Business
Housewarming Gift
When choosing a housewarming gift, remember that the most important thing is to be creative. From a housekeeper to an aquafarm and a robot vacuum cleaner — there are ideas for practical and best and stylish gifts that the owners will surely enjoy.

When choosing a housewarming gift, remember that the most important thing is to be creative. From a housekeeper to an aquafarm and a robot vacuum cleaner — there are ideas for practical and best and stylish gifts that the owners will surely enjoy.
1. A Set of Soy Candles
Soy wax candles are more expensive than traditional paraffin wax candles. But they are much more environmentally friendly, retain their aroma better, and don’t smoke when burning.
Buy a couple of scented candles in glass jars, put them in a box, add paper filler and tie them with string and it will look spectacular!
2. A Warm Blanket
Today on sale, you can find blankets of the most original shapes and colours. For example, with sleeves for a couple. Ideally, it should be in harmony with furniture upholstery, curtains, or carpet. If you have not yet been at home with new homesteaders, prefer neutral shades: brown, beige, white, grey.
3. A 3D Crystal
A stylish and durable decor that looks like a fantastic award or luxury present. The ArtPix store offers dozens of crystal types: cubes, hearts, pendants, etc.
Order an original gift with the gift recipient’s photo or with congratulations with a housewarming.
4. An Indoor Plant
Flowers help create a cosy atmosphere, regulate the humidity in the rooms, purify the air, and enrich it with oxygen.
Present the owners of the house with a “money tree.” It can be an ordinary crassula or an exotic plant — they symbolize prosperity and don’t require complex care.
5. An Aquafarm
This device combines an aquarium and an air garden. It consists of a water tank and a pallet. In the first one, you can settle a fish, and in the second one, you can grow greens all year round.
Plants will feed on the waste of the aquarium inhabitant and purify water for him. There are backlit and touch control options.
6. A Table Bio Fireplace
Not everyone can install a classic wood-burning or alcohol fireplace at home — that’s why desktop counterparts were created.
They are made from steel or ceramic. Such a bio fireplace allows you to enjoy living fire but doesn’t require much space and doesn’t emit smoke. And it can also be supplemented with imitation coals.
7. An Interior Clock
The modern variety of shapes, colours, and designs allows you to choose a watch for the interior of any room.
For an office or living room in a classic style, the old-fashioned wooden clock will be a perfect idea.
For a minimalist bedroom — a silhouette clock without a case. And the watch with photo frames will perfectly fit into the nursery.
8. An Unusual Lamp
Properly organized lighting can completely change the perception of an interior. When choosing a gift, pay attention to unusual models — a stand-lamp, a shadowy night light, a levitating lamp, and a lava lamp, in which hot wax flows smoothly and forms bizarre abstractions.
9. Home Weather Station
This compact device allows you to find out the exact weather forecast. It collects data on air temperature and humidity, atmospheric pressure, wind speed.
Such a weather station should appeal to summer residents and outdoor enthusiasts. It is better to choose a model with a digital display as a gift.
10. A Humidifier
Dry air not only irritates the eyes and accelerates the ageing of the skin — it causes indoor plants to suffer, but the interior finishes also dry up, and furniture deteriorates.
A household humidifier will help to provide a comfortable microclimate in the apartment. Some models are equipped with a scent function.
11. A Robot Vacuum Cleaner
Robotic vacuum cleaners can not only collect dust but also wash floors and disinfect surfaces.
They also remove hair with ease, saving time for pet owners. Most gadgets are synchronized with a smartphone and can work according to a set schedule.
12. A Window Cleaning Robot
Automatic window cleaners began to gain popularity following robotic vacuum cleaners. Such a gift will be relevant for residents of the upper floors — it will make glass cleaning more accessible and safer.
As a rule, cleaning robots don’t require unique products — any liquid for cleaning windows is suitable.
13. An Air Fryer
The air fryer is a healthy alternative to conventional deep fat frying. It allows crispy fries to be cooked with little or no oil by circulating hot air. Models with several levels are incredibly convenient: you can make several dishes at once in them.
14. A Touchscreen Soap Dispenser
The touchless dispenser is a fashionable and valuable accessory for bathrooms. It is more convenient and hygienic than usual: this device dispenses soap in small portions and helps to save it. And you can use it even in the kitchen.
15. A Smart Speaker
A smart speaker with a built-in voice assistant will call a taxi, order food delivery, set the alarm, turn on your favourite music, read a fairy tale, tell the weather forecast, or the latest news. In addition, it can control the Smart Home system. For example, adjust the light and start the air conditioner.
16. A Seasoning Set
A gift set of spices and seasonings will come in handy in any kitchen. And most importantly, it doesn’t have to gather dust on the shelf. If the housewarming falls during the cold season, you can donate a set of spices for making mulled wine. It is packed in a wooden box and supplemented with special glasses.
17. A Keyholder
The wall key holder is classic. It can be presented both separately and as an addition to the main gift. Holders are made in slate boards, curly magnets, small cabinets with doors or shelves with hooks. They will decorate the hallway and save time looking for keys.
Business
What is a Customer Data Platform?
Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members.

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.
1. Understanding a Customer Data Platform
A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.
You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.
2. Reasons Why Businesses Should Implement a Customer Data Platform
A customer data platform is essential for modern businesses for many reasons.
The Elimination of Third-Party Cookies
Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.
First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.
Development of Comprehensive Channels of Interaction
Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.
Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.
Adopting a More Personalized Approach to Advertising is The Norm Now
Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.
With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.
3. Benefits of Customer Data Platform
Track the Most Productive Advertising Avenues
Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.
Make Better Products and Services Available
Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.
Upgrades Your Advertising Language
With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.
Accumulate All of Your Client Information in One Centralized Database
There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.
4. Final Verdict
Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.
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