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The Digital Marketing Skills Shortage: How Can Organizations Address It?

Becoming digitally focused is the key to competing in a global economy, but digital marketers lack the necessary skills. Learn how to address the problem.

Published

4 years ago

June 5, 2020

TwinzTech

In the early years of social media, it was reasonable to delegate social media and blogging tasks to an intern. Now, it’s clear that you need to perform an integrated strategy if you want your digital marketing efforts to help your business succeed.

We live in a world where real life is connected to the digital space. Digital marketing is no longer part of a marketing plan-it is the marketing plan. We rely on the Internet to research and make purchase decisions on a product or service.

1. The Skills Gap in Digital Marketing

With these reasons, there is an increased demand for jobs in digital marketing and creative fields-content writers, graphic designers, and social media experts.

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Unfortunately, there’s a strangely low level of competency in the area. Businesses often resort to outsourcing their services for search engine optimization, social media marketing, and other tasks.

According to the Digital Marketing Institute’s Skills Gap Study, only 38% of digital marketers in the US reached a competent skill level when measured during a test.

Digital marketers in the UK received 37%, while countries like Bangladesh and South Korea received subpar scores. Digital marketers surveyed by the DMI admitted that they struggled with strategy and planning.

2. The Source of the Skills Gap

According to the report by the DMI, educators and professionals’ efforts are not enough to develop capable digital marketers. Several universities are just beginning to include online marketing into their coursework.

Not surprisingly, the digital marketing field changes quickly that educators and professionals struggle to keep up.
Several digital marketers learn skills is through real-world experience.

This involves experimenting, making mistakes, and learning to apply their foundational knowledge using the latest technologies.

3. Addressing the Skills Gap

Businesses and educators alike need to commit to teaching the skills necessary in digital marketing. Educators can shorten the skills gap for non-marketing majors who have the skills that can be used in digital marketing. These include:

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Art majors can be trained to create beautiful websites and engaging in advertising materials.
Journalism majors can be trained to create valuable and SEO-friendly content.
Statistics majors can learn how to make sense of data for marketing analytics.
Accounting majors can learn to audit campaigns and run paid media accounts.

Employers and industry associations can do their part by setting amenable salary benchmarks. Digital marketers who possess strong skills are underpaid, so their talent becomes fleeting as they look for more rewarding opportunities.

Industry associations need to commit to investing in continuing education. By helping employees master skills and grow in the industry, businesses can provide their clients with high-quality service. Industry associations must also collaborate with universities to spread the word about career opportunities in digital marketing.

Every year, the digital marketing field continues to grow, leading organizations to embrace technologies and techniques to compete in a global economy. However, this need is coupled with the fact that digital marketers feel they don’t have the necessary skills to help their organizations succeed.

If you want to get ahead, investing in technologies is not enough. Educators and professionals must invest in training and skills education. Otherwise, they risk being left behind the competitive environment.

Business

How To Start a Restaurant in Las Vegas

Starting a restaurant in Las Vegas is challenging, but proper planning, insight, and hard work can make it profitable and fulfilling.

Published

1 month ago

October 25, 2023

TwinzTech

Finding the Perfect Las Vegas Restaurant Location

Opening a restaurant can be a thrilling and rewarding endeavor. Understanding the key facets of the process can help set you up for success. We will guide you in this article on how to start a restaurant in Las Vegas. Keep reading to learn more.

Table of Contents

1. Planning Your Restaurant Concept

Begin by nailing down your restaurant’s concept. This core idea sets the foundation for your menu, interior design, and overall brand. It should reflect your passion and expertise and align with the market’s needs.

A good remark about restaurant concept planning is having a clear and unique selling point (USP). Whether it’s your unique blend of cuisines, exceptional live entertainment, or an innovative dining experience, your USP can be a compelling differentiator in the competitive Las Vegas restaurant scene.

Funding your restaurant is a major consideration in the planning phase. You’ll need cash flow to set up and keep the operations running until you earn profits. Consider applying for a business loan to get you started.

Recruiting a competent team to bring your restaurant to life should be a priority. Hire people who have the skills and share your vision for the restaurant. They will be the driving force behind your restaurant’s success.

2. Finding the Perfect Las Vegas Location

Location plays a significant role in the success of any restaurant. In Las Vegas, high foot traffic areas such as the Strip or Downtown could be highly profitable. However, the cost per square foot in these prime locations can be high, so consider your budget carefully.

When picking a location, consider visibility and accessibility. The restaurant should be easily noticeable and reachable to your potential customers. Adequate parking space, proximity to major attractions, and ease of logistics should also be factored in.

Determining the right equipment for your space is just as important. Depending on your restaurant’s concept and cuisine, choosing reliable and efficient Las Vegas restaurant equipment can make a definitive difference in your operations.

Inspect the site thoroughly. Make sure the physical conditions and dimensions of the location match your restaurant’s requirements. A clever layout can maximize utility and influence the diner’s experience significantly.

Planning Your Restaurant Concept Las Vegas

3. Understanding the Las Vegas Restaurant Scene

It’s also essential to get a grasp of the local restaurant scene. Las Vegas is a city with an exceptionally vibrant and varied food and beverage industry. From fine dining establishments to casual eateries, there’s a wide array of opportunities to tap into.

Keep in mind the preferences of both tourists and locals. Known for its round-the-clock entertainment, Las Vegas attracts millions of visitors annually. However, locals provide a significant portion of the business as well. A diversified approach can help cater to both of these segments.

Conduct thorough market research. Identify your potential competitors, their strengths and weaknesses, and find opportunities where you can outdo them. Perceived gaps in the market could be an excellent starting point for your restaurant concept.

4. Marketing Your Restaurant in Las Vegas

Effective marketing can significantly boost your restaurant’s visibility and customer engagement. Leverage social media, local search engine optimization (SEO), and online directories to promote your brand actively. Engaging with your customers online can help foster robust relationships while expanding your reach.

You can also consider partnering with hotels, casinos, and event organizers in Las Vegas for promotion. You can attract locals and tourists by hosting special events and offering unique dining experiences.

Don’t ignore the power of word-of-mouth. Offering top-notch service and quality food can turn your customers into ambassadors for your brand, bringing in their friends and family. Consider loyalty programs and referral rewards to encourage this kind of marketing.

Also, keeping an eye on your competitors’ strategies is essential. From their public relations efforts to social media tactics, staying aware of what’s working for them could offer valuable insights for your own strategy.

Starting a restaurant in Las Vegas is challenging, but proper planning, insight, and hard work can make it profitable and fulfilling. Remember, your restaurant is about serving food and offering an exceptional dining experience that will make your customers return.