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Take your corporate marketing to the next level with these social media tips

The web and, in particular, social media have democratized publishing and allowed firms to reach a global audience at a fraction of the cost of traditional media channels.

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How can Healthcare Companies Leverage Email Marketing Campaigns

In today’s modern multimedia world, it’s easier than ever for companies to market and promote themselves to a wider audience. The web and, in particular, social media have democratized publishing and allowed firms to reach a global audience at a fraction of the cost of traditional media channels.

Once marketers were limited to just four primary vehicles for advertising and promotion (TV, radio, print, billboards), with the advent of websites and social channels, there are more routes for marketing than ever.

1. Maximizing your marketing means having a structured promotion strategy.

While there’s certainly no denying that the social channels have opened previously unimaginable opportunities for extending your market and finding new business, to get the best from social media requires having a structured plan of attack. There’s little point in just aiming to increase your audience without first knowing who they are and what channels they’re most likely to use.

The first step in any marketing plan should be to consider what your business offers and the typical demographic of your customers. By understanding how your customers think, the social media channels they’re most likely to use, and the best ways to reach them, you’ll be in a stronger position to design a cohesive marketing plan that will have the most significant benefit for your firm.

2. Study how your rivals attract new customers

One of the best ways to understand your target market is to study how your rivals reach out to their clients. These days, having a presence on major channels like Facebook and Instagram should almost be a prerequisite, but that doesn’t mean there aren’t multiple other routes you could consider – tactics that may have a more significant impact depending on your market.

Rule 101 of social media marketing – choose the proper channels that are likely to have the most significant impact.

As mentioned above, the leading social media channels like Facebook should be on your list, but many other platforms could bring you better results. For example, suppose your company primarily sells goods of interest to women.

Social Media Ads

In that case, you may well find Pinterest, with its primarily female user base (estimated to be around 77% women), could be a more valuable asset for your firm. It’s also worth noting that, as Pinterest features mostly photo and video content, if you have particularly attractive or striking media to showcase, this platform could also work well.

Likewise, millennials have been moving in their droves from Facebook to Instagram in recent years. Ironically, these two channels are owned by the same company – the newly named Meta (previously Facebook) – but that still hasn’t stopped the near-constant move to the platform. Consequently, if you a run a firm that offers goods or services to the younger market, you should think about engaging more on Instagram.

3. Tips to make the best of your social media marketing

Once you’ve selected how you’re going to reach and engage with your audience, the next step is to develop a strategy. Some aspects of social media marketing you should consider include:

a. Think about the time you post and create a calendar for the best effect:

Most social media marketing experts suggest certain times are more effective than others to post – and these typically vary from channel to channel. By creating a schedule and calendar, you’ll be more likely to hit these target points – plus, you will be able to monitor the effectiveness of your posts.

With that in mind, you should also think about understanding how well your posts have been received by monitoring likes, shares, comments, etc. For example, using Facebook analysis tactics will help you hone your content and time of posting better.

b. Don’t post too often:

One of the most common mistakes firms make when promoting themselves on social media is to think that they should post as often as possible. As with so many other aspects of life, less is often more when it comes to social media promotion, so think carefully about what you publish – and how often. Limiting your posts to only the most engaging subjects will likely generate a positive reaction.

Online Social Media Platform Instagram Followers And Likes

c. Put work into your video content:

Of all social media posts, video has a proven track record of having the highest engagement rate and is most likely to generate interest. However, unless you have skills in producing video in-house, you should enlist the help of a professional video and editing company.

d. Post content that encourages interaction and engagement:

The underlying premise of social media is that it should be social – and by that, marketing specialists suggest you should try to post content that encourages a reply from your viewers. This could be as simple as posing a question or running a survey. Anything that helps your viewers interact with your content will help build your following and generate a stronger relationship with your business.

It’s also worth remembering that if one of your followers (or even just a casual visitor) likes, shares, or comments, it’s highly likely that their followers will also see your post. Research suggests the average Facebook user has 338 friends – meaning if just one user engages with your content, that same post will likely reach most of those 338 users (and so on if another user engages).

e. Make sure you reply to comments and address potential problems:

Again, in the interests of being social on social media, you should reply to comments quickly and address any potentially negative problems with what you post. It’s doubtful you’re going to get your content posts right 100% of the time – but making sure you reply to negative feedback (and even positive feedback) is essential for making your audience feel involved and giving that all-important impression that your company is listening.

