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Artificial Intelligence (AI)

Facial Recognition – A New Parameter for Security and Customer Experience

Biometric technology – especially facial recognition- has set new dimensions for the business industries in terms of enhanced security and customer experience.




Facial Recognition Security

With the world moving towards technological advancements, every day we come face to face with innovations. These innovations are driving the way we lead our life. The things that we used to see in movies now we witness in real-life. A few years back who would have thought that the operations we handle manually will be automated and can be done within a glance.

Whenever we hear biometrics the first thing that comes to our mind is fingerprints but now it is not limited to it. Biometric technology – especially facial recognition– has set new dimensions for the business industries in terms of enhanced security and customer experience.

Face verification Replacing Traditional Authentication

Facial recognition technology is gaining strong grounds in the industry. Powered by artificial intelligence, it is transforming the traditional authentication checks, replacing the passwords. If we talk in terms of security, undoubtedly, face verification is an efficient verification and authentication tool. It can verify and authenticate the authorized user in real-time. The traditional authentication method relies on user ID and passwords. Username is to ensure who the person is and password to confirm that the user is who they say they are.

Facial Recognition Security and Customer Experience

Simple as that right? But how can you ensure that credentials are only entered by the authorized entities? Anyone having access to the credentials can easily access the system that makes them vulnerable. To secure the systems and ensure that only authorized users can have access, businesses are readily integrating face recognition software with their systems.

Fighting Fraud in Real-time

The explosion of the internet and businesses moving towards digitization have opened new opportunities for cybercriminals and fraudsters. In the past few years, there is a continuous rise in digital frauds. It causes millions and billions of losses for the businesses, apart from legal liabilities. Passwords have failed to combat the fraudsters from accessing the system. Through social engineering and automated tools, hacking passwords is no more of a difficult task.

Face verification helps in fighting frauds and that too in real-time. Based on AI and machine learning algorithms, the face verification system can easily detect the spoofing attacks on the system. It confirms the remote presence and liveness of the user at the time of authentication. Moreover, with identity theft and account takeover frauds on the rise, businesses especially banks and e-commerce platforms need to their transactions. Through face verification, even the transactions can be authenticated to avoid fraudulent chargebacks.

Virtual Identity

In e-commerce businesses, the readily available information of the user on their accounts provides a golden opportunity for the fraudsters to takeover account and carryout fraudulent purchases. Requiring identity proof at the time of checkout through facial recognition hinders any unauthorized purchase and transaction. Moreover, it is an effective solution to fight against the card-not-present (CNP) fraud.

Enhanced Customer Experience

Most of us relate facial recognition to how we can unlock our mobile phones. But it is no more just that, instead it features enormous applications now. These changes have taken customer convenience to another level. The face of a person is now an identity token. In China, now you can pay by scanning your face in the system. While in the US, the people can check-in at Delta by showing their faces and enter the airports – for instance, Atlanta and Detroit. There is no need for waiting in queue to prove the identity.

Face verification makes the business more secure and provides users with the flexibility to verify their identities. Identity verification as easy as taking a selfie, what else would customers want? Moreover, the effort of remembering the passwords is eliminated due to face verification services.

No doubt, facial recognition is considered to be an effective solution for securing businesses. However, some companies have already started to look beyond the technology application of recognizing a human face. This technology is now all set to read human facial expressions and recognize how they feel without even asking them and that too in real-time. Amazon’s Rekognition is an example of such an initiative.

Helpful Resources:

1. Why is Cybersecurity Important For Enterprises?

2. 5 Website Security Tips Every Employee Should Know

3. Get VPS Hosting For Your Websites For Better Results

4. Top Ten Blockchain Applications That Are Transforming Industries

5. 6 of the Best Wireless Security Cameras You Can Get in [2019]

6. How to Protect WebSites Against Attackers or Hackers by using “X-Security Headers”

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Artificial Intelligence (AI)

WORM-Compliant Storage: Exploring Write Once Read Many (WORM) Functionality

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.




How does WORM storage work

Organizations generate an immense quantity of data, yet sometimes they need or want to preserve it in an unalterable format.

For legal reasons, a non-profit organization may desire to keep its financial information in this format regularly. An institution may desire to save graduation records in this manner in case the actual records are lost in an accident. Businesses may desire unalterable records to avoid tampering, which might cover up fraud.

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.

We’re here to help you get a grasp on things. Let’s go!

1. What Exactly Is Write Once, Read Many?

The simplest explanation is that it is immutable storage. You may write data to the storage device or medium just once. Following that, no one may legally alter the data in any manner.

