Marketing
Good Tips for Outsourcing E-commerce Customer Service
These outsourced eCommerce customer service representatives are frequently employed in call centers and manage all incoming and outgoing calls.

Due to the large population of customers and consequently the queries and problems with services, businesses are now hiring third-party customer service representative providers. These outsourced eCommerce customer service representatives are frequently employed in call centers and manage all incoming and outgoing calls. Often, the same customer service representative agents are also busy handling virtual/online communication with consumers through chat or email support systems.
It has, undoubtedly, become the need of the hour for businesses to outsource their customer support for eCommerce, and this to be available 24 hours a day, 7 days a week. Moreover, consumers of the 21st century do not want all processes to be automated and would prefer to be able to have some degree of human contact.
Talking to a customer service representative over a telephone allows for a better experience and customer satisfaction and builds a personalized connection with the business’s team. Tending to all customers equally and providing consistently the same degree of satisfaction is not always possible for the business employees tasked with other responsibilities.
While we’ve established that outsourcing e-commerce customer support service is a key to a thriving business, let’s discuss a few tips that will be helpful when considering outsourcing.
Taking responsibility and being accountable: Handing over the customer support service department to the representatives does not revoke the responsibility to ensure you’re providing quality support service and that your customers’ needs are prioritized. It would be the company’s responsibility to ensure that all support agents are well-informed and sufficiently acquainted to deal with all complaints.
1. Be clear, systematic, and direct about what you want:
It is crucial to be open and direct with your outsourcing team and ensure there are no miscommunications. Brief them early on and hold as many official meetings as possible to ensure they know your business and what you expect from the outsourcing team. In addition, get to know your customer representatives on an individual level. Know who you’re hiring for the job.
2. Communicate payments and keep a check on your budget:
Hiring an outsourcing team that will provide customer service on behalf of your company will require adequate funding and detailed knowledge about the budget within which you can work. Communicate beforehand about what your third-party provider has in mind about the finances. Being honest from the beginning can avoid misunderstandings later on.
3. Data encryption and security:
Ensure that the team you’re hiring for your customer support service department is well aware of the essential data security elements they need to establish if they have already not done so. Businesses are spending large sums of money to ensure sensitive customer information stays encrypted and secure in an attempt to break through the system.
4. Improving response time:
First response time is the time it takes for the customer service representative to attend to the customer and largely bases the subsequent interactions with the customer. Set up an automated response until one of the team members can personally handle the complaint or query. Furthermore, ensure all representatives are well aware of the high-priority complaints and are skilled in managing them in the correct order.
Marketing
4 Dos And Don’ts Of Running A Marketing Campaign
Note that marketing strategies are expensive to execute. The last thing you want to do is spend money on a failing campaign. In light of this, here are tried and tested dos and don’ts of running a marketing campaign:

Most businesses rely on marketing campaigns for growth. A successful marketing campaign can lead to increased sales or expanded markets. As such, it’s ideal to rethink your marketing strategy to ensure you’re on the right course.
Note that marketing strategies are expensive to execute. The last thing you want to do is spend money on a failing campaign. In light of this, here are tried and tested dos and don’ts of running a marketing campaign:
The Dos
The success of your marketing campaign depends on several factors. Here’s a list of things you should do:
1. Choose The Right Marketing Channel
A marketing channel determines the success of your campaign. Budget and audience preferences can help you decide on the best marketing channel. One vital goal of marketing is to popularize your products and services.
Marketing channels can help you understand where your customers hang out and the best ways to engage them. Some marketing channels you should explore include:
- Social media
- Email marketing
- Blogs
- Paid advertising
- Influencer marketing
Choosing the right marketing channel is an excellent approach if you’re wondering how to increase visibility for your business. You’ll know where to focus your efforts and how to maximize them. This way, your business can be seen by every potential customer.
2. Identify Your Target Audience
Defining your marketing audience is critical in running your campaign. Once you establish your audience, you can choose the best marketing strategy. For instance, you’ll need to create awareness if it’s a new product. Otherwise, new products might not do well in new markets before marketing and advertising.
On the other hand, your marketing campaign should be informative if you intend to reach new markets. Sending brand representatives to such markets should suffice. You should take new products to existing customers for insights on what to improve or feedback.
3. Make Your Marketing Strategies Mobile-Friendly
A lot of customers spend most of their time on their mobile devices. You need to use mobile-optimized marketing campaigns to reach several of them. Hop on emerging trends, such as using social media to run your campaigns. Your next viewer could be your new customer.
4. Measure The Progress
There’s one way to tell the success of your marketing campaigns: by measuring the results. Ensure you take some time to evaluate how much a marketing campaign has contributed to the business.
For instance, if you notice several new client signings, you can rest assured the strategy is working. You can always re-strategize the campaign if you don’t see any changes or improvements.
The Don’ts
During your marketing campaign, it’s best to avoid the following:
1. Failing To Study Your Market
Studying the market is a great business call. Your products could be the best, but you won’t realize any profits if you don’t fulfill market demands. Before launching your marketing campaign, familiarize yourself with the following pointers:
- Consumer behavior
- Buying patterns
- Income levels
- Culture
Such factors influence several aspects—for instance, pricing mechanisms. If you overprice your products, it doesn’t matter how much marketing you do; you might not convince your audience to buy them.
Thus, it’s essential to study market patterns, such as income levels, to produce products that will likely be purchased if you make them available.
2. Ignoring Competitors
There’s no doubt no one wants to deal with the hassle of competitors. However, it’ll be of no good if your business remains the best-kept secret. The last thing you should do is ignore the competition.
Remember, consumers like to compare products. Thus, there’s a need to give them options. Instead of viewing your competitors as threats, ensure you outsmart them by producing quality products and earning customer loyalty.
3. Expecting Results Immediately
The success of a marketing campaign takes time and effort. One marketing principle is that customers need to hear about your products seven times before they can purchase.
Imagine, for instance, if you take the advertisement route for your marketing campaign. In the real world, the probability of your advert appearing on television when your customers think about a product in your line is low.
On the flip side, your advert should grab their attention. The message should be precise and exciting. If the advert airs again the following day, they might remember the product’s name. The next day, they might learn about its use and ingredients.
Such is the journey of advertising, which is no different from marketing campaigns. So, be patient with your strategy. The best you can do is to reach as many customers as possible.
4. Relying On Product-Led Growth
One common mistake you should avoid at all costs is relying on product growth. You might have captured a thousand new prospects from your recent campaign. But what matters most is whether you’ll be able to retain them. You’ll need to put extra effort into retaining customers.
There are several ways you can use to revamp a product. It’s a surefire way of keeping your customers hooked to your products. For instance, if you’re selling hair products, upgrading them occasionally would be best. Perhaps develop a product with extra essential oils.
You can improve hair food by adding menthol or coconut oil, which is suitable for maintaining a healthy scalp. Your customers will feel the need to try the other products. Such a strategy keeps them longer in your business.
Conclusion
Running a marketing campaign is not a walk in the park. However, it shouldn’t be daunting if you follow some marketing frameworks. Execute the do’s stated above and avoid the don’ts, and you can be sure to run a successful marketing campaign for your business.
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