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Advantages of Marketing Automation No One Talks About!

Marketing automation is one such marketing trend that is catching up the pace. The tools help marketers capture critical data such as emails or newsletters.

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Marketing undoubtedly is one of the core aspects for any business irrespective of its size and the vertical it operators into. Though a business may have a super-cool service model or product, everything is pointless if its audience is unaware of the same. Yes, as Seth Godin puts, “marketing is a contest for people’s attention”. Without a robust plan, a business would simply drift towards a disaster.

With the rising levels of competition in the business landscape, marketing to has become a challenging task. Marketing experts across the globe are trying their best to keep up with changing marketing tools, dynamics and frequently changing demands of customers.

This is why there is a steep rise in the number of marketing professionals resorting to emerging marketing technologies and marketing automation is one such marketing trend that is catching up the pace.

Advantages of Marketing Automation Tools

1. Marketing then vs now:

Marketing practices have evolved greatly from billboards to printed advertising and are now more of digital practice. Digital marketing brings in a new set of advantages and challenges for marketers. For a business to stay ahead of the curve, marketers ought to overcome these challenges and leverage the advantages to gain an edge.

One of the biggest benefits is the ability to learn and understand your customers in a much better manner than before followed by establishing long-term and stronger customer relationships with your customers by providing them with personalized content.

This is the place marketing automation comes into the picture. Yes, CRM marketing automation is proving out to be a boon when it comes to CRM (Customer Relationship Management).

Here’s how marketing automation is here to transform the way businesses market:

2. Personalization

Personalization unarguably is one of the critical aspects when it comes to lead nurturing. After all, who wouldn’t prefer a personalized birthday card or anniversary wish from their favorite brand? Marketing automation helps streamline the process of sharing the right type of marketing content to the right audiences and at the right time.

Marketing automation tools help marketers capture critical data such as emails or newsletters that a customer clicks and/or opens, posts or content that receive decent engagement on search patterns, website visits, social media handles, etc. Marketing automation along with a good CRM software can help marketers achieve these.

Digital Marketing Companies

3. Drives leads

Marketing automation can greatly assist a business drive its marketing ROI and success. Since we know lead generation is a critical factor for a company’s growth. Automating the various steps that take place between the marketing and sales departments while allowing them to focus more on nurturing the leads. And not to forget, lead nurturing leads to increased prospects and increased prospects means more business/customers.

Also, marketing automation helps get detailed insights and picture into the behavior of potential leads or customers. For example, tracking user behaviors such as a user’s website browsing or usage patterns with the help of a robust social CRM software armed with exceptional marketing automation capabilities can greatly help a marketing department identify as well as understand his/her preferences and/or interests.

The result is targeted and customized follow-up, as well as marketing campaign, developed using intelligent insights obtained through marketing automation tools.

4. Smart marketing (marketing)

Though big data is the talk of the town these days, only a handful of businesses know the secret sauce to leverage it at its optimal.

Here, marketing automation could enable a business to harness the power of big data more effortlessly and effectively by assisting in collecting actionable marketing intelligence at the click of a button.

For example, a robust marketing automation tool can offer a centralized dashboard or hub to help track intelligent analytics and generate insightful reports. Marketing automation software is a great tool to measure and track marketing campaigns along with predicting customer behaviors and much more from a single window.

One of the greatest advantages of marketing automation is that it assists a marketer to gather and manage comprehensive profiles of prospects. Lastly yet importantly, marketing professionals can A/B test marketing plans to track and identify the best technique that works.

5. Drives ROI

Marketing automation is not only helpful in saving time, but also in saving money. It helps curb the labor cost, which can be further invested in other mission-critical tasks thereby, contributing to an organization’s bottom-line.

Marketing automation would free up an organization’s marketing budget and its team allowing channelizing the money in other critical tasks, be it your annual marketing budget or a dream marketing campaign budget. Long story short, marketing automation assures positive ROI when leveraged effectively.

Conclusion

Marketing automation helps a business enjoy the aforementioned benefits along with many others. If you want to drive your marketing efforts to the next big level, then marketing automation is the perfect pick for you.

