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Advantages of Marketing Automation No One Talks About!

Marketing automation is one such marketing trend that is catching up the pace. The tools help marketers capture critical data such as emails or newsletters.

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Marketing undoubtedly is one of the core aspects for any business irrespective of its size and the vertical it operators into. Though a business may have a super-cool service model or product, everything is pointless if its audience is unaware of the same. Yes, as Seth Godin puts, “marketing is a contest for people’s attention”. Without a robust plan, a business would simply drift towards a disaster.

With the rising levels of competition in the business landscape, marketing to has become a challenging task. Marketing experts across the globe are trying their best to keep up with changing marketing tools, dynamics and frequently changing demands of customers.

This is why there is a steep rise in the number of marketing professionals resorting to emerging marketing technologies and marketing automation is one such marketing trend that is catching up the pace.

Advantages of Marketing Automation Tools

1. Marketing then vs now:

Marketing practices have evolved greatly from billboards to printed advertising and are now more of digital practice. Digital marketing brings in a new set of advantages and challenges for marketers. For a business to stay ahead of the curve, marketers ought to overcome these challenges and leverage the advantages to gain an edge.

One of the biggest benefits is the ability to learn and understand your customers in a much better manner than before followed by establishing long-term and stronger customer relationships with your customers by providing them with personalized content.

This is the place marketing automation comes into the picture. Yes, CRM marketing automation is proving out to be a boon when it comes to CRM (Customer Relationship Management).

Here’s how marketing automation is here to transform the way businesses market:

2. Personalization

Personalization unarguably is one of the critical aspects when it comes to lead nurturing. After all, who wouldn’t prefer a personalized birthday card or anniversary wish from their favorite brand? Marketing automation helps streamline the process of sharing the right type of marketing content to the right audiences and at the right time.

Marketing automation tools help marketers capture critical data such as emails or newsletters that a customer clicks and/or opens, posts or content that receive decent engagement on search patterns, website visits, social media handles, etc. Marketing automation along with a good CRM software can help marketers achieve these.

Digital Marketing Companies

3. Drives leads

Marketing automation can greatly assist a business drive its marketing ROI and success. Since we know lead generation is a critical factor for a company’s growth. Automating the various steps that take place between the marketing and sales departments while allowing them to focus more on nurturing the leads. And not to forget, lead nurturing leads to increased prospects and increased prospects means more business/customers.

Also, marketing automation helps get detailed insights and picture into the behavior of potential leads or customers. For example, tracking user behaviors such as a user’s website browsing or usage patterns with the help of a robust social CRM software armed with exceptional marketing automation capabilities can greatly help a marketing department identify as well as understand his/her preferences and/or interests.

The result is targeted and customized follow-up, as well as marketing campaign, developed using intelligent insights obtained through marketing automation tools.

4. Smart marketing (marketing)

Though big data is the talk of the town these days, only a handful of businesses know the secret sauce to leverage it at its optimal.

Here, marketing automation could enable a business to harness the power of big data more effortlessly and effectively by assisting in collecting actionable marketing intelligence at the click of a button.

For example, a robust marketing automation tool can offer a centralized dashboard or hub to help track intelligent analytics and generate insightful reports. Marketing automation software is a great tool to measure and track marketing campaigns along with predicting customer behaviors and much more from a single window.

One of the greatest advantages of marketing automation is that it assists a marketer to gather and manage comprehensive profiles of prospects. Lastly yet importantly, marketing professionals can A/B test marketing plans to track and identify the best technique that works.

5. Drives ROI

Marketing automation is not only helpful in saving time, but also in saving money. It helps curb the labor cost, which can be further invested in other mission-critical tasks thereby, contributing to an organization’s bottom-line.

Marketing automation would free up an organization’s marketing budget and its team allowing channelizing the money in other critical tasks, be it your annual marketing budget or a dream marketing campaign budget. Long story short, marketing automation assures positive ROI when leveraged effectively.

Conclusion

Marketing automation helps a business enjoy the aforementioned benefits along with many others. If you want to drive your marketing efforts to the next big level, then marketing automation is the perfect pick for you.

