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Digital Marketing

5 Digital Marketing Skills You Can Turn Into A Side Hustle

In this article, you’ll learn some of the most common digital marketing skills you can turn into a side hustle. Continue reading to get more information.

Published

7 months ago

July 2, 2021

TwinzTech

5 Digital Marketing Skills You Can Turn Into A Side Hustle

If there’s something someone shouldn’t lack, then it’s a side hustle. This not only brings flexibility to one’s life but also financial freedom. If your main job ends, it’s a good feeling when someone knows that they’ll continue earning. The first thing to remember is that one has to identify the best side hustle that won’t inconvenience them or interfere with their main job.

Many people possess different skills, which can be turned into lucrative side hustles. Some of these skills fall under the digital marketing spectrum.

In this article, you’ll learn some of the most common digital marketing skills you can turn into a side hustle. Continue reading to get more information.

Table of Contents

1. Blogging And Copywriting

Blogging can be defined as photography, media, or writing which can be discovered online since it’s self-published. On the other hand, copywriting is the method of writing persuasive and promotional materials. The key goal of these written pieces is to motivate individuals to act, purchase, or click a given link, amongst others.

Copywriting and blogging are powerful digital marketing skills. To produce excellent content, one needs to be creative to pass a message on effectively.

Many companies own blogs. However, some don’t give them the required attention. One can approach these companies and earn money by copywriting and blogging on their behalf.

2. Social Media Advertising

Are you interested in advertising through social media? Can you come up with a uniquely targeted audience? If you can do certain two things, then you can turn them into a side hustle. All you have to do is see for clients and offer social media advertising on their behalf. This can be done on their online platforms of choice.

If you can create social media ads, this is an added advantage. This is because you can utilize the company’s brand and get a graphic designer to help you share the profit.

In this hustle, your major duties will be to create content, plan and arrange new campaigns. You’ll also be responsible for managing the company’s online communities and evaluating its reports. To be a social media manager, you don’t require a degree. You have to possess excellent skills in networking a thorough understanding of social media platforms.

3. Search Engine Optimization (SEO)

SEO is a method of improving a website to boost its visibility on the Internet. It makes a business website rank and emerges as one of the top results when individuals search a keyword on Bing or Google. This is a vital ingredient in online marketing.

SEO is a method of improving a website

As an SEO expert, you won’t have to write or create content. The skills needed are for you to determine the links and keywords to use and the capability to structure a website’s data to rank in a better way in search tools. Companies compete daily. However, some of them haven’t discovered the power of SEO in their business yet.

If you’ve got SEO skills, turn this into a side hustle and increase your revenue. To be in a better position, ensure that you’re also equipped with content creation and copywriting skills. This will be crucial in highlighting the changes that need to be implemented on the content without affecting the general brand messaging.

4. AdWord Search, Set Up and Management

Google owns and operates Adwords. It’s the most used way of advertising. Many businesses utilize Google advertising to get new clients and, in turn, grow their companies. AdWord search involves advertising through pay-per-click. Advertisers check the given keywords relevant to their company’s goods and services and bid. They display them to consumers, who use the given words in Google as part of their search question.

Someone who works at an online marketing agency can turn this into a lucrative side hustle. You can pick the AdWords skills you incorporate in your job, then leverage them to assist small-scale businesses that appear in the Google searches. All you’ve got to do is liaise with the business owners to pay you when people click the ads.

5. Social Media Marketing Specialist

Social media marketing specialists help businesses establish great digital ads. Creating ads, targeting unique audiences, comprehending online buying patterns, identifying funnel methods, and optimizing the ads for companies is a vital skill in the modern digital world.

The skills required include knowing how adverts work on social media platforms and the ability to strategize content.

Takeaway

The Internet has a lot of information concerning side hustles. Though some require high-tech knowledge, the above-mentioned digital marketing skills don’t require anything too complex. If you maintain any of the above, you can begin your journey to financial freedom by choosing the one that perfectly matches your daily routine.

Digital Marketing

Key Reasons Why Some Business Websites Fail

However, not all business websites succeed. Below are the key reasons why some business websites fail. Enhance digital marketing and recognition.

Published

1 month ago

December 16, 2021

TwinzTech

Key Reasons Why Some Business Websites Fail

A business’s online presence dramatically impacts its success. Your website offers you a unique platform to present and promote your business, regulate business processes and information flow. Besides helping increase your existing customer base, a website enhances effective communication with customers, informs customers about the services a company provides and its activities. It also enables you to build an online presence, establish trust, and showcase authority through social proof, awards, enhance digital marketing and recognition.

A business website helps you establish branding further, generate leads, and nurture sales. You can also get a lot of engagement and traffic through the business, enhancing social networking. It also allows you to blog as you showcase your originality and creativity, and this helps you build a connection with your audience. However, not all business websites succeed. Below are the key reasons why some business websites fail.

