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What Are Transactional Emails and How Can They Benefit Your Marketing?

Transactional emails are a simple concept, but they are surprisingly difficult to use effectively. Or rather, they are straightforward to use incorrectly.

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Transactional emails are a simple concept, but they are surprisingly difficult to use effectively. Or rather, they are straightforward to use incorrectly. Let’s take a quick look at what a transactional email is and how to best deploy them.

1. What Are Transactional Emails?

A transactional email is a type of automated email that is often used by marketers, along with promotional emails. The contrast within a promotional email and a transactional email is that the transactional email is triggered by specific events, interactions, or user preferences for the service or platform they are on. A promotional email is one sent out by the business during their marketing campaign.

Promotional emails are generally targeted at the audience as a whole, whereas a transactional email is more personal and aimed at a specific user. For example, if a customer has filled their shopping cart with items, but then not checked out, a transactional email can automatically be sent to remind them that they have a full shopping cart waiting.

Transactional Emails and Marketing

2. How to Use Transactional Emails

First and foremost, the subject line of your transactional email should immediately make it clear what the email is concerning. Similarly, as soon as the recipient opens up the transactional email, they should only need to skim over the body of the text to gain a full picture of why it is being sent.

You should also aim to make your transactional emails visually appealing, and not just present the recipient with a wall of text. Using HTML instead of plain text enables you to craft a more engaging and exciting email. Make sure that the email contains a direct link to the page your customer needs to visit to solve the issue at hand. For example, if they have abandoned a shopping cart, then include a link that will take them straight back to the checkout page.

Finally, choosing a reliable email provider is also essential if you are going to use transactional emails effectively. In particular, you want as much control as possible when it comes to defining the trigger events that result in an email being sent. Two ever-popular options include Mailgun and SendGrid – check out this article from PieSync for a more detailed comparison. The PieSync blog is a fantastic resource for marketers full of useful articles.

3. How Not to Use Transactional Emails

transactional emails visually appealing

As is always the case with customer communications, you must think carefully about what you say and how you say it. One of the most typical errors that companies make with the transactional emails is that they go overboard on the marketing aspect of it and begin to embellish and exaggerate.

A transactional email is supposed to encourage your users to take a specific action. These emails can easily lead to improved customer engagement and enable you to make a sale where you would otherwise lose one. However, the marketing power of a transactional email lies in the fact that it is genuinely useful to the recipient, not that it is actively trying to sell them more products.

If you utilize them correctly, transactional emails can improve your users’ experience and benefit your business. Remember, simple is better. You don’t just want to send an annoying plaintext email, but you should also avoid weighing it down with excessive baggage. What you say and the way you present it will determine the effectiveness of your messaging.

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Business

5 Mistakes To Avoid If You Are Going To Self-publish Your Book

To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.

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5 Mistakes To Avoid If You Are Going To Self-publish Your Book

Self-publishing your book essentially means being your own editor, designer, proofreader, and marketer, not to mention the fact that you also have to write your book. There are many tasks and it will be the first time you face any of them.

For many first-time authors, this process can seem a little overwhelming. After all, how can you be sure you’re on the right track to making your book a success? To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.

1. “What matters is the inside”

Well, you’re not wrong. Content is king, and it will be what determines the long-term success of your book. However, we often see that authors who make this their mantra end up severely neglecting the more superficial but vitally important elements such as book writing service, formatting, and well-written descriptions. The irony is that if you don’t put effort into the outside of your book, people will never see the inside. It’s really a bit like going on a date, what’s important is the inside, but you have to fix the outside so that people are curious about the important things.

You may not have all the necessary skills in your pipeline, but it is definitely possible to self-publish a professional-quality book (both in terms of content and exterior) without necessarily having any experience. We’ll tell you more throughout this article, and of course, you can always browse our Help Center and blog for more tips, tricks, and guides for self-publishing your book.

2. Ignore criticism and/or comments

One of the best things about self-publishing your book is that you have the freedom to write about topics that tend not to have been explored in mainstream literature. Many publishers do not dare to touch on these topics for fear of not getting a return on investment or because they are niche genres with few but very passionate fans. This can sometimes lead authors to be a little overprotective of their ideas and dismiss any criticism or comments, constructive or otherwise, usually to the detriment of the final product.

Don’t get us wrong here: we’re not saying you should sell out or compromise your creative identity. If you’re not happy with the book, there’s no point in writing it in the first place. However, self-publishing also means self-publishing (for the most part), and that requires a certain objective perspective. That’s why we always recommend that at least two people you trust to read and comment on your work before publishing it.

This is especially true if you want to sell your books once you’ve published them. Getting a couple of people to read and review your book before publication can help eliminate some of the errors you may have missed, plot holes, or undesirable story elements.

3. “My target audience is everyone”

We hear this a lot. There seems to be some widespread misunderstanding about the topic of the target audience, what it is for, and why it is important.

First, let’s eliminate the most common misconception: having a target audience does not mean that said audience is the only one who will buy your book. If you define your target audience as young adults between the ages of 15 and 20, it doesn’t mean you’re actively discouraging people outside that age range from buying your book.

All it means is that you are adapting your writing, your themes, and the aesthetics of your book to make it more appealing to your chosen demographic. It is to ensure thematic focus and aesthetic coherence in your work. This is important because it gives your book its identity.

Mistakes you should avoid if you are going to self-publish your book

4. Thinking that you don’t need marketing to self-publish your book

Marketing is usually one of the topics that authors who are going to self-publish their book have the most problems with. After all, most writers don’t want to become authors for the love of marketing. However, it is one of the essential components to the success of a self-published author.

Unfortunately, we often see writers who only make a token effort to promote their books, or worse, ignore it completely and think that interested readers will find it. While that may be the case for some of them, the vast majority of your potential readers won’t be able to find your book amid all the noise on the Internet these days. Plus, even if interested readers found your book on their own, do you really want to waste the opportunity to sell hundreds of copies with a well-designed marketing campaign?

If you don’t know anything about book marketing, we suggest you check out our guide on how to promote your book. We also have an article on our blog memoir ghostwriting services dedicated to book marketing on social media that you might also be interested in.

Don’t waste time and start promoting your book before its publication! Do some research on your target audience and choose communication channels accordingly. There are several different approaches you can take depending on the context, but the three articles mentioned above will help you get off on the right foot.

5. Assume that people don’t like your book

Sometimes, even if you have put all your soul and love into self-publishing your book, the sales of your works may not go as fast as you expected. Many writers mistakenly interpret this slow start as an indication that their book is a failure, universally hated by everyone, and then give up on writing.

It’s a shame when this happens because most of the time it takes very little to see almost instant improvements in sales numbers. So don’t give up! We are here to tell you that this is perfectly normal and that you should not feel defeated by it. Your book, in all likelihood, is not the problem here. Instead, the problem is often that people simply don’t know your book exists. If you read the previous points we covered in this article, you should already have a pretty good idea of ​​what may have happened and what you can do to fix it.

Usually, the answer is that you need to spend more time and effort on marketing. However, it might be worth asking more people to give you feedback on your book, both in terms of the content and the cover, to see if there is anything you can change to make it more appealing to a wider audience. However, it’s not going to happen overnight, so don’t be discouraged by a slow start. Keep up the good work and spread the word!

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