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How to Penguin Proof Your Website

In this guide, we’ll take a closer look at the Penguin Algorithm and its impacts on SEO. We’ll also provide you useful advice on how to “Penguin Proof” your website and improve your search results performance.

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Penguin Proof Your Website

Whether you run a small business or an online blog, your website is your digital home. If you want to increase your web traffic, you need to employ a comprehensive approach to building your audience or customer base. Search engines provide a considerable amount of traffic for websites.

Using search engine optimization (SEO) can help you increase your page ranking – which means your website will appear higher on a Google search results page. Google employs a sophisticated algorithm to help identify the top sites on the web. This provides web users with the best possible results when they input specific keywords.

As many website owners try and manipulate their websites to rank higher, Google is continuously seeking ways to prevent poor-quality sites from gaming the system.

A few years ago, Google brought out Google Penguin; an algorithm tasked with combating nefarious behavior from website owners.

In this guide, we’ll take a closer look at the Penguin Algorithm and its impacts on SEO. We’ll also provide you useful advice on how to “Penguin Proof” your website and improve your search results performance.

What is the Penguin Algorithm

1. What is the Penguin Algorithm?

The Penguin Algorithm, or Google Penguin, was initially released by Google in 2012. While it did not initially impact all of Google search results, it was quickly implemented as a significant component of its search algorithm.

The primary goal of Google Penguin was to increase the quality of websites at the top of Google page rankings.

While the exact algorithm is unknown, Google Penguin is most known for targeting wrong links and keyword stuffing. Let’s explore these individually below:

Wrong Links: When other websites link to your site, it can provide your content with authority and increase your ranking. This has resulted in many people creating ‘linking schemes’ that artificially inflate the links driven to a particular site.

If Google Penguin identifies wrong links from irrelevant or suspicious websites, they will punish the website that benefits from the links.

Keyword Stuffing: As keywords have always been a significant component of Google’s algorithms, many website owners have resorted to ‘keyword stuffing.’ This is the process of overusing keywords to trigger a positive result on Google’s search rankings.

Google Penguin was created to identify unnatural use of keywords and penalize websites for this practice.

If you have a website made before Google Penguin’s release, it might have had a considerable impact on your ranking. If you’re currently building a website, it’s essential to avoid the issues highlighted in this section.

Penguin Proofing Your Website Three Easy Steps

2. Penguin Proofing Your Website: Three Easy Steps

If you want to ensure that Google Penguin doesn’t impact your website’s performance in search results, you will need to take a few quick steps:

a. Remove Links Manually

As discussed, if you have links from illegitimate or unrelated websites that link to your website, Google Penguin might be penalizing you and preventing your site from ranking well. Fortunately, if you have control over the links, you should delete them and stop Google Penguin from penalizing your website’s ranking.

So, how can you go about removing the links? You can manually delete the links yourself if you’ve made websites specifically for linking to your leading site. If you’ve paid for connections that have proven to damage your page ranking, you should contact the service you used and ask them to remove the links.

Alternatively, if there is a third-party website that you know is linking to your website, you can contact them directly and ask them to remove the links. All of these methods are manual techniques you can use to rid yourself of the burden of unwanted backlinks.

b. Revise or Improve Your Website’s Content

If you have made the mistake of using your website’s content as a tool for keyword stuffing, it’s best to consider revamping it. One of the biggest reasons that Google Penguin impacts a website’s ranking is because there are too many unnatural keywords in the text.

If you have an old website with content from before Google Penguin’s release, you might notice that your page ranking has decreased over time.

By rewriting your content and removing keyword stuffing, you can restore the status of your content. Creating high-value content that retains the attention of website visitors is one of the best ways to approach generating new content. SERPS often have the most relevant content for their keyword.

It’s important to note that keywords are still a critical component of optimizing your content for Google’s search engine. This is one of the main ranking factors that Google will consider when ranking your page for searches.

Ensure that you’re targeting the right keywords for your niche in a natural way – it is the best way to improve the website’s search results performance.

c. Disavow Bad Links

In some cases, you might fall victim to spam links. If your website has links to your site that you did not approve of, you can still remove them from counting towards your page ranking. Google has created a method for ‘disavowing links’ that you have no control over.

If you know that you’re currently being impacted by spam, you can head to the disavow tool. This can help you quickly reduce the burden of poor-quality links.

3. Don’t Underestimate the Power of Penguin Proofing Your Website.

Whether you’re building a new webpage or trying to improve the ranking of a current site, it’s crucial to “Penguin Proof” your content and links. Using the three recommendations outlined in this article can go a long way in helping you improve your search results performance.

If you’re hoping to find search engine optimization methods that won’t trigger Google Penguin, it’s always good to consider the services of a professional digital marketing team.

Digital marketing agencies can help you source “white-hat” SEO techniques that will drastically improve your page ranking and content quality. It’s the perfect way to offer more to customers and refine your search results performance at the same time.

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Digital Marketing

Key Reasons Why Some Business Websites Fail

However, not all business websites succeed. Below are the key reasons why some business websites fail. Enhance digital marketing and recognition.

