A Brief Introduction to GDPR
The most significant moment in global data privacy regulation in recent history, GDPR (or the General Data Protection Regulation) was formally put into law by the European Union on May 25th, 2018. GDPR aims to give individual European citizens more control over how their data is used by organizations. It also places the onus on organizations to process data responsibly and securely. The act of processing can refer to the:
“collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of personal data.” (Source: EU Commission)
Why Do you Need to GDPR-Proof Your Mobile Messaging?
Failure to comply with GDPR will result in serious penalties. For example, the most serious breaches can cost a company up to 4% of their annual global turnover or a €20 million fine. What’s more, this can cause enormous reputational damage which will likely result in lost business.
While many people focus on the punitive aspects of GDPR, it is ultimately there to help organizations by holding them to a higher standard when it comes to data protection. One of the natural offshoots of GDPR compliance is that it helps to establish better data hygiene practices, and this can result in lower IT costs and a better quality of data. Also, GDPR-proofing your business is a great way to demonstrate to your customer base that you care about their rights.
Discover More About GDPR & Mobile Messaging
If you want to ensure that your mobile messaging communications strategy is GDPR-friendly, then you may want to check out the below infographic from Cadoo. This information contains a lot of helpful information, including:
- A brief explainer of GDPR
- Some interesting facts and figures
- A break-down of peoples’ rights under GDPR
- A summary of the benefits of GDPR-compliance
- Ten tips for making your mobile messaging communications more GDPR-friendly