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What Are Transactional Emails and How Can They Benefit Your Marketing?

Transactional emails are a simple concept, but they are surprisingly difficult to use effectively. Or rather, they are straightforward to use incorrectly.

Published

3 years ago

January 16, 2020

TwinzTech

Transactional emails are a simple concept, but they are surprisingly difficult to use effectively. Or rather, they are straightforward to use incorrectly. Let’s take a quick look at what a transactional email is and how to best deploy them.

1. What Are Transactional Emails?

A transactional email is a type of automated email that is often used by marketers, along with promotional emails. The contrast within a promotional email and a transactional email is that the transactional email is triggered by specific events, interactions, or user preferences for the service or platform they are on. A promotional email is one sent out by the business during their marketing campaign.

Promotional emails are generally targeted at the audience as a whole, whereas a transactional email is more personal and aimed at a specific user. For example, if a customer has filled their shopping cart with items, but then not checked out, a transactional email can automatically be sent to remind them that they have a full shopping cart waiting.

Transactional Emails and Marketing

2. How to Use Transactional Emails

First and foremost, the subject line of your transactional email should immediately make it clear what the email is concerning. Similarly, as soon as the recipient opens up the transactional email, they should only need to skim over the body of the text to gain a full picture of why it is being sent.

You should also aim to make your transactional emails visually appealing, and not just present the recipient with a wall of text. Using HTML instead of plain text enables you to craft a more engaging and exciting email. Make sure that the email contains a direct link to the page your customer needs to visit to solve the issue at hand. For example, if they have abandoned a shopping cart, then include a link that will take them straight back to the checkout page.

Finally, choosing a reliable email provider is also essential if you are going to use transactional emails effectively. In particular, you want as much control as possible when it comes to defining the trigger events that result in an email being sent. Two ever-popular options include Mailgun and SendGrid – check out this article from PieSync for a more detailed comparison. The PieSync blog is a fantastic resource for marketers full of useful articles.

3. How Not to Use Transactional Emails

transactional emails visually appealing

As is always the case with customer communications, you must think carefully about what you say and how you say it. One of the most typical errors that companies make with the transactional emails is that they go overboard on the marketing aspect of it and begin to embellish and exaggerate.

A transactional email is supposed to encourage your users to take a specific action. These emails can easily lead to improved customer engagement and enable you to make a sale where you would otherwise lose one. However, the marketing power of a transactional email lies in the fact that it is genuinely useful to the recipient, not that it is actively trying to sell them more products.

If you utilize them correctly, transactional emails can improve your users’ experience and benefit your business. Remember, simple is better. You don’t just want to send an annoying plaintext email, but you should also avoid weighing it down with excessive baggage. What you say and the way you present it will determine the effectiveness of your messaging.

Business

What is a Customer Data Platform?

Published

2 months ago

January 27, 2023

TwinzTech

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

Table of Contents

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.