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How to Improve Your Marketing Department Through the Use of Technology

Published

3 years ago

May 25, 2020

Is your marketing department reaching its full potential daily? If your team of advertising professionals is not consistently maximizing their workflow, it is high time you stepped in and made a few changes. You cannot afford to produce subpar marketing campaigns, so you must seek to improve this department at all costs.

Once you decide to take on this all-important challenge, be sure to make use of all the technology that you have at your disposal. Here are just a few of the tech tools that you should be taking full advantage of in your bid to improve your marketing department:

1. Keep tabs on your spending using analytics tools.

If you want to stay on top of your marketing budget, especially, you must keep tabs on your spending at all times. This will allow you to monitor your expenditure and subsequently make changes to ensure that you are not wasting money unnecessarily.

Fortunately, there are so many analytics tools out there that will allow you to perform this all-important task. With this type of tech tool at your disposal, you will be allowed to track how much money your marketing department is spending daily.

More importantly, you will monitor the progress of each advertising campaign that you run to ensure that you are not wasting money on adverts that are not resonating with your target audience.

Improve Productivity Utilizing Technology

2. Automate the marketing process using automation tech

The advertising professionals that you employ are only human, which means that they will make mistakes, they will slow down, and their productivity levels will dip from time to time.

To help them circumvent these difficulties, you should seek to automate your marketing process using several tech pieces.

Here are a few ways technology can help you automate your day-to-day marketing process:

Use email automation software to help you message your audience in a targeted and timely fashion
Generate leads and manage your pipeline using an inbound-marketing tool
Deliver personalized ad campaigns across multiple touch points using a B2B cross-channel marketing solution
Use an enterprise-ready online proofing tool to help you automate the entire video campaign creation process — Ziflow is the perfect alternative to Frame.io if you are looking to take a slightly different approach to online video proofing

Are your marketing team currently leaving a lot to be desired? If you want to optimize your company’s advertising endeavors, you must seek to improve this department at all costs.

Fortunately, you do not have to take on this crucial challenge alone. There are several different technologies out there that will help you to improve how your advertising professionals perform daily.

If you want to take your advertising efforts to the next level, you must take advantage of the technologies listed above. Keep tabs on your spending using analytics tools, automate the marketing process using automation tech, and you will be producing better advertising campaigns in no time.

Business

What is a Customer Data Platform?

Published

2 months ago

January 27, 2023

TwinzTech

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

Table of Contents

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.