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Artificial Intelligence (AI)

Facial Recognition – A New Parameter for Security and Customer Experience

Biometric technology – especially facial recognition- has set new dimensions for the business industries in terms of enhanced security and customer experience.




Facial Recognition Security

With the world moving towards technological advancements, every day we come face to face with innovations. These innovations are driving the way we lead our life. The things that we used to see in movies now we witness in real-life. A few years back who would have thought that the operations we handle manually will be automated and can be done within a glance.

Whenever we hear biometrics the first thing that comes to our mind is fingerprints but now it is not limited to it. Biometric technology – especially facial recognition– has set new dimensions for the business industries in terms of enhanced security and customer experience.

Face verification Replacing Traditional Authentication

Facial recognition technology is gaining strong grounds in the industry. Powered by artificial intelligence, it is transforming the traditional authentication checks, replacing the passwords. If we talk in terms of security, undoubtedly, face verification is an efficient verification and authentication tool. It can verify and authenticate the authorized user in real-time. The traditional authentication method relies on user ID and passwords. Username is to ensure who the person is and password to confirm that the user is who they say they are.

Facial Recognition Security and Customer Experience

Simple as that right? But how can you ensure that credentials are only entered by the authorized entities? Anyone having access to the credentials can easily access the system that makes them vulnerable. To secure the systems and ensure that only authorized users can have access, businesses are readily integrating face recognition software with their systems.

Fighting Fraud in Real-time

The explosion of the internet and businesses moving towards digitization have opened new opportunities for cybercriminals and fraudsters. In the past few years, there is a continuous rise in digital frauds. It causes millions and billions of losses for the businesses, apart from legal liabilities. Passwords have failed to combat the fraudsters from accessing the system. Through social engineering and automated tools, hacking passwords is no more of a difficult task.

Face verification helps in fighting frauds and that too in real-time. Based on AI and machine learning algorithms, the face verification system can easily detect the spoofing attacks on the system. It confirms the remote presence and liveness of the user at the time of authentication. Moreover, with identity theft and account takeover frauds on the rise, businesses especially banks and e-commerce platforms need to their transactions. Through face verification, even the transactions can be authenticated to avoid fraudulent chargebacks.

Virtual Identity

In e-commerce businesses, the readily available information of the user on their accounts provides a golden opportunity for the fraudsters to takeover account and carryout fraudulent purchases. Requiring identity proof at the time of checkout through facial recognition hinders any unauthorized purchase and transaction. Moreover, it is an effective solution to fight against the card-not-present (CNP) fraud.

Enhanced Customer Experience

Most of us relate facial recognition to how we can unlock our mobile phones. But it is no more just that, instead it features enormous applications now. These changes have taken customer convenience to another level. The face of a person is now an identity token. In China, now you can pay by scanning your face in the system. While in the US, the people can check-in at Delta by showing their faces and enter the airports – for instance, Atlanta and Detroit. There is no need for waiting in queue to prove the identity.

Face verification makes the business more secure and provides users with the flexibility to verify their identities. Identity verification as easy as taking a selfie, what else would customers want? Moreover, the effort of remembering the passwords is eliminated due to face verification services.

No doubt, facial recognition is considered to be an effective solution for securing businesses. However, some companies have already started to look beyond the technology application of recognizing a human face. This technology is now all set to read human facial expressions and recognize how they feel without even asking them and that too in real-time. Amazon’s Rekognition is an example of such an initiative.

Helpful Resources:

1. Why is Cybersecurity Important For Enterprises?

2. 5 Website Security Tips Every Employee Should Know

3. Get VPS Hosting For Your Websites For Better Results

4. Top Ten Blockchain Applications That Are Transforming Industries

5. 6 of the Best Wireless Security Cameras You Can Get in [2019]

6. How to Protect WebSites Against Attackers or Hackers by using “X-Security Headers”

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Artificial Intelligence (AI)

How To Get Started With Artificial Intelligence

Artificial Intelligence, among other emerging technologies, is becoming central to the continuous technical revolution, and it is evolving. Therefore it is important to learn about the fundamentals of Artificial Intelligence to understand how it changes and affects different industries.




Why learning Artificial Intelligence is the best choice

Artificial Intelligence, among other emerging technologies, is becoming central to the continuous technical revolution, and it is evolving. Therefore it is important to learn about the fundamentals of Artificial Intelligence to understand how it changes and affects different industries.

It’s no wonder, then, that the AI industry is full of job openings — so many of them, in reality, that the area now fronts a different challenge: There are too many jobs roles and few fitted applicants. On the upside, that means it provides a virtually assured and well-paying profession for those who have got the right skills.

In this article, we wish to know all about AI, how to get started with Artificial Intelligence, why learning Artificial Intelligence is the best choice, and how to get an ideal job.

1. What is Artificial Intelligence?

Artificial Intelligence strives to imitate and transcend the ability of the human mind using nothing but devices.

