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Why Web Scraping Is a Double-Edged Sword for Businesses?

To attract more traffic and maximize profits, business owners consider using different tools, some of which are for web scraping.

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In recent years, companies of all sizes have recognized the value of making an online presence. Even small businesses are seeing the potential gains of the online market, with about 71% of them owning a website. To attract more traffic and maximize profits, business owners consider using different tools, some of which are for web scraping.

Essentially, web scraping is the automated collection of data from the internet. In many ways, it can be a blessing to a business, but it can also be a risk. And this article will explain why.

1. What Is Web Scraping?

Web scraping is data mining from online sites that simulates human behavior by using software to retrieve all available information, typically in HTTP format, from a target web page. The scraper can then copy a portion or all of a website’s content to another destination.

It enables the indexing and organizing of large data sets, allowing behavioral, statistical, and qualitative studies to be performed. For this reason, more and more firms employ scraping tools and bots for their initiatives. Consequently, about 80% of annual e-commerce profitability is affected by web scraping.

The “scraped” data can be applied to many promising practices. This includes availability and transparency. However, it is also prone to be exploited for malicious purposes, such as information abuse and intellectual property theft.

While much of this isn’t illegal, web scraping does fall into a gray area where law and morality are debatable. Nevertheless, it is essential to understand the pros and cons of this double-sided coin.

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2. How It Can Be Beneficial

For website owners and developers, web scraping tools save them a lot of resources. That is why well-known cloud providers, such as Amazon AWS, still provide free APIs for secure web scraping. In the right hands, it can help in many ways.

a. Automation

When working with advanced tools like bots, this is the primary benefit. It has simplified data extraction to just a few clicks, and it’s a real-life-saver as it completes the retrieval and processing of large amounts of data in a short amount of time.

You’ll be able to develop a better picture of your market and your competitors’ activity by downloading, cleaning, and analyzing large volumes of data at a fast rate.

b. Accuracy

Aside from being quick, scraping services are also precise, and simple data extraction errors can lead to severe issues later. Therefore, the accuracy of any form of data extraction is critical, and this is especially true for websites that deal with any other type of financial data.

Most humans find repetitive tasks boring, and this is perhaps why mistakes are still made even with the most straightforward assignments. Hence, many leave these kinds of jobs to robots.

c. Fewer Expenses

Manual data extraction is a costly task that demands a big team and a budget. But with automatic scraping tools, the costs can be significantly cut. Because maintenance cost is low and data is processed from the target website as a whole, data mining is now more affordable than ever.

Once the fundamental data extraction process is up and running, you can crawl the entire domain rather than just one or a few pages. This means that the one-time investment in having a scraper can pay off handsomely.

d. Flexibility

Application Programming Interfaces (API) are not hard-coded solutions for web scraping. As a result, they’re highly adaptable, open, and interoperable with other scripts.

All that is required is to design a scraper for a single significant work and then restructure it to fit a variety of tasks by making just minor modifications to the core. You can build up a scraper, an app integration, a monitoring actor, and a deduplication actor within one system.

3. Why It Is Also a Threat

Even if you use web scraping for good reasons, others may not. Web criminals and business rivals can steal your information and use it for various malicious activities using this technology. It is vital to know what risks you may encounter as a business.

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a. Phishing Attacks

Compared to hacking into an account, scraping is not as intrusive. However, it can open up the possibility of phishing attacks. Hackers can find out the names of superiors, active initiatives, and partner organizations.

This data can craft clear messages and trick people into giving what the hackers want. They can even steal most of a site’s content and take over its SEO ranking in the search results.

b. Password Cracking

Even if the password isn’t explicitly disclosed, hackers can use it to crack credentials and single bypass factor, or even multifactor, authentication mechanisms using web scraping.

Keep in mind that your employees construct passwords based on their interests, lifestyles, and other characteristics. All of these may be found on social media and other parts of the web. A skilled hacker can use this information to guess passwords, making a cyber-attack easier.

c. Price Scraping

A scraper can access the pricing information to offer a cheaper deal in their shop to boost sales. In this scheme, scraper bots are launched from a botnet to search the databases of business competition.

Web scraping allows competitors to get real-time pricing and promotion alerts, as well as product information and other plans. This can impact your revenue, website traffic, and user experience, among several others.

d. Spamming

Contact scraping is a sort of web scraping that entails searching for and obtaining contact information from a website. Bad bots collect email addresses and phone numbers with the intent of spamming new people.

Nowadays, push marketing strategies like this aren’t effective because people don’t trust them. So even if you don’t practice this type of scraping, but someone steals the contact details of your site’s visitors and spam, your reputation is still in danger.

4. Conclusion

Web scraping can do wonders. But if misused, it can tarnish a brand considerably. Understanding the intrusive nature of this threat not only raises awareness about this expanding danger. It also helps website owners to take steps to protect their proprietary information and their users’ privacy.

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Internet

How to Build a Just Chatting Twitch Stream

In order to avoid being labeled as a Just Chatting streamer that is not worth being watched, streamers can take some steps to make their stream more interesting, engaging, and interactive.

