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How to Penguin Proof Your Website

In this guide, we’ll take a closer look at the Penguin Algorithm and its impacts on SEO. We’ll also provide you useful advice on how to “Penguin Proof” your website and improve your search results performance.

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Penguin Proof Your Website

Whether you run a small business or an online blog, your website is your digital home. If you want to increase your web traffic, you need to employ a comprehensive approach to building your audience or customer base. Search engines provide a considerable amount of traffic for websites.

Using search engine optimization (SEO) can help you increase your page ranking – which means your website will appear higher on a Google search results page. Google employs a sophisticated algorithm to help identify the top sites on the web. This provides web users with the best possible results when they input specific keywords.

As many website owners try and manipulate their websites to rank higher, Google is continuously seeking ways to prevent poor-quality sites from gaming the system.

A few years ago, Google brought out Google Penguin; an algorithm tasked with combating nefarious behavior from website owners.

In this guide, we’ll take a closer look at the Penguin Algorithm and its impacts on SEO. We’ll also provide you useful advice on how to “Penguin Proof” your website and improve your search results performance.

What is the Penguin Algorithm

1. What is the Penguin Algorithm?

The Penguin Algorithm, or Google Penguin, was initially released by Google in 2012. While it did not initially impact all of Google search results, it was quickly implemented as a significant component of its search algorithm.

The primary goal of Google Penguin was to increase the quality of websites at the top of Google page rankings.

While the exact algorithm is unknown, Google Penguin is most known for targeting wrong links and keyword stuffing. Let’s explore these individually below:

Wrong Links: When other websites link to your site, it can provide your content with authority and increase your ranking. This has resulted in many people creating ‘linking schemes’ that artificially inflate the links driven to a particular site.

If Google Penguin identifies wrong links from irrelevant or suspicious websites, they will punish the website that benefits from the links.

Keyword Stuffing: As keywords have always been a significant component of Google’s algorithms, many website owners have resorted to ‘keyword stuffing.’ This is the process of overusing keywords to trigger a positive result on Google’s search rankings.

Google Penguin was created to identify unnatural use of keywords and penalize websites for this practice.

If you have a website made before Google Penguin’s release, it might have had a considerable impact on your ranking. If you’re currently building a website, it’s essential to avoid the issues highlighted in this section.

Penguin Proofing Your Website Three Easy Steps

2. Penguin Proofing Your Website: Three Easy Steps

If you want to ensure that Google Penguin doesn’t impact your website’s performance in search results, you will need to take a few quick steps:

a. Remove Links Manually

As discussed, if you have links from illegitimate or unrelated websites that link to your website, Google Penguin might be penalizing you and preventing your site from ranking well. Fortunately, if you have control over the links, you should delete them and stop Google Penguin from penalizing your website’s ranking.

So, how can you go about removing the links? You can manually delete the links yourself if you’ve made websites specifically for linking to your leading site. If you’ve paid for connections that have proven to damage your page ranking, you should contact the service you used and ask them to remove the links.

Alternatively, if there is a third-party website that you know is linking to your website, you can contact them directly and ask them to remove the links. All of these methods are manual techniques you can use to rid yourself of the burden of unwanted backlinks.

b. Revise or Improve Your Website’s Content

If you have made the mistake of using your website’s content as a tool for keyword stuffing, it’s best to consider revamping it. One of the biggest reasons that Google Penguin impacts a website’s ranking is because there are too many unnatural keywords in the text.

If you have an old website with content from before Google Penguin’s release, you might notice that your page ranking has decreased over time.

By rewriting your content and removing keyword stuffing, you can restore the status of your content. Creating high-value content that retains the attention of website visitors is one of the best ways to approach generating new content. SERPS often have the most relevant content for their keyword.

It’s important to note that keywords are still a critical component of optimizing your content for Google’s search engine. This is one of the main ranking factors that Google will consider when ranking your page for searches.

Ensure that you’re targeting the right keywords for your niche in a natural way – it is the best way to improve the website’s search results performance.

c. Disavow Bad Links

In some cases, you might fall victim to spam links. If your website has links to your site that you did not approve of, you can still remove them from counting towards your page ranking. Google has created a method for ‘disavowing links’ that you have no control over.

If you know that you’re currently being impacted by spam, you can head to the disavow tool. This can help you quickly reduce the burden of poor-quality links.

3. Don’t Underestimate the Power of Penguin Proofing Your Website.

Whether you’re building a new webpage or trying to improve the ranking of a current site, it’s crucial to “Penguin Proof” your content and links. Using the three recommendations outlined in this article can go a long way in helping you improve your search results performance.

If you’re hoping to find search engine optimization methods that won’t trigger Google Penguin, it’s always good to consider the services of a professional digital marketing team.

Digital marketing agencies can help you source “white-hat” SEO techniques that will drastically improve your page ranking and content quality. It’s the perfect way to offer more to customers and refine your search results performance at the same time.

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Business

How to Use SMS Marketing to Grow Your Business

How to Use SMS Marketing to Grow Your Business. Send Out Great Offers, Personalize Messages, Allow Two-Way Marketing, Allow Them to Opt-Out

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How to Use SMS Marketing to Grow Your Business

SMS marketing is a tried and tested way of growing a business. By reaching out directly to your customers, you offer a powerful way to prove your personality as a business and convert leads into money for your company.

If you are thinking of using SMS marketing to build your business or already have an SMS marketing strategy in place but it’s not as successful as you thought it would be, this guide has a complete overview of a successful process.

1. Send Out Great Offers

Send Out Great Offers

If you have an offer that you want your customers to know about, please let them know. The more reasonable the offer, they also likely they will want to make use of it. Also, time the request properly, so the deal only lasts for the rest of the day or the week.

