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How Realtors Are Marketing Their Business During Coronavirus

How Realtors Are Marketing Their Business During Coronavirus. Relying on Social Media, Interacting More With Followers, Showing Empathy

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How Realtors Are Marketing Their Business During Coronavirus

Realtors are coming up with new, innovative ideas to market themselves and their services during the Coronavirus pandemic. That property market has forever relied on building relationships between realtors and clients, and the challenge right now is how to do this during a health crisis.

The real estate industry has developed some more creative marketing strategies such as online real estate brochure design and live virtual stream tours for properties. Here are some unique ways realtors have been marketing their business during Coronavirus.

1. Relying on Social Media

Relying on Social Media

Real estate agencies in the previous year have increased their social media marketing efforts. Some realtors have expanded their social media marketing content and come up with new ways to reach their audience. It’s not enough to only post content about properties for sale or rent on social media.

Instead, realtors are developing well-researched articles, online info sessions and other types of custom social media content to get potential buyers and sellers thinking about the industry. They are using social media templates for realtors to have a cohesive strategy for marketing.

2. Interacting More With Followers

Realtors have also learned ways to connect with people through social media. Because many in-person meetings and interactions are no longer possible, real estate agents have reached out to customers via social media.

The best way to get out there and connect with people is to produce engaging content and interact with social media followers who comment or react.

3. Showing Empathy

Another strategy that has paid off for many realtors during this challenging time in history is to show off a human side with empathy. Millions of people may be out of work or making less money during the health crisis. Others may have lost family members and friends to the virus.

Even though there has been so much tragedy, some real estate agents are in a position to help. Realtors must show empathy in social media posts and their actions to help those in need in the community.

4. Going Virtual

The real estate industry has also embraced the virtual world for selling and buying homes. Successful realtors have taken advice from the top real estate branding agency pros by investing in more virtual tools.

This means employing drones to photograph properties and using video photography equipment to design detailed virtual tours for homes. This gives buyers and sellers a safer way to tour properties and keeps business flowing.

5. Being Flexible

The last important strategy for realtors aiming to market their business during Coronavirus is to be flexible. Associations that have happened hit hard by the virus have had to close interactions, schools, restaurants and more.

Realtors must follow all of the recommended and mandated regulations to help fight the virus. Since the situation is continually changing, realtors should stay informed and adjust their marketing strategy as needed.

Marketing during a pandemic is a whole new game for real estate professionals. There are still lots of ways to find success in this business during Coronavirus. Stay flexible and use online tools that bring people together to have a solid marketing strategy.

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6 Fun Activities For Your Next Virtual Corporate Event

Remote working doesn’t have to be boring because you can spruce it up with fun activities for virtual corporate events. These are fun activities that ensure employees are lively and happy.

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6 Fun Activities For Your Next Virtual Corporate Event

Virtual corporate events are online gatherings often held via video platforms like Webex, Zoom, and Google Meet. Such events offer an excellent way to participate in games and other fun activities. They also aim to help create familiarity and relationships between the attendees and improve work dynamics and communication.

Hosting a virtual event is challenging, especially for an unfamiliar group. However, it has become a new culture nowadays because most companies have allowed their employees to work in a remote setup.

Despite the convenience, working from home has brought countless negatives like burnout, unexpected distractions, and feelings of isolation. It also resulted in positive outcomes, though, like the ability to bond, connect, laugh together, and have fun with each other via 100% virtual means. Thus, businesses and companies have openly embraced virtual events as part of their work process.

If you are tired of the old encounters at events and are struggling to get fresh creative ideas, here is a list of fun activities you can consider:

1. Virtual Happy Hours

Despite having employees working from home, companies must ensure that business operations continue without risking employees’ lives. This opened an opportunity to find creative ways to interact with each other to avoid boredom, including attending corporate virtual happy hour with colleagues.

Virtual happy hour doesn’t mean going to bars or pubs after work. There is no need to wait in line to use the bathroom or stick around for drinks, and none of your coworkers has to call a ride-hailing vehicle to take you home afterward. This is because employees can have conversations and share drinks over a video call.

Virtual happy hours allow remote employees to socialize in a confident and comfortable setting. Working from home can sometimes feel lonely and isolated, but virtual happy hours help people socialize, bringing a sense of connection and belonging despite the distance. This also allows employees to toast to each other from different locations, like when they used to go out for drinks after office hours.

2. Health And Well-being Activities

Cases of mental and physical health issues are more common today than ever before. Hence, incorporating activities beneficial for your mental and physical health into your virtual event is recommended to ensure you are well taken care of, even in a small capacity.

For instance, you can incorporate a meditation break or a short workout between sessions, depending on the event you’ll have.

Excited young man looking at laptop celebrating online victory

3. Online Office Games

Online office games have gained steady popularity since several companies adopted remote work setups. Such games are conducted via a secure videoconference platform and last for 90 minutes. These include trivia, icebreakers, and mini-competitions that somehow break the monotony of work duties employees have daily. The game is headed by an eager host to enhance engagement and entertainment.

4. Social Media Groups

According to Statistica, an average person spends about two hours a day on social media. So, you can create private groups on platforms like Instagram, Facebook, or Twitter for more virtual social connections.

For example, on Throwback Thursday, invite your peers to share an old photo with the team, and they will guess who’s in the photo. You may also ask teammates to tag someone on an image you’ll post, say, Ironman, who may be a favorite Avenger of one or two employees.

5. Virtual Dance Party

Dancing is a great stress reliever and team bonding exercise where coworkers can show their goofy and vulnerable side. To conduct a virtual team dance party, invite your coworkers to a video call, then create an enthralling playlist that will call for silly moves.

Another alternative to a dance party is to hold a silent disco. Here, each participant dances to the music they choose on their headset. Joining a silent disco is easy as each attendee dances to a song of their choice, and teammates can guess the song based on the moves. Virtual dance parties involve movements that may help workers blow off steam without thinking or talking to anyone; only rhythm does all the talking.

6. Digital Prom

Everyone has that prom dress or suit sitting in the closet because there is no opportunity to wear such elegant clothes. However, digital prom allows coworkers to dress up and relieve their childhood nostalgia, using the same prom experience to help them bond.

Although this activity might be silly for some, it offers a playful way to interact with peers and overcome fear.

Conclusion

Remote working doesn’t have to be boring because you can spruce it up with fun activities for virtual corporate events. These are fun activities that ensure employees are lively and happy. So, if you’re looking forward to organizing a virtual corporate event, try the activities discussed here to lift your spirits.

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