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How to Build a Just Chatting Twitch Stream

If there’s anything that online platforms have brought, it’s a renewed sense of connectivity and togetherness – not only between those that we know but also between people and communities often thousands of miles away. And while the go-to targets for online interaction and communication tend to be platforms such as Instagram, Facebook, and WhatsApp, there are other mediums that often have massive users that facilitate communication between individuals – the top among them being Twitch.

While most popularly known as a gaming platform, Twitch also hosts ‘Just Chatting’ streams where, as the name suggests, streamers talk about a certain topic and also allow people from the audience to join in on the stream. Although widely used, Just Chatting streams can pose some problems of their own – namely that users tend to get bored or uninterested if a streamer is talking about a topic for long periods of time.

In order to avoid being labeled as a Just Chatting streamer that is not worth being watched, streamers can take some steps to make their stream more interesting, engaging, and interactive.

Here’s how you can set up a Twitch Just Chatting stream and make it grow:

1. Use Custom Twitch Panels

Whatever it is you’re talking about, the first goal of your Just Chatting Twitch stream should be to grab users’ attention – especially those that haven’t converted onto your stream yet. And what better way to do that than with customized Twitch panels?

Not only do Twitch panels allow you to provide users with a snapshot of your content, but by utilizing the space effectively, you can also create hype around your channel, successfully gaining a greater audience. And if you’re thinking about the design aspect, well, PosterMyWall has got you covered with its range of Twitch panel templates.

With thousands to choose from, you can easily select a panel template, edit and customize it to match your content, and put it up on your Twitch profile. Soon, you’ll have users with similar interests and aesthetics pouring in!

2. Cook a Recipe

While it’s called Just Chatting, a Twitch stream where all you do is talk to your audience might get a bit boring – which is why it’s important to keep yourself and your viewers entertained! And what better way to do so than by dipping into the world of culinary?

It’s as simple as whipping out a recipe and cooking it while living on your Just Chatting Twitch stream. Now there are lots of ways that you can take this – for instance, you can host a cooking series based on nostalgic childhood dishes, international cuisines, or even audience-suggested creations. Or, you could have your audience members join in and cook alongside them as they prepare something in their kitchen while you work away at yours.

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As for the process itself, be sure not to get too immersed in your cooking and forget your Twitch audience altogether. Keep interacting and talking to your viewers, allowing them to join in too and of course, discuss what you’re making. It’ll be a blast for everyone!

3. Make a Show of it!

Podcasts, late-night talk shows, morning shows – you name it and there’s a talking arrangement on one medium or the other. Well, why not join these forces and host a show on your Twitch Just Chatting stream? Not only will you be able to keep your audience well-entertained, but you’ll also have a better sense of direction as to where your chatting stream is going, helping you better prepare for your stream’s future.

Pick a topic, build a narrative around it, and go on to host it on your stream. And to make things even more interesting, you can also invite guests onto your show – these could range from people you know or look up to in your daily life, other Twitch streamers, or even someone from your audience. Just be sure to put in the time and plan your content to make sure it’s engaging and attention-grabbing, and soon, your Twitch numbers will shoot!

4. Explore the Internet

The internet is a wide, wide place with activities and information of all sorts available at a finger’s click. And you can put it to good use during your Just Chatting Twitch streams! You can do everything from trying out internet riddles and trying to solve them with the help of your audience, visit and watch ‘try not to laugh’ videos and see how long you’re able to hold up, take online quizzes, or even visit websites requested by your viewers and exploring them together.

Of course, if you are going ahead and visiting fan-suggested pages, then it is best to vet these websites beforehand so you can avoid streaming any content that may be against Twitch guidelines or your own stream’s personal beliefs. Or, you can simply pull up the content on a separate screen, adjusting sharing settings as and when needed. Whichever route you choose to go on, it’s best to immerse yourself in the content so that you have substance to talk about – and if a topic isn’t your expertise or interest, you can always have your viewers join in!

5. Dip into the Arts

For many people, logging onto Twitch after a long tiring day may be akin to their version of therapy – the place that they visit to relieve some stress and feel better after a tough day. While it’s great that your content has the ability to make people’s day better, it also means that your content now has a responsibility to walk on that line – and what better way to provide some stress relief than with a dip into the arts? And we’re not restrictive when we refer to the arts!

You can host a live karaoke where you have fun jamming out to some of your favorite songs – don’t worry if you’re not a great singer! – and even have some of your subscribers join in on the fun. Or you can take the more traditional art route and paint a picture, make a sketch, or even crochet something.

As you engage with your art, you can talk about different topics on your stream and even turn the discussion back to your project, immersing viewers in the process that you’re following. You can even plan ahead and ask viewers to bring certain supplies in advance so that they can follow along and create art with you – there’s just no beating shared art projects!

So, if you’re looking to set up your Twitch Just Chatting stream, then these tips and tricks are all you need to succeed. Simply make adjustments according to your content and niche, and apply them to your channel – your subscribers will soon follow!

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