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9 Web Design Mistakes You Should Stop Making In 2022

However, you might not achieve great results if you keep making web design mistakes. Below are some of the web design mistakes you should stop making.

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9 Web Design Mistakes You Should Stop Making In 2022

The primary essence of creating a business website is to increase conversion, attract more customers, and drive customer engagement. However, you might not achieve great results if you keep making web design mistakes.

As a business owner, you want to impress your target audience with various website design elements, including typefaces, textual content, images, and colors. When appropriately used, such features can make your website design appealing to your visitors.

If you want to achieve excellent results, it’s wise to work with web design experts instead of doing the project independently. For instance, you can check service providers such as https://www.smartlydone.com to request all the custom web solutions you require.

Below are some of the web design mistakes you should stop making in 2022.

1. Cluttering Your Website

One of the common website design mistakes you need to avoid is adding excessive elements. This may affect one’s user experience and hurt your website’s loading time. To steer clear of unnecessary details, it’s best to know basic design principles before getting started.

It’s also crucial to start with an idea of what you’d like your website to achieve and how it can go about doing just that. This is because web design tools provide a variety of options such as embedded videos, animated logos, and pop-ups that can be overwhelming.

Luckily, you can easily prevent overcrowding your design. The only thing you should do is focus on creating a solid and straightforward structure that provides the most seamless and positive experience possible.

2. Not Focusing On User Navigation

Nobody enjoys using websites that are difficult to navigate. So when designing an attractive and engaging website, never forget about user navigation.

Just think of your website as a store. When its structure makes no sense, you won’t be able to find what you’re searching for. To make your website easy to navigate, ensure that your search bar and navigation menu are simple to use and find. Then, categorize various pages to streamline navigation for visitors. If necessary, you can also create dropdown menus to save space.

Adding Irrelevant Or Poorly Designed Images

3. Using Poor Calls To Action

A call to action (CTA) is essential to guide your users on what to do next or accomplish a specific objective. Usually, it’s what turns your visitors into paying customers. Unfortunately, while some website owners don’t use CTAs, others use poorly written ones. This web design mistake may hinder you from achieving your business and marketing goals in the long run. That’s why it’s critical to get it right if you want to succeed in a highly competitive market.

Your CTAs should be trustworthy, eye-catching, and transparent. Otherwise, your visitors will think that it’s spammy.

The other ways to improve your CTA include the following:

  • Place your CTA buttons in areas that are easy to see or notice.
  • Experiment with various eye-catching colors.

Keep each CTA short and direct.

4. Wrong Ad Placement

Ad banners are essential for digital marketing, and it’s hard to get good results with a website that doesn’t contain ads. However, it’s crucial to note the proper placement of ads. If possible, they shouldn’t overlap any essential information and affect your website’s usability.

5. Lack Of Visual Hierarchy

Another mistake to avoid making in 2022 is not prioritizing visual hierarchy. Generally, that concept is defined as the arrangement of elements based on their importance. If you don’t get it right, your website design may end up having features that may affect your users’ experience.

To have a solid visual hierarchy, think of what your visitors will be coming to your website for. Do user experience research, and ensure that your website’s user flow is seamless and intuitive.

6. Not Designing For Mobile

The other web design mistake you should avoid is not designing for mobile. Since most people use mobile devices such as smartphones and tablets to browse or shop online, creating a mobile-friendly website design makes sense. Your website should be accessible and responsive enough to various gadgets.

However, achieving this can be challenging because it often involves several factors. From the size of the images you’re using to the layout of your pages, you have to consider every little detail so that your website will be mobile-friendly. Working with professionals can make a big difference if you want to get the best possible results.

Key Reasons Why Some Business Websites Fail

7. Slow Loading Time

If your website doesn’t load fast, you’ll lose visitors over time. Given that online users are impatient and don’t have long attention spans, you have to provide the information they’re after right away.

Slow loading time isn’t good for search engine optimization (SEO), either. These days, search engines prefer fast-loading pages because they’re more user-friendly and provide a better user experience. So if you don’t want your competitors to outrank you and drive your customers away, improve your loading time by:

  • Optimizing and compressing your images

Selecting a web hosting service that focuses on performance

8. Poor Use Of Content

Destructive content may spell disaster in online marketing. Since content is king, you should never take it for granted.

When creating content, please pay attention to your typefaces and fonts to convey your brand image. Therefore, ensure that the ones you choose are legible and attractive.

It’s equally crucial to avoid incorporating too much text. Instead, try breaking up your text and adding visual elements to represent the concepts you’re discussing.

To make your content easy to read and scan, you can use white space strategically. This helps direct visitors’ attention to the correct focus area, making it convenient for them to understand your entire content.

9. Adding Irrelevant Or Poorly Designed Images

When compared to ads, images are more necessary for website design. But they may pose the same risk the former comes with because irrelevant or poorly designed images can harm your brand image and sales.

Displaying low-quality images can put off your visitors, especially if you place them alongside irrelevant content. With this in mind, use high-quality photos instead and opt for those that communicate your brand voice or the message you’re trying to convey.