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Key Reasons Why Some Business Websites Fail

A business’s online presence dramatically impacts its success. Your website offers you a unique platform to present and promote your business, regulate business processes and information flow. Besides helping increase your existing customer base, a website enhances effective communication with customers, informs customers about the services a company provides and its activities. It also enables you to build an online presence, establish trust, and showcase authority through social proof, awards, enhance digital marketing and recognition.

A business website helps you establish branding further, generate leads, and nurture sales. You can also get a lot of engagement and traffic through the business, enhancing social networking. It also allows you to blog as you showcase your originality and creativity, and this helps you build a connection with your audience. However, not all business websites succeed. Below are the key reasons why some business websites fail.

1. Failure to optimize for speed

Your website’s speed plays a crucial role in your online business success, and this is because it impacts user experience, SEO, and site ranking. Failure to optimize your site for speed causes your website visitors to abandon it, increasing bounce rates. High bounce rates negatively impact SEO and lower your site’s search engine ranking. Some of the factors contributing to poor site speed include a slow website hosting server, plugins, poor coding standards, server location, website data size, browser data buffering, etc.

Increasing your website’s speed improves user experience, increases page views, and conversions, and lowers bounce rate, boosting site ranking. To ensure your website speed is always optimal, conduct regular site speed testing and optimize accordingly.

2. Poor website design

Your web design choice is essential as it sets the first impression, helps with your SEO strategy, builds trust, and gives your business a competitive edge. A poor web design damages your business credibility and professionalism, discrediting your products or services. If your website is outdated, your clients and site visitors will abandon it for an updated one, affecting your sales and revenue.

Some of the poor design elements that cause visitors to leave are lack of visual appeal, a cluttered site, poor quality images, font and color inconsistency, poor navigation, etc. An effective web design should be responsive, easy to navigate, have consistent font style and color, high-quality images, and clear CTA buttons, improving user experience.

Best Web Design Agencies Top Tips To Create A Great Website

3. Missing out on SEO

SEO makes your website more visible, increasing traffic and conversion rates. It also positions your business as trustworthy as authoritative, enhances brand awareness, helps you build a relationship with your prospects, and boosts user experience. Failure to incorporate SEO into your website lowers your search engine visibility and reduces your site’s organic traffic. To increase your website’s SEO, refresh your content and use relevant keywords all over your site.

Consider diversifying your backlink portfolio, using effective header tags, optimizing your images, and ensuring that your site is mobile-friendly. Keep your meta descriptions and URLs clean by making them keyword-rich, using a consistent structure that minds future posts, and avoiding superfluous language.

4. Failure to optimize for mobile devices

A mobile-optimized website ensures that content correctly displays on smaller screens without compromising quality, eases navigation, and optimizes images according to screen size. It also improves user experience, improves website speed, increases engagement, boosts mobile SEO, and attracts more local customers. Since customers search for local businesses on their mobile devices, failure to optimize causes you to lose a different client base. It also frustrates site visitors, causing them to abandon your website, increasing bounce rates.

Websites not optimized for mobile devices rank low on search engines, reducing web traffic and conversion rates. Choose a responsive WordPress theme and a reliable web host to optimize your site for mobile devices. Boost your site’s loading time, redesign your pop-ups, and enable accelerated mobile pages. This will improve user experience and your website’s ranking on SERPs. Using Google’s mobile-friendly tool, regularly test your website to ensure its access on mobile devices.

5. Broken links

Broken links impact search engine rankings, user experience and lead to loss of revenue. They result in the 404 error and may be caused by linking to deleted or moved content, linking to third-party pages that later change their URL or move the page, and moving or renaming web pages and not changing your internal links. Fixing your website’s broken links improves user experience, increases revenue, and fosters more vital brand credibility.

Use automated link checking tools and your analytics tools to find broken links. Set up 301 redirects, fix any typos and other errors, and optimize your 404 page to improve the relations.

Failure to optimize for mobile devices

6. Failure to know your target audience

Your website’s success and marketing efforts depend on your audience. Targeting the wrong audience mean you aren’t getting the desired results, and your marketing efforts aren’t paying off despite spending more than you should. Knowing your audience helps develop an effective digital marketing strategy to boost brand awareness and increase website traffic. To specify your mark audience, create a buyer persona to help you stay focused on consumer needs, and it gives you a perfect picture of your target audience.

Using a well-defined persona helps you understand customer needs and interests, where they spend their time and enhances product development. It also enables you to ensure consistency across your business by understanding each customer group and generating quality leads.

7. Poor quality content

Poor quality content doesn’t offer much value to your readers, frustrating them and causing them to abandon your website. Creating original, high-quality content causes your audience to trust you more, generating quality leads and improving conversion rates. It also boosts your SEO strategy and positions you as an authority in the market. High-value content builds brand awareness, breeds loyal fans, and helps you save on your marketing strategy.

High-quality content should be comprehensive, educational, accurate, up-to-date, and should answer the searcher’s query. To create quality content, know your search intent and call to action, base your content search on what’s trending, conduct thorough research to make it reliable, target niche subtopics, and proofread before publishing. After a while, use analytical data to measure your content’s performance to determine if it needs adjusting.

8. Endnote

Website success requires a lot of effort and monitoring. Use the above tips to determine if they’re the reason why your site is failing. Keep your website updated to ensure your business is consistently ranking high and ahead of your competition.

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