Business
Best Tools for Effective Communication for Small Businesses
Small Businesses require all-around communication tools as they require to be connected at all times with their valued customers.

More than half of the messages sent are mainly related to business and there are millions of mobile-connected employees across the world. The technological change gave people the freedom to go mobile and remain connected wherever they are. On the other hand, the need for personalization and security grew in parallel, forming a space for quality business instant messaging apps that guarantee all-round performance.
Businesses require all-around communication tools as they require to be connected at all times with their valued customers and be able to establish secure internal communication along with their co-workers, vendors, and partners.
The platforms do matter, personalization, ease of pushing, stronger connectivity, sharing and pulling data, privacy and so on. The following are applications and tools that can be used to achieve effective communication within a company.
1. Skype
Skype is one of the best apps that you can use to communicate with everybody. The caller and the other person on the line share one screen. It is the readymade solution for screen sharing which is giving the businesses the freedom and the chance to etch a great messaging app designed for business communications of their look, functionalities, and specification.
It comes with a framework which could accelerate the entire process of creating a business or personal communication app. It is suitable for iOS, Android, Web, and Windows.
2. Slack
Person chats could end up and become group chats while Slack is making inviting your friends to chat easy. Initiating a video call could be done in just a few clicks and file and screen sharing could be done while the video call goes on.
It is suitable for both Windows and Mac. It is the instant messaging application for business that is giving the best in class convenience and quality in terms of video conferencing.
Files sharing aside from PDFs and spreadsheets, users could create and then share between them to-do lists or code snippets. Reminders for tasks and opinion polls can help keep a team going as well as become more collaborative. The contact list would have every single user of the organization that has become a member of Slack.
3. Brosix
Brosix is guaranteed easy to use so regardless if you are connecting to a colleague, client or friend, rest assured that you will never go wrong with this tool. All you have to do is to send a request for that person to see your screen and from there, you have to choose on the kind of screen sharing session you want to be done.
You can choose to send the screen to a contact or send it to a contact and provide him or her with permission to work using your keyboard and mouse. You can also see the screen of your contact or do so and have the choice to use his or her mouse coupled with the keyboard.
Try these tools now and find out which of them fits with your needs.
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Business
5 Mistakes To Avoid If You Are Going To Self-publish Your Book
To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.

Self-publishing your book essentially means being your own editor, designer, proofreader, and marketer, not to mention the fact that you also have to write your book. There are many tasks and it will be the first time you face any of them.
For many first-time authors, this process can seem a little overwhelming. After all, how can you be sure you’re on the right track to making your book a success? To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.
Table of Contents
1. “What matters is the inside”
Well, you’re not wrong. Content is king, and it will be what determines the long-term success of your book. However, we often see that authors who make this their mantra end up severely neglecting the more superficial but vitally important elements such as book writing service, formatting, and well-written descriptions. The irony is that if you don’t put effort into the outside of your book, people will never see the inside. It’s really a bit like going on a date, what’s important is the inside, but you have to fix the outside so that people are curious about the important things.
You may not have all the necessary skills in your pipeline, but it is definitely possible to self-publish a professional-quality book (both in terms of content and exterior) without necessarily having any experience. We’ll tell you more throughout this article, and of course, you can always browse our Help Center and blog for more tips, tricks, and guides for self-publishing your book.
2. Ignore criticism and/or comments
One of the best things about self-publishing your book is that you have the freedom to write about topics that tend not to have been explored in mainstream literature. Many publishers do not dare to touch on these topics for fear of not getting a return on investment or because they are niche genres with few but very passionate fans. This can sometimes lead authors to be a little overprotective of their ideas and dismiss any criticism or comments, constructive or otherwise, usually to the detriment of the final product.
Don’t get us wrong here: we’re not saying you should sell out or compromise your creative identity. If you’re not happy with the book, there’s no point in writing it in the first place. However, self-publishing also means self-publishing (for the most part), and that requires a certain objective perspective. That’s why we always recommend that at least two people you trust to read and comment on your work before publishing it.
This is especially true if you want to sell your books once you’ve published them. Getting a couple of people to read and review your book before publication can help eliminate some of the errors you may have missed, plot holes, or undesirable story elements.
3. “My target audience is everyone”
We hear this a lot. There seems to be some widespread misunderstanding about the topic of the target audience, what it is for, and why it is important.
First, let’s eliminate the most common misconception: having a target audience does not mean that said audience is the only one who will buy your book. If you define your target audience as young adults between the ages of 15 and 20, it doesn’t mean you’re actively discouraging people outside that age range from buying your book.
All it means is that you are adapting your writing, your themes, and the aesthetics of your book to make it more appealing to your chosen demographic. It is to ensure thematic focus and aesthetic coherence in your work. This is important because it gives your book its identity.
4. Thinking that you don’t need marketing to self-publish your book
Marketing is usually one of the topics that authors who are going to self-publish their book have the most problems with. After all, most writers don’t want to become authors for the love of marketing. However, it is one of the essential components to the success of a self-published author.
Unfortunately, we often see writers who only make a token effort to promote their books, or worse, ignore it completely and think that interested readers will find it. While that may be the case for some of them, the vast majority of your potential readers won’t be able to find your book amid all the noise on the Internet these days. Plus, even if interested readers found your book on their own, do you really want to waste the opportunity to sell hundreds of copies with a well-designed marketing campaign?
If you don’t know anything about book marketing, we suggest you check out our guide on how to promote your book. We also have an article on our blog memoir ghostwriting services dedicated to book marketing on social media that you might also be interested in.
Don’t waste time and start promoting your book before its publication! Do some research on your target audience and choose communication channels accordingly. There are several different approaches you can take depending on the context, but the three articles mentioned above will help you get off on the right foot.
5. Assume that people don’t like your book
Sometimes, even if you have put all your soul and love into self-publishing your book, the sales of your works may not go as fast as you expected. Many writers mistakenly interpret this slow start as an indication that their book is a failure, universally hated by everyone, and then give up on writing.
It’s a shame when this happens because most of the time it takes very little to see almost instant improvements in sales numbers. So don’t give up! We are here to tell you that this is perfectly normal and that you should not feel defeated by it. Your book, in all likelihood, is not the problem here. Instead, the problem is often that people simply don’t know your book exists. If you read the previous points we covered in this article, you should already have a pretty good idea of what may have happened and what you can do to fix it.
Usually, the answer is that you need to spend more time and effort on marketing. However, it might be worth asking more people to give you feedback on your book, both in terms of the content and the cover, to see if there is anything you can change to make it more appealing to a wider audience. However, it’s not going to happen overnight, so don’t be discouraged by a slow start. Keep up the good work and spread the word!
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