Having a website is no longer enough to run a business. To keep up with the times, you need a mobile app that will allow customers to make purchases using their smartphones. However, the mobile business application seems incomprehensible for many entrepreneurs, so we decided to tell you more about this tool.

1. Mobile app for business: why you need it

There may be various reasons how? a business needs a mobile app. Consider the most common:

a. Building customer loyalty

Customer loyalty is what allows companies to sell a lot today. It is known that working with existing customers is much cheaper and more profitable than attracting new ones.

Therefore, working with customers using a mobile application, you can create trusting relationships, always keep in touch and reach out to customers just by pressing a couple of buttons.

Such loyalty programs allow you to give bonuses to customers, increasingly linking them to the business. Because by participating in the loyalty program, customers will return to the company again and again.

b. The increase in sales

The mobile application, thanks to the ability to create loyalty programs, increases the company’s revenue. Also, push notification technology permits you to remind customers about yourself, inform them about new products, promotions, and sales.

When developing a mobile business application, you should initially understand that you are creating it for a reason. Your goal is sales. So you need to work with customers using the app so that customers want to interact with you. Only then will they buy what you sell.

For example, you will have to share useful content, tell some tricks, give some lessons, train customers, be valuable to them, find out their objections, answer questions, even if they have not yet voiced them.

c. Interact with customers by sending push notifications

According to statistics, push notifications are twice as likely to bring customers back to the app. Links leading to landing pages can be embedded in push notifications. By getting used to receiving some useful content, which means trust in the company increases.

The geolocation feature is compelling. Just imagine a customer walks by a restaurant during their lunch break and gets a message that there is a table just for them in that restaurant.

d. The ability to build up against your competitors

How can you build up against your competitors today? Do things that others in your field are not doing. For example, work with a mobile app and gain a place in your customers’ phones alongside apps like Google, Youtube, Instagram.

If you have an application, then you are in this market seriously and for a long time. So you are not a one-day company that will work out the season and forgets about its customers.

By offering customers a new technology in the form of android or custom iOS software, you show that you are keeping up with the times and ready to develop and move forward.

Now you know about the benefits of mobile apps for business. And you understand that this tool helps to increase sales and increase customer confidence in your company.

The question arises: how do we promote the app and motivate customers to download and install it? After all, you should not expect in vain that someone will find your application in the AppStore and install it.

2. How to promote a mobile app for business

a. Marketing promotions

Conducting marketing campaigns is the best way to promote the application. Advertising a bonus loyalty program, promotions, discounts, and gifts for installing the app always works perfectly.

The company’s managers, waiters, and administrators can also offer customers the installation of a mobile app to participate in the loyalty program and count the first purchase.

b. Reviews of the app

You know that customers write reviews and suggestions to mobile app developers in AppStore and GooglePlay. Ask your customers to write reviews of the app, what they like about it, and why it is convenient. If someone doubts whether to install your app and sees positive reviews, they will install it.

c. Customer outreach

Invite existing customers to install your mobile app, send an e-mail newsletter, share this news on social networks, publish a blog post, install a widget on the site.

d. Mobile app ads

To quickly promote your mobile app, you can buy ads and get targeted customers and users of your app right away. You are a travel agency, and you advertise a travel app with promotions and hot deals. Who will install this app? Those who are planning a trip to the next vacation.

It turns out that the mobile app users are already the target customers because those who do not travel and do not plan a trip will not install the travel agency app. Therefore, you need to work with these users; they are your potential customers.

Placing the QR code of the application on business cards, catalogs, and other printed products of the company
Do you use business cards? Then use the space on the back of your business card to your advantage, print a QR-code to install the application. Now everyone who receives your business card can install the application.

So, knowing why a small business needs a mobile app and what actions should be taken to promote the app at the initial stage, you can decide for yourself whether your company needs such a tool as a mobile app.