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What is SEO and How It Works?

What is SEO? SEO is used to improve sales & enhance brand visibility. Types of Search Engine optimization, ON Page, Off-Page, Technical SEO.

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What is SEO and How It Works

SEO is Search Engine Optimization. When we search for a google query, Google works for us and looks for the best and most relevant searches and presents them. In other words, Super Clear Contents defines SEO as means making some improvements like the use of super content to your site layout that make your business highly appealing to a search engine.

You do it with the expectation that the web browser will show your site as the search headline on the search engine result pages list. Search engines would like to offer the best support to their customers. This means providing information on the search engine result pages, which are not only of top quality but also crucial to what the web browser is searching for.

Let us take an example. In a class of 50 students who just took an exam, only one stands first. Similar is the case with Super Search Engine Optimization; only a few searches rank on the top.

1. Types of SEO:

What is SEO and How It Works

There are mainly three distinct types of SEO.

i. ON Page SEO:

On-page SEO refers to the ‘content’ on the web page — the content has to be well targeted in the audience’s view.

To make On-Page Search Engine Optimization applicable, you have to ensure that your content contains additional information than what other web pages are displaying.

That should include all the characters related to the searcher’s question. You see, Google is user friendly, so Google only makes a web page rank if it consists of the information its user is looking for.

On-Page SEO also includes, in addition to user-targeted content, Keywords, user-friendly URL, optimized images, optimized title tags, and Meta description.

Super Clear Contents has found for you some super easy to use, free on-page SEO tools. These are: Search Console and Google Analytics.

ii. Off-Page SEO:

Off-Page SEO refers to content ‘outside your website.’ It is a significant factor to help you rank in Google.
Only your website content does not matter to Google until you use the right strategy to promote it. It includes mainly link building and social media promotions. For effective link building and social media promotion, you can choose a Digital Marketing Brisbane company.

Super Clear Content’s favourite tools to check Off Pages Search Engine Optimization includes Ahrefs’ Backlink Checker and Google Page Speed Insights.

iii. Technical SEO:

Technical SEO refers to ‘crawling, indexing, and accessibility.’ It improves the technical position of your website in the market.

Technical SEO is essential so that the Search Engines can have access to your website without any hurdle, in a fast and secure way.

2. Why Do Search Engines Care For SEO?

SEO helps search engines to filter the best of the best from the rest. Search engines work as guided robots. Information is fit into them.

They crawl and scan through all the available web pages regarding the searcher’s query and display the top linked and best-optimized result.

3. A technical Explanation of How SEO Works:

You see, the Search engine works in an automated way; it does not understand the page content.
You have to optimize your page in the best possible way to get to the top and appear on the first page of the search engine results page (SERP).

According to different free Search Engine Optimization tools available in Japan and Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.

4. FAQs:

i. Question 1: How does Seo Works In Digital Marketing?

Ans: How SEO and Digital Marketing Correlate: Let’s have a look at how SEO can be a significant factor in Digital Marketing:

1. More Traffic: SEO directly relates to more traffic. Also, if you continue doing the right strategies and relevant keywords, your business leads the audience.

When you rank among the top searches, more people visit you.

2. More Sales: Greater visibility means more traffic. Traffic and sales are directly related. More significant traffic means more sales.

3. Increased: Market Value: SEO makes you stand out in the crowd. When you have exactly what people are looking for, it means more reach.

4. Economical: Search Engine Optimization is much economical than paid advertisements. Hence, you can maintain that SEO is a roadmap.

And if you’re following the map, i.e., using relevant strategies and keywords, you will lead to your destination, i.e., quality traffic and the right consumers.

ii. Question 2: Is Seo Easy To Learn?

Ans: A big YES!! It would help if you had some time and effort to be a self-taught SEO expert.
To get started, you can find courses at Udemy, or you can refer to the Free SEO Learning Center [2020] — Moz.

iii. Question 3: What Seo Is Used For?

Ans: SEO is used to improve sales and to enhance brand visibility. SEO is a powerful tool for increased web traffic in digital marketing.

In 2019, almost 30 per cent of global web traffic was generated via online search usage.

5. Final Thoughts: What is SEO

Optimize the website for search engines is by no means an intractable mission. If you’re a little less entertainment and technology, you may find it difficult. You can ever move out to a web strategist for guidance.

Please get in touch with an SEO expert today to explore how to improve your website with a personalized SEO plan. We can’t wait to watch this from everyone!

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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Web Ranking For Your Website

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

  • Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
  • Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
  • Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

  • Provides real-time website insights
  • Compliances with GDPR and cookie directive
  • Offers to track files through super fast CDN
  • Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
  • Provides shareable dashboards and password-protected links

Plan:

  • Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
  • Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

  • Offers detailed traffic analysis
  • Uses special tools for webmasters
  • Offers optimization of conversion rate
  • Provides smooth data export feature
  • Identifies referral sources
  • Tracks real-time traffic sources

Plans:

  • Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
  • Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

  • Reduces your cookie banners
  • Provides shareable links to statistics
  • Offers password protection feature for shareable links
  • Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

  • Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
  • You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

  • Provides a smooth and straightforward interface
  • Offers analytics report directly to your email
  • Shows you the original traffic-driving referrer tweet
  • Bypasses Ad blockers
  • Provides easy accessibility to export data in CSV files or aggregates with JSON API
  • Offers two modes of operation, i.e., dark mode and light mode

Plans:

  • Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
  • Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
  • Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

  • Provides you with a customizable script that refrains you from navigating through multiple reports and pages
  • Offers faster performance in terms of page loading speed
  • Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
  • Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

  • Insights offer a free plan that includes up to 3k events or page views per month.
  • Their paid plan starts from $12/month, which allows up to 100k events or page views.
  • Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
  • Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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