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Business

When Is It Important to run a Background Check When Hiring?

Top Reasons to Run a Background Check, Avoid Liability, Detect a Criminal Record, Ensure Workplace Safety, Making the Best Decision

Published

2 years ago

December 16, 2020

TwinzTech

When Is It Important to run a Background Check When Hiring

Protect your businesses from potential risks and dangers, services provided by companies like CheckPeople are a crucial measure to take before making an employment decision. Recruiters assume candidates’ resumes are accurate most of the time, and that’s usually the case. However, it can and does happen that a candidate will be less than honest. A background check needs to take place to make sure the company is hiring the right person.

Table of Contents

1. What is Background Check?

Background Check

A background check or verification is an extensive review of someone’s criminal and financial records. That container combines some or all of the following: criminal history, employment history, education history, credit history, professional license verification, and identity verification.

2. Top Reasons to Run a Background Check

A business would need background check services for several reasons, such as avoiding liability, detecting a criminal record, ensuring safety at the workplace, discouraging less than stellar candidates, and generally eliminating uncertainty in the recruitment process. All of these aspects guarantee a sound hiring decision. We’ll go into each one below.

3. Avoid Liability

A company may face liability due to negligence if it has failed to screen job applicants properly. Let’s say a cab service is hiring a driver and ultimately does so without filtering him. At one point, he gets into a massive accident.

It emerges he was driving under the influence. Following his arrest, police report he had several DUI stops in the past. The company will be considered liable for damages to other vehicles and personal injuries because they didn’t do a background check.

4. Detect a Criminal Record

Flagging a candidate for criminal history is probably the main reason companies do pre-employment background screenings. They are best able to make a final decision if they know any crimes the applicant has committed in the past.

Sometimes the changes are minor, or there are none at all. However, companies should always run a criminal background check to make sure the person is suitable and will meet expectations.

5. Ensure Workplace Safety

Recruiters might be faced with objectively dangerous job candidates, from violent criminals to sex offenders. The risk is too high. The presence of such a person in the team will compromise the safety, and that’s putting it mildly. Every organization is aware that security at the workplace is a top concern today. It may be held accountable if safety is compromised.

6. Making the Best Decision

Ultimately, everything is about peace of mind. Hiring managers want their companies to flourish, and that’s why they want to select the best applicants. Employment screening can be stressful and hectic – that’s a fact – but you need to do what’s best for your business.

What’s more, it doesn’t have to be a lengthy and cumbersome process if you choose the right provider for the job. Some background check companies are much better than others. A background check is crucial if you want to make sure that you’re hiring the most suitable candidate.

7. Failing a Background Check

One can fail a background check for many reasons, and a criminal record is just one of them. Other causes include a failed drug test, inaccurate job history, education discrepancies, a poor driving record, or adverse credit history. Some are more severe than others.

Final Thoughts

Background verifications can confirm certificates, degrees, or employment dates and provide other relevant data related to employment history. Apart from providing a safe workplace for staff and clients, a background check will help you hire the most qualified applicant to contribute to your company’s success.

You want to encourage openness and honesty in the recruitment process and limit the risk of liability by exercising “due diligence” in the course of interviews. It’s simply not enough to rely on instinct in our day and age.

Comprehensive background verification of each candidate is the only way to make sure you’re thorough in the screening process. Forgoing a check is not the smartest of decisions, particularly if the job comes with security clearance or involves contact with vulnerable populations like children or seniors.

Business

What is a Customer Data Platform?

Published

6 days ago

January 27, 2023

TwinzTech

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

Table of Contents

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.