The reason for doing this is to lend a greater sense of urgency to your message. If it is merely open-ended, the customer will have less impetus to take advantage and may forget about it entirely.

Additionally, make sure not to send out too many offers, as this will make you look desperate in your client base’s eyes. Concerning advice on how to grow your business, avail yourself of the services of SMS marketing company tatango.com.

2. Personalize Your Messages

Keeping it personal allows the customer to feel that they are directly spoken to. Most consultants would recommend that personalizing communication is an essential part of doing business.

It is crucial to do your business analysis first and learn a little bit about your customer before getting in touch with them, including their age, gender, preferences, and even customer history.

You will be able to tailor your message directly to them. Then for them to feel like they have a say in the process:

3. Allow Two-Way Marketing

One of the typical irritating parts of an SMS message from many companies is that they cannot reply and say. Allow the possibility for two-way marketing so that the customer can respond with their concerns, and they feel like they have a say in how they communicate with the business.

You will be surprised by how a genuine concern can then be converted into a paying customer, just by listening to what they have to say and reassure them about the power and the availability of your product. It is worth hiring a member of staff just for this purpose.

4. Allow Them to Opt-Out

This might seem counter-intuitive, but if you allow a customer the option to opt-out of receiving messages, you are showing that you respect their time.

An opt-out option should be straightforward for them to do, such as texting one word to a dedicated number that immediately allows them to stop receiving texts.

Not making it easy for them to opt-out will reduce your trust rating, which will badly affect your business over the long run. This may also be a legal requirement.

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Digital Marketing

Should I Hire An Agency Or Build An In-House Digital Marketing Team?

Hire An Agency Or Build An In-House Digital Marketing Team? Why Hire A Digital Marketing Agency, Why Build House Digital Marketing Team

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Should I Hire An Agency Or Build An In-House Digital Marketing Team

You are confused about whether you should hire a digital marketing agency or build your digital marketing team? Read to know the pros and cons, along with the differences between both of them to make the right decision for your successful business growth.

Don’t Wear Different Hats! Hire A Digital Marketing Specialist!

If you aim high to expand your visibility and drive more organic traffic your way, you will need to take your marketing quo an inch higher.

It can be difficult and not-so-beneficial to look after digital marketing with already handling too many operational responsibilities. After all, it is a whole new world of different elements and strategies.

So, hiring digital marketing experts can help you scale up the game. But the immense confusion is to decide whether you should hire a digital marketing agency or build an in-house digital marketing team.

If you wonder what is more cost-effective and can drive better results, find the full breakdown of both to decide what approach your brand needs.

1. Why Hire A Digital Marketing Agency?

Why Hire A Digital Marketing Agency

Hiring a digital marketing agency is somewhat more beneficial because it offers a more extensive range of services and has a bigger team of experts from different spheres.

The hiring rate for agencies has substantially gone higher after the pandemic because these experts can work from home without joining your team physically.

However, assessing the agency’s expertise and work ethics can be more challenging. Furthermore, there are countless meetings, long hours of discussion, and lengthy contracts involved.

Pros:

  • Digital marketing agencies have specialists with years of experience onboard.
  • They work with multiple clients at the same time and have a higher level of competence.
  • In most cases, a highly-renowned digital agency will have prior experience in your domain. So, they already know effective tactics to expand your business outreach.
  • Their diverse team includes one digital marketing specialist for almost every strategy so that different marketing perspectives are carried on at the same time. So, you get a pool of talent when you hire an agency.
  • Apparently, hiring an agency drives better results even when you are not paying for different individuals.
  • Moreover, agencies are more scalable and provide strategic insights into your effective business plan to grow your brand.

Cons

  • You have to fully trust a digital marketing agency and its strategies to see where the ideas lead you without interfering in or gaining a dominant control over the agency’s plans.
  • Digital agencies are quite expensive compared to hiring a few employees who do their respective jobs in your workspace.

2. Why Build an In-House Digital Marketing Team?

Why Build an In-House Digital Marketing Team

In most cases, the challenge of finding the right people and the high budget lead people to prefer the other marketing approach, i.e. building their own in-house digital marketing team.

Well, making your marketing team isn’t at all a bad option if you hire potential candidates carefully. Moreover, you can easily hire freshers at a much lower cost.

Pros

  • Having digital experts in your workspace increases their engagement and passion for learning and growing.
  • By physically joining your office, the employees get more familiarity with your brand and have more in-depth knowledge about your needs.
  • If you hire the right employees, you can form a dynamic team that goes hand-in-hand with your company.
  • Your employees are only focused on your business goals which are opposite to the case of an agency where one digital marketing expert handles multiple clients simultaneously.
  • You have full control over your team, meetings, and the entire marketing plan.
  • Building an in-house team also gives you the flexibility to change the strategy, restructure your team, or even fire the employee if there is a severe lack of work ethics, skills, or motivation. On the contrary, you need to sign a fixed contract with agencies where you don’t get enough flexibility.

Cons

  • Finding the right talent and employees with years of experience is difficult.
  • A team of few candidates can sometimes be less efficient and take more time to finish specific projects.
  • Building your team not just requires hiring new people but also requires purchasing premium software, enough resources, furniture, and a large workspace.

3. The Bottom Line

Crafting and implementing a well-deliberated marketing plan needs expertise and is time-consuming. With the right digital marketing expert around, you can gradually reach your target audience, generate more leads, and get a high return on investment within a year.

If you have a valuable network of marketing experts, are low on budget, or have a highly innovative product that needs more people to work on consistently, you should go for an in-house digital marketing team.

Contrarily, if you are on a higher budget, aiming for bigger goals, and looking for renowned experts, an agency is the right choice for you. So, the decision primarily depends on your requirements and long term business plans.

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