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Digital Marketing

How to Implement Effective UX Writing

UX writing is starting to get the attention it deserves to positively influence audiences online by offering a highly digestible copy

Published

3 years ago

October 22, 2020

TwinzTech

Designers man drawing website ux app development. User experience concept.

UX writing is starting to get the attention it deserves to positively influence audiences online by offering highly digestible and understandable copy.

Just as its UX design sibling allows for seamless communication and user-friendliness through careful attention to detail – primarily, what people need to see to understand something easily, not what computers need to see.

Good UX writing is a bit more complicated than it might initially seem at first glance, so in this article, we take a look at what you need to consider if you want to implement the highest possible quality writing online.

1. You are writing tips to get you started.

Although acceptable SEO practices will help drive people to your website, it’s UX writing’s role to keep them there. Much of this is due to SEO not in itself is a user-friendly tool – its function is to influence search engines, so if you positively impact Google by featuring thousands of words on each page, you’re not doing much to influence humans positively.

A Peek into Best Online Form Builders

Although this is a general writing point, the active voice is even more critical in UX writing. This not only allows for additional directness, but it also saves you a lot of unnecessary words in spaces where real estate is already at a premium.

This directness is furthered with numerals rather than numbers – numbers will require less mental processing for your readers, and digits are far slimmer than their wordy counterparts. This clarity and brevity are also important when it comes to jargon.

Although something you’re writing about might be technical, using unnecessary words and numbers that might end up confusing your reader is exactly what you don’t want. Use simple, familiar phrases wherever possible, as these will often be less confusing than their counter-intuitive counterparts.

2. Visual design about writing

With all this talk of writing, it’s important to remember that graphics can still play a big part in your hand, particularly if you’re looking to minimize your use of words. Rather than just babble, you can use simple images that better demonstrate your point and save the reader a lot of frustration.

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Another critical way to approach writing about UX is by breaking up any large chunks of content into neat little packages in terms of visual design. This allows a reader to skim where necessary and pick up important pieces of information, rather than finding themselves stuck in the middle of a giant, confusing paragraph.

To make this as simple as possible, write with brevity in mind and then cut smaller sections into two. As the last piece of useful visual writing advice, make sure to use your copywriting prowess to label any visible elements on any given page properly. Clear communication is essential to ensure that a user doesn’t end up in a different part of the website than expected.

3. Ready to get stuck into UX writing?

Understanding how to write good UX copy can be considered an art, and because of this, it requires a fair amount of practice and understanding of the art form as a whole.

By taking a look at what competitors and big brands do write, you’ll be able to get a much better understanding of where you should begin on your exciting UX writing journey.

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

7 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.