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Marketing

Where to Find Influencers for High ROI Marketing Strategies and Why It Matters

New trends call for new actions. Finding the right influencers for brands to grow with isn’t as easy as it may first appear.

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High ROI influencer benefits for brands

Influencer marketing is growing. An industry expected to exceed $20 billion this year, the creator economy changes how certain companies reach customers through marketing. Even more, a changing nature in search and content preferences now sees more than 50% of Gen Z-ers preferring video search through platforms such as TiKTok to more established Google searches.

New trends call for new actions. Finding the right influencers for brands to grow with isn’t as easy as it may first appear. On the other hand, all of these influencers may come with benefits no other marketing channel can match in terms of pure return on investment. Even more, companies can analyze creator KPIs such as social sentiment or brand mentions to ensure they get the most out of their influencer strategies. Here’s where to start in finding the ideal video content creators.

TikTok

TikTok is growing rapidly, and its impact on Gen Z-ers is considerable. The rise of TikTok shopping is here to confirm online shopping may also be exclusive to social networks shortly.

For brands, TikTok is one of the most engaging platforms to work on. It allows companies to leverage the highly engaged audiences of smaller creators on the platform. You can find TikTok influencers through agencies. Companies in the beauty space also need to act fast, as many creators sign non-compete agreements, remaining loyal to a brand.

Instagram

Instagram remains the network with the most influencers in the world. Its impact on revenue and company growth may still not be easily quantified, but Instagram remains the platform for macro influencers. This is the network with the most influencers, with over 1 million followers, which means it’s an ideal channel for building brand awareness.

YouTube

Ideal for longer videos, YouTube is more than a video platform. It acts as a search engine for everything from entertainment to educational videos.

YouTube influencers may be accustomed to working with specific KPIs and delivering in-depth content, as opposed to influencers on TikTok and Instagram. Creators here can easily record longer videos, and they also have access to simple additional monetization methods through views.

High ROI influencer benefits for brands

But why even go through the hassle of influencer vetting on all of these platforms and not just sign with the free creators willing to take on a new partnership? It turns out that measuring influencer marketing success is much more complicated than brands expect. Marketers still don’t know what makes influencer marketing successful, but they know how a good campaign may ultimately benefit them.

High ROI influencer benefits for brands

Engaged audience

The right influencer on the right platform always has an engaged audience. The larger the influencer, the higher the chances of a less engaged audience. Brands now work with a selection of influencers by following, which means all creators come with different engagement rates.

Why is engagement important? It shows where the attention of the audience is and where brands capture attention. Video listening tools now allow brands to pinpoint the exact moments in videos where the attention of the audience is and how this moment impacts social sentiment.

Tools that run social sentiment analysis typically come with a dataset goldmine, ideal for brands to leverage and learn what sparks the real interest of their audience. Brands use these tools to add new social listening metrics to the success guarantee of their influencer strategies.

Industry awareness

Companies looking to build brand awareness may ultimately benefit from influencer marketing the most. Simply mentioning or showing a product in a video may start a snowball effect that sparks business growth.

Choosing the right influencer also comes with the right industry awareness. Companies that get in front of the right audience through influencers that already have a loyal following tend to have a high ROI on influencer marketing. By some estimates, brands such as those in the beauty space may earn up to $20 in return for every $1 spent on influencer marketing when their influencer vetting strategies are correct.

Leads and sales

Companies know influencer marketing is as good as its returns. But this growing marketing channel is ideal for generating leads and immediate sales. Even one-off campaigns are shown to be worth it for brands that know which influencers they need to partner with.

Working with the right influencers is worth it

TikTok, Instagram, and YouTube are home to some of the most engaged communities around influencers. The problem is that brands cannot simply associate with any influencer, as they need to properly select creators to align messaging and expectations. In turn, this process comes with a high ROI on influencer marketing campaigns.

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