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Digital Marketing

5 Digital Marketing Skills You Can Turn Into A Side Hustle

In this article, you’ll learn some of the most common digital marketing skills you can turn into a side hustle. Continue reading to get more information.

Published

2 years ago

July 2, 2021

TwinzTech

5 Digital Marketing Skills You Can Turn Into A Side Hustle

If there’s something someone shouldn’t lack, then it’s a side hustle. This not only brings flexibility to one’s life but also financial freedom. If your main job ends, it’s a good feeling when someone knows that they’ll continue earning. The first thing to remember is that one has to identify the best side hustle that won’t inconvenience them or interfere with their main job.

Many people possess different skills, which can be turned into lucrative side hustles. Some of these skills fall under the digital marketing spectrum.

In this article, you’ll learn some of the most common digital marketing skills you can turn into a side hustle. Continue reading to get more information.

Table of Contents

1. Blogging And Copywriting

Blogging can be defined as photography, media, or writing which can be discovered online since it’s self-published. On the other hand, copywriting is the method of writing persuasive and promotional materials. The key goal of these written pieces is to motivate individuals to act, purchase, or click a given link, amongst others.

Copywriting and blogging are powerful digital marketing skills. To produce excellent content, one needs to be creative to pass a message on effectively.

Many companies own blogs. However, some don’t give them the required attention. One can approach these companies and earn money by copywriting and blogging on their behalf.

2. Social Media Advertising

Are you interested in advertising through social media? Can you come up with a uniquely targeted audience? If you can do certain two things, then you can turn them into a side hustle. All you have to do is see for clients and offer social media advertising on their behalf. This can be done on their online platforms of choice.

If you can create social media ads, this is an added advantage. This is because you can utilize the company’s brand and get a graphic designer to help you share the profit.

In this hustle, your major duties will be to create content, plan and arrange new campaigns. You’ll also be responsible for managing the company’s online communities and evaluating its reports. To be a social media manager, you don’t require a degree. You have to possess excellent skills in networking a thorough understanding of social media platforms.

3. Search Engine Optimization (SEO)

SEO is a method of improving a website to boost its visibility on the Internet. It makes a business website rank and emerges as one of the top results when individuals search a keyword on Bing or Google. This is a vital ingredient in online marketing.

SEO is a method of improving a website

As an SEO expert, you won’t have to write or create content. The skills needed are for you to determine the links and keywords to use and the capability to structure a website’s data to rank in a better way in search tools. Companies compete daily. However, some of them haven’t discovered the power of SEO in their business yet.

If you’ve got SEO skills, turn this into a side hustle and increase your revenue. To be in a better position, ensure that you’re also equipped with content creation and copywriting skills. This will be crucial in highlighting the changes that need to be implemented on the content without affecting the general brand messaging.

4. AdWord Search, Set Up and Management

Google owns and operates Adwords. It’s the most used way of advertising. Many businesses utilize Google advertising to get new clients and, in turn, grow their companies. AdWord search involves advertising through pay-per-click. Advertisers check the given keywords relevant to their company’s goods and services and bid. They display them to consumers, who use the given words in Google as part of their search question.

Someone who works at an online marketing agency can turn this into a lucrative side hustle. You can pick the AdWords skills you incorporate in your job, then leverage them to assist small-scale businesses that appear in the Google searches. All you’ve got to do is liaise with the business owners to pay you when people click the ads.

5. Social Media Marketing Specialist

Social media marketing specialists help businesses establish great digital ads. Creating ads, targeting unique audiences, comprehending online buying patterns, identifying funnel methods, and optimizing the ads for companies is a vital skill in the modern digital world.

The skills required include knowing how adverts work on social media platforms and the ability to strategize content.

Takeaway

The Internet has a lot of information concerning side hustles. Though some require high-tech knowledge, the above-mentioned digital marketing skills don’t require anything too complex. If you maintain any of the above, you can begin your journey to financial freedom by choosing the one that perfectly matches your daily routine.

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

4 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.