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Advantages of Marketing Automation No One Talks About!

Marketing automation is one such marketing trend that is catching up the pace. The tools help marketers capture critical data such as emails or newsletters.

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Marketing undoubtedly is one of the core aspects for any business irrespective of its size and the vertical it operators into. Though a business may have a super-cool service model or product, everything is pointless if its audience is unaware of the same. Yes, as Seth Godin puts, “marketing is a contest for people’s attention”. Without a robust plan, a business would simply drift towards a disaster.

With the rising levels of competition in the business landscape, marketing to has become a challenging task. Marketing experts across the globe are trying their best to keep up with changing marketing tools, dynamics and frequently changing demands of customers.

This is why there is a steep rise in the number of marketing professionals resorting to emerging marketing technologies and marketing automation is one such marketing trend that is catching up the pace.

Advantages of Marketing Automation Tools

1. Marketing then vs now:

Marketing practices have evolved greatly from billboards to printed advertising and are now more of digital practice. Digital marketing brings in a new set of advantages and challenges for marketers. For a business to stay ahead of the curve, marketers ought to overcome these challenges and leverage the advantages to gain an edge.

One of the biggest benefits is the ability to learn and understand your customers in a much better manner than before followed by establishing long-term and stronger customer relationships with your customers by providing them with personalized content.

This is the place marketing automation comes into the picture. Yes, CRM marketing automation is proving out to be a boon when it comes to CRM (Customer Relationship Management).

Here’s how marketing automation is here to transform the way businesses market:

2. Personalization

Personalization unarguably is one of the critical aspects when it comes to lead nurturing. After all, who wouldn’t prefer a personalized birthday card or anniversary wish from their favorite brand? Marketing automation helps streamline the process of sharing the right type of marketing content to the right audiences and at the right time.

Marketing automation tools help marketers capture critical data such as emails or newsletters that a customer clicks and/or opens, posts or content that receive decent engagement on search patterns, website visits, social media handles, etc. Marketing automation along with a good CRM software can help marketers achieve these.

Digital Marketing Companies

3. Drives leads

Marketing automation can greatly assist a business drive its marketing ROI and success. Since we know lead generation is a critical factor for a company’s growth. Automating the various steps that take place between the marketing and sales departments while allowing them to focus more on nurturing the leads. And not to forget, lead nurturing leads to increased prospects and increased prospects means more business/customers.

Also, marketing automation helps get detailed insights and picture into the behavior of potential leads or customers. For example, tracking user behaviors such as a user’s website browsing or usage patterns with the help of a robust social CRM software armed with exceptional marketing automation capabilities can greatly help a marketing department identify as well as understand his/her preferences and/or interests.

The result is targeted and customized follow-up, as well as marketing campaign, developed using intelligent insights obtained through marketing automation tools.

4. Smart marketing (marketing)

Though big data is the talk of the town these days, only a handful of businesses know the secret sauce to leverage it at its optimal.

Here, marketing automation could enable a business to harness the power of big data more effortlessly and effectively by assisting in collecting actionable marketing intelligence at the click of a button.

For example, a robust marketing automation tool can offer a centralized dashboard or hub to help track intelligent analytics and generate insightful reports. Marketing automation software is a great tool to measure and track marketing campaigns along with predicting customer behaviors and much more from a single window.

One of the greatest advantages of marketing automation is that it assists a marketer to gather and manage comprehensive profiles of prospects. Lastly yet importantly, marketing professionals can A/B test marketing plans to track and identify the best technique that works.

5. Drives ROI

Marketing automation is not only helpful in saving time, but also in saving money. It helps curb the labor cost, which can be further invested in other mission-critical tasks thereby, contributing to an organization’s bottom-line.

Marketing automation would free up an organization’s marketing budget and its team allowing channelizing the money in other critical tasks, be it your annual marketing budget or a dream marketing campaign budget. Long story short, marketing automation assures positive ROI when leveraged effectively.

Conclusion

Marketing automation helps a business enjoy the aforementioned benefits along with many others. If you want to drive your marketing efforts to the next big level, then marketing automation is the perfect pick for you.

Further, pairing it with a good CRM software would assist you to uncover detailed insights on user behaviors including site visits, browsing patterns, preferences/interests, etc. A marketing and sales team when armed with robust CRM software that is equipped with excellent marketing automation capabilities can work great when it comes to driving customer experience and sales.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. Do Human Translators Have a Reason to Be Afraid of Advancing Technologies

3. Artificial Intelligence And Its Demands To The Programmers

4. Artificial intelligence (AI): Friend or Foe to Future Designers?

5. E-commerce Chatbots: 13 Ways to Increase Sales, Conversions & Retention

Anwar Shaikh writes about automation, AI, cloud, big data, digital marketing and all things enterprise technology such as ERP and CRM solution. A self-made Writer and a Digital Marketing Manager, Anwar writes for Sage Software Solutions Pvt. Ltd., a leading provider of cost-effective and user-friendly CRM software to small and mid-sized businesses in India.

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Business

What is a Customer Data Platform?

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members.

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What is a customer data platform

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.

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