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Maximizing Human Resource Management Applications

Here’s what you need to know about maximizing human resource management applications. That’s why you need an application management service (AMS) to optimize and maintain your new software.

Published

1 year ago

December 14, 2021

TwinzTech

You made a ginormous move when you overhauled your system with Workday or ServiceNow. Good for you. It shows you’re serious about becoming more efficient and saving time and money.

However, deployment is merely the jumping-off point – you now need help over the long haul with updates, bug-fixing, and any other issue that will inevitably come down the pike. That’s why you need an application management service (AMS) to optimize and maintain your new software.

Here’s what you need to know about maximizing human resource management applications.

1. What Are Application Management Services?

Essentially, such services provide enterprises of any size with sturdy, ongoing comprehensive external support for their applications. These consultants specialize in maintenance and monitoring that includes bug repairs, releasing patches, and other enhancements. Such consultancies are a growing business, too: according to Grand View Research, the AMS market could reach $87.6 billion by 2025.

2. Why Can’t I Use My IT Department?

If you have an IT team – and that’s a big “if” because many small and medium-size companies don’t – an AMS will free it to concentrate on enterprise progression instead of having to come back to current or outgoing technology regularly.

Or perhaps you have a small IT team. If that’s the case, you genuinely need a human resources management application to make up for that insufficiency. In any case, depending on a consulting firm to maintain your applications keeps you from employing a full-time IT team and bolsters your return on investment.

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And, as apps become more complex, upkeep has become more challenging regarding security and issue-fixing. It’s troublesome even to have a bug, but add to that a burdened IT team that will “get to it” when it can, perhaps putting the whole enterprise at risk or, at the very least, taking up precious IT resources and straining operating budgets.

3. How Can a Consultant Such as Mercer Help?

First off, Mercer has vast experience with both Workday and ServiceNow. The former allows companies to manage and track their workforce – and more. Because Workday offers a comprehensive understanding of your labor force, skills and capabilities, the resulting increased insight can help you make the proper organizational alterations, produce personalized experiences, and promote growth.

ServiceNow, meanwhile, is a cloud-based automation platform that enables companies to become more efficient by automating and streamlining everyday work tasks.

Either way, Mercer has you covered. The company can help you with:

Product rollout. Mercer can assist with establishing an action plan to help you get your product out on a timely basis.
Activity management. Throughout the year, you’ll get help with short- and long-term event prep.
Update help. Whether Workday or ServiceNow, you’ll get guidance with new configuration releases and ERP integration through releases. Mercer will also test your current setup to make sure you have a successful update cycle.
Whole platform support. Mercer will provide product environment configurations as well as functionality support.
Training and knowledge transfer. There will be regular opportunities for training and knowledge transfer.

The bottom line is that after going through all the time and expense to implement your new system, the last thing you need is for it to be repeatedly idle because you either have no AMS support or the in-house IT assistance you’re getting lacks expertise or is too overwhelmed. Maximizing human resource management applications by using a consultant such as Mercer is just the smart thing to do.

Business

What is a Customer Data Platform?

Published

2 months ago

January 27, 2023

TwinzTech

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

Table of Contents

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.