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Why Push Notifications Are Good For Your Business

Push notifications in the form of React native push notifications, Android, and iOS push notifications are the prime drivers. Why Push Notifications are suitable for your business?

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Why Push Notifications are good for your business

With the advent of semiconductors, there has been a surge in smartphone technology. These days smartphones not only remain a source to communicate with relatives and known ones.

But these are used for promoting a business on a mass level. But, is it possible for a smartphone to do this alone?

Probably not. It is the amalgamation of smartphones with Push Notifications. Push notifications in the form of React native push notifications, Android, and iOS push notifications are the prime drivers.

These days most of the businesses around the world are using push notifications as their excellent marketing strategy.

Well, you must be wondering what is so special about these push notifications?. To help you out on the same, let us discuss Why Push Notifications are suitable for your business?

Why Push Notifications are good for your business

1. To increase users:

No business in the world can survive without users. Therefore to increase users on your platform, you need a source that can attract users regularly. This source is a push notification.

You can use React native push notifications to motivate users in completing the registration process on your business apps.

Moreover, you can use push notifications to communicate with your users effectively. This will motivate them to use your business app regularly.

As a result, the chances of sales will begin to rise with more and more users on your platform.

2. Customer engagement and retention:

Push notifications demands one-time permission from a user. Once the consent is granted, you can decide which notification to send, to whom, and on what time.

It means you are in control of sending a push notification. It will help you better communicate with your users.

It will provide you an opportunity to provide better user experience by sending notifications based on the user’s interest.

This will further help to increase the trust of a user on your platform, thus helps in earning loyalty from customers. Not only this, but push notifications will also help to create free advocates for you.

customer engagement and retention

3. Feedbacks:

Your business will not be able to grow continuously until you work on shortcomings. To know weaknesses, actionable push notifications can be used to receive feedback from your potential and new customers.

It will give you an honest review of where your services are lagging. Thus you will get a chance to overcome shortcomings within a stipulated time.

This will help to increase user experience along with your services. Therefore, you will able to beat your competitors. As a final result, your business will start growing by beating the odds.

This does not demand any hard efforts but some time to find out the issue and then to work on resolving the same as early as possible.

4. Increases conversion rate:

You are successfully able to attract users to your platform. You are continuously communicating with them regularly.

But, is it all that you want? Probably not!

You must be looking forward to higher conversion rates. After all, this is from where you are going to earn a profit.

Well, the most significant advantage of using push notifications is, they can be organised and sent on a timely basis.

As a result, they create a sense of urgency in the mind of customers. This forces the customers to go for instant purchase on the subconscious level. As a final result, more sales for you.

conversion rate

5. Target right users:

You cannot convince everyone and every time for a specific purchase. This is the motivation behind why so much effort is laid on finding the right customers.

Now when the user installs your mobile app, in most cases, access to the current location is provided by the user.

Moreover, you can track the purchase history of the customer. This will give you a lead over others and allows you to send specific push notifications to particular users. You can also send segmented push notifications.

This will increase the chances of sales. If you further want to increase sales, then you can use Android and iOS push notifications to notify your customers about sales, discounts, giveaways, etc.

This will increase your sales at an alarming rate; as a result, the growth of a business.

Conclusion:

A business demands a unique strategy to beat the competition and emerge as a winner.

This is the reason why most of the market across the world spend a lot of money to find out such a unique strategy.

Push notifications are among those strategies that can lead a business to new heights. It only demands timely action to create a unique identity of your business at an economical price.

Author Bio: Wondepush provides you a unique opportunity to grow your business through React native push notifications, Android, and iOS push notifications.

These push notifications can be capable of giving immediate results when used appropriately.

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Business

Influencing Consumer Decisions: Five Principles

An individual or organization’s consumer behavior is based on buying certain products and supporting certain brands. Behavioral, motivational, and psychological issues are the primary focus of this study area.

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Influencing Consumer Decisions Five Principles

An individual or organization’s consumer behavior is based on buying certain products and supporting certain brands. Behavioral, motivational, and psychological issues are the primary focus of this study area.

-Several psychological factors influence how a person responds to advertising, including perceptions, attitudes, and a general view of life.

-The demographics of the audience, including age, culture, profession, age, and background, largely determine consumers’ interests and opinions.

-A person’s social group influences how they shop. Education, income, and social class all play a role in purchasing decisions.

When conducting virtual product testing, you can influence consumer behavior more effectively by knowing consumer trends. Consumer habits and priorities change as businesses do. Today’s tastes are different from 10 years ago, and they will be different ten years later. It is important to keep consumer behavior trends in mind when designing and improving your marketing strategy.

5 Principles of influence

In his study of social influence, the researcher formulated six universal principles to understand behavior change. The principles can be used by businesses and consumers to understand purchasing behavior better and determine what strategies are most successful.

1. Reciprocity

Humans are often compelled to repay favors or reciprocate kind gestures. For example, the consumer might get a free product sample or a substantial discount.

2. Commitment

Engaged people are more likely to stick with something. The idea here is to cultivate brand loyalty; once someone has used a product or service, they are more likely to repurchase it in the future.

3. Consensus

The more people who do something, the more likely others will do it. Consumers are likely to buy into brands to demonstrate their popularity or satisfaction among a large customer base.

4. Authority

Experts tend to have listened to more than the average person. To convert new consumers, a relevant expert talking about the effectiveness of the brand’s product or service is more important.

5. Liking

Persuading a consumer to buy is more likely when the person is similar to the target consumer. It is far easier to convince consumers with similar characteristics – whether ethnicity, socioeconomic status, religious inclination, or common interests.

Conclusion

When companies are equipped with these five principles of influence, they can better navigate potential consumers and convert more sales. However, the long-run consequences of manipulation could spell disaster for the researcher as he warned against crossing the line between influence and manipulation.

Whether the principle of influence exists in a given situation should be an issue that people, companies, and marketers consider – that is, do they have to manufacture it, or can they discover it? Nobody wants to be a smuggler of influence and using the power and claiming to be an expert when they’re not will ultimately lead to negative results.

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