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What You Need to Know About Mobile Messaging & GDPR [Infographic]

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A Brief Introduction to GDPR

The most significant moment in global data privacy regulation in recent history, GDPR (or the General Data Protection Regulation) was formally put into law by the European Union on May 25th, 2018. GDPR aims to give individual European citizens more control over how their data is used by organizations. It also places the onus on organizations to process data responsibly and securely. The act of processing can refer to the:

“collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of personal data.” (Source: EU Commission)

Why Do you Need to GDPR-Proof Your Mobile Messaging? 

Failure to comply with GDPR will result in serious penalties. For example, the most serious breaches can cost a company up to 4% of their annual global turnover or a €20 million fine. What’s more, this can cause enormous reputational damage which will likely result in lost business.

While many people focus on the punitive aspects of GDPR, it is ultimately there to help organizations by holding them to a higher standard when it comes to data protection. One of the natural offshoots of GDPR compliance is that it helps to establish better data hygiene practices, and this can result in lower IT costs and a better quality of data. Also, GDPR-proofing your business is a great way to demonstrate to your customer base that you care about their rights.

Discover More About GDPR & Mobile Messaging 

If you want to ensure that your mobile messaging communications strategy is GDPR-friendly, then you may want to check out the below infographic from Cadoo. This information contains a lot of helpful information, including:

  • A brief explainer of GDPR
  • Some interesting facts and figures
  • A break-down of peoples’ rights under GDPR
  • A summary of the benefits of GDPR-compliance
  • Ten tips for making your mobile messaging communications more GDPR-friendly

Mobile Messaging & GDPR [Infographic]

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4 SaaS Link Building Tips For Beginners

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging.

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4 SaaS Link Building Tips For Beginners

The most effective techniques to promote your software as a service (SaaS) business and increase organic traffic to your website are content marketing and search engine optimization (SEO).

Note that improving your SEO rankings entails acquiring more high-quality backlinks. Thus, it’s essential to increase the number of backlinks to your SaaS business’s website from authoritative, high-quality websites in order to boost its search engine optimization performance.

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging. Therefore, building links the right way is the key, and you can find out how to plan your own link-building strategy from https://linkflow.ai/saas-link-building/ and other helpful resources.

Link-Building Strategies For SaaS Companies

Regardless of your niche, you may need to actively develop backlinks to your SaaS business in order to get your content discovered, consumed, and, ultimately, attract new clients. Here are ways to do it.

1. Write Guest Posts

Building backlinks and establishing yourself as an authority in your field can be accomplished effectively through guest posting. When you create content that is both original and helpful, other websites may link to it.

Take the website’s domain authority into account when guest posting. It’s recommended that you start with a well-regarded website with a Domain Authority (DA) of 50 or above. In addition, it would be beneficial to search for niche-specific websites interested in your writing.

After discovering a website open to guest posts, your next step is to learn more about the site’s target audience and content before seeking content marketing managers. Also, check to see if there are any guest posting requirements for the site.

However, you should exercise caution in deciding which blogs to publish on. There’s a wide variety of authoritative websites, and the same holds true for blogs.

2. Take Advantage Of Brand Mentions

Utilize your SaaS network to its full potential and make the most of brand-mention opportunities.

Backlink mentions are an excellent approach to making use of the websites, businesses, and services that you discuss in the content you create. Utilize methods such as co-mentioning or mention-me-back to get the advantage from your network.

This is an excellent strategy to obtain backlinks with very little effort on your part.

Link-Building Strategies For SaaS Companies

3. Pitch Link Round Ups

SaaS isn’t the only industry that can benefit from link roundups, but it is one in which they excel.

A link roundup (also known as a link list) is a regularly scheduled set of external links to relevant online content, such as articles, blog posts, and other online resources. Audiences can use them to find new content to read and share. They provide a dependable method for website owners to acquire inbound links.

Creating high-quality content that follows SEO best practices is the first step to being featured on authoritative link roundups.

Content that is educational, thoroughly investigated, and supported by reliable sources has a much better chance of being included in link roundups. The odds of being featured will improve if you establish yourself as a reliable source of high-quality information.

4. Use Digital PR Tactics To Earn Backlinks

Digital public relations (PR) is one of the most effective long-term approaches to building SaaS links. Digital PR entails expanding a company’s brands using means like podcasting, webinars, and more to attract the media’s attention.

Here are some suggestions for digital PR link-building:

  • Surveys and studies
  • Trend reports
  • Podcasts, webinars, and conferences

In order to get journalists and publications to write about your material and include links to it, you need to generate linkable assets (also known as link bait) and market these to them.

Important Factors In Back Linking

There are differences in the quality of the links. However, how can you evaluate whether or not a link is of high quality?

A link’s anatomy can tell you if it’s high- or low-quality. Look at these principles:

  • Relevancy
  • Anchor Text
  • Domain Strength
  • Page Strength

Once you’ve made it to the first page of Google’s search results, you can take it a step further by analyzing the anchor texts used by your top competitors to learn which type of anchor Google prefers and then using that data to guide your own link-building efforts.

Conclusion

The success of your SEO and the development of your SaaS brand depends on your ability to create and implement a comprehensive backlink strategy.

While it’s true that link building is more challenging for SaaS companies, it’s doable with the right strategy.

If you do it well, you may create an endless supply of high-quality links that will attract new clients.

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