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How to Penguin Proof Your Website

In this guide, we’ll take a closer look at the Penguin Algorithm and its impacts on SEO. We’ll also provide you useful advice on how to “Penguin Proof” your website and improve your search results performance.

Published

2 years ago

June 3, 2020

TwinzTech

Whether you run a small business or an online blog, your website is your digital home. If you want to increase your web traffic, you need to employ a comprehensive approach to building your audience or customer base. Search engines provide a considerable amount of traffic for websites.

Using search engine optimization (SEO) can help you increase your page ranking – which means your website will appear higher on a Google search results page. Google employs a sophisticated algorithm to help identify the top sites on the web. This provides web users with the best possible results when they input specific keywords.

As many website owners try and manipulate their websites to rank higher, Google is continuously seeking ways to prevent poor-quality sites from gaming the system.

A few years ago, Google brought out Google Penguin; an algorithm tasked with combating nefarious behavior from website owners.

In this guide, we’ll take a closer look at the Penguin Algorithm and its impacts on SEO. We’ll also provide you useful advice on how to “Penguin Proof” your website and improve your search results performance.

What is the Penguin Algorithm

Table of Contents

1. What is the Penguin Algorithm?

The Penguin Algorithm, or Google Penguin, was initially released by Google in 2012. While it did not initially impact all of Google search results, it was quickly implemented as a significant component of its search algorithm.

The primary goal of Google Penguin was to increase the quality of websites at the top of Google page rankings.

While the exact algorithm is unknown, Google Penguin is most known for targeting wrong links and keyword stuffing. Let’s explore these individually below:

Wrong Links: When other websites link to your site, it can provide your content with authority and increase your ranking. This has resulted in many people creating ‘linking schemes’ that artificially inflate the links driven to a particular site.

If Google Penguin identifies wrong links from irrelevant or suspicious websites, they will punish the website that benefits from the links.

Keyword Stuffing: As keywords have always been a significant component of Google’s algorithms, many website owners have resorted to ‘keyword stuffing.’ This is the process of overusing keywords to trigger a positive result on Google’s search rankings.

Google Penguin was created to identify unnatural use of keywords and penalize websites for this practice.

If you have a website made before Google Penguin’s release, it might have had a considerable impact on your ranking. If you’re currently building a website, it’s essential to avoid the issues highlighted in this section.

Penguin Proofing Your Website Three Easy Steps

2. Penguin Proofing Your Website: Three Easy Steps

If you want to ensure that Google Penguin doesn’t impact your website’s performance in search results, you will need to take a few quick steps:

a. Remove Links Manually

As discussed, if you have links from illegitimate or unrelated websites that link to your website, Google Penguin might be penalizing you and preventing your site from ranking well. Fortunately, if you have control over the links, you should delete them and stop Google Penguin from penalizing your website’s ranking.

So, how can you go about removing the links? You can manually delete the links yourself if you’ve made websites specifically for linking to your leading site. If you’ve paid for connections that have proven to damage your page ranking, you should contact the service you used and ask them to remove the links.

Alternatively, if there is a third-party website that you know is linking to your website, you can contact them directly and ask them to remove the links. All of these methods are manual techniques you can use to rid yourself of the burden of unwanted backlinks.

b. Revise or Improve Your Website’s Content

If you have made the mistake of using your website’s content as a tool for keyword stuffing, it’s best to consider revamping it. One of the biggest reasons that Google Penguin impacts a website’s ranking is because there are too many unnatural keywords in the text.

If you have an old website with content from before Google Penguin’s release, you might notice that your page ranking has decreased over time.

By rewriting your content and removing keyword stuffing, you can restore the status of your content. Creating high-value content that retains the attention of website visitors is one of the best ways to approach generating new content. SERPS often have the most relevant content for their keyword.

It’s important to note that keywords are still a critical component of optimizing your content for Google’s search engine. This is one of the main ranking factors that Google will consider when ranking your page for searches.

Ensure that you’re targeting the right keywords for your niche in a natural way – it is the best way to improve the website’s search results performance.

c. Disavow Bad Links

In some cases, you might fall victim to spam links. If your website has links to your site that you did not approve of, you can still remove them from counting towards your page ranking. Google has created a method for ‘disavowing links’ that you have no control over.

If you know that you’re currently being impacted by spam, you can head to the disavow tool. This can help you quickly reduce the burden of poor-quality links.

3. Don’t Underestimate the Power of Penguin Proofing Your Website.

Whether you’re building a new webpage or trying to improve the ranking of a current site, it’s crucial to “Penguin Proof” your content and links. Using the three recommendations outlined in this article can go a long way in helping you improve your search results performance.

If you’re hoping to find search engine optimization methods that won’t trigger Google Penguin, it’s always good to consider the services of a professional digital marketing team.

Digital marketing agencies can help you source “white-hat” SEO techniques that will drastically improve your page ranking and content quality. It’s the perfect way to offer more to customers and refine your search results performance at the same time.

