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Artificial Intelligence (AI)

Facial Recognition – A New Parameter for Security and Customer Experience

Biometric technology – especially facial recognition- has set new dimensions for the business industries in terms of enhanced security and customer experience.




Facial Recognition Security

With the world moving towards technological advancements, every day we come face to face with innovations. These innovations are driving the way we lead our life. The things that we used to see in movies now we witness in real-life. A few years back who would have thought that the operations we handle manually will be automated and can be done within a glance.

Whenever we hear biometrics the first thing that comes to our mind is fingerprints but now it is not limited to it. Biometric technology – especially facial recognition– has set new dimensions for the business industries in terms of enhanced security and customer experience.

Face verification Replacing Traditional Authentication

Facial recognition technology is gaining strong grounds in the industry. Powered by artificial intelligence, it is transforming the traditional authentication checks, replacing the passwords. If we talk in terms of security, undoubtedly, face verification is an efficient verification and authentication tool. It can verify and authenticate the authorized user in real-time. The traditional authentication method relies on user ID and passwords. Username is to ensure who the person is and password to confirm that the user is who they say they are.

Facial Recognition Security and Customer Experience

Simple as that right? But how can you ensure that credentials are only entered by the authorized entities? Anyone having access to the credentials can easily access the system that makes them vulnerable. To secure the systems and ensure that only authorized users can have access, businesses are readily integrating face recognition software with their systems.

Fighting Fraud in Real-time

The explosion of the internet and businesses moving towards digitization have opened new opportunities for cybercriminals and fraudsters. In the past few years, there is a continuous rise in digital frauds. It causes millions and billions of losses for the businesses, apart from legal liabilities. Passwords have failed to combat the fraudsters from accessing the system. Through social engineering and automated tools, hacking passwords is no more of a difficult task.

Face verification helps in fighting frauds and that too in real-time. Based on AI and machine learning algorithms, the face verification system can easily detect the spoofing attacks on the system. It confirms the remote presence and liveness of the user at the time of authentication. Moreover, with identity theft and account takeover frauds on the rise, businesses especially banks and e-commerce platforms need to their transactions. Through face verification, even the transactions can be authenticated to avoid fraudulent chargebacks.

Virtual Identity

In e-commerce businesses, the readily available information of the user on their accounts provides a golden opportunity for the fraudsters to takeover account and carryout fraudulent purchases. Requiring identity proof at the time of checkout through facial recognition hinders any unauthorized purchase and transaction. Moreover, it is an effective solution to fight against the card-not-present (CNP) fraud.

Enhanced Customer Experience

Most of us relate facial recognition to how we can unlock our mobile phones. But it is no more just that, instead it features enormous applications now. These changes have taken customer convenience to another level. The face of a person is now an identity token. In China, now you can pay by scanning your face in the system. While in the US, the people can check-in at Delta by showing their faces and enter the airports – for instance, Atlanta and Detroit. There is no need for waiting in queue to prove the identity.

Face verification makes the business more secure and provides users with the flexibility to verify their identities. Identity verification as easy as taking a selfie, what else would customers want? Moreover, the effort of remembering the passwords is eliminated due to face verification services.

No doubt, facial recognition is considered to be an effective solution for securing businesses. However, some companies have already started to look beyond the technology application of recognizing a human face. This technology is now all set to read human facial expressions and recognize how they feel without even asking them and that too in real-time. Amazon’s Rekognition is an example of such an initiative.

Helpful Resources:

1. Why is Cybersecurity Important For Enterprises?

2. 5 Website Security Tips Every Employee Should Know

3. Get VPS Hosting For Your Websites For Better Results

4. Top Ten Blockchain Applications That Are Transforming Industries

5. 6 of the Best Wireless Security Cameras You Can Get in [2019]

6. How to Protect WebSites Against Attackers or Hackers by using “X-Security Headers”

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Artificial Intelligence (AI)

Construction Project Management & Other Construction Trends to Look Out For in 2021

As the construction industry is getting more competitive, you have to look out for the following construction industry trends that will prevail in 2021 and beyond.




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After a turbulent year of adjusting to the pandemic’s changes and the changing online landscape, many businesses, including the construction business industry, are thriving to re-emerge and grow in 2021.

With the increased labour shortage and construction expenses, the construction industry is forced to integrate innovative tech solutions to stand out in the competitive industry niche and reduce the potential risks of error and construction-material waste. While more construction businesses are integrating construction project management software in their business model, they are also focusing on other aspects to improve their projects and meet the expectations of their clients.

With the latest tech-related adjustments, innovative technology trends continuously affect construction sites, improve construction projects, and boost sales and revenue. Certain construction trends are working at the core of construction businesses and frontline construction workers.

As the construction industry is getting more competitive, you have to look out for the following construction industry trends that will prevail in 2021 and beyond. Read on to learn more!

1. Safety Equipment

Safety comes first, particularly when it comes to dangerous occupations, such as working at construction sites. With innovative software and machinery, construction sites improve their safety measurements as the machinery can now detect safety issues before accidents can occur.

A strong internet connection and Wi-Fi are being made available that covers all areas of the construction site, which assists with the quick and immediate reporting of accidents if a worker falls or gets injured. Innovative machinery that is integrated with AI (artificial intelligence) has made its way to construction sites.

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This machinery helps with the transportation and moving of hazardous materials., in addition, you are also more likely to expect AI (artificial intelligence) working at the core of the construction sites that also lay bricks and assist with construction.

When it comes to safety equipment, you will find headsets as an essential element on construction sites. The headsets keep the workers protected from noise pollution, which is common to see on construction sites. While watching workers from noise, the headsets also help the workers stay in tune with their work surroundings.

It is necessary to note here that contrary to the myth that AI (artificial intelligence) in the form of robots will soon be replacing humans, it is the opposite case with construction. The robots that you will find on the construction sites won’t be there to replace humans. On the contrary, the use of AI on construction is only to benefit the workers, reduce their loads, and keep them safe. That said, AI and robots are making room for higher-level jobs and new talent.

2. Efficient Use of Technology

As we mentioned before, we are moving into a different era dominated by technology. The biggest differences that you will find in today’s construction projects and the previous construction projects are the use of technology and how it is integrated into construction sites. Besides the use of construction project management software, you will also find the inclusion of smart contracts. In other words, the pandemic has shifted construction projects to technology construction.

The pandemic has performed an essential role in causing increased reliance on technology. The construction project management software, for instance, helps in keeping all employees on the same page as the milestones are marked. It also allows managers to manage all steps of the construction project remotely and effortlessly.

You can also expect drones to fly on construction sites. One essential benefit of construction drones is that they can cover areas that can effectively report and analyze the construction sites.

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