The fundamental purposes of Artificial Intelligence are:

  • Expedite up repetitious methods by using humanoids or machines instead of human being
  • Out-think human minds through training and memory
  • Identify patterns and make judgments swiftly and efficiently

Artificial Intelligence strives to develop devices that conceive and reason instead of operating in a comparatively bound space with pre-built systems, methods, and results. Smart Artificial Intelligence devices identify patterns and memorize earlier events and learn from them, making each following judgment more intelligent, rational, and more original.

How To Get Started With Artificial Intelligence

AI is a significant model change in advanced computing and requires a profoundly systematic and logical way to devise machine systems that conceive and learn. In simple words, develop humanoids that are not just robots.

And though it may seem strange, AI abilities are all over the place. A few examples of Artificial Intelligence systems include speech, face and fingerprint identification (available on all smartphones and home devices), email spam blockers, virtual assistant (Siri, Alexa), customer assistance using catboats, Expert systems, game playing, an intelligent humanoid automaton, etc.

3. How to Get Started with Artificial Intelligence

Step-1: Pick a topic you are interested in

Initially, choose a topic that is interesting for you. It will assist you in staying motivated and committed in the training process. Concentrate on a specific problem and seek a solution, rather than just aimlessly reading about everything you can get on the internet.

step-2: Get a prompt solution

The aim is to get any basic solution that includes the query. You require an algorithm that will process information into an acceptable structure for machine learning, prepare a simple model, give a decision, and assess its working.

step-3: Enhance your simple explication

Once you have a simple explanation, it is time for some creative skill. Work on improving all the elements and assess the modifications to conclude whether these changes are worth your effort and time. For example, sometimes, developing preprocessing and data refining gives a tremendous gain on investments than advancing a training model itself.

Step-4: Share your Solution

Publish your solution and share it to get assessed. This will help acquire relevant guidance about your study from other intellects and add up the initial experience in your portfolio.

Follow steps one-four for other queries as well.

Pick other problems and follow the same steps for all tasks. If you have commenced with tabular data form, choose a query that includes operating with pictures or unorganized text. It is also vital to study how to form enigmas for machine learning accurately.

Finish a Kaggle competition

This competition enables you to examine your abilities, working on the same problems several other engineers work on. You will be asked to undertake various ways, picking the most efficient explications. This competition can also prepare you for collaboration as you communicate with people on the panel, exchanging your thoughts and learning from others.

Apply machine learning professionally

You have to decide what your career aims are and build your portfolio. If you are not yet ready to apply for machine learning jobs, seek more projects that will make your portfolio effective.

Artificial Intelligence (AI)

4. Why learning Artificial Intelligence is the best choice

The understanding of Artificial Intelligence initiates lots of new openings. It is sufficient to comprehend the basics of this technology to learn how machine tools work. As you study more about AI, you get an opportunity to grow as a developer who will build high-level AI applications. There are infinite opportunities in this domain.

For those who desire to start learning Artificial Intelligence, It has many options available. The internet enables everyone to enroll in online classes. Some of the courses focus on students who already have a specific level of technological expertise and converge on coding. In contrast, other Artificial Intelligence and machine learning online paths will help even those who do not have knowledge and beginners in the programming and engineering field.

5. How to take a job in Artificial Intelligence?

Humanoids may be arriving for some tasks, but they will create new job roles as well. Here are some ways to enhance your application, whether you are operating in the domain required to fill.

1. Check out the best online courses for ai and machine learning

Similar to many tech-based areas, there are numerous online courses for ai and machine learning topics, letting someone learn more about the area as a whole or gain more specialized knowledge. Some options offer ai certification online that can reinforce a resume.

2. Join outside organizations

Acquiring from others in the field can assist you in enhancing your abilities, so check out social meetups. Getting associated with organizations that allow data scientists to work on the new data, exercising and improving the skills while studying from their companions.

3. Add Quality industry experience.

Many of the in-demand AI jobs positions are technical by nature, but understanding how to interpret those advancements to other businesses or customers is crucial for any business.

4. Put a habit of reading a lot.

Those working in the Artificial Intelligence field should always be studying, and reading is a way to do that. Read a lot. Not just about your domain but all the related sectors.

5. Be prepared to grasp

AI is a swiftly advancing field, so be ready to examine as many experiences and opportunities in AI as feasible.

Keeping up to date on the most advanced research in AI is very important. There is so much progress befalling each day. This may involve seeking opportunities inside the current working place or outside. Make sure that you do not get restricted into one area.

Apart from having the standard skill-set and education, these are additional methods to be a powerful applicant for these profitable jobs.


Since its beginning, Artificial Intelligence has been performing a requisite role in the technology sector, advancing the quality of living across multiple enterprises. And speaking about what tomorrow endures, it is difficult to foretell. However, the way AI is developing, It appears the innovations in the following times will be fabulous.

These inventions will only be prosperous when there are well-qualified people and serve in Artificial Intelligence. Suppose you have a desire to work with this wondrous technology. In that case, it is time you check out the online classes for Artificial Intelligence which can assist you in growing an expert in the Artificial Intelligence field.

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