The saying goes as the customer is always right, and as far as it is true, the secret of your business success is to make everything related to it is customer-centric. As per the latest study, about 85% of the sales and service executives oversee that customer service is the critical differentiator to define the competitiveness of a business.

In whichever business customer service is lacking in quality, there the customers tend to skip out. About 52% of the customers also responded to the survey that they skipped brands with shoddy service. Yet, other alarming statistics also show that loss in revenue due to poor customer services is about 1.6 trillion US dollars annually in the case of major US brands.

1. Why is Salesforce the best choice?

So, to ensure that your customers have a very positive experience with your brand and a rewarding buying journey, businesses need to get hold of a reliable customer service platform. When it comes to choosing an ideal CRM platform, which is dedicated to sales and customer support, here, let’s discuss why Salesforce Service Cloud is a perfect choice for businesses of varying scales.

Enjoy full peace of mind: It is a proven fact that the peace of mind for businesses and brands comes from using the most reliable platform. Over time, Salesforce Sales Cloud had been proven out to be the best by growing their client base and also had been recognized as a leader in cloud-based CRM applications.

Saving money: The users of Salesforce can ideally avoid costly hardware installation and time-consuming infrastructure management. There is no need for on-site hardware installation at all with Salesforce as it is entirely cloud-based. The users need to have an uninterrupted internet connection and a conventional browser to get access to everything they need in terms of sales and customer support CRM.

Instant start: it is easy to set up Salesforce Sales Cloud in a few minutes. This is a powerful CRM out-of-the-box, and Sales Cloud is custom-designed to start instantly with complete features as soon as you install it. It will enable users to immediately and effectively connect with the customers without the need for any time-consuming setup and configuration.

Easy customization: Based on the growing needs of your business, one can quickly expand the capacity of your CRM on Salesforce. If you like something better than just the standard off-the-shelf solutions the base version offers, Sales Cloud provides a lot of configurable options in customization for various industries. There are many third-party apps also, which makes it easy to use with a lot of pre-built components.

2. How Salesforce improves your selling process?

Enlighten the employees: Business users of Salesforce can quickly educate the sales team with the informational resources of Sales Cloud. The Sales Center, as offered by Flosum.com of Salesforce, comes with many custom designed insights to optimize the potential for sales in each of the employees using it. One can find a lot of long-form content in an easy-to-navigate form.

Accommodating different clients: Users can tailor fit the sales approach to various clients like B2B and B2C etc. This is a beneficial feature for small businesses also to handle everything under one roof.

Better strategies: Using Sales Cloud, one can optimize their lead acquisition strategy and attain more clients. It is easy to learn and practice the best strategies by identifying the right target audience and get access to detailed client data to offer them the best solutions to them.

Improve on the go: While on Salesforce Cloud, it is easy to monitor your performance and identify the flaws in your strategies through the minute-by-minute analytics as well as insightful reports. This will help the users to review their policies in real-time. The users of Salesforce need not have to wait for the end of the month or a quarter to see if their strategies are working or not.

Sell quickly: On Salesforce, you can easily shorten your sales cycle by automating the adaptive campaigns and offer options in terms of the best next step to each client personally.

Bringing together the right people: Salesforce makes it easier to connect the apt representatives along with the right customers. This makes it easier to manage various sales territories effectively. With this feature, one can explore different alternatives to the territory model and define the assignment rules to identify users with the best territory roles.

Manage customer quotes: Salesforce comes with built-in capabilities for quote preparation, which makes it possible for the sales representatives to populate the quotes automatically. These may contain critical customer information and also create professional PDFs using standard templates and forward those to customers directly in a few clicks.

3. Salesforce helps collaborate better.

Bringing teams together: Salesforce cloud effectively brings the sides together on the social feeds. The users can easily manage the projects, track the progress of each separately, and effectively collaborate at the central, which makes it easy to access the location.

Gauge the reactions: The information-gathering tools of Salesforce will help gain real-time insights and feedback on their products, services, programs, and campaigns. One can easily create polls to gather user information and also do direct messaging on the Salesforce platform.

Global connectivity: With a vast community there around, it is easy for the users to find experts on any matters related to Salesforce usage and features that can provide answers to your queries and valuable insights.

Automated CPQ: One can effectively use the Salesforce Lightning platform to automate their CPQ and easily incorporate the customer support information to it for better and cross-sell and up-sell opportunities.

Effective info sharing: By giving limited access to each authorized employee to the most relevant files and information across the centralized platform, information sharing becomes more comfortable. One can access the rich libraries, shared data, and also establish needed alerts on information updating.

Finally, the best part of using a centralized CRM is that you can access the date from anywhere anytime. Sales Cloud is easily accessible from any part of the world, on any internet-enabled device. Now, Salesforce CRM comes with a ‘mobile-first’ layout, which makes it easier for business decision-makers to access it from their smartphone on the go.