Further, pairing it with a good CRM software would assist you to uncover detailed insights on user behaviors including site visits, browsing patterns, preferences/interests, etc. A marketing and sales team when armed with robust CRM software that is equipped with excellent marketing automation capabilities can work great when it comes to driving customer experience and sales.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. Do Human Translators Have a Reason to Be Afraid of Advancing Technologies

3. Artificial Intelligence And Its Demands To The Programmers

4. Artificial intelligence (AI): Friend or Foe to Future Designers?

5. E-commerce Chatbots: 13 Ways to Increase Sales, Conversions & Retention

Anwar Shaikh writes about automation, AI, cloud, big data, digital marketing and all things enterprise technology such as ERP and CRM solution. A self-made Writer and a Digital Marketing Manager, Anwar writes for Sage Software Solutions Pvt. Ltd., a leading provider of cost-effective and user-friendly CRM software to small and mid-sized businesses in India.

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Business

How small businesses can overcome their supply chain challenges

Here are six tips to help your small business overcome its supply chain woes. Staying in control with effective supply chain management.

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Increase Your Income Streams with These Three Remote Business Ideas

Managing a supply chain is difficult for every business. Small businesses may have fewer supply chain requirements, but they also don’t have the financial clout of big operations, which suppliers are understandably willing to move mountains for.

Smaller businesses need to use their size to their advantage when dealing with supply chain challenges. While big companies are locked into mega orders and negotiating long-term partnerships, small operations can be nimble in the face of a dynamic market.

Here are six tips to help your small business overcome its supply chain woes.

1. Always pay on time

It may be obvious, but the first tip is always to pay your vendors in full and on time. Small businesses have enough supply chain issues to deal with. You don’t need to make new ones for yourself.

Manage your cash flow efficiently and keep track of all your payments. This way, you’ll ensure you don’t come into conflict with suppliers and end up paying interest or even potentially ruining business relationships and reducing your options moving forward.

Plenty of payment methods are available for small businesses to better organize accounts payable, including Automated Clearing House (ACH) payments that completely remove the need for cash or checks. Other benefits of ACH payments for your small business include scheduling payment dates and recurring payments, effective cash management so you can hold onto funds for longer, and reduced transaction fees.

2. Identify risk areas

Supply chains are often complex, containing a series of components critical to business operations. Make sure your small business has a clear and comprehensive list of everything it needs, along with multiple suppliers capable of sourcing each piece. Identify any potential risks in your supply where you may only have one or two viable sources.

It’s easy for small businesses to fall into the trap of finding a single supplier that handles everything they need and leave it at that. Unfortunately, this puts the fate of your business in the hands of one vendor. Any problems they have delivering their products is now your problem. There is no reason to introduce this level of risk to your operations, and a much healthier way to run your business is to always give yourself multiple supply chain options.

cropped view of worker with broken arm signing form for compensa

You never know if a specific product might become unavailable at short notice. However, as a smaller business needing lower quantities, you can use your agility and develop relationships with multiple suppliers. Try to find entirely separate vendors in different locations that do not work with the same manufacturers.

3. Stock management

Keeping track of your existing stock is critical regardless of the size of the business. You need precise numbers for everything you currently have in stock and estimates for current usage in order to restock in time and never is left short. Accurately forecasting demand is critical for businesses to effectively manage their stock and protect themselves from unplanned product shortages.

While it’s not always possible due to budgetary constraints or storage capacities, if you have a volatile supply chain, there are benefits in trying to increase your inventory levels. In particular, this applies to critical components that are harder to come by. You can do this by bulk buying when you have the opportunity or seeking financing options to invest more into your inventory.

4. Simplifying your supply chain

While it can help to offer a wide range of products, this places additional strain on your supply chain. More products mean expanding your supply chain, dealing with more vendors, and more complicated logistics. Where possible, remove or combine products to simplify your supply chain and save yourself time and headaches. Even larger companies are streamlining the products they offer, consolidating operations, and building supply chain resilience to limit future disruptions.

5. Managing logistics

Even once you source everything you need, you still have the logistical challenge and costs associated with getting it all delivered. With rising fuel prices, logistics costs are snowballing, and small businesses need to work hard to rein in the cost of moving their supply chain products. This may mean making larger orders from fewer suppliers to save money along the way.

6. Use supply chain tools

A range of supply chain tools can help businesses stay on top of their operations. While it may seem like overkill for your small business, Supply Chain Management (SCM) software can help you track inventory, manage logistics, and create a comprehensive real-time database of all your supply chain information.

Staying in control with effective supply chain management

Having steady, reliable, and fast access to everything your business needs is one of the most challenging parts of running a business. Unfortunately, even the biggest and most well-equipped companies in the world have supply chain struggles. But, by using your size to your advantage and identifying multiple sources for each type of inventory, you can remain in control even when inevitable supply chain mishaps occur.

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