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Universal MultiChannel Challenges and How to Succeed Them

Universal MultiChannel Challenges and How to Succeed Them. Multichannel marketing offers a vast number of problems and issues to overcome

Published

4 years ago

March 14, 2020

TwinzTech

Universal MultiChannel Challenges and How to Succeed Them

Multichannel management is like juggling, except that the better you become at it, then the more you have to juggle until you inevitably start dropping balls.

Multichannel marketing offers a vast number of problems and issues to overcome, and the worst part is that the better you become at it, the more problems erupt, and the harder the whole process becomes.

Here are a few difficulties you may face when you are multichannel marketing, from multichannel messaging to an inability to get things started on specific social media platforms.

Table of Contents

1. A General Misunderstanding Based on Intuitive Design

A General Misunderstanding Based on Intuitive Design MultiChannel Marketing

All are a fancy way of saying that many social media platforms have similar features that are so similar you fall victim to using the same techniques, rules, and functions and then are bewildered because they do not work.

A typical example is Instagram and Twitter. You may be a whiz on Instagram and have people eating out the palm of your hand, so you have a go at Twitter, and you cannot break 100 followers.

You use all the same material, content, and hashtags that you do on Instagram, and it just doesn’t work. You post one of your most famous Instagram images on Twitter, and it floats by lifelessly like a coffin down a river.

What went wrong is that the rules, trends, and even the essential functions for each social media platform are different. Just because icons do similar things doesn’t mean their service has the same effect.

For example, a hashtag on Twitter is pretty powerful, but a hashtag on YouTube is closer to being a cataloging function than a promotional tool.

Another example is how embedding some of your social media content on your website is a great way to get people over to your social media profiles, except YouTube, where all the benefit stays on-page and where very few people will navigate onto YouTube from a website that has a video embedded.

2. Dealing With Multiple Messages

Going back to Instagram, if you launch one of those 24-hour videos, then people cannot comment, and they have to leave a message instead. Even with humble 20K followers, you are going to receive a lot of words that would have otherwise comment.

Now, combine this with the messages you are going to receive from all your other social media profiles, and you are faced with an avalanche of words. Plus, the more successful you are, the bigger your problem becomes. That is why many companies use multichannel messaging to receive and even send their messages over numerous channels.

Do not forget that one of the most significant points of contact are the messaging and comment systems that social media contain. Larger companies have no time for contacts, messages, and comments, but smaller businesses do have the time, and they can offer a wealth of information and marketing opportunities.

3. Some Platforms Are Very Biased

Overcome social media bias by understanding them. As you gain more experience with social media marketing, you will learn how some are biased in very distinct and testable ways. For example, Twitter is not biased in terms of overall functionality, but many Twitter users are, which is often why the platform is so full of controversy.

Plus, it is geared towards celebrities, and local areas, so smaller businesses trying to go national are going to struggle.

Facebook is very left-wing and relies heavily on shock media, which means your non-spammy content will ironically do the worst. That is not to say that you should write visible spam messages, but if your posts do not claim to “Blow-up” Facebook, then they will probably suffer.

YouTube favors big business, especially larger media publishers, so you are going to have a hard time penetrating the platform if you are not prepared to spend a lot of money on your production values. Also, using affiliate advertising for your videos is far more expensive than if you were paying for website affiliate clicks.

Instagram is biased for women in that it is tough for males to promote and grow their channels, but do not make the mistake of pandering to women on Instagram because they can see through it. Offer things that men and women find appealing, but remember that if you need an Instagram ambassador, then make her female.

A Lack of Content

More channels mean a more significant demand for content. However, despite this being a problem, it becomes a real problem when you lower your quality to keep pace with your output.

As your audience grows, you are going to want to keep them engaged, but it is far better to lower moderate your production and keep things at a high quality, rather than try to rush content or start paying low-quality producers.

With that said, if you can grab a few freelance producers who genuinely understand your audience and your brand, then you can set them off on their way to helping keep your audience warm.

But, it probably goes without saying that if you pick a poor quality producer or somebody who doesn’t understand your target audience, then you may lose all your followers and credibility, or worse still, start attracting the wrong type of people.

Business

How Music Can Impact Your Customers’ Experiences Grocery Stores

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Published

5 days ago

September 19, 2023

TwinzTech

How Music Can Impact Your Customers Experiences Grocery Stores

There’s a lot that goes into sales in any store. The people in the store, the store’s layout, the lighting, the color scheme, and, of course, the music.

If you were to walk into a grocery store and there was no music playing, it would be unnerving, to say the least, and there is a reason why. When most people think of music playing in a store, they think of the general type of music and link it to the products in the store.

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Table of Contents

1. Increase Sales

Research has found that the right kind of music will boost sales. It is true!

The most successful grocery stores use familiar-sounding background music to promote sales, and there is a reason why- it works! Music for business is not a new area, and having a set playlist is better than simply putting it on the radio. When customers hear music that is familiar, they will feel relaxed, and when they feel relaxed, they are more likely to purchase items.

2. Reduction In Complaints

Nobody likes complaints, especially in retail. It has once again been found that those familiar tunes which you can play in your supermarket have been linked to a reduction in complaints being made.

The tempo of the music can impact the behavior of the buyers in your grocery store

It has also been shown to impact how customers assess their time in the store. For instance, one study found that customers who were waiting and were surrounded by unfamiliar music described the store as being dirtier, the staff being ruder, and the waiting times being longer. In the same market setting, a set of customers who had familiar music being played reported, well, the opposite!

3. Impulse Purchases

The tempo of the music can impact the behavior of the buyers in your grocery store.

Ever wonder why faster-paced music is played around the holidays? This is why! Studies have found that when it comes to playing faster-paced music, shoppers were more likely to make more impulsive buys, upping sales in the store.

4. Brand Promotion

There is a reason why when you go into a higher-end grocery store, they are playing more classically themed music. Or, when you go into a grocery store that is full of health-based products, there is a reason why they usually play more relaxed music.

They are trying to build an association with their brand. So, if you are looking for the right kind of music to play in your grocery store, think about what it is that you sell. For generic grocery stores, something like easy listening or happy music will usually work to help get customers feeling good and relaxed enough to buy produce.

5. Atmosphere

You want to create a warm and welcoming atmosphere in your supermarket. One of the easiest ways to do that is with music, as even if the customers aren’t aware of the type of music that is playing consciously, they will still hear it and be impacted by it. In short, softer, happier music prompts relaxation and helps up general purchases, and, as before, faster music prompts impulse buys.