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10 Search Engine Optimization (SEO) Myths Dispelled for the Year [2019]

Search Engine Optimization (SEO) is the key to the success of a growing online business. Top 10 Search Engine Optimization (SEO) Myths Dispelled for the Year [2019].

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Search Engine Optimization is the key to the success of a growing business. Every online business today thrives on making their presence felt on the internet. This can be done by utilizing the best SEO services in Sydney from a professional SEO company.

With time, the search engine algorithms have evolved continuously and developed. In turn, it was imperative that the methods of optimization also keep up with the pace of it. In this fast-paced online business world, the SEO services space has changed quite drastically in a very short time.

It is therefore not uncommon to find online businesses struggle to keep up with the changing dynamics of Search Engine Optimization Services.

 

People have their perceptions when it comes to the theories about Google’s search rankings. Some of them are utterly false and misleading.

In the forthcoming sections of this write-up, we have provided certain search engine optimization myths that are needed to be dispelled for the year 2019. This way, you will be able to make the most out of your efforts to rank your online business in top SERPs on Google.

We promise after reading this content piece, you will be in a far better position to comprehend the long-held beliefs that you had about SEO were utterly incorrect which would pave the way to get higher SERPs on reputed search engines like Google and Yahoo.

Let’s get started with the myths and bust them right away!

1. Myth: SEO Services is Long Dead and Buried

Is SEO Dead

Image: https://www.coredna.com/assets/meta/1554.png

Reality:

To start things off, people believe that SEO services are long dead and buried. This is a myth. Although the traditional methods of increasing the search engine rankings have become outdated today, it does not mean that the whole SEO concept is long gone and dusted for good.

At present, we are seeing the role of SEO transforming to an even bigger scale. It is not just a few simple tricks to get your website on the top of search engines. You also need to integrate your usual SEO tactics with complete and pleasant copy, effective audio/visual content, and social media community engagement that can help you get a more holistic approach to boost the rankings of your website.

2. Myth: Links are Like Gold to Drive Traffic to your Website

Links are Like Gold to Drive Traffic to your Website

Image: https://searchengineland.com/figz/wp-content/seloads/2016/09/links-content-sharing-ss-1920-800×563.jpg

Reality:

It might seem that getting links and backlinks is a sure-shot way to catch the attention of your target audience to the website. But, every time this might not work. There is a probability that even inbound links can assist in boosting the rankings of your website.

The most important thing is to concentrate on quality instead of quantity. Today, social media is a prominent medium to create, engaging quality content that makes users share them. This is the best way to drive traffic to your website instead of planting backlinks anywhere!

3. Myth: Placing Keywords Anywhere in the Content is Enough to Get Higher Ranking

Placing Keywords Anywhere in the Content

Image: https://optinmonster.com/wp-content/uploads/2018/03/how-to-use-keywords-for-seo.jpg

Reality:

In the past, SEO professionals used to repeat the primary keyword as many times as possible to get a higher SERP ranking. Google tried to stop this practice by introducing several other factors along with this one like the user experience and bounce rates.

So, if you are an organization that is still using the same old technique of placing as many times the primary keyword in the content as possible, your page ranking will drop to a substantial level.

This particular technique of placing primary keyword as many times as possible is regarded as a negative SEO technique, in order words, “Blackhat” that can cause your website to shut down completely.

4. Myth: If Your Domain Name Matches the Primary Keyword Exactly It will Rank Higher

Domain Name Matches the Primary Keyword

Image: https://thomaspetty.com/wp-content/uploads/2016/04/multiple-keyword-domains-one-website.jpg

Reality:

In the past, spammers started the process of claiming domain names strictly for ad purposes by matching the primary keywords. But, this does not necessarily mean that your website will rank number one in the SERPs.

Google took strict actions to ensure that no one was able to take unfair advantage of this fact. Hence, it is imperative for you to have a website that is backed with high-quality, relevant content.

5. Myth: Bing Rankings Do Not Matter A Lot

Bing Rankings Do Not Matter A Lot

Image: https://cdn-backlinko.pressidium.com/wp-content/uploads/2019/06/rank-high-on-google-social.png

Reality:

It is needless to say that Google is the most dominant search engine available on the internet. But, rule out other search engines like Bing at your laurels.

Do you know that Bing has a 15-18% share, a figure that has steadily grown since it’s launch in the year 2009? There are stats to prove this fact. Moreover, the demographics of Bing users are mostly older, family-oriented, and less tech-savvy.

If you are looking to attract the target audience that matches these demographics, it will not hurt to learn more about the search engine algorithm of Bing. Also, it is interesting to note that Bing has a few partnerships with Facebook. Moreover, it is a less competitive sphere and provides excellent opportunities for your website.

6. Myth: Subheadings are Key to Score Good Rankings on Reputed Search Engines

Subheadings are Key to Score Good Rankings

Image: https://yoast.com/app/uploads/2017/07/Headings_use_FI__4_-600×314.jpg

Reality:

It needs to be said that subheadings H2 to H6 do not add much value to your SEO. But, they provide superlative user experience, enhance the engagement and the readability quotient.

Mainly, if you talk about the comprehensive scheme of things, subheadings alone are not enough to take your website to the top ranking of Google. Instead of that, you need to concentrate on writing quality content for best results.

7. Myth: Images Do Not Provide Value to SEO

Reality:

Although indeed bots cannot view images and video content that does not mean it cannot have an impact on SEO. By adding proper tags to your pictures and videos, it is possible for you to give clues to search bots about the nature of your content.

