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Digital Marketing

A Beginner’s Guide To Content Planning

This article is a guide to content planning, and it’ll walk you through the process of creating a winning content plan.

Published

2 years ago

November 4, 2021

TwinzTech

Effective content planning is based on simple principles. The ultimate goal is to have searchable, flexible content that appears to the right people at the right time in the right places. Every business’s audience and needs are likely to change over time, so how can you create a content plan that moves along with these changes?

This article is a guide to content planning, and it’ll walk you through the process of creating a winning content plan.

Table of Contents

Step 1: Documenting

Documenting your strategy will benefit you, your team, and your clients. Having an adequately documented content plan will assist you in focusing on the stated goals, allocating resources, clarifying your targeted audience, decide which content to develop, and measuring your success or failure. It also helps to see what works and what doesn’t, so you can figure out how to move forward.

Step 2: Define Your Business Objectives

Set goals and ensure that you and your team can meet them. Please share them with your members and listen to their responses. While you’re planning your goals, you must understand your team’s working methods, your target audience, and your competition. The objectives have to demonstrate the content’s interest. They must adhere to a format for it to be understandable.

You can consider creating a website where you can write about your business and what it offers.

This will work as part of your central campus as a business, anchoring you in your content creation and guiding your audience’s expectations. If you are unsure how to proceed, you can seek the advice of a planning website. You can always refer to it when determining your goals based on what you claim to offer on your website.

Step 3: Identify Your Target Audience

Knowing your clients is an excellent way to achieve success. You should be able to identify your target audience from a crowd. There are a few items you can do to help you choose your audience:

Define Your Business Objectives

Identify where to find them: Be clear on where you can best reach your target audience. Is it on the internet? Where on the internet? Where are they physically located?
Identify how they make decisions: What are your audience’s choices, and what influences their choices? To know this, you must go down to specific buyer personas. They’ll tell you what you need to know about what your target audience is likely to respond to.
Identify why they should choose you: What’s your unique selling point? What are you offering them that’ll entice them to leave others?

It minds helping if you believe in yourself and your audience. You may encounter difficulties in identifying them, but it’ll assist you in moving forward. Share your findings with your team and incorporate their feedback.

You can use the internet to narrow down your target audience. Consider selecting a marketing team to assist you. Choose a team that has experience with the same product as you. They can perform it simply for you to reach your target audience.

Step 4: Start Creating Your Content

It’s now time to focus on creating content that’ll connect with your audience and your company. Your content strategy must include:

Content topic: The goal of selecting the right content topic is to provide value to your targeted audience, which will ensure that your audience trusts your brand and encourage them to return. Also, to beat the competition, the content must be relevant, discoverable, and valuable. Your content should be based on what you’ve learned from your audience and the uniqueness of your company.
Content campaign: Divide the content goals into small groups and assign each to a specific task. It must have its objectives. This will assist you in creating content that’ll benefit your audience.
Calendar: You’ll need a calendar to keep track of everything. Being ahead of dates, creating a workflow, and publishing materials on time can be practical communication tools. Constantly revisit your content strategy and make any necessary changes.

Step 5: Learn From Your Content Performance

Learn from your plan to provide feedback. It allows you to determine whether your content balances the needs of your company and those of your clients. You can keep track of feedback from your audience and your team.

Learning from your content will aid in the creation of reports and the updating of any loopholes. Other tools can assist you in creating a good content plan or attending to the areas you noticed while going through your program.

Conclusion

Knowing the fundamentals of content planning is an essential step toward achieving your marketing objectives. Take your time and run at your own pace. Getting it right the first time isn’t definite, so you might need to refer to this article along the way. And, of course, you have to keep finding more ways to improve your content plan.

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

7 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.