
The advertising professionals that you employ are only human, which means that they will make mistakes, they will slow down, and their productivity levels will dip from time to time.
To help them circumvent these difficulties, you should seek to automate your marketing process using several tech pieces.
Here are a few ways technology can help you automate your day-to-day marketing process:
- Use email automation software to help you message your audience in a targeted and timely fashion
- Generate leads and manage your pipeline using an inbound-marketing tool
- Deliver personalized ad campaigns across multiple touch points using a B2B cross-channel marketing solution
- Use an enterprise-ready online proofing tool to help you automate the entire video campaign creation process — Ziflow is the perfect alternative to Frame.io if you are looking to take a slightly different approach to online video proofing
Are your marketing team currently leaving a lot to be desired? If you want to optimize your company’s advertising endeavors, you must seek to improve this department at all costs.
Fortunately, you do not have to take on this crucial challenge alone. There are several different technologies out there that will help you to improve how your advertising professionals perform daily.
If you want to take your advertising efforts to the next level, you must take advantage of the technologies listed above. Keep tabs on your spending using analytics tools, automate the marketing process using automation tech, and you will be producing better advertising campaigns in no time.
Business
How Music Can Impact Your Customers’ Experiences Grocery Stores
As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

There’s a lot that goes into sales in any store. The people in the store, the store’s layout, the lighting, the color scheme, and, of course, the music.
If you were to walk into a grocery store and there was no music playing, it would be unnerving, to say the least, and there is a reason why. When most people think of music playing in a store, they think of the general type of music and link it to the products in the store.
As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!
Table of Contents
1. Increase Sales
Research has found that the right kind of music will boost sales. It is true!
The most successful grocery stores use familiar-sounding background music to promote sales, and there is a reason why- it works! Music for business is not a new area, and having a set playlist is better than simply putting it on the radio. When customers hear music that is familiar, they will feel relaxed, and when they feel relaxed, they are more likely to purchase items.
2. Reduction In Complaints
Nobody likes complaints, especially in retail. It has once again been found that those familiar tunes which you can play in your supermarket have been linked to a reduction in complaints being made.
It has also been shown to impact how customers assess their time in the store. For instance, one study found that customers who were waiting and were surrounded by unfamiliar music described the store as being dirtier, the staff being ruder, and the waiting times being longer. In the same market setting, a set of customers who had familiar music being played reported, well, the opposite!
3. Impulse Purchases
The tempo of the music can impact the behavior of the buyers in your grocery store.
Ever wonder why faster-paced music is played around the holidays? This is why! Studies have found that when it comes to playing faster-paced music, shoppers were more likely to make more impulsive buys, upping sales in the store.
4. Brand Promotion
There is a reason why when you go into a higher-end grocery store, they are playing more classically themed music. Or, when you go into a grocery store that is full of health-based products, there is a reason why they usually play more relaxed music.
They are trying to build an association with their brand. So, if you are looking for the right kind of music to play in your grocery store, think about what it is that you sell. For generic grocery stores, something like easy listening or happy music will usually work to help get customers feeling good and relaxed enough to buy produce.
5. Atmosphere
You want to create a warm and welcoming atmosphere in your supermarket. One of the easiest ways to do that is with music, as even if the customers aren’t aware of the type of music that is playing consciously, they will still hear it and be impacted by it. In short, softer, happier music prompts relaxation and helps up general purchases, and, as before, faster music prompts impulse buys.
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