Marketing
Take your corporate marketing to the next level with these social media tips
The web and, in particular, social media have democratized publishing and allowed firms to reach a global audience at a fraction of the cost of traditional media channels.

In today’s modern multimedia world, it’s easier than ever for companies to market and promote themselves to a wider audience. The web and, in particular, social media have democratized publishing and allowed firms to reach a global audience at a fraction of the cost of traditional media channels.
Once marketers were limited to just four primary vehicles for advertising and promotion (TV, radio, print, billboards), with the advent of websites and social channels, there are more routes for marketing than ever.
1. Maximizing your marketing means having a structured promotion strategy.
While there’s certainly no denying that the social channels have opened previously unimaginable opportunities for extending your market and finding new business, to get the best from social media requires having a structured plan of attack. There’s little point in just aiming to increase your audience without first knowing who they are and what channels they’re most likely to use.
The first step in any marketing plan should be to consider what your business offers and the typical demographic of your customers. By understanding how your customers think, the social media channels they’re most likely to use, and the best ways to reach them, you’ll be in a stronger position to design a cohesive marketing plan that will have the most significant benefit for your firm.
2. Study how your rivals attract new customers
One of the best ways to understand your target market is to study how your rivals reach out to their clients. These days, having a presence on major channels like Facebook and Instagram should almost be a prerequisite, but that doesn’t mean there aren’t multiple other routes you could consider – tactics that may have a more significant impact depending on your market.
Rule 101 of social media marketing – choose the proper channels that are likely to have the most significant impact.
As mentioned above, the leading social media channels like Facebook should be on your list, but many other platforms could bring you better results. For example, suppose your company primarily sells goods of interest to women.
In that case, you may well find Pinterest, with its primarily female user base (estimated to be around 77% women), could be a more valuable asset for your firm. It’s also worth noting that, as Pinterest features mostly photo and video content, if you have particularly attractive or striking media to showcase, this platform could also work well.
Likewise, millennials have been moving in their droves from Facebook to Instagram in recent years. Ironically, these two channels are owned by the same company – the newly named Meta (previously Facebook) – but that still hasn’t stopped the near-constant move to the platform. Consequently, if you a run a firm that offers goods or services to the younger market, you should think about engaging more on Instagram.
3. Tips to make the best of your social media marketing
Once you’ve selected how you’re going to reach and engage with your audience, the next step is to develop a strategy. Some aspects of social media marketing you should consider include:
a. Think about the time you post and create a calendar for the best effect:
Most social media marketing experts suggest certain times are more effective than others to post – and these typically vary from channel to channel. By creating a schedule and calendar, you’ll be more likely to hit these target points – plus, you will be able to monitor the effectiveness of your posts.
With that in mind, you should also think about understanding how well your posts have been received by monitoring likes, shares, comments, etc. For example, using Facebook analysis tactics will help you hone your content and time of posting better.
b. Don’t post too often:
One of the most common mistakes firms make when promoting themselves on social media is to think that they should post as often as possible. As with so many other aspects of life, less is often more when it comes to social media promotion, so think carefully about what you publish – and how often. Limiting your posts to only the most engaging subjects will likely generate a positive reaction.
c. Put work into your video content:
Of all social media posts, video has a proven track record of having the highest engagement rate and is most likely to generate interest. However, unless you have skills in producing video in-house, you should enlist the help of a professional video and editing company.
d. Post content that encourages interaction and engagement:
The underlying premise of social media is that it should be social – and by that, marketing specialists suggest you should try to post content that encourages a reply from your viewers. This could be as simple as posing a question or running a survey. Anything that helps your viewers interact with your content will help build your following and generate a stronger relationship with your business.
It’s also worth remembering that if one of your followers (or even just a casual visitor) likes, shares, or comments, it’s highly likely that their followers will also see your post. Research suggests the average Facebook user has 338 friends – meaning if just one user engages with your content, that same post will likely reach most of those 338 users (and so on if another user engages).
e. Make sure you reply to comments and address potential problems:
Again, in the interests of being social on social media, you should reply to comments quickly and address any potentially negative problems with what you post. It’s doubtful you’re going to get your content posts right 100% of the time – but making sure you reply to negative feedback (and even positive feedback) is essential for making your audience feel involved and giving that all-important impression that your company is listening.