CD-R discs are a basic kind of WORM storage. You may add data to the blank disk, but it will remain in that state indefinitely. You may damage or destroy the disk to prevent someone from accessing it, but you cannot modify the data contained in it.

WORM storage allows for repeated reads of the data. Assuming the disk or drive isn’t destroyed, there’s no practical limit to how often you can access the data.

2. How does WORM storage work?

There are two options for implementing WORM storage in your business. The first technique is hardware, which uses tape or a similar form of media that permanently stores data, making physical destruction of the WORM storage device the sole way to delete it.

Nonetheless, with many solutions migrating to cloud and SaaS services, selecting particular hardware might be challenging. However, many of these service providers now provide software-defined WORM solutions, which combine the flexibility of software with the strictness, security, and indelibility of hardware-based WORM.

Whether you utilize software or hardware to achieve your compliance objectives, the idea is the same. When someone writes data to a WORM disk, it remains there eternally. The assumption that you cannot alter the data on a WORM drive only refers to anything that has already been saved there; the ability to add new data is always available as long as there is adequate storage space on the drive.

Do you need WORM-compliant storage

3. Do you need WORM-compliant storage?

Unless your company works in the securities or healthcare industries, which are subject to SEC or HIPAA laws, there is likely no legal need to adopt write-once, read-many (WORM) compliant storage solutions. However, legal requirements are only one motivator for using WORM storage systems.

WORM compliant storage provides a key role in addition to regulatory compliance. For example, if you want to keep a safe archive of historically important documents, WORM storage is a wise solution. This guarantees that once data is written, it cannot be changed or erased, protecting the integrity and validity of critical documents over time.

Furthermore, in situations where internal workers may tamper with corporate documents, WORM storage adds an extra degree of protection. Creating immutable copies of papers makes it easy to check the correctness and validity of records, reducing worries about possible manipulation.

Likewise, WORM storage may serve as a protection for proof of trade secrets or intellectual property, providing a snapshot of data at a given point in time and preserving valuable assets from illegal changes or access. In conclusion, although WORM-compliant storage is not legally required for all enterprises, it provides essential advantages for data integrity, security, and crucial information preservation.

4. What are the primary advantages of WORM storage?

WORM technology protects businesses against many of the usual difficulties associated with data corruption and loss. The primary advantages of deploying WORM storage include:

Compliance With Industry Regulations

Using WORM storage helps firms comply with recordkeeping rules and laws. More than simply archiving data is required. Businesses must store their data in the right, unalterable format to comply with regulatory requirements and avoid significant fines and penalties.

Risk Mitigation for Poorly Archived Data

Companies must have a robust procedure for archiving all data. If information is needed as part of an audit or lawsuit and the required data is lost or damaged, difficulties (and penalties) will arise.

Better Information Security

WORM Storage secures precious and sensitive data and, more critically, prevents it from being doctored or changed. It guards against occurrences such as data being accidentally or purposefully manipulated.

Better Data Governance

WORM storage contributes to the present business-wide practice of rigorous and well-planned data governance. It also enables you to better adhere to the Electronic Discovery Reference paradigm (EDRM), a paradigm that describes the steps of the eDiscovery process throughout an inquiry.

5. Use Cases of WORM Storage

Professional content distribution includes financial records, police investigations, court testimony, computerized voting, and other applications in which data files must be safeguarded against manipulation or deletion, particularly when material is accessed, relocated, or transferred. Organizations transfer all data given over to the data investigation business onto WORM disks, ensuring that nothing changes beyond that point.

Transferring a read-only file across a network using encryption and passwords does not ensure that the file is original or untouched. Furthermore, it is usually preferable to enforce something in hardware rather than software since when the program is not operating, the data may be tampered with.

  • Corporate records
  • Financial and Insurance
  • Intelligence collection
  • Law enforcement
  • Electronic Voting
  • Court Proceedings
  • Medical Records and Devices
  • Public Records
  • Artificial Intelligence
  • Cyber-attack protection
  • IT security and log files


Write once read many compliant storage enables enterprises to safeguard information in a method that no one can tamper with. This may occur with something as basic as a CD-R or with software-based cloud storage.

The size of the data typically influences the medium used. You can keep a few papers on physical media without issue. Petabytes of data need a strong in-house storage ecosystem or a cloud storage provider.

If you decide to use a cloud storage provider, be sure to inquire about the retention term choices and redundancies.

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