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The Digital Marketing Skills Shortage: How Can Organizations Address It?

Becoming digitally focused is the key to competing in a global economy, but digital marketers lack the necessary skills. Learn how to address the problem.

Published

2 years ago

June 5, 2020

TwinzTech

In the early years of social media, it was reasonable to delegate social media and blogging tasks to an intern. Now, it’s clear that you need to perform an integrated strategy if you want your digital marketing efforts to help your business succeed.

We live in a world where real life is connected to the digital space. Digital marketing is no longer part of a marketing plan-it is the marketing plan. We rely on the Internet to research and make purchase decisions on a product or service.

1. The Skills Gap in Digital Marketing

With these reasons, there is an increased demand for jobs in digital marketing and creative fields-content writers, graphic designers, and social media experts.

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Unfortunately, there’s a strangely low level of competency in the area. Businesses often resort to outsourcing their services for search engine optimization, social media marketing, and other tasks.

According to the Digital Marketing Institute’s Skills Gap Study, only 38% of digital marketers in the US reached a competent skill level when measured during a test.

Digital marketers in the UK received 37%, while countries like Bangladesh and South Korea received subpar scores. Digital marketers surveyed by the DMI admitted that they struggled with strategy and planning.

2. The Source of the Skills Gap

According to the report by the DMI, educators and professionals’ efforts are not enough to develop capable digital marketers. Several universities are just beginning to include online marketing into their coursework.

Not surprisingly, the digital marketing field changes quickly that educators and professionals struggle to keep up.
Several digital marketers learn skills is through real-world experience.

This involves experimenting, making mistakes, and learning to apply their foundational knowledge using the latest technologies.

3. Addressing the Skills Gap

Businesses and educators alike need to commit to teaching the skills necessary in digital marketing. Educators can shorten the skills gap for non-marketing majors who have the skills that can be used in digital marketing. These include:

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Art majors can be trained to create beautiful websites and engaging in advertising materials.
Journalism majors can be trained to create valuable and SEO-friendly content.
Statistics majors can learn how to make sense of data for marketing analytics.
Accounting majors can learn to audit campaigns and run paid media accounts.

Employers and industry associations can do their part by setting amenable salary benchmarks. Digital marketers who possess strong skills are underpaid, so their talent becomes fleeting as they look for more rewarding opportunities.

Industry associations need to commit to investing in continuing education. By helping employees master skills and grow in the industry, businesses can provide their clients with high-quality service. Industry associations must also collaborate with universities to spread the word about career opportunities in digital marketing.

Every year, the digital marketing field continues to grow, leading organizations to embrace technologies and techniques to compete in a global economy. However, this need is coupled with the fact that digital marketers feel they don’t have the necessary skills to help their organizations succeed.

If you want to get ahead, investing in technologies is not enough. Educators and professionals must invest in training and skills education. Otherwise, they risk being left behind the competitive environment.

Business

4 Supply Chain Strategies for Digital Growth

Organizations generally model their supply chain strategies on their business model and customer demands. Supply Chain Strategies for Digital Growth.

Published

1 month ago

May 31, 2022

TwinzTech

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Business models continue to adapt to today’s digital economy and consumer demand. For new and established companies to succeed, they have to be equipped with suitable supply chain strategies to meet the standards.

Consumers now tend to want and buy products and services quickly with websites and smartphone apps. Setting up and implementing the ideal strategies to control the supply chain will help businesses grow and increase their profit margin.

A comprehensive and effective plan will ensure that a business can smoothly move products through the supply chain. In addition, operations will efficiently function, costs will reduce, and profitability will increase.

Organizations generally model their supply chain strategies on their business model and customer demands. The following are some of the techniques that can help your business grow.

Table of Contents

1. Customer-Centricity

This strategy streamlines its focus on the needs and preferences of customers. To ensure a customer-centric strategy, a business owner will have to improve the demand forecasting accuracy. It will enable the said company to prepare the inventory products to meet projected demands.

Businesses can pinpoint in-demand trends and products by using inventory management software that has forecasting abilities. The tool will record data concerning sales and stock. It will then provide real-time reports.

By using this strategy, organizations will be able to improve their financial performance while providing excellent customer service. Regular monitoring of demand will allow business owners to enhance their collaboration with suppliers, which will help in the efficient handling of new inventory.

2. Predictive Business

Setbacks like delayed shipment and machine malfunction will happen at times. However, businesses will be able to prevent most of these issues by quickly attending to them with the help of predictive technology.

By using predictive maintenance, a business can obtain a clear and concise view of its entire operation – including assets, products, and equipment. Insight can also be gained regarding product improvements and cost minimization methods.

3. Intelligent Automation

There’s no denying that businesses, regardless of industry, have embraced the integration of automation. This has been a very effective supply chain management strategy. Automation includes delivery drones, autonomous forklift trucks, and software solutions to streamline warehouse management.

Manufacturing companies maximize their supply chain’s potential by using intelligent automation. This solution utilizes robotic processes, AI, and software engineering practices to automate complex business operations. Manufacturers use this tool to mass-produce consumer-friendly products.

This will undoubtedly boost the revenue and sales of a business. Also, the flexibility automation provides allows companies to manufacture products when they’re needed – instead of manufacturing large quantities at once.

4. Total Visibility

For the supply chain to be managed appropriately, business owners will need complete visibility into every process and its role. Executives will have to monitor the production and delivery of the products. They will also have to regularly assess sales data to determine any future disruption in the supply chain.

With real-time supply chain visibility, management will be able to identify anomalies in the supply chain. They can also make quick adjustments to the production process or inventory to rectify the anomaly. This will go a long way in minimizing risks and spending.