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How to Penguin Proof Your Website

In this guide, we’ll take a closer look at the Penguin Algorithm and its impacts on SEO. We’ll also provide you useful advice on how to “Penguin Proof” your website and improve your search results performance.

Published

1 year ago

June 3, 2020

TwinzTech

Whether you run a small business or an online blog, your website is your digital home. If you want to increase your web traffic, you need to employ a comprehensive approach to building your audience or customer base. Search engines provide a considerable amount of traffic for websites.

Using search engine optimization (SEO) can help you increase your page ranking – which means your website will appear higher on a Google search results page. Google employs a sophisticated algorithm to help identify the top sites on the web. This provides web users with the best possible results when they input specific keywords.

As many website owners try and manipulate their websites to rank higher, Google is continuously seeking ways to prevent poor-quality sites from gaming the system.

A few years ago, Google brought out Google Penguin; an algorithm tasked with combating nefarious behavior from website owners.

In this guide, we’ll take a closer look at the Penguin Algorithm and its impacts on SEO. We’ll also provide you useful advice on how to “Penguin Proof” your website and improve your search results performance.

What is the Penguin Algorithm

Table of Contents

1. What is the Penguin Algorithm?

The Penguin Algorithm, or Google Penguin, was initially released by Google in 2012. While it did not initially impact all of Google search results, it was quickly implemented as a significant component of its search algorithm.

The primary goal of Google Penguin was to increase the quality of websites at the top of Google page rankings.

While the exact algorithm is unknown, Google Penguin is most known for targeting wrong links and keyword stuffing. Let’s explore these individually below:

Wrong Links: When other websites link to your site, it can provide your content with authority and increase your ranking. This has resulted in many people creating ‘linking schemes’ that artificially inflate the links driven to a particular site.

If Google Penguin identifies wrong links from irrelevant or suspicious websites, they will punish the website that benefits from the links.

Keyword Stuffing: As keywords have always been a significant component of Google’s algorithms, many website owners have resorted to ‘keyword stuffing.’ This is the process of overusing keywords to trigger a positive result on Google’s search rankings.

Google Penguin was created to identify unnatural use of keywords and penalize websites for this practice.

If you have a website made before Google Penguin’s release, it might have had a considerable impact on your ranking. If you’re currently building a website, it’s essential to avoid the issues highlighted in this section.

Penguin Proofing Your Website Three Easy Steps

2. Penguin Proofing Your Website: Three Easy Steps

If you want to ensure that Google Penguin doesn’t impact your website’s performance in search results, you will need to take a few quick steps:

a. Remove Links Manually

As discussed, if you have links from illegitimate or unrelated websites that link to your website, Google Penguin might be penalizing you and preventing your site from ranking well. Fortunately, if you have control over the links, you should delete them and stop Google Penguin from penalizing your website’s ranking.

So, how can you go about removing the links? You can manually delete the links yourself if you’ve made websites specifically for linking to your leading site. If you’ve paid for connections that have proven to damage your page ranking, you should contact the service you used and ask them to remove the links.

Alternatively, if there is a third-party website that you know is linking to your website, you can contact them directly and ask them to remove the links. All of these methods are manual techniques you can use to rid yourself of the burden of unwanted backlinks.

b. Revise or Improve Your Website’s Content

If you have made the mistake of using your website’s content as a tool for keyword stuffing, it’s best to consider revamping it. One of the biggest reasons that Google Penguin impacts a website’s ranking is because there are too many unnatural keywords in the text.

If you have an old website with content from before Google Penguin’s release, you might notice that your page ranking has decreased over time.

By rewriting your content and removing keyword stuffing, you can restore the status of your content. Creating high-value content that retains the attention of website visitors is one of the best ways to approach generating new content. SERPS often have the most relevant content for their keyword.

It’s important to note that keywords are still a critical component of optimizing your content for Google’s search engine. This is one of the main ranking factors that Google will consider when ranking your page for searches.

Ensure that you’re targeting the right keywords for your niche in a natural way – it is the best way to improve the website’s search results performance.

c. Disavow Bad Links

In some cases, you might fall victim to spam links. If your website has links to your site that you did not approve of, you can still remove them from counting towards your page ranking. Google has created a method for ‘disavowing links’ that you have no control over.

If you know that you’re currently being impacted by spam, you can head to the disavow tool. This can help you quickly reduce the burden of poor-quality links.

3. Don’t Underestimate the Power of Penguin Proofing Your Website.

Whether you’re building a new webpage or trying to improve the ranking of a current site, it’s crucial to “Penguin Proof” your content and links. Using the three recommendations outlined in this article can go a long way in helping you improve your search results performance.

If you’re hoping to find search engine optimization methods that won’t trigger Google Penguin, it’s always good to consider the services of a professional digital marketing team.

