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Advantages of Marketing Automation No One Talks About!

Marketing automation is one such marketing trend that is catching up the pace. The tools help marketers capture critical data such as emails or newsletters.

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Marketing undoubtedly is one of the core aspects for any business irrespective of its size and the vertical it operators into. Though a business may have a super-cool service model or product, everything is pointless if its audience is unaware of the same. Yes, as Seth Godin puts, “marketing is a contest for people’s attention”. Without a robust plan, a business would simply drift towards a disaster.

With the rising levels of competition in the business landscape, marketing to has become a challenging task. Marketing experts across the globe are trying their best to keep up with changing marketing tools, dynamics and frequently changing demands of customers.

This is why there is a steep rise in the number of marketing professionals resorting to emerging marketing technologies and marketing automation is one such marketing trend that is catching up the pace.

Advantages of Marketing Automation Tools

1. Marketing then vs now:

Marketing practices have evolved greatly from billboards to printed advertising and are now more of digital practice. Digital marketing brings in a new set of advantages and challenges for marketers. For a business to stay ahead of the curve, marketers ought to overcome these challenges and leverage the advantages to gain an edge.

One of the biggest benefits is the ability to learn and understand your customers in a much better manner than before followed by establishing long-term and stronger customer relationships with your customers by providing them with personalized content.

This is the place marketing automation comes into the picture. Yes, CRM marketing automation is proving out to be a boon when it comes to CRM (Customer Relationship Management).

Here’s how marketing automation is here to transform the way businesses market:

2. Personalization

Personalization unarguably is one of the critical aspects when it comes to lead nurturing. After all, who wouldn’t prefer a personalized birthday card or anniversary wish from their favorite brand? Marketing automation helps streamline the process of sharing the right type of marketing content to the right audiences and at the right time.

Marketing automation tools help marketers capture critical data such as emails or newsletters that a customer clicks and/or opens, posts or content that receive decent engagement on search patterns, website visits, social media handles, etc. Marketing automation along with a good CRM software can help marketers achieve these.

Digital Marketing Companies

3. Drives leads

Marketing automation can greatly assist a business drive its marketing ROI and success. Since we know lead generation is a critical factor for a company’s growth. Automating the various steps that take place between the marketing and sales departments while allowing them to focus more on nurturing the leads. And not to forget, lead nurturing leads to increased prospects and increased prospects means more business/customers.

Also, marketing automation helps get detailed insights and picture into the behavior of potential leads or customers. For example, tracking user behaviors such as a user’s website browsing or usage patterns with the help of a robust social CRM software armed with exceptional marketing automation capabilities can greatly help a marketing department identify as well as understand his/her preferences and/or interests.

The result is targeted and customized follow-up, as well as marketing campaign, developed using intelligent insights obtained through marketing automation tools.

4. Smart marketing (marketing)

Though big data is the talk of the town these days, only a handful of businesses know the secret sauce to leverage it at its optimal.

Here, marketing automation could enable a business to harness the power of big data more effortlessly and effectively by assisting in collecting actionable marketing intelligence at the click of a button.

For example, a robust marketing automation tool can offer a centralized dashboard or hub to help track intelligent analytics and generate insightful reports. Marketing automation software is a great tool to measure and track marketing campaigns along with predicting customer behaviors and much more from a single window.

One of the greatest advantages of marketing automation is that it assists a marketer to gather and manage comprehensive profiles of prospects. Lastly yet importantly, marketing professionals can A/B test marketing plans to track and identify the best technique that works.

5. Drives ROI

Marketing automation is not only helpful in saving time, but also in saving money. It helps curb the labor cost, which can be further invested in other mission-critical tasks thereby, contributing to an organization’s bottom-line.

Marketing automation would free up an organization’s marketing budget and its team allowing channelizing the money in other critical tasks, be it your annual marketing budget or a dream marketing campaign budget. Long story short, marketing automation assures positive ROI when leveraged effectively.

Conclusion

Marketing automation helps a business enjoy the aforementioned benefits along with many others. If you want to drive your marketing efforts to the next big level, then marketing automation is the perfect pick for you.