Marketing
4 Dos And Don’ts Of Running A Marketing Campaign
Note that marketing strategies are expensive to execute. The last thing you want to do is spend money on a failing campaign. In light of this, here are tried and tested dos and don’ts of running a marketing campaign:

Most businesses rely on marketing campaigns for growth. A successful marketing campaign can lead to increased sales or expanded markets. As such, it’s ideal to rethink your marketing strategy to ensure you’re on the right course.
Note that marketing strategies are expensive to execute. The last thing you want to do is spend money on a failing campaign. In light of this, here are tried and tested dos and don’ts of running a marketing campaign:
The Dos
The success of your marketing campaign depends on several factors. Here’s a list of things you should do:
1. Choose The Right Marketing Channel
A marketing channel determines the success of your campaign. Budget and audience preferences can help you decide on the best marketing channel. One vital goal of marketing is to popularize your products and services.
Marketing channels can help you understand where your customers hang out and the best ways to engage them. Some marketing channels you should explore include:
- Social media
- Email marketing
- Blogs
- Paid advertising
- Influencer marketing
Choosing the right marketing channel is an excellent approach if you’re wondering how to increase visibility for your business. You’ll know where to focus your efforts and how to maximize them. This way, your business can be seen by every potential customer.
2. Identify Your Target Audience
Defining your marketing audience is critical in running your campaign. Once you establish your audience, you can choose the best marketing strategy. For instance, you’ll need to create awareness if it’s a new product. Otherwise, new products might not do well in new markets before marketing and advertising.
On the other hand, your marketing campaign should be informative if you intend to reach new markets. Sending brand representatives to such markets should suffice. You should take new products to existing customers for insights on what to improve or feedback.
3. Make Your Marketing Strategies Mobile-Friendly
A lot of customers spend most of their time on their mobile devices. You need to use mobile-optimized marketing campaigns to reach several of them. Hop on emerging trends, such as using social media to run your campaigns. Your next viewer could be your new customer.
4. Measure The Progress
There’s one way to tell the success of your marketing campaigns: by measuring the results. Ensure you take some time to evaluate how much a marketing campaign has contributed to the business.
For instance, if you notice several new client signings, you can rest assured the strategy is working. You can always re-strategize the campaign if you don’t see any changes or improvements.
The Don’ts
During your marketing campaign, it’s best to avoid the following:
1. Failing To Study Your Market
Studying the market is a great business call. Your products could be the best, but you won’t realize any profits if you don’t fulfill market demands. Before launching your marketing campaign, familiarize yourself with the following pointers:
- Consumer behavior
- Buying patterns
- Income levels
- Culture
Such factors influence several aspects—for instance, pricing mechanisms. If you overprice your products, it doesn’t matter how much marketing you do; you might not convince your audience to buy them.
Thus, it’s essential to study market patterns, such as income levels, to produce products that will likely be purchased if you make them available.
2. Ignoring Competitors
There’s no doubt no one wants to deal with the hassle of competitors. However, it’ll be of no good if your business remains the best-kept secret. The last thing you should do is ignore the competition.
Remember, consumers like to compare products. Thus, there’s a need to give them options. Instead of viewing your competitors as threats, ensure you outsmart them by producing quality products and earning customer loyalty.
3. Expecting Results Immediately
The success of a marketing campaign takes time and effort. One marketing principle is that customers need to hear about your products seven times before they can purchase.
Imagine, for instance, if you take the advertisement route for your marketing campaign. In the real world, the probability of your advert appearing on television when your customers think about a product in your line is low.
On the flip side, your advert should grab their attention. The message should be precise and exciting. If the advert airs again the following day, they might remember the product’s name. The next day, they might learn about its use and ingredients.
Such is the journey of advertising, which is no different from marketing campaigns. So, be patient with your strategy. The best you can do is to reach as many customers as possible.
4. Relying On Product-Led Growth
One common mistake you should avoid at all costs is relying on product growth. You might have captured a thousand new prospects from your recent campaign. But what matters most is whether you’ll be able to retain them. You’ll need to put extra effort into retaining customers.
There are several ways you can use to revamp a product. It’s a surefire way of keeping your customers hooked to your products. For instance, if you’re selling hair products, upgrading them occasionally would be best. Perhaps develop a product with extra essential oils.
You can improve hair food by adding menthol or coconut oil, which is suitable for maintaining a healthy scalp. Your customers will feel the need to try the other products. Such a strategy keeps them longer in your business.
Conclusion
Running a marketing campaign is not a walk in the park. However, it shouldn’t be daunting if you follow some marketing frameworks. Execute the do’s stated above and avoid the don’ts, and you can be sure to run a successful marketing campaign for your business.
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