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How can Healthcare Companies Leverage Email Marketing Campaigns?

Leveraging the tools of email marketing campaigns, many healthcare centers can do a lot more than transactional emails.

Published

1 year ago

March 7, 2022

TwinzTech

How can Healthcare Companies Leverage Email Marketing Campaigns

The journey to struggle and impact this competitive market is evident for a healthcare start-up. Despite the increasing demand for quality healthcare solutions, healthcare organizations have a growing variety of choices. Taking up the challenge to establish a presence, utilize an email marketing campaign as an innovative approach to make your every marketing effort count.

In this digital age, several healthcare start-ups adopt different strategies to keep the brand on top of their patient’s minds. Leveraging the tools of email marketing campaigns, many healthcare centers can do a lot more than transactional emails.

They can educate patients about the latest treatments, offer general health and wellness information, and even update them about healthcare industry schemes. Moreover, through adopting email marketing, hospitals can reach patients instantly. They can even have a global reach to connect with a broader audience within a fraction of a second.

But without the help of best practices, one cannot get successful results from their email campaigns. Therefore, below we have broken down some effective and targeted ways to establish email campaigns and inexpensively reach the desired objective.

Table of Contents

1. Use the subject line appropriately.

Ensure to create a creative and catchy subject line to let the patient feel special. This factor will encourage them to open your emails and push them to take desired actions. Including a personalized subject line can be even enticing, and it will let them feel that the email is worth opening. This ploy is an intelligent way to tempt your recipient to open and thus generate higher open rates.

2. Offer value in your email

As a healthcare professional, ensure something valuable to your patients in your emails. For example, introduce promotional events, discounts, incentives, or information related to treatments or technology, thus giving something to the reader. Using effective klaviyo email marketing, you can strategize promotional templates that add something special to the existing experience and bring some value-added service for your patients.

3. Segment Patients Contact List

Segmenting your patients based on health issues, treatments, or residential areas can make a difference in your email marketing efforts. This approach can help you address them appropriately and create specific emails as per their preference.

Additionally, you can even offer promotional emails or discounts on certain treatments targeted to specific patients. Thus, segmentation makes choosing those contacts from the list more manageable and yields your email marketing strategy.

4. Implement interactive elements

To give your readers something unique to experience, you can leverage email marketing tools with interactive and dynamic elements. For example, implementing quizzes, polls, or surveys embedded in a video format can generate massive interaction and boost click rates. Similarly, you can offer informative video sessions related to surgery embedded in an email in the healthcare industry and allow email readers to engage with the content.

5. Don’t push emails with direct sale content.

While delivering emails, avoid sending direct sale emails; instead, opt for content-related informative emails. It gets the maximum reach, and the generic audience well accepts these educational-based emails. In addition, through informative emails, share your products and services to improve the comfort level between your readers.

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6. Give options for unsubscribing.

To make your email marketing effective ensure to provide the option of unsubscribing. This action will lend freedom to your readers to move out from your contact list or push them to be loyal subscribers or clients. Emails are the best way to find and consume any information, and it gives them the liberty to enjoy and read at their own pace.

7. Provide only needful and relevant content

To hook your readers to your emails, understand and research their case history, ailments, etc., to curate valuable email content that can be useful for them. By sharing relevant content through your email marketing campaign, you can share them about treatment options and ensure to keep your patients informed about an appropriate solution.

8. Use sensitive content wisely.

You need to be extra careful while sharing any disease and not accidentally scare or instill fear in anyone in the healthcare industry. Instead, keep the content exciting, and in this way, you can provide awareness about a particular health issue and suggest remedies and treatment options for the same.

9. Automate Your Email Marketing Process

Automating your email campaigns correctly and at the right frequency in the hectic healthcare industry is necessary. It is challenging to handle all the promotional tasks in a hospital scenario, so it is best to use email automation and set autoresponders to give patient reminders about health check-ups, thus making the job quite efficient for hospitals.

Conclusion:

Before embarking on your newfound journey, understand that email marketing is not rocket science and ensure to consider the above tips as golden nuggets that can do wonders for you. Implementing the strategies can help you streamline your email campaign from start to finish and grow your hospital business.

Try experimenting and learning from e-commerce email marketing tips and evolve your campaigns with better achievements. Connect and promote your products and services by putting this inexpensive but highly effective email strategy to the test and trigger your marketing efforts to a greater extent.

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

4 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.