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Why Cloud Computing is a Blessing For Small Businesses?

Cloud computing is a blessing for small businesses. Small businesses need to make smart decisions in order to survive in the market & grow at a fast pace.

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Why cloud computing is a blessing for small businesses?

Running a small business means wearing many hats as with limited budget, small business owners have to manage many things at the same time.

Unlike giant firm, small businesses don’t have a separate department for each business operation and that’s why in order to stay away from that portion of small business that doesn’t last more than 4 years, small business owners have to adopt a different and unique approach.

Small businesses need to make smart decisions to survive in the market and grow at a fast pace. Most of the small businesses have a very limited budget and that’s why they can’t go shopping for any business solution.

But some echnological marvels in the market offer a wide range of benefits without burning a hole in the pocket of the user and one such technological innovation is cloud computing.

Cloud computing is one of those technological solutions which revolutionalized the whole world. The amazing cloud computing solution came into existence long ago but it took it several years to become a new normal for most of the businesses and people.

Nowadays, most of the businesses can’t even imagine running their day to day operation without the involvement of cloud computing. So, in this blog post, we will be looking at some of the benefits of cloud computing for small businesses so that you can understand the value and importance of this amazing business solution.

Most of the businesses have adopted to the cloud computing due to its cost cutting and proven enhanced productivity. Small business owners nowadays manage their accounting and bookkeeping with affordable tools such as QuickBooks Hosting on Cloud DaaS Windows platform allowing remote accessibility and multi-user environment.

Learn more about other useful business collaboration tools such as Office 365 and benefits of Migrating to Office 365 with Apps4Rent.

1. Global accessibility

Although there are various implementations of cloud computing technology one of the most used features of cloud computing by small businesses is cloud hosting. Most of the small businesses are now hosting their business software on the cloud platform as it allows them to access their software from anywhere and at any time from any corner of the world.

For example, a company can host QuickBooks accounting software on the cloud server through third party QuickBooks hosting provider and then they can access their books from any corner of the world. This global accessibility allows the user to work on the business software solution while on the go or even while relaxing at home.

You should know that in the cloud hosting solution, the software and the data are shifted to the cloud server and that’s how it becomes accessible from anywhere and at any time. Along with this, the cloud hosting also allows the user to access his software from any device which has internet access like mobile, tablet, etc.

2. Bank-level security

Many small businesses think that hackers only target the sensitive data of giant businesses but you should know that the recent cyber-attacks involve a large number of small businesses and that’s why as a small business owner, it becomes very important for you to keep your sensitive data on an ultra-secure platform like a cloud.

The cloud platform has now become one of the most secure and safe platforms for storing sensitive business data as breaching data stored on the cloud is almost near to impossible.

There are multiple layers of security deployed on the cloud platform to provide bank-level security for your data. Multi-factor authentication, encrypted data, anti-virus, anti-malware, firewall protection, and various other safety layers are used on the cloud platform to maintain 360-degree protection.

So whether you are using a cloud storage platform like Google drive or using software for storing your data like QuickBooks hosting, you don’t have to worry about the safety of your data on the cloud as in this modern-day era, no platform is better than the cloud for storing sensitive business data.

3. Better collaboration and cost reduction

Along with advanced security and global accessibility, the amazing cloud computing solution allows small businesses to work as a team without actually making people sit under one roof.

The multi-user accessibility of the cloud computing solution allows the admin to add multiple people on the project and they can all work together on the project in real-time.

Through this amazing team-effort which doesn’t require sending data back and forth and any overlapping, the essence of collaboration increases in small businesses and thus the productivity also increases.

In addition to this, the amazing cloud computing solution also minimizes the need of any physical infrastructure or IT team as everything is stored in the cloud server of the third party and in cases of hosting service, you get free customer care support. So, the miraculous cloud computing technology helps you in cost reduction as well.

If you are running a small business and looking forward to streamlining most of your business solution then you should make cloud computing an integral part of your firm.

You can easily use the various implementations of the amazing cloud computing solution without burning hole in your pocket as most of the cloud computing solution can easily fit like a glove in your limited budget.

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Business

Influencing Consumer Decisions: Five Principles

An individual or organization’s consumer behavior is based on buying certain products and supporting certain brands. Behavioral, motivational, and psychological issues are the primary focus of this study area.

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Influencing Consumer Decisions Five Principles

An individual or organization’s consumer behavior is based on buying certain products and supporting certain brands. Behavioral, motivational, and psychological issues are the primary focus of this study area.

-Several psychological factors influence how a person responds to advertising, including perceptions, attitudes, and a general view of life.

-The demographics of the audience, including age, culture, profession, age, and background, largely determine consumers’ interests and opinions.

-A person’s social group influences how they shop. Education, income, and social class all play a role in purchasing decisions.

When conducting virtual product testing, you can influence consumer behavior more effectively by knowing consumer trends. Consumer habits and priorities change as businesses do. Today’s tastes are different from 10 years ago, and they will be different ten years later. It is important to keep consumer behavior trends in mind when designing and improving your marketing strategy.

5 Principles of influence

In his study of social influence, the researcher formulated six universal principles to understand behavior change. The principles can be used by businesses and consumers to understand purchasing behavior better and determine what strategies are most successful.

1. Reciprocity

Humans are often compelled to repay favors or reciprocate kind gestures. For example, the consumer might get a free product sample or a substantial discount.

2. Commitment

Engaged people are more likely to stick with something. The idea here is to cultivate brand loyalty; once someone has used a product or service, they are more likely to repurchase it in the future.

3. Consensus

The more people who do something, the more likely others will do it. Consumers are likely to buy into brands to demonstrate their popularity or satisfaction among a large customer base.

4. Authority

Experts tend to have listened to more than the average person. To convert new consumers, a relevant expert talking about the effectiveness of the brand’s product or service is more important.

5. Liking

Persuading a consumer to buy is more likely when the person is similar to the target consumer. It is far easier to convince consumers with similar characteristics – whether ethnicity, socioeconomic status, religious inclination, or common interests.

Conclusion

When companies are equipped with these five principles of influence, they can better navigate potential consumers and convert more sales. However, the long-run consequences of manipulation could spell disaster for the researcher as he warned against crossing the line between influence and manipulation.

Whether the principle of influence exists in a given situation should be an issue that people, companies, and marketers consider – that is, do they have to manufacture it, or can they discover it? Nobody wants to be a smuggler of influence and using the power and claiming to be an expert when they’re not will ultimately lead to negative results.

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