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The Digital Marketing Skills Shortage: How Can Organizations Address It?

Becoming digitally focused is the key to competing in a global economy, but digital marketers lack the necessary skills. Learn how to address the problem.

Published

1 year ago

June 5, 2020

TwinzTech

In the early years of social media, it was reasonable to delegate social media and blogging tasks to an intern. Now, it’s clear that you need to perform an integrated strategy if you want your digital marketing efforts to help your business succeed.

We live in a world where real life is connected to the digital space. Digital marketing is no longer part of a marketing plan-it is the marketing plan. We rely on the Internet to research and make purchase decisions on a product or service.

1. The Skills Gap in Digital Marketing

With these reasons, there is an increased demand for jobs in digital marketing and creative fields-content writers, graphic designers, and social media experts.

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Unfortunately, there’s a strangely low level of competency in the area. Businesses often resort to outsourcing their services for search engine optimization, social media marketing, and other tasks.

According to the Digital Marketing Institute’s Skills Gap Study, only 38% of digital marketers in the US reached a competent skill level when measured during a test.

Digital marketers in the UK received 37%, while countries like Bangladesh and South Korea received subpar scores. Digital marketers surveyed by the DMI admitted that they struggled with strategy and planning.

2. The Source of the Skills Gap

According to the report by the DMI, educators and professionals’ efforts are not enough to develop capable digital marketers. Several universities are just beginning to include online marketing into their coursework.

Not surprisingly, the digital marketing field changes quickly that educators and professionals struggle to keep up.
Several digital marketers learn skills is through real-world experience.

This involves experimenting, making mistakes, and learning to apply their foundational knowledge using the latest technologies.

3. Addressing the Skills Gap

Businesses and educators alike need to commit to teaching the skills necessary in digital marketing. Educators can shorten the skills gap for non-marketing majors who have the skills that can be used in digital marketing. These include:

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Art majors can be trained to create beautiful websites and engaging in advertising materials.
Journalism majors can be trained to create valuable and SEO-friendly content.
Statistics majors can learn how to make sense of data for marketing analytics.
Accounting majors can learn to audit campaigns and run paid media accounts.

Employers and industry associations can do their part by setting amenable salary benchmarks. Digital marketers who possess strong skills are underpaid, so their talent becomes fleeting as they look for more rewarding opportunities.

Industry associations need to commit to investing in continuing education. By helping employees master skills and grow in the industry, businesses can provide their clients with high-quality service. Industry associations must also collaborate with universities to spread the word about career opportunities in digital marketing.

Every year, the digital marketing field continues to grow, leading organizations to embrace technologies and techniques to compete in a global economy. However, this need is coupled with the fact that digital marketers feel they don’t have the necessary skills to help their organizations succeed.

If you want to get ahead, investing in technologies is not enough. Educators and professionals must invest in training and skills education. Otherwise, they risk being left behind the competitive environment.

Business

The Ultimate Guide to Custom 10×10 Canopy Tents for Events

The use of a 10×10 canopy tent depends on the number of people you plan to call and gather. It mainly harbors 10-12 people and chairs.

Published

4 weeks ago

August 20, 2021

TwinzTech

The Ultimate Guide to Custom 10x10 Canopy Tents for Events

If you hold an event in mind and are looking for an outdoor event, you need a 10×10 canopy tent for your guests and the space you are trying to accommodate. The custom canopy tent is available in different sizes and can be used for multiple events and social events.

The use of a 10×10 canopy tent depends on the number of people you plan to call and gather. It mainly harbors 10-12 people and chairs. Though the custom canopy tent is readily available, it can be easily mounted as well.

Table of Contents

1. The 10 x 10 Canopy Tent

The 10×10 canopy tent is a size good enough for a small family and friends reunion. It can hold 10-12 chairs and is equivalent to 100 square feet. It is a good enough space available at Signleader Display, an online site that majors in providing the best outdoor accessories and facilities.

The custom canopy tent is one of them. They are available at a meager and exciting price, which does not doubt the quality because that is guaranteed.

2. Buying a 10×10 canopy tent

When you are thinking of buying a 10×10 canopy tent, there should be a few things that you must consider. There are other tents available that may fulfill your need, but this custom canopy tent is a little big and more formal for many occasions.

a. People

When you order a 10×10 canopy tent, that means you have an event or gathering in mind. For such a tent you can accommodate 10-12 chairs or 15 people. If you gather a crowd having fewer people, then it will be too big for them. You can even place a dining table at the center of this canopy tent and accommodate more people as well.

b. Time

The custom canopy tent is better used in daylight, such as at a brunch, even a lunch, or a noon event. The 10×10 canopy tent is open from all four sides if you want it to be. The roof is a thick fabric. This means it is better in natural light because as it gets dark, you will also need to arrange for lights. Also, if you plan a winter event, the natural light is warm and feels good, while the nights get chilly and require heaters.

c. Theme

For a wedding or even a birthday event, you can alter the roof and walls accordingly. If you prefer a 10×10 canopy tent to have a subtle look, you can go for a white, lilac, or even a grey theme. However you feel, you can get the roof and walls printed in colors and patterns for a birthday party.

d. Mounting

Though it might be easy to look like the custom canopy tent is being assembled, it is not. You need enough space for this 10×10 canopy tent in the first place. Do not think you can do it alone. Though there is nothing much to assemble but accuracy is needed. The legs should be handled with care and firmly mounted. The roof is more extensive and heavier. It will require some man labor to get it hooked and raised.

3. Conclusion

The 10×10 canopy tent is readily available on the Signleader Display. It is a good choice for events and gatherings. It just needs a few considerations beforehand.