Digital marketing agencies can help you source “white-hat” SEO techniques that will drastically improve your page ranking and content quality. It’s the perfect way to offer more to customers and refine your search results performance at the same time.

Digital Marketing

3 Reasons Why TikTok is Pivotal for Influencer Marketing

First, they’re unique from other social media platforms like Facebook, Instagram, or YouTube because there is no other platform that’s solely video-based apart from TikTok.

Published

2 weeks ago

August 30, 2021

TwinzTech

How to have Two TikTok Accounts on Single Android Smart Phone

TikTok gained massive popularity in 2020 as more and more people made reels and uploaded them on TikTok. It plays a pivotal role in influencer marketing as the audience is very close to their favorite celebrities on TikTok.

According to CelebsBiz.com, TikTok is the new “It” app right now. The founders started it as a “user-generated video social platform,” allowing people to upload and watch short videos and then share them with others. On top of that, the particular algorithm used on this app knows exactly what you like and will show you things from other users that you may also enjoy very much!

People love TikTok for a few reasons. First, they’re unique from other social media platforms like Facebook, Instagram, or YouTube because there is no other platform that’s solely video-based apart from TikTok.

Captions are short and sometimes unnecessary. The videos are easy to relate to through simple gestures like dancing or expressing gratitude for something as simple as a hot coffee! Unlike with YouTube, where the videos tend to be long and drawn-out, mobile users can now access content via the TikTok app that is short and action-packed, which lends itself well to capturing spontaneous moments.

Because TikTok is fresh and new, the people who use it can be too. Ads are delivered organically through the app’s ranking system, following and viewing other videos, likes, and comments. Since there’s no big scene with thousands of people in a stadium or concert hall howling for attention, video content runs longer at 15 seconds rather than the 3–5 second norm of this industry.

In addition to mainstream celebrities and memes, users can upload their fifteen-second videos using its rapid brainstorming platform-like reactions. Once uploaded, anyone can comment on those clips, much like an Instagram post, making the content longer-lasting and interactive.

If you want to promote your brand, you can leverage the TikTok marketing tricks. With these three reasons stated below, you can know why TikTok is pivotal in influencer marketing.

1. Huge Influencers Count:

Over time, it’s become evident that TikTok is an excellent platform for influencers to grow their followings further and connect with new people. It allows users to set up links in the bio section of their profiles. Suppose someone finds an influencer on the app that already has an established following on other forms of social media such as YouTube or Instagram. In that case, they can easily be directed back there.

Tik Tok App

Many influencers find that TikTok is an excellent way to reach out, connect with new people, and grow their following in a fun way. The platform’s developers at TikTok catered to the influencer market by allowing influencers to link their accounts on different social media platforms like Instagram or YouTube, so it’s easy for relatively well-known followers on these platforms to follow the same person on TikTok.

2. Get Popular Quickly:

Unlike almost most social media platforms out there, you won’t need to spend months and years on TikTok before you begin to grow a large following. In fact, because of how the algorithm works, you can open up your account one day and already have hundreds of likes waiting for you on your first video!

This is possible if one takes advantage of getting videos in front of many people by using attractive methods such as including popular audio clips that most likely fit with the kind of audience they want; hashtags that are relevant to their group (something many might be searching for), accounts they engage with (which significantly increases the chance that others will follow them too) or even making use of specific witty or funny phrases – this grabs peoples attention and makes them want to click through.

Also, like a tour guide, the higher the quality of your videos – meaning that they are more captivating – the more views you will gain from the general public! The best news on top of all this is that because TikTok doesn’t cost much money (if anything) to create amazing content through popular audio clips and unique graphics, we’ve personally found the best IG influencers or youtube influencers who fit your niche at affordable prices even as low as $30 / video for 500k-1mil views which everyone knows those get massive engagement as well.

3. Create a robust connection with your audience:

With the rise in social media influencers on TikTok, it’s easy to see how individuals can build a healthy rapport with their audience by quickly creating authentic content. Influencers who have many followers will gain a large amount of trust through their posts and videos, not only from those who follow them but also from brands they choose to work with consistently.

This is especially beneficial for companies who wish to get some positive publicity. An influencer can introduce your brand to an audience without you ever reaching out or doing so personally. This is great as it shows how much people enjoy your product and that others are likely willing to trust your brand as well!

Influencers have become popular over the years on TikTok in part because they’re fast and easily able to garner a real relationship with the people who follow them or view their videos. The more people feel they are building relationships with these influencers, which is understandable given that many users are doing so for those reasons.

It will be easier for them to trust that influence. Introducing an influencer’s brand to a follower’s social media network may only take seconds. Still, that kind of introduction can help build rapport quickly and simply without requiring any long-winded explanation about why one product or service is worth choosing over the competition.