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Take your corporate marketing to the next level with these social media tips

The web and, in particular, social media have democratized publishing and allowed firms to reach a global audience at a fraction of the cost of traditional media channels.

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How can Healthcare Companies Leverage Email Marketing Campaigns

In today’s modern multimedia world, it’s easier than ever for companies to market and promote themselves to a wider audience. The web and, in particular, social media have democratized publishing and allowed firms to reach a global audience at a fraction of the cost of traditional media channels.

Once marketers were limited to just four primary vehicles for advertising and promotion (TV, radio, print, billboards), with the advent of websites and social channels, there are more routes for marketing than ever.

1. Maximizing your marketing means having a structured promotion strategy.

While there’s certainly no denying that the social channels have opened previously unimaginable opportunities for extending your market and finding new business, to get the best from social media requires having a structured plan of attack. There’s little point in just aiming to increase your audience without first knowing who they are and what channels they’re most likely to use.

The first step in any marketing plan should be to consider what your business offers and the typical demographic of your customers. By understanding how your customers think, the social media channels they’re most likely to use, and the best ways to reach them, you’ll be in a stronger position to design a cohesive marketing plan that will have the most significant benefit for your firm.

2. Study how your rivals attract new customers

One of the best ways to understand your target market is to study how your rivals reach out to their clients. These days, having a presence on major channels like Facebook and Instagram should almost be a prerequisite, but that doesn’t mean there aren’t multiple other routes you could consider – tactics that may have a more significant impact depending on your market.

Rule 101 of social media marketing – choose the proper channels that are likely to have the most significant impact.

As mentioned above, the leading social media channels like Facebook should be on your list, but many other platforms could bring you better results. For example, suppose your company primarily sells goods of interest to women.

Social Media Ads

In that case, you may well find Pinterest, with its primarily female user base (estimated to be around 77% women), could be a more valuable asset for your firm. It’s also worth noting that, as Pinterest features mostly photo and video content, if you have particularly attractive or striking media to showcase, this platform could also work well.

Likewise, millennials have been moving in their droves from Facebook to Instagram in recent years. Ironically, these two channels are owned by the same company – the newly named Meta (previously Facebook) – but that still hasn’t stopped the near-constant move to the platform. Consequently, if you a run a firm that offers goods or services to the younger market, you should think about engaging more on Instagram.

3. Tips to make the best of your social media marketing

Once you’ve selected how you’re going to reach and engage with your audience, the next step is to develop a strategy. Some aspects of social media marketing you should consider include:

a. Think about the time you post and create a calendar for the best effect:

Most social media marketing experts suggest certain times are more effective than others to post – and these typically vary from channel to channel. By creating a schedule and calendar, you’ll be more likely to hit these target points – plus, you will be able to monitor the effectiveness of your posts.

With that in mind, you should also think about understanding how well your posts have been received by monitoring likes, shares, comments, etc. For example, using Facebook analysis tactics will help you hone your content and time of posting better.

b. Don’t post too often:

One of the most common mistakes firms make when promoting themselves on social media is to think that they should post as often as possible. As with so many other aspects of life, less is often more when it comes to social media promotion, so think carefully about what you publish – and how often. Limiting your posts to only the most engaging subjects will likely generate a positive reaction.

Online Social Media Platform Instagram Followers And Likes

c. Put work into your video content:

Of all social media posts, video has a proven track record of having the highest engagement rate and is most likely to generate interest. However, unless you have skills in producing video in-house, you should enlist the help of a professional video and editing company.

d. Post content that encourages interaction and engagement:

The underlying premise of social media is that it should be social – and by that, marketing specialists suggest you should try to post content that encourages a reply from your viewers. This could be as simple as posing a question or running a survey. Anything that helps your viewers interact with your content will help build your following and generate a stronger relationship with your business.

It’s also worth remembering that if one of your followers (or even just a casual visitor) likes, shares, or comments, it’s highly likely that their followers will also see your post. Research suggests the average Facebook user has 338 friends – meaning if just one user engages with your content, that same post will likely reach most of those 338 users (and so on if another user engages).

e. Make sure you reply to comments and address potential problems:

Again, in the interests of being social on social media, you should reply to comments quickly and address any potentially negative problems with what you post. It’s doubtful you’re going to get your content posts right 100% of the time – but making sure you reply to negative feedback (and even positive feedback) is essential for making your audience feel involved and giving that all-important impression that your company is listening.