Further, pairing it with a good CRM software would assist you to uncover detailed insights on user behaviors including site visits, browsing patterns, preferences/interests, etc. A marketing and sales team when armed with robust CRM software that is equipped with excellent marketing automation capabilities can work great when it comes to driving customer experience and sales.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. Do Human Translators Have a Reason to Be Afraid of Advancing Technologies

3. Artificial Intelligence And Its Demands To The Programmers

4. Artificial intelligence (AI): Friend or Foe to Future Designers?

5. E-commerce Chatbots: 13 Ways to Increase Sales, Conversions & Retention

Anwar Shaikh writes about automation, AI, cloud, big data, digital marketing and all things enterprise technology such as ERP and CRM solution. A self-made Writer and a Digital Marketing Manager, Anwar writes for Sage Software Solutions Pvt. Ltd., a leading provider of cost-effective and user-friendly CRM software to small and mid-sized businesses in India.

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Business

How To Maximize Cloud Computing For Your Business

If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

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How To Maximize Cloud Computing For Your Business

As time passes by, technology advances to advance. With everything going digital now, the traditional use of portable hard drives is slowly disappearing. The best example is how businesses continue to take advantage of cloud-based services for convenience and mainly to increase their productivity. If you’re not familiar with cloud computing, it pertains to the delivery of services that stores and access data via the internet. It commonly includes servers, cloud storage services, online databases, and many others.

Most companies turn to cloud computing for security, data synchronization, and convenience. Flexibility and collaboration are also common factors. One advantage of using cloud computing services is that it reduces operating costs. Though it’s not often mentioned, sustainability is another reason why companies switch to cloud computing. Moving to the cloud lessens the usage of physical data centers, thus saving energy and reducing the impact on the environment.

There are many ways of improving your business with cloud computing. However, there are still companies that are yet to discover the full capabilities of cloud computing. If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

1. Improve Security

Your chosen cloud provider comes with a security system. Because of this, your files are most likely safer in the cloud. However, essential cloud services only offer basic security, so you still have to be careful. Security breaches can badly affect your business. Hackers make these attacks, but sometimes they could also be caused by an employee.

How To Maximize Cloud Computing For Your Business

One way of improving cloud security is to employ features that help monitor end-user activities. By spotting suspicious usage patterns and activities, you could prevent a security breach. Training your employees and equipping them with security tools is the best way to prevent such attacks. This could be further enhanced by setting up additional security protocols and educating them on cybersecurity. Another way is to restrict access to important files. You can do this by setting passwords on such files.

2. Utilize File Syncing and Organization

The right cloud infrastructure solution for your business will provide your team access to the newest files anywhere. Instant file synchronization is another benefit of using the cloud. The cloud is a virtual location where you and your team can conveniently share files. This is very useful for businesses that allow employees to work remotely. With a stable internet connection, your staff can work from anywhere in the world and access files on any device, allowing flexibility.

Also, cloud data storage has a similar structure to a filing cabinet, where files are stored in folders within the storage (filing cabinet). It’s essential to construct a storage layout and establish a standard labeling system if you’re sharing access with your team. Organize your files from the beginning and as you go. This will make it easy to find and identify files whenever they’re needed.

3. Back-Up Data

Backing up data is another crucial security consideration in businesses. Similar to file syncing, you can update your backup data as you work with the cloud. The cloud can duplicate the data you input into another site (off-site) where they’re secure from threats. This will also enable you to access the backup data when an error occurs conveniently. More importantly, it guarantees business continuity and reliable data recovery.

4. Optimize Communication

Use cloud computing services that offer more features that optimize communication, like calendars and emails. This will help you arrange meetings more efficiently. You can even facilitate more extensive collaborations and set synchronized deadlines for projects.

Cloud computing data center. Storage cloud on computer data center background. 3d illustration

5. Monitor Data Analytics

Look for cloud providers that offer big data analytics. This will enable your cloud service to collect data about your business’ buyers, trends, performance, etc. Then, these data can be calculated to identify growth opportunities. Other data analytic services collect information that may help create solutions to your business’s workflow problems.

6. Stay Up-To-Date

System updates are a must in cloud services to patch up bugs, address technical issues, and adapt to the changing consumer needs. So, when there are system updates, make sure to implement them once you’ve verified compatibility where applicable.

7. Use Social Media

Social media is possibly the most successful platform in digital marketing. However, it is often overlooked as an application of cloud computing. Social networking sites will help you find your customers and easily share data with them through page posts.

Final Thoughts

Although there are numerous ways to maximize cloud computing for businesses, these are the most helpful. With the increased use of cloud computing, companies can quickly improve and boost their productivity and efficiency when these services are maximized to their full potential.

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