Table of Contents

1. Failure to optimize for speed

Your website’s speed plays a crucial role in your online business success, and this is because it impacts user experience, SEO, and site ranking. Failure to optimize your site for speed causes your website visitors to abandon it, increasing bounce rates. High bounce rates negatively impact SEO and lower your site’s search engine ranking. Some of the factors contributing to poor site speed include a slow website hosting server, plugins, poor coding standards, server location, website data size, browser data buffering, etc.

Increasing your website’s speed improves user experience, increases page views, and conversions, and lowers bounce rate, boosting site ranking. To ensure your website speed is always optimal, conduct regular site speed testing and optimize accordingly.

2. Poor website design

Your web design choice is essential as it sets the first impression, helps with your SEO strategy, builds trust, and gives your business a competitive edge. A poor web design damages your business credibility and professionalism, discrediting your products or services. If your website is outdated, your clients and site visitors will abandon it for an updated one, affecting your sales and revenue.

Some of the poor design elements that cause visitors to leave are lack of visual appeal, a cluttered site, poor quality images, font and color inconsistency, poor navigation, etc. An effective web design should be responsive, easy to navigate, have consistent font style and color, high-quality images, and clear CTA buttons, improving user experience.

Best Web Design Agencies Top Tips To Create A Great Website

3. Missing out on SEO

SEO makes your website more visible, increasing traffic and conversion rates. It also positions your business as trustworthy as authoritative, enhances brand awareness, helps you build a relationship with your prospects, and boosts user experience. Failure to incorporate SEO into your website lowers your search engine visibility and reduces your site’s organic traffic. To increase your website’s SEO, refresh your content and use relevant keywords all over your site.

Consider diversifying your backlink portfolio, using effective header tags, optimizing your images, and ensuring that your site is mobile-friendly. Keep your meta descriptions and URLs clean by making them keyword-rich, using a consistent structure that minds future posts, and avoiding superfluous language.

4. Failure to optimize for mobile devices

A mobile-optimized website ensures that content correctly displays on smaller screens without compromising quality, eases navigation, and optimizes images according to screen size. It also improves user experience, improves website speed, increases engagement, boosts mobile SEO, and attracts more local customers. Since customers search for local businesses on their mobile devices, failure to optimize causes you to lose a different client base. It also frustrates site visitors, causing them to abandon your website, increasing bounce rates.

Websites not optimized for mobile devices rank low on search engines, reducing web traffic and conversion rates. Choose a responsive WordPress theme and a reliable web host to optimize your site for mobile devices. Boost your site’s loading time, redesign your pop-ups, and enable accelerated mobile pages. This will improve user experience and your website’s ranking on SERPs. Using Google’s mobile-friendly tool, regularly test your website to ensure its access on mobile devices.

5. Broken links

Broken links impact search engine rankings, user experience and lead to loss of revenue. They result in the 404 error and may be caused by linking to deleted or moved content, linking to third-party pages that later change their URL or move the page, and moving or renaming web pages and not changing your internal links. Fixing your website’s broken links improves user experience, increases revenue, and fosters more vital brand credibility.

Use automated link checking tools and your analytics tools to find broken links. Set up 301 redirects, fix any typos and other errors, and optimize your 404 page to improve the relations.

Failure to optimize for mobile devices

6. Failure to know your target audience

Your website’s success and marketing efforts depend on your audience. Targeting the wrong audience mean you aren’t getting the desired results, and your marketing efforts aren’t paying off despite spending more than you should. Knowing your audience helps develop an effective digital marketing strategy to boost brand awareness and increase website traffic. To specify your mark audience, create a buyer persona to help you stay focused on consumer needs, and it gives you a perfect picture of your target audience.

Using a well-defined persona helps you understand customer needs and interests, where they spend their time and enhances product development. It also enables you to ensure consistency across your business by understanding each customer group and generating quality leads.

7. Poor quality content

Poor quality content doesn’t offer much value to your readers, frustrating them and causing them to abandon your website. Creating original, high-quality content causes your audience to trust you more, generating quality leads and improving conversion rates. It also boosts your SEO strategy and positions you as an authority in the market. High-value content builds brand awareness, breeds loyal fans, and helps you save on your marketing strategy.

High-quality content should be comprehensive, educational, accurate, up-to-date, and should answer the searcher’s query. To create quality content, know your search intent and call to action, base your content search on what’s trending, conduct thorough research to make it reliable, target niche subtopics, and proofread before publishing. After a while, use analytical data to measure your content’s performance to determine if it needs adjusting.

8. Endnote

Website success requires a lot of effort and monitoring. Use the above tips to determine if they’re the reason why your site is failing. Keep your website updated to ensure your business is consistently ranking high and ahead of your competition.