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Business

7 Simple Ways to Save Your Business Money

Here are seven simple ways to wave your business money and improve your bottom line. Switch up your marketing strategies.

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Many Factors Define Business Laptops Efficiency

When you dreamed of opening your business, you probably mostly thought about how much money you could make. Sure, you liked the thought of working for yourself and possibly making your hours, but bringing in the dough was at the top of your mind. You may not have considered how necessary your expenses would be to run a successful business.

You want a good return on investment with everything you do. You won’t keep much of the beautiful revenue you see on your financial statement if you spend too much. You need to take every step possible to save money to keep it in your pocket. While you might think that all you have left are difficult and uncomfortable decisions, there may be more ways than you ever realized to do so. Here are seven simple ways to wave your business money and improve your bottom line.

1. Switch Up Your Marketing Strategy

Many businesses think that to succeed, they have to get their brand in front of as many eyeballs as possible and hope that a big enough chunk makes purchases. However, this type of marketing is overly expensive and is not practical. Too many prominent audience members have no chance of ever wanting or needing the advertised product in the first place.

To save money and be more efficient, you can tailor and target your marketing to fewer people but with a higher percentage who will be interested in your product. The best way to do this is through social media marketing and search engine optimization.

Social media advertisements can target people with common interests and geographical locations with your ideal customer. Search engine optimization is the process of developing your website so that it appears high on search rankings for specific keywords. If a customer finds you this way, they are actively searching for something similar to what you offer.

2. Automation

There are specific tasks that are necessary but are also expensive, time-consuming, and generally hated by everyone in the office. Data entry is one such task. Luckily, in this day and age, there are many solutions out there to automate business processes and make life easier for everyone.

Using automation solutions is cheaper than hiring someone. Plus, it can streamline those processes so they are done faster. In addition, you can have data ready to go whenever you need it. You can also automate payroll, accounts payable and receivable, and much more.

How can Healthcare Companies Leverage Email Marketing Campaigns

3. Outsourcing

Much like automation, outsourcing can save you a bundle by taking specific tasks out of the hands of your employees. Sometimes it’s not worth recruiting, hiring, and training someone to do a job that doesn’t take that much time out of a day.

Instead of paying someone full-time wages for part-time work, you can outsource to an expert who will only get paid for their work. This can be accounting, office assistance, human resources, or anything else. If you don’t need someone on-site and full-time, look into your outsourcing options.

4. Insurance

The last thing you should do is remove coverage to save money. You need whatever protection you can get. However, you can rationalize the range you have. For example, you need general liability insurance in case of a lawsuit. If you have a vehicle, then you will need commercial auto insurance. Service-based businesses will need professional liability insurance.

However, if there is anything you are paying for that you either don’t need or that doesn’t apply to your company, then you can remove it. Every year you should examine your policies to ensure that you have everything you need and don’t have anything you don’t. This is also a chance to shop around for better prices.

5. Cut Expenses, Not Employees

Instead of laying off your valuable employees, you could look at expenses and perks related to employment that may not be necessary. For instance, if you have a regular staff lunch or provide snacks and drinks in the break room daily, you might have to cut them.

Of course, this should only be done in dire situations since you do not want to upset your staff. However, if it has to be done, clearly explain the problem so that everyone understands why you need to take that step.

6. Switch To Remote Work

When Covid-19 first ravaged the country, millions of people switched to remote work to minimize contact with other people. Now, working remotely has become very common. If you can switch some of your workers to remote jobs, you can move your business to a smaller office. You don’t have to have a central office if you are remote. Building costs are some of the biggest a business can have, and the more you have to work from home, the more you can save.

7. Fewer Services

You may be able to shift some of your maintenance tasks to your employees. For example, instead of having cleaning services come in, you can make it mandatory for staff to clean up their areas and empty their garbage. If you need cleaning services, you can always cut down on how often they come.

Just switching from twice a week to once a week will cut those costs in half. There may be other regular services you don’t want to get rid of, but they may not be necessary. Rationalize everything to ensure you spend as little as possible while keeping up appearances.

Saving money is almost as important as making it. Every cent that is spent means that there are fewer cents in your pocket. However, it can be hard to see what changes you can make when examining your operations. This list lets you know what expenses can be removed to save your business money and improve your overall return on investment.

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