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What Are Transactional Emails and How Can They Benefit Your Marketing?

Transactional emails are a simple concept, but they are surprisingly difficult to use effectively. Or rather, they are straightforward to use incorrectly.

Published

3 years ago

January 16, 2020

TwinzTech

Transactional emails are a simple concept, but they are surprisingly difficult to use effectively. Or rather, they are straightforward to use incorrectly. Let’s take a quick look at what a transactional email is and how to best deploy them.

1. What Are Transactional Emails?

A transactional email is a type of automated email that is often used by marketers, along with promotional emails. The contrast within a promotional email and a transactional email is that the transactional email is triggered by specific events, interactions, or user preferences for the service or platform they are on. A promotional email is one sent out by the business during their marketing campaign.

Promotional emails are generally targeted at the audience as a whole, whereas a transactional email is more personal and aimed at a specific user. For example, if a customer has filled their shopping cart with items, but then not checked out, a transactional email can automatically be sent to remind them that they have a full shopping cart waiting.

Transactional Emails and Marketing

2. How to Use Transactional Emails

First and foremost, the subject line of your transactional email should immediately make it clear what the email is concerning. Similarly, as soon as the recipient opens up the transactional email, they should only need to skim over the body of the text to gain a full picture of why it is being sent.

You should also aim to make your transactional emails visually appealing, and not just present the recipient with a wall of text. Using HTML instead of plain text enables you to craft a more engaging and exciting email. Make sure that the email contains a direct link to the page your customer needs to visit to solve the issue at hand. For example, if they have abandoned a shopping cart, then include a link that will take them straight back to the checkout page.

Finally, choosing a reliable email provider is also essential if you are going to use transactional emails effectively. In particular, you want as much control as possible when it comes to defining the trigger events that result in an email being sent. Two ever-popular options include Mailgun and SendGrid – check out this article from PieSync for a more detailed comparison. The PieSync blog is a fantastic resource for marketers full of useful articles.

3. How Not to Use Transactional Emails

transactional emails visually appealing

As is always the case with customer communications, you must think carefully about what you say and how you say it. One of the most typical errors that companies make with the transactional emails is that they go overboard on the marketing aspect of it and begin to embellish and exaggerate.

A transactional email is supposed to encourage your users to take a specific action. These emails can easily lead to improved customer engagement and enable you to make a sale where you would otherwise lose one. However, the marketing power of a transactional email lies in the fact that it is genuinely useful to the recipient, not that it is actively trying to sell them more products.

If you utilize them correctly, transactional emails can improve your users’ experience and benefit your business. Remember, simple is better. You don’t just want to send an annoying plaintext email, but you should also avoid weighing it down with excessive baggage. What you say and the way you present it will determine the effectiveness of your messaging.

Business

4 SaaS Link Building Tips For Beginners

Published

2 weeks ago

November 25, 2022

TwinzTech

The most effective techniques to promote your software as a service (SaaS) business and increase organic traffic to your website are content marketing and search engine optimization (SEO).

Note that improving your SEO rankings entails acquiring more high-quality backlinks. Thus, it’s essential to increase the number of backlinks to your SaaS business’s website from authoritative, high-quality websites in order to boost its search engine optimization performance.

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging. Therefore, building links the right way is the key, and you can find out how to plan your own link-building strategy from https://linkflow.ai/saas-link-building/ and other helpful resources.

Link-Building Strategies For SaaS Companies

Regardless of your niche, you may need to actively develop backlinks to your SaaS business in order to get your content discovered, consumed, and, ultimately, attract new clients. Here are ways to do it.

Table of Contents

1. Write Guest Posts

Building backlinks and establishing yourself as an authority in your field can be accomplished effectively through guest posting. When you create content that is both original and helpful, other websites may link to it.

Take the website’s domain authority into account when guest posting. It’s recommended that you start with a well-regarded website with a Domain Authority (DA) of 50 or above. In addition, it would be beneficial to search for niche-specific websites interested in your writing.

After discovering a website open to guest posts, your next step is to learn more about the site’s target audience and content before seeking content marketing managers. Also, check to see if there are any guest posting requirements for the site.

However, you should exercise caution in deciding which blogs to publish on. There’s a wide variety of authoritative websites, and the same holds true for blogs.

2. Take Advantage Of Brand Mentions

Utilize your SaaS network to its full potential and make the most of brand-mention opportunities.

Backlink mentions are an excellent approach to making use of the websites, businesses, and services that you discuss in the content you create. Utilize methods such as co-mentioning or mention-me-back to get the advantage from your network.

This is an excellent strategy to obtain backlinks with very little effort on your part.

Link-Building Strategies For SaaS Companies

3. Pitch Link Round Ups

SaaS isn’t the only industry that can benefit from link roundups, but it is one in which they excel.

A link roundup (also known as a link list) is a regularly scheduled set of external links to relevant online content, such as articles, blog posts, and other online resources. Audiences can use them to find new content to read and share. They provide a dependable method for website owners to acquire inbound links.

Creating high-quality content that follows SEO best practices is the first step to being featured on authoritative link roundups.

Content that is educational, thoroughly investigated, and supported by reliable sources has a much better chance of being included in link roundups. The odds of being featured will improve if you establish yourself as a reliable source of high-quality information.

4. Use Digital PR Tactics To Earn Backlinks

Digital public relations (PR) is one of the most effective long-term approaches to building SaaS links. Digital PR entails expanding a company’s brands using means like podcasting, webinars, and more to attract the media’s attention.

Here are some suggestions for digital PR link-building:

Surveys and studies
Trend reports
Podcasts, webinars, and conferences

In order to get journalists and publications to write about your material and include links to it, you need to generate linkable assets (also known as link bait) and market these to them.

Important Factors In Back Linking

There are differences in the quality of the links. However, how can you evaluate whether or not a link is of high quality?

A link’s anatomy can tell you if it’s high- or low-quality. Look at these principles:

Relevancy
Anchor Text
Domain Strength
Page Strength

Once you’ve made it to the first page of Google’s search results, you can take it a step further by analyzing the anchor texts used by your top competitors to learn which type of anchor Google prefers and then using that data to guide your own link-building efforts.