Wrapping Up

The most common web design mistakes often happen when business owners take a do-it-yourself (DIY) approach. Although going for that route might allow you to save some money and give you more control, working with experts is more beneficial as they know how to avoid all the errors discussed above. They’re also aware of the latest web design trends that can make your website stand out, which would be highly advantageous for your business.

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Technology

Top 10 Things You Should Know Before Designing Your Website

If you are thinking about building your website, whether yourself or with the help of a custom website design company, you should consider these 10 things before designing your website.

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Designers man drawing website ux app development. User experience concept.

Investing in a website is a crucial decision to make as online presence plays a pivotal role in the growth of any business, small or large. A company’s creative website design helps the user decide whether to move ahead with the company or switch to another website.

Your website is responsible for a strong online presence of your business that attracts genuine users and helps you to grow it. The users could use your website as a validation of authenticity and trustworthiness. If your website lacks a creative layout, you might lose a few clients, leading to financial losses that you undoubtedly want to ignore.

If you manage to create a creative website design, your website could be your lead-generating machine and consequently turn your website traffic into quantifiable conversions. You could either make your website by yourself if you know how to design a website, or you could also take the help of the best website design company in India.

If you are thinking about building your website, whether yourself or with the help of a custom website design company, you should consider these 10 things before designing your website.

1. Purpose of your website

The first and most important thing to know is, what is the purpose of your website? If you are not clear about the purpose, you might not achieve the objectives you want from your website. For example, if you want to increase sales of your product via the website but are creating irrelevant content, you will ultimately fail to impact your audience. So, it is substantial to be clear with your purpose and plan your creative website design accordingly.

2. Choose the perfect domain.

Another important thing is to figure out your domain name. A domain name is a name that defines your company to the online community. The domain name of the website should justify your business goals or objectives. When you start designing your website, make sure you choose the perfect brand name for your website and check how your domain name ends, i.e., .com, .in, .co, etc. All these are prominent to consider when you are designing your website.

3. Identify your audience/users.

The website you are creating may benefit you, but it’s not for you but for your audience. They will interact with your website. It might seem like a big deal to choose the target audience. I will target “everyone.” Remember the quote, “you can’t make everyone happy,” same applies here.

Understand your target audience and design your website’s buyer persona accordingly. You should not target people who are not relevant to your product, but you should aim to reach those few people who will buy your product, and that’s why identifying your audience is essential.

Does your website have a poor conversion rate. Heres what could be wrong with it

4. Write original and unique content.

A creative website design is creative with the content as well. You must have heard that the content is the king, and this is true. Website design and development success highly depend on the content you are providing via your website. It must be related to your audience and add value to the life of your audience. If you are selling a technical product, you can write blogs about how to use the products and how they ease the life of buyers.

5. SEO-friendly code

We have discussed in the above point why creating creative website content is important, but what is the point of creating content if google or other search engines doesn’t index them in their search results? That’s why SEO is important.

SEO helps to rank your website in SERPs that are for free without incurring any extra costs. Incorporating SEO-friendly code while designing your website instructs search engine crawlers by giving them a clear picture of your website’s content that needs to be indexed.

6. Build a branding strategy

While building your creative website design, knowing how your brand will be recognized is vital, and building a strategy to grow your brand identity so your business can strengthen your online presence. Branding strategy could include your logo design, website theme template, creative web design content, etc. It would help if you tried to be more specific and clear about what your customer or website visitors think about your business after entering the website.

7. Mobile-friendly website design

According to Statista, more than 6.5 billion people have smartphones, more than 83 percent of the world. We know that we all count on mobile for small searches, from searching restaurants near me to investing in bitcoins. At such a time, you must create a website that is mobile-friendly and responsive to any device size. That means your website gives the same user experience, no matter on which device you open your website.

8. Structure your website scalability

The mistake that most website owners make is focusing on short-term goals and objectives. It is always advisable to never make a decision based on your current needs. There are always high chances that your website could bring you much more than you think, but the mistake you might make is either overestimating or underestimating it.

The best thing is to avoid single points of failure (SPOF). While building your website design, ask yourself where you will store the data collected, how you will access it, and how frequently you will back it up.

9. Add a call to action button.

The biggest mistake website owners commit while developing a creative website design is not knowing where to add a call to action button. The call to action button encourages your customers to connect with your business for a better understanding. With the help of the call to action button, you can even invite your visitors to subscribe to your newsletter. It will help you to build a strong relationship with your audience.

10. Test your website functionality

We have covered all the important aspects of creating and developing a creative website design. We are at last, but not the most minor point, that is functionality. This step comes when your website design is complete, and now you need to check how your website is loading properly and doesn’t contain any broken links. Observing your website from the user’s point of view is significant to understand better the issues that need to be corrected.

Closing thoughts

Keeping these things in mind while developing your creative website design helps you better frame your website. With the help of little planning, you can create an impactful website design that attracts users and search engine crawlers as well.

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