Further, pairing it with a good CRM software would assist you to uncover detailed insights on user behaviors including site visits, browsing patterns, preferences/interests, etc. A marketing and sales team when armed with robust CRM software that is equipped with excellent marketing automation capabilities can work great when it comes to driving customer experience and sales.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. Do Human Translators Have a Reason to Be Afraid of Advancing Technologies

3. Artificial Intelligence And Its Demands To The Programmers

4. Artificial intelligence (AI): Friend or Foe to Future Designers?

5. E-commerce Chatbots: 13 Ways to Increase Sales, Conversions & Retention

Anwar Shaikh writes about automation, AI, cloud, big data, digital marketing and all things enterprise technology such as ERP and CRM solution. A self-made Writer and a Digital Marketing Manager, Anwar writes for Sage Software Solutions Pvt. Ltd., a leading provider of cost-effective and user-friendly CRM software to small and mid-sized businesses in India.

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Blockchain

Can Tokenization of Asset Bring More Investment From the Masses

Tokenization of assets isn’t a new phenomenon, but unlike the waves in the past STOs, this time, it might tip the balance in favour of decentralized finance.

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Ripple Cryptocurrency

In a new article, Coindesk has predicted that the Cryptocurrency’s DeFi sector is set to see a resurgence of Security Token Offerings (STOs) and has predicted “a sixfold increase in the total dollars raised using such funding methods over the next four years.”

Tokenization of assets isn’t a new phenomenon, but unlike the waves in the past STOs, this time, it might tip the balance in favour of decentralized finance. The article further predicted that “more private companies will bypass traditional initial public offerings (IPO) and instead use blockchain technology to digitize the capital-raising process.”

Although traditional capital markets and venture capital firms have ceded some prime money-making to DeFi, doing away with conventional IPOs might be a significant first step to democratizing venture financing.

Past the debacle of early blockchain ICOs, where the process by which a company ICOs was easy, but the lack of related regulations within the US and abroad around ICOs had led to many fraudulent crowd sales, illegal airdrops, and outright scams. This, in turn, had tarnished the reputation of blockchain-based projects. However, tokenizing assets and either fiat-backed or cryptocurrency backed by gold and silver have dramatically increased confidence in the crypto-asset markets.

The tokenization of assets that represents a real tradable asset, in reality, is quite similar to the process of securitization. An STO, with increasing frequency, is also used to describe a share in a company, ownership of a piece of real estate, or participation in an investment fund. These security tokens are also tradeable on secondary markets.

The new token economy offers to open up the investment world making it more transparent, efficient, and fair. The simplicity of tokenization will also help in reducing the friction surrounding the creation, purchase, and sale of securities.

In addition, it will bring several advantages for both buyers and sellers that will include:

1. Increased Liquidity of the Market:

The tokenization of illiquid assets in private hands, specifically art, real estate, and the likes, will significantly boost the market’s liquidity. Not only will it make it possible to liquidate the illiquid assets partially, but the ability to trade the security tokens in the secondary markets will also increase the trading activity bringing with it a broader base of traders and investors.

The “liquidity premium” alone makes it worthwhile to tokenize illiquid assets capturing more excellent value for the underlying assets.

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2. Making Transactions Faster and Cheaper:

The intelligent contracts attached with the tokens and their automated execution upon the meeting of coded terms in the smart contract will mean automation and lack of administration of much cheaper transactions. The buying and selling of the security tokens will require lesser intermediaries, faster deal execution and lower transactional fees.

3. Increased Transparency:

Since a security token is also essentially a smart contract, it can be embedded with the owner’s responsibility and rights. The fact that records on a blockchain are immutable searches, provenance and trading history would be a cinch. The entire chain of ownership rights, responsibility, and origin of the security token will be entirely transparent.

4. Greater Accessibility:

Most importantly, tokenization could open up the investment world to a large audience. The high liquidity, market movement, lower investment amounts, and shorter periods required to hold the token can make the token economy to the average investor. Like the ticket divides an illiquid asset, the tokens themselves are readily divisible into smaller and smaller fractions enabling even a small investor to participate in the token economy.

With automated workflows and cheaper and cheaper processing costs, and token administration, the minimum investment amounts will fall further. This will also increase liquidity allowing investors to hold the investments for shorter periods before cashing in. The trading is made even more robust due to secondary markets that operate 24/7.

5. Easier Asset Conversion:

With the DeFi market making the conversion of crypto assets into fiat currency more readily available, the same will become true for security tokens. By providing greater liquidity to an average investor that often shies away from investment into illiquid assets due to fear of the lengthy process of conversion of an illiquid asset into a liquid one.

If anything, the strong emergence and success of the DeFi market have shown us that making finance decentralized, transparent, and easily accessible will bring in more investors, not less, and lead to the market’s democratization.

In conclusion, the advent of a token economy will lead to a more transparent, liquid, accessible, and just financial and investment system that will serve more and more people via financial products and investment opportunities for all.

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