Digital Marketing

Free Marketing Tools To Promote Blog Sites

To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

Published

3 months ago

March 24, 2022

TwinzTech

7 Essential Web Development Tools For Students

If you are struggling with promoting your blog sites, you have arrived at the right corner, where you will come across the best tools that will serve your purpose of exploring.

But before I start, I would mention the WordPress Push Notifications that have entirely changed the marketing style across the globe and enabled you to promote your brands, bring more traffic to your blogs, and improve the blog sites.

And how can I forget the WooCommerce Push Notifications that have again been a blessing for your online business and have raised the growth of your business and made it more successful?

Everyone knows it is tough to survive in a market full of competition these days. It takes good strength to promote and market your blogs. The Internet is full of blogs where the marketers put efforts to promote and fulfilling the requirements of Google.

Choosing the right one needs wisdom and effort with plenty of blog-promoting tools. A couple of free marketing tools help you enhance the traffic for sure. To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

No one in this era of online business can ignore promotion. Techno-savvy customers are ready to see the promotions going on online, then why do we lack. Hence, it would help adopt practical online marketing tools to take your business to great heights.

When you desire to choose digital marketing tools, you must look for Search Engine Optimization, Social Media Optimization, and other trends. Our guide of marketing tools below will help you a lot without affecting your pocket. Let’s get started.

Table of Contents

1. Trello

Trello is a free-of-cost marketing tool that will help you manage your projects. The marketing strategy you decide to promote your business will only decide its height. You can surely use Trello to streamline your blog posts. Once you start using it, you will be able to notice the progress of your blog.

2. HubSpot CRM

An All-In-One free marketing solution for you is HubSpot CRM. It has come up with everything that you need to promote your business. It has three features that include CRM, marketing, and sales. Your marketing plan will reach another level of height with HubSpot. It enables you to get more traffic for your blog site. It will build your brand image too in the market and establish your name as well.

3. MailChimp

Although it is very tricky to choose the best way to promote your business because it cannot be ignored, when it comes to marketing your blogs via email, then MailChimp is the best. It helps you send as many as 12000 emails in a month to customers numbering 2000. You can also upgrade it if you wish to send to the number exceeding this limit.

4. WordPress

If you have a website or write a blog, WordPress is the best place that serves you online marketing tools. It is one of the most preferred tools for promoting blog sites that comes with search engine optimization SEO. You will be able to have SEO-optimized content on WordPress. You need not spend a single penny promoting your business here.

WordPress Push Notifications will promote your business by ringing out multiple opportunities for increasing traffic.

5. SurveyMonkey

Being one of the best and free marketing tools, it is the most popular too. You will be able to get in touch with your clients through SurveyMonkey using a set of questions related to your product. A detailed survey will help you establish communication with your target audience with the help of the internet, email, or cell phone.

6. Hotjar

To bring more traffic to your blog site, Hotjar is another good option to prefer. It has come up with a real-time record of the actions of the visitors. Along with promoting your site, you will be immediately able to note how your audience is behaving using its tools like click maps and heatmaps. Using Hotjar, you have the facility of designing your website according to the taste of your customers.

7. Canva

Visual content lays down more emphasis than writing. You can promote your business using graphics and expose it to the market. Canva helps you design using custom visual content. It is a free online tool for marketing and promoting your business with built-in themes and templates, making your task easy anytime from anywhere.

8. Moz Local

The best digital marketing tool to analyze the presence of your business in the market is Moz Local. It will help you to get your blog site listed with Google. It enables a business owner even to get information related to their business’s virtual appearance and keyword competitiveness. To have a potent tool to bring a competitive edge to your business is a boon.

9. Hootsuite

At any cost, you cannot ignore online marketing in this era where everything is online. To derive more traffic, you cannot ignore marketing. Hootsuite, a free marketing tool, makes your marketing strategy simple. It is in touch with the social media platforms, which allow you to manage the social media posts and check their performance.

10. Google Analytics

Another best online free marketing tool here is Google Analytics, an all-in-one package with the essential features needed to check the blog site traffic. It helps you know your visitors, what they prefer, and their behaviors on your site. Once you get an idea, you can manage your promotion accordingly and optimize your site using SEO tools.

11. EngageBay

EngageBay is an All-in-One Marketing, Sales, and Support CRM supporting over 31,000+ growing businesses around the world. It is a fast-growing and popular solution that is consistently rated highly by software review sites such as G2, Capterra, GetApp, and many more.

Also FYI, EngageBay currently offers their affiliates 30% recurring revenue for each referred customer. In case of this interests you, please visit: https://www.engagebay.com/affiliate-program

In a nutshell

While you get so many options to resolve your problems or solve your purpose, you may get confused. You can choose any of the above means and indeed promote your business without any hesitation.

As technology has brought the significant advancements of all time, online marketing has become a boon for every organization. When it comes to WooCommerce Push Notifications, they are also another strength in promoting your business globally, as many have already benefitted.