Since this era is all about interactivity, it can boost SEO in several ways. On top of this, if you create pages and content that are accessible, user-friendly, and functional, it can go a long way in boosting your rankings through other vital metrics.

8. Myth: You Get Guaranteed Success Utilizing Social Media

Reality:

There are various social media sites like Facebook, Instagram, and Twitter that have become an integral part of our lives. But, it is essential to note that while social media presence is critical in attracting online traffic, only having a Facebook account is not going to work.

It is equally important to spend quality time in devising a social media campaign plan. Once that is done, it is time to keep updating posts on a day-to-day basis. You need to identify your exclusive voice. This way, you will be able to build up the visitor base and ultimately bolster your search engine rankings.

9. Myth: Paid Links is the Right Way to Get Organic Search Results for Your Website

Reality:

Everyone knows that paid links can drive visitors to your website, but that does not necessarily mean that it will feed into your organic search rankings either. Today, users have become smart. They are incredibly wary of sponsored links and promotional content.

In case, they get to know about it, you will end with increased bounce rates on your website. So, paid links can boost your traffic figures temporarily. But, organic search can help your website become relevant and trustworthy to get organic search results for your website.

10. Myth: Having a Large Number of Webpages on Your Website will Assist You to Rank Higher

Reality:

It is normally believed that having a lot of webpages on your website can enrich your client experience. But, it is essential not to fall in the trap of creating webpages just for the sake of it.

Remember, no matter the number of webpages that you have on your website if it does not provide enough value to the needs of your customers, they will go to your competitors. This way you will lose out big time!

Parting Thoughts

These are some of the SEO traps that can make your website vulnerable to lower rankings on SERPs. Although, there is a maze all around it is essential to accept the reality and avail the services of a professional SEO company to boost your search engine rankings most naturally.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. 16 Most Important On-Page SEO Factors To Boost Your Ranking Faster in Google

4. SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

5. What is On-Site (On-Page) and Off-Site (Off-Page) SEO?

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

Four Things You Should Know About Your Instagram Verification Badge

Today’s article will talk about things you didn’t know about the Instagram verification badge. Four things you should know about your Instagram verification badge.

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Four Things You Should Know About Your Instagram Verification Badge

The blue tick on Instagram instantly shows the world that you are someone notable and credible. If you’re a business, it immediately tells your audience that you are trustable and well-known. More than a status symbol, the blue tick acts as a symbol of authenticity, notability, and reliability. Profiles of all niches, shapes, and sizes can be verified on Instagram so long as they pass the notability criteria. Whether you’re a musician, a model, an actor, or an e-sports player – everyone can get verified so long as they are well-known.

Today’s article will talk about things you didn’t know about the Instagram verification badge. Whether you’re already verified or are looking to verify, there is something for everyone to discover within this article. So, without further ado, let’s get started!

1. You Can Buy Instagram Verification Badge

How does one get verified on Instagram? Well, via self-submission? Then think of this. How do you think people got confirmed before Instagram opened its public form to request verification? Well, they bought their way to confirmation, sort of. It’s no secret that social media agencies have well-established connections with social networks.

Social networks like Instagram, Facebook, and Twitter thrive with advertising revenue generated via social media agencies that manage a roster of clients. Now, these agencies have insider connections and knowledge about verification. And through them, you can buy Instagram verification badge if you’d like. Now, don’t get this the wrong way. This doesn’t suggest that anyone and everyone can get verified.

But, with the right agency on your side, they can help you build up your online presence, prepare your account and send it internally to a reviewer at Instagram. This means, instead of applying via the app where any one of the 2 billion active users can use, your application gets a fast-track process that receives a guaranteed human review. And this significantly improves your chances of verification.

2. You Can Lose the Verification Badge

Like most social media platform, Instagram has the exclusive right to issue the verification badge and withdraw it if they feel any of the policies regarding the verification has been violated. Do you remember how Trump, the president of the United States, got banned on Twitter? Well, if the president can get banned, so can you.

Posting hateful content, prohibited content, and inciting violence, is a quick way to lose your Instagram badge. In all, though, so lengthy as you stick to Instagram’s terms of use, you should be good and your badge intact!

Another thing to maintain in mind is always keeping your account public. Instagram explicitly states that verified checkmarks are for public accounts only, and you are only confirmed if you are notable. And, as a noteworthy person with the public interest, you are not allowed to keep your account private or locked.

3. Build Your Account Before You Apply for the Badge

The Instagram verification badge will not automatically make you an Instagram influencer in a day. Rather than applying at every possible opportunity, take your time to build your followers and have great posts before applying. In creating your account, you should have an attractive bio that shows you as a natural person and attract great followers.

In making the account, use a professional picture, or if you are representing a brand, using the logo of the brand as your profile picture is a good idea. Also, create an identity on other platforms as that will likely draw your audience to your posts on Instagram. At an early stage, the bar often creates exciting content.

If you qualify for the blue badge before getting on the platform, it helps establish a connection with your fans.

4. The Verification Badge Is Well Protected

Instagram policies help verified accounts protect their account through two-factor authentication, and it protects their account from impersonation attempts by hackers and protects their account from scammers.

Final Thoughts

To ensure you do not lose your blue badge, you should follow Instagram policies and enjoy the prestige that comes with the